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Lightlife Foods Promotes New ‘Lightyear’ Film

Greenleaf Foods, SPC, owner of plant-based food company Lightlife, announced today a blockbuster collaboration with Disney and Pixar. As part of the promotion of the upcoming film, “Lightyear,” Lightlife, Disney and Pixar are teaming up to celebrate the magic of legendary character Buzz Lightyear off the screen and in the kitchen.

Nostalgic fans of Disney and Pixar’s “Toy Story” will soon spot its beloved Space Ranger on retail shelves at Walmart, Kroger, Whole Foods Market, Target, Albertsons and others across the nation. As part of its sponsorship of “Lightyear,” several Lightlife items will feature new “Lightyear”-inspired packaging, including Lightlife Smart Dogs – the number-one selling plant-based hot dog in America. Lightlife Smart Bacon, Lightlife Original Tempeh, Lightlife Plant-Based Burger, and Lightlife Breakfast Patties and Links also received a packaging refresh in alliance with the new film.

“Our collaboration with Disney and Pixar marks the largest brand collaboration in Lightlife history and we are extremely proud to be the exclusive plant-based sponsor of a film whose fan base spans generations,” said Adam Grogan, President of Greenleaf Foods, SPC. “We are excited for Lightlife’s family-friendly plant-based products to join forces with Disney and Pixar’s film release this summer.”

In honor of the “Lightyear” debut, Lightlife is inviting fans to blast off into the kitchen to enjoy delicious plant-based recipes like Cosmic Chili Dogs, Buzz Breakfast Burrito and savory Morning Moonrock Muffins. The brand will also host a sweepstakes promotion with a chance to win dozens of prize packages, including a private film screening and Disney merchandise.

A sci-fi action adventure and origin story of Buzz Lightyear, “Lightyear” opens in theaters on June 17 and follows the heroic Space Ranger on an intergalactic adventure alongside a group of ambitious recruits and his robot companion Sox.

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Velveeta Scented Nail Polish – Apparently, It’s a Thing

Velveeta, a Kraft Heinz Company brand, unveiled its Pinkies Out Polish to encourage fans to live “La Dolce Velveeta,” and a life of bold, unrestrained pleasure.

Velveeta announced its first nail polish collection in partnership with Nails.Inc, the Velveeta Pinkies Out Polish, which includes a nail polish duo and nail stickers. The collab furthers the brand’s latest creative platform, “La Dolce Velveeta,” which is all about stepping out in a confident, unapologetic way to show the world that you’re living a life filled with outrageous pleasure. Created for pleasure seekers who love to flaunt and live their best lives, the new limited-edition, cheese-scented nail polish is made so you can live your life pinkies out, wherever you are and whenever you want.

The Velveeta Pinkies Out Polish includes cheese-scented red and yellow nail polish duo ($15) in “Finger Food” and “La Dolce Velveeta,” plus “That’s La Dolce Velveeta” irresistible nail stickers ($4.99).

“Velveeta  is known for its rich, creamy texture and cheesy, melty goodness, so what better way to bring this to life for our fans than with something equally as rich and creamy — nail polish,” said Kelsey Rice, senior brand communications manager at The Kraft Heinz Company. “Our Velveeta Pinkies Out Polish gives pleasure seekers everywhere an irresistible new way to show the world that they are living ‘La Dolce Velveeta’ by living pinkies out.”

The creamy shades are formulated in Nails.Inc long wear formula and patented wide hugging brush for flawless application to make your nails look as smooth as Velveeta feels. The Velveeta Pinkies Out Polish, which includes cheese-scented red and yellow nail polish duo and nail stickers, are available exclusively on Amazon.com and NailsInc.com while supplies last.

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Williams Sonoma Launches Seed & Harvest Food Collection

Williams Sonoma, a brand portfolio member of Williams-Sonoma, Inc. has launched Seed & Harvest, a collection of food that prioritizes providing customers with unprecedented transparency in ingredients and sustainable sourcing practices to accommodate various dietary, food or lifestyle preferences.

As a result of these commitments to transparency and sustainability, packaging of Seed & Harvest products will feature iconography that will assist customers in easily identifying products that are vegan, vegetarian, gluten-free, kosher or dairy free. Additionally, all Seed & Harvest products are refined sugar-free and all packaging of Seed & Harvest products are either compostable or recyclable.

Williams Sonoma has a rich history of offering our customers best-in-class food products made with clean, high-quality ingredients that we develop in-house or source from premiere vendors around the world,” said Williams Sonoma President Ryan Ross. “We are developing Seed & Harvest products to appeal to the palate of all of our customers while also being mindful of those who may have various dietary, food or lifestyle preferences. The accommodations we are making with this collection will allow our customers with specific needs to easily shop Seed & Harvest products with confidence without having to question quality or compromise on flavor.”

The sustainably sourced ingredients featured in Seed & Harvest products will be identifiable through premiere third-party certification organizations like Fair Trade and through purveyors and partners of Williams Sonoma such as Renewal Mill, an award-winning, women-led food company that’s dedicated to fighting climate change with upcycled flours and baking mixes.

The Seed & Harvest collection by Williams Sonoma features 33 items ranging across all food categories from savory and sweet to snacks and beverages:

  • Brownie and Cookie Mixes – $14.95-$16.95
    • Brownie, Chocolate Chip Cookie, Sugar Cookie
  • Cake Mixes – $16.95
    • Chocolate Cake, Yellow Cake
  • Quick Bread and Muffin Mix – $15.95
    • Raspberry Lemon Quick Bread, Banana Date Quick Bread
    • Blueberry Oat Flour Muffin
  • Breakfast Bars and Protein Pancake Mix – $14.95-$16.95
    • Banana Oat Breakfast Bar
    • Blueberry Protein Pancake, Protein Powder Pancake
  • Sweets – $9.95-$14.95
    • Gummy Worms, Organic Vegan Gummy Bears, Soft Baked Chocolate Chip Cookies
  • Beverage/Cocktail Mixes – $18.95
    • Blueberry Lemon Thyme Cocktail Mix, Citrus Ginger Cocktail Mix, Pomegranate Paloma Cocktail Mix
  • Sauces and Seasonings – $14.95-$16.95
    • Chipotle Black Pepper BBQ Sauce, Original BBQ Sauce, Smoky Peach BBQ Sauce
    • Everyday Seasoning Rub
    • French Mustard, Ginger Soy and Ultra Herb Sheet Pan Seasoning
  • Salad Dressings/Marinades/Oil Drizzlers – $16.95-$18.95
    • Golden Goddess Everything Sauce, Green Goddess Everything Sauce, Red Goddess Everything Sauce
    • Balsamic Basil, Garlic Meyer Lemon, Sonoma Herb Veggie Roasting Drizzler
  • Pasta Sauce $18.95
    • Hidden Veggie Marinara Pasta Sauce, Vegan Vodka Pasta Sauce
  • Pizza Sauce and Crust Mix – $14.95-$16.95
    • Pizza Sauce
    • Cauliflower Pizza Crust Mix

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