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Tillamook CEO Criteser to Step Down; Booth Named to Succeed Him

 

Patrick Criteser

Tillamook County Creamery Association President & CEO Patrick Criteser will step down later this year. The TCCA Board of Directors has selected David Booth, TCCA’s current EVP of brand growth & commercialization, to succeed Criteser as president & CEO, with Criteser’s endorsement, and in alignment with the organization’s long-standing succession plan.

Criteser has led the farmer-owned cooperative since 2012. Under his leadership, the beloved regional heritage brand has been transformed into one of the largest, most respected and fastest-growing dairy companies in the country.

“Our vision of becoming a premium, multi-category, national dairy brand has been realized, and the cooperative is optimally positioned to thrive well into the future,” said Criteser. “I have accomplished what I hoped to achieve for the farmer-owners of this amazing cooperative, so I’ve decided that the time is right for this transition. Serving in this role has been the greatest honor of my professional career, and I am absolutely certain that our board has chosen the right person to succeed me in David.”

David Booth

TCCA Chair of the Board Shannon Lourenzo said, “We are so grateful for Patrick’s incredible leadership these past 12 years. Today, we are a $1.3 billion business, and one in four American households buy Tillamook cheese, ice cream and other dairy products. But we’re just getting started. David is a very talented leader and is someone who is well-equipped to continue the cooperative’s growth, which will further strengthen our farmer-owners, create more jobs and advancement opportunities for our employees, and enable us to continue to positively impact the communities where we live and work.”

Lourenzo said Criteser will remain CEO until later this year, while Booth immediately assumes the role of President. Working closely with the TCCA board and executive leadership team, they will implement a thoughtful transition plan to ensure business continuity and success. Upon Criteser’s departure, Booth will move into the role of President & CEO.

Booth joined TCCA in 2015, and has built top-performing sales, marketing, and category growth teams, forged crucial partnerships with retailers nationwide, and crafted Tillamook’s impressive growth strategy. He has wide experience across the company, including having served as interim CFO on two occasions. He has nearly 30 years of executive experience, including 18 years at ConAgra Foods.

“This is an incredible opportunity to work with our farmer-owners who have built this company with a long-term outlook and a commitment to growing the right way,” said Booth. “We have extremely talented and committed employees in every function and location. Our strong culture and organizational momentum are here to stay, and they will enable us to reach even greater heights in the future.”

Founded in 1909 as a farmer-owned cooperative, Tillamook County Creamery Association is a Certified B Corporation and prides itself on its commitment to bringing to market the most consistent, best tasting, highest quality dairy products possible. Guided by the belief that everyone deserves real food that makes them feel good every day, Tillamook’s internationally recognized, award-winning cheese, as well as exceptional ice cream, butter, cream cheese spreads, yogurt, sour cream, and frozen meals, are made with unwavering values that never sacrifice or compromise quality for profit. TCCA is owned by a group of farming families, primarily based in Tillamook County.

TCCA operates production facilities in Tillamook and Boardman, Ore., and employs more than 1,100. The Tillamook Creamery is the largest tourist attraction on the coast of Oregon and one of the most popular in the state, attracting more than one million visitors each year. For more information on TCCA and Tillamook, visit Tillamook.com.

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FTC: Consumers Still Paying for Pandemic Grocery Pricing

A Federal Trade Commission report revealed that large market participants accelerated and distorted the negative effects associated with grocery supply chain disruptions.

The FTC’s report examined how supply chain disruptions affected competition among retailers, wholesalers and producers, as well as the impacts on consumers and businesses. Consumers felt the negative effects of supply chain disruptions in the form of skyrocketing prices for groceries and product shortages for essentials, such as toilet paper. 

Notably, consumers are still facing the negative impact of the pandemic’s price hikes, as the report finds that some in the grocery retail industry seem to have used rising costs as an opportunity to further raise prices to increase their profits, which remain elevated today.

“As the pandemic illustrated, a major shock to the supply chain can have cascading effects on consumers, including the prices they pay for groceries,” said FTC Chair Lina M. Khan. “The FTC’s report examining U.S. grocery supply chains finds that dominant firms used this moment to come out ahead at the expense of their competitors and the communities they serve.”

“The study found some indications that higher prices at the grocery store, which continued after the worst of the pandemic supply chain disruptions were resolved, were not simply mirroring the higher costs retailers faced, but actually may be reflective of higher profits for those retailers,” Commissioner Rebecca Kelly Slaughter said in a statement.

“Since the study found that some aspects of the supply chain disruptions we faced during the pandemic may have been harmful to competition, the indications that profits may have increased during the same time and remain high may be further indication that consumers are not benefiting from competitive markets in the ways they should when they do their grocery shopping.”

The report recommended further research on continued high pricing.

As the report explains, supply chain disruptions did not equally impact every retailer, wholesaler or producer. Instead, smaller firms – especially smaller grocery retailers – disproportionately faced difficulties obtaining products compared to larger firms. Some larger firms were better able to protect their product supply compared to smaller competitors.

The pandemic also prompted some larger firms to consider buying manufacturing suppliers, which potentially threatens to make certain supply chains even more concentrated in the future. Taken together, the report’s findings reveal how supply chain bottlenecks can leave markets exposed to major supply chain shocks and that those shocks, in turn, can allow major firms to entrench their dominance.

The report’s findings stem from orders the FTC issued in 2021 under Section 6(b) of the FTC Act to Walmart Inc., Amazon.com, Inc., Kroger Co., C&S Wholesale Grocers, Inc., Associated Wholesale Grocers, Inc., McLane Co, Inc. Procter & Gamble Co., Tyson Foods, Inc. and Kraft Heinz Co. The findings also draw from publicly available data on industry costs and revenues.

Competitive Impacts of Supply Chain Disruptions

The report highlights several key insights regarding market structure and business conduct among grocery retailers, wholesalers, and producers, as well as their effects on consumers. These insights include:

  • Grocery retailer profits rose and remain elevated: Food and beverage retailer revenues increased to more than 6 percent over total costs in 2021, higher than their most recent peak in 2015 of 5.6 percent. In the first three-quarters of 2023, retailer profits rose even more, with revenue reaching 7 percent over total costs, casting doubt on the assertions of some companies that rising prices at the grocery store are the result of retailers’ own rising costs.
  • Large purchasers sought favorable supplier allocations: Some companies, most often larger ones, re-imposed strict delivery requirements on their upstream suppliers during the height of the pandemic and threatened fines for noncompliance, pressuring suppliers to favor them over rivals. In some cases, suppliers preferentially allocated product to the purchasers threatening to fine, giving larger companies a competitive advantage over smaller retailers at a time when having products in stock was a critical advantage for attracting customers.
  • Excessive consolidation recognized as a liability: During the pandemic, some retailers sought to diversify their supplier base, particularly of private label goods, as firms recognized the risks associated with having few suppliers available. Some firms buying goods in markets with few suppliers even began exploring whether to build or acquire manufacturing capacity to reduce their exposure to concentrated markets. The report warns, however, that moves by larger customers to buy one of the few remaining market participants rather than building that capability from scratch could leave the remaining buyers, notably smaller competing firms, even worse off.
  • Decrease in promotional spending: During the pandemic, manufacturer promotional spending on items in short supply declined. Companies employing the more traditional grocery retailing model that relies on manufacturer promotional spending to lower prices for products sometimes faced higher prices compared to other companies. Companies that used an “Every Day Low Price” strategy, in which producers consistently provide low wholesale prices rather than short-term promotional price reductions, were less affected when manufacturer promotional spending was curtailed.

The Commission voted 3-0 to issue the staff report.

“In 2020 our nation faced several huge disruptions to our daily lives: primarily the fear for our health and safety from the threat of Covid-19, and the contrast between those sheltering in place and the essential workers braving dangerous conditions to keep things running,” Slaughter said. 

“At the same time that we were reeling from those big changes, we quickly began to notice significant supply disruptions at the grocery store. These supply shocks were felt by so many of us, across the country. 

“In 2021, the Biden Administration launched a systematic examination of supply chains in critical sectors of the economy. We greatly appreciate the work of other agencies and the White House, examining supply chain disruptions in semiconductors, clean energy, freight and logistics, defense, healthcare, and agriculture,” Slaughter said. 

“As part of this effort, the FTC has examined the grocery supply chain. What we found was that throughout the supply chain, retailers, suppliers, distributors and raw materials suppliers had been prioritizing keeping costs low in the short term over long term resilience. 

“Our grocery supply chain had been ‘optimized’ for good times. The priorities had been to minimize unused inventory and unmet demand, minimize storage space needs, and to be the most efficient. ‘Just in time’ stocking and obtaining key products from few sources or sometimes only a single source were fast and inexpensive strategies in the short term,” Slaughter said. 

“But these systems were incredibly brittle. By relentlessly optimizing for leanness in our supply chain, businesses chose again and again short-term savings over our long-term resilience. In 2020, we saw the profound costs of these choices. 

“This study shows many of the severe impacts that supply shocks had on this brittle, ‘efficient’ system. Widespread, substantial, sustained shortages, sometimes of critical goods that American families relied upon. 

“Fortunately, the study also found that companies throughout the supply chain quickly realized the value of resilience, and are now considering ways to update the brittle sourcing system. They are now prioritizing resilience, not just short-term savings. Where they discovered they were relying on just one or two suppliers, they are now seeking out additional suppliers.”

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Vander Farmers, IGF Expand Distribution of Wagyu Beef Products

Vander Farmers, a family-owned company and farm in Sturgis, Mich., and the leading source of F1 American Wagyu in the Midwest, is substantially expanding distribution of premium Wagyu beef products into new markets across the United States through a partnership with International Gourmet Foods.

IGF is a wholesale distribution company founded in 1987 known for its extensive portfolio of high-quality food with warehouses in Northern Virginia; Charleston, S.C.; Atlanta and Chicago. Through IGF, Vander Farmers’ Wagyu products can now be found in Chicago, Wisconsin and the North/Central Midwest through Viola Imports (IGF’s  Midwest branch) as well as the mid-Atlantic.

Prior to this new partnership, Vander Farmers’ Wagyu beef selections have been sought out by some of Chicago’s most prestigious restaurants and acclaimed chefs including Obélix, El Che Steakhouse, Swift & Sons, Frontier by James Beard-nominated Chef Brian Jupiter, Pella Signature, Qing Xiang Yuan Dumplings, Bhoomi Modern Indian Grill, Flour Power and Bon Yeon due to the superior quality beef. Vander Farmers prides itself on using best-in-class technology mixed with ethical and sustainable farming practices to make the best Wagyu steaks, burgers, sausages and more on the market—which also means, no hormones, no antibiotics, pasture grazing, and humane living conditions for all their animals. They also supply Wagyu Beef Franks at multiple Chicagoland area Home Depots through a partnership with Fixin’ Franks, which created a highly publicized response at the home improvement store’s traditional hot dog stand.

This year, Vander Farmers, founded by husband-and-wife team Mario and Marjolein vanderHulst, joins IGF to create a full nose-to-tail American Wagyu program comprised of 15 offerings from every major primal such as beef ribeye, strip loin, flat iron, short rib and more (size and amount vary depending on size of the animal). IGF also will sell gourmet ground beef and offer a variety of pack sizes of these products to its customer base of gourmet food retailers, independently owned restaurants, and artisanal butcher shops.

“IGF is excited and proud to partner with Vander Farmers. Not only is their American Wagyu beef line a great addition to our product portfolio, it also fits comfortably within our model of sourcing quality-focused ingredients and prioritizing sustainable farming and production practices. As a family-owned and operated farm in pursuit of becoming the leading source of premium American Wagyu through their ethically raised cattle, Vander also has a great story that resonates with our customers,” said Mike McDowell, director of sales at IGF. “We very much look forward to growing this partnership with Marjolein and Mario as we expand their distribution to artisan butcher shops, restaurants, and gourmet markets through our network east of the Mississippi.”

Vander Farmers is a love story through and through. Partners Marjolein and Mario vanderHulst grew up in neighboring small towns less than 20 minutes outside of Amsterdam in the Netherlands. Both fond of country life and the freeing life on a farm, the newlyweds came to the Midwest to realize their American Dream in 2001. In the next few years, they started their very own dairy farm and welcomed their first child, all while building a tight-knit community for themselves in Sturgis, Mich.

Almost two decades later and now a thriving family of four, the love between Marjolein and Mario is still on full display. In 2016, Marjolein set out on a mission to find the best Wagyu beef for Mario as a Christmas gift. After weeks of searching, Marjolein couldn’t locate a source of high-quality local Wagyu beef. She told Mario about her unfulfilled mission and the challenges she faced in the process, to which he replied, “Well, I guess we’ll just have to raise it ourselves,” and the rest is history.

Now, the family-owned and -operated farm provides insanely good F1 Wagyu beef (a crossbreed of full-blooded Japanese Black Cattle and Holstein Dairy Cow) that is raised humanely and with full transparency, perfect for an unforgettable meal shared with your family and friends. With a variety of products ranging from premium steak cuts, ribs, F1 Wagyu ground beef and their gourmet Wagyu Beef Franks, Vander Farmers is positioned to be the leading source of Wagyu in the Midwest.

Vander meats are available for nationwide shipping to all 48 states through their website at https://www.vanderfarmers.com and coming to local retailers soon.

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