Houston-based Fiesta Mart, L.L.C. is acquiring 11 Minyard Food Stores in the Dallas-Fort Worth Metroplex from RLS Supermarkets, L.L.C. Fiesta is a specialty grocery retailer known for its international offerings that cater to the diverse communities served by their stores. With the Minyard Food Stores acquisition, Fiesta will now operate 70 stores across Texas.
“We are excited to welcome Minyard Food Stores to the Fiesta family. This action reinforces the strategic growth plan we put forth early last year,” stated Michael Byars, Fiesta CEO. “Our entire Fiesta team has worked together to move the brand forward organically, and now through acquisition we continue on our growth plan.”
Byars has personal ties to Minyard, working for the company from January 2005 through January 2009, ultimately serving as CEO and President of Minyard for more than three years. He joined Fiesta in 2015 and has focused the company on reinvigoration of its core consumer promise, “To provide consumers the freshest quality products and extensive assortment, at the value they need to celebrate food and family every day.”
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In early 2015, Fiesta was purchased by ACON, an international private equity investment firm. “ACON is pleased to add Minyard Food Stores to the Fiesta team as part of our strategic vision to grow the Fiesta brand,” remarked Andre Bhatia, a Managing Partner of ACON. “Our prior supermarket investing experience and success will further strengthen Fiesta’s position in the markets we serve.”
The newly acquired Minyard store locations will continue to be supplied by current supplier AWG, along with Fiesta’s supplier, Grocery Supply. The Minyard stores will be transitioning to Fiesta over the next several months. Additional terms of the deal were not disclosed.
Wisconsin Milk Marketing Board (WMMB) has named Abby Despins to the position of Director of National Product Communications, where she will spearhead national public relations and social media campaigns for WMMB.
Despins has been with WMMB since 2014, serving as Public Relations Manager. Despins brought nearly a decade of experience in public relations, social media and strategic marketing communications in a variety of agency, corporate and nonprofit roles. Since joining WMMB, she has worked with cheese companies, food bloggers and industry media to share WMMB’s message on a regional and national level through targeted social media and public relations efforts.
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In her new position, Despins will manage national product communications for the Wisconsin cheese and dairy industry, including consumer social media and events as well as foodservice, retail and consumer media relations.
The Kroger Company’s summer-long Honoring Our Heroes campaign continues in stores through July 19.
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More than 2 million Americans serve on active duty or in the reserves today, including many Kroger family of stores associates. Kroger’s Honoring Our Heroes program is designed to show Kroger’s deep gratitude to our active duty service members and our nation’s 23 million veterans through the company’s partnership with the USO.