Rainbow Cone, Gino’s East Team Up for Magnificent Mile
The Original Rainbow Cone, a Chicago tradition for over 95 years, has formed a partnership with Gino’s East, a legendary name in deep-dish pizza. This collaboration will bring together two of the city’s oldest and most iconic restaurants, creating a culinary destination like no other. The Original Rainbow Cone will be adding a kiosk to the Gino’s East Superior Street location (162 E Superior St, Chicago, IL 60611), aptly named Magnificent Mile, offering locals and tourists a taste of both sweet and savory delights.
Scheduled to open its doors on June 29, Magnificent Mile will mark the first-ever dual-brand collaboration between Rainbow Cone and Gino’s East. This innovative concept aims to provide visitors with an unforgettable experience, showcasing the rich history and flavors of both establishments.
Rainbow Cone, known for its signature ice cream cones featuring five distinct flavors (chocolate, strawberry, Palmer House, pistachio, and orange sherbet), has been a cherished staple in Chicago since 1926. Their commitment to quality ingredients and delightful combinations has made them a go-to destination for families, food enthusiasts, and anyone seeking a memorable treat.
On the other hand, Gino’s East has been dishing out its mouth watering deep-dish pizza since 1966. With its buttery crust, gooey cheese, and hearty toppings, Gino’s East has become synonymous with authentic Chicago-style pizza, captivating the taste buds of pizza lovers far and wide.
“The collaboration between The Original Rainbow Cone and Gino’s East represents a true celebration of Chicago’s culinary heritage,” says Jordan Himmel, chief innovation officer of Bravo Restaurants. “By combining these two iconic brands, we aim to create a one-of-a-kind destination where people can indulge in the best of both worlds. It’s a tribute to the city’s diverse food culture and a testament to the enduring legacies of Rainbow Cone and Gino’s East.”
Magnificent Mile, the name chosen for the Rainbow Cone kiosk, pays homage to its prestigious location on Superior Street, in the heart of Chicago’s renowned Magnificent Mile district. This bustling area attracts millions of visitors each year, offering a vibrant blend of shopping, dining, and cultural experiences. Now, with the addition of Rainbow Cone, tourists and locals alike will have the chance to savor the finest pizza and ice cream Chicago has to offer, all in one place. Please note that kiosk hours may differ depending on the day of the week. The most current hours can be found at https://rainbowcone.com/locations/.
The Original Rainbow Cone and Gino’s East invite everyone to join them in celebrating the opening of Magnificent Mile on June 29. It promises to be an occasion filled with delectable treats, friendly faces, and a true appreciation for the culinary heritage of the Windy City.
The Original Rainbow Cone serves ice cream featuring extraordinary flavors and textures, including the world-famous 5-flavor Rainbow Cone’, shakes, ice cream cakes & sandwiches, mini donuts, and memories dedicated to last forever. After opening in 1926, the Rainbow Cone’ received its fame and quickly became the most unique ice cream cone anyone has ever seen.
As Rainbow Cone works to expand locations and showcase its new adventures the company is excited to share their love for Rainbow Cone’s signature sliced cone with even more communities. The Original Rainbow Cone is also available for nationwide shipping via Goldbelly.
With nine permanent locations scattered across Illinois, one location in Indiana and more locations coming soon to Tennessee and Florida, Rainbow Cone is on a mission to sweeten new markets nationwide. For more information about Rainbow Cone’s franchise program, visit https://rainbowconefranchise.com or follow the rainbow on Instagram, Facebook, and Twitter.
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Doctors Group Files Complaint Over ‘Wood Milk’ Ad
In April, the USDA’s Agricultural Marketing Service approved an ad that features “The White Lotus” actress Aubrey Plaza mocking plant milk. But the now-viral “Wood Milk” ads violate laws forbidding federal agricultural promotions from depicting products in a negative light, according to a complaint filed with the USDA Office of Inspector General by the Physicians Committee for Responsible Medicine, a nonprofit public health advocacy organization.
Using a fictitious product named “Wood Milk” as a stand-in for plant-based milks, the ads deride plant-based milks.in
The “Wood Milk” campaign violates the statutory prohibition against advertising that is “false or misleading or disparaging to another agricultural commodity” and the regulatory prohibition against “unfair or deceptive acts or practices with respect to the quality, value or use of any competing product,” the Physician Committee’s complaint says.
It also violates a federal law that says USDA milk advertising dollars can’t be used to influence legislation or government action or policy. On Feb. 23, the FDA announced new proposed guidelines that would allow plant-based milks to be labeled using the word “milk.” The agency invited the public to submit comments by April 24, before final guidelines would be established. The “Wood Milk” ad campaign was launched before that comment period closed. On May 1, the comment period was extended to July 31. The “Wood Milk” campaign has run continuously since then.
The USDA’s Agricultural Marketing Service administers the federal commodity promotion and research programs, commonly referred to as “checkoff” programs. The USDA approves all “checkoff” advertising and is responsible for reviewing and verifying all nutritional claims.
The Physician Committee’s complaint requests that the Office of Inspector General issue a recommendation that the “Wood Milk” ads stop and that the milk “checkoff” issue corrective advertising that explains the benefits of plant-based milks.
“The ‘checkoff’ is a government program,” said Physicians Committee President Neal Barnard, MD, FACC, adjunct professor of medicine at George Washington University School of Medicine. “It is one thing for it to promote cow’s milk. It is quite another thing to mock the products that many nonwhite Americans choose for health reasons.”
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Goodbye, Wienermobile; Hello, Frankmobile
Oscar Mayer has ushered in a new era for its beloved Wienermobile, changing the vehicle’s name for the first time since it first hit the road in 1936. The newly coined “Frankmobile” pays homage to the brand’s 100% Beef Franks as it debuts a tasty new recipe with a more balanced flavor profile and iconic beefy taste that is more flavorful than ever – all while sparking miles of smiles and uniting fans around a love of meat.
The fleet of six vehicles feature bun-derful new elements, including saucy exterior decals, Frank Whistles (formerly Wiener Whistles) and a newly renamed class of Hotdoggers behind the wheel – now known as Frankfurters. What’s more, the Frankmobile is offering “Franks for Franks,” so anyone named an iteration of “Frank” can stop by in real life to get their hands on a coupon for a free pack of delicious Oscar Mayer 100% Beef Franks.
“The Wienermobile is a beloved American icon that has been sparking smiles and driving craveability for our iconic delicious wieners for nearly 100 years,” said Stephanie Vance, associate brand manager, Oscar Mayer. “This summer, it’s time to highlight another fan-favorite: our delicious 100% Beef Franks. When Oscar Mayer makes anything, we prioritize taste over everything, so no matter what kind of hot dog you enjoy this summer, if it’s Oscar Mayer, you know it will be 100 percent tasty, and 100 percent make you smile.”
The debut of the new Frankmobile comes as Oscar Mayer continues to bring its signature brand platform, “Keep It Oscar,” to delicious new heights. From Frank-themed whistles to comical “please do not lick” decals, Oscar Mayer designed every detail of the Frankmobile to encourage people from takings things too seriously, freeing people up to enjoy themselves with seriously delicious meats, like Oscar Mayer’s 100% Beef Franks.
To learn more about the Frankmobile and track its upcoming stops, visit OscarMayer.com/Frankmobile or follow along on Facebook and Instagram.
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