Get Adobe Flash player

Blog

1 2 3 6

10 Reasons to Send Gourmet News a Press Release

1. You have a new product to introduce.

2. You have a new employee to introduce.

3. You have won an award.

4. You have promoted an employee.

5. You have opened a new facility.

6. You have made a major charitable contribution.

7. You have achieved something you’re proud of and want to tell the world, even if nobody’s giving out awards for it.

8. You want to issue an open invitation for members of the specialty foods industry.

9. You have a worthy cause that you’d like to publicize.

10. Your competitors are sending their press releases to Gourmet News!

Address all press releases to editor@oser.com. Here are some tips to guide you through your press release.

Gourmet News is a publication of Oser Communications Group.

 

How to Get Your News into Gourmet News

The press release you send to Gourmet News doesn’t have to be complicated or fancy — in fact, the less fancy it is, the better — but there are a few things you can do to improve your chances that we’ll grab your item out of the avalanche of mail we receive and publish your item.

Never add emphasis by typing words entirely in upper case, LIKE THIS, or by capitalizing words in ways that don’t follow standard Associated Press style, such as: the Best and the Most Wonderful Product on the Planet! In general, you should capitalize your brand names, unless your brand is properly spelled in lower case only, but other attributes of your products should be typed in restrained lower case.

Be sparing with adjectives. Sure you want to describe your product in lush, sensuous terms, but remember that you’re not writing for consumers, and if you go overboard with your adjectives, most or all of them will just be deleted before publication, and if you make that too difficult, you run the risk that your article will simply be discarded.

Trademark registration notices are appropriate on the first mention of the registered item in the body of your copy. Trademark and registration symbols are never used in headlines and will be edited out after the first reference.

If your press release is about a product, include a suggested retail price and the quantity contained in the retail package.

Send your press release either in the body of an email or in an attached Word document. If you send it to us in a pdf file, we may not be able to extract the text, and in that case, we’re likely to discard the release rather than asking you to send it in a format we can use.

Attach a print-quality image to your email whenever you have one you can share. If you send multiple images, either attach them to separate emails or compress them with a file-zipping utility. Or let us know that you need to send multiple images and ask for transmission instructions.

That’s all there is to it! Send all press releases to editor@oser.com. And remember, we love to get your news and we love to share it with the world. Don’t be shy about sending us your news — just make it easy for us to share it!

Writing Effective Fancy Food Show Marketing Copy

 

By Lorrie Baumann, Editorial Director, Oser Communications Group

Here are some quick tips for writing marketing copy that will start your sales conversation with prospective buyers even before they reach your Fancy Food Show booth.

 

  1. Remember whom you’re writing for! When you’re writing marketing copy to place in Gourmet News or a flyer to hand out at your booth, you’re writing for your customers, not for the general public. That means that you can use jargon or terms of art that you wouldn’t expect members of the general public to understand. However, you should also keep in mind that even your customers might not be familiar with abbreviations and acronyms that are specific to your company. Don’t assume that everyone knows what you mean when you shorten or abbreviate your company name, for instance.

 

  1. But also remember that the ubiquity of the Internet means that anything you write might ultimately be seen by anyone. That means that you shouldn’t put anything in your marketing copy that could embarrass you or your company if it’s seen online.

 

  1. Keep in mind that your marketing copy for your Fancy Food Show exhibit should reflect your goals for the show. There are many ways to focus your article, but you should start by picking one point to focus on and sticking with that through your entire article.
    • If you’re there to sell a specific product or to introduce a new product or product line, keep your focus on that. Be sure to mention how your product is distinguishable from the many others on the market. If your product has certifications or verified dietary attributes, mention all of them.
    • If you’re there to introduce your company to prospective customers who may not know anything about you, consider making your article a profile of one of your company leaders, either your CEO or someone who will be physically present in your booth during the trade show. Keep in mind that specialty food retailers want to know the story behind your products so they can share that with their customers.
    • If you’re there to remind your customers that you value your relationship with them, consider making your article a case study about how you solved a problem for one of your customers. That’ll remind your other customers that you’ve been there for them too.

 

  1. Don’t forget to include a call for action. That means making sure that your article includes an invitation to stop by your Fancy Food Show booth during the show as well as contact information for how you can be reached after the show.

 

Finally, if you’re writing an article for insertion into Gourmet News, remember that Oser Communications Group has an experienced editorial staff ready to help you out. Whether you get stuck and need a friendly suggestion about how to get started or you’d like to have someone glance over your draft and give you suggestions about how to smooth out your article’s flow, a five-minute phone call to our editorial staff might save you hours of stress. Don’t hesitate to give us a call at 520.721.1300 and ask for the editorial department.

 

Gourmet News is a publication of Oser Communications Group, and it’s not affiliated with either the Fancy Food Shows or the Specialty Food Association.

 

1 2 3 6
Find it HERE first!
Follow me on Twitter