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Doorganics Launches Mobile App, Delivers Organic Groceries to Customers throughout Michigan

Doorganics, Michigan’s only organic grocery delivery company, is making it easier to receive the freshest food possible from local and organic farms with the launch of a mobile app. The app will provide customers with an entirely mobile experience for optimum convenience and accessibility.

“We are excited to make it even easier for our customers to  stock up on local and organic groceries each week,” said Mike Hughes, Founder of Doorganics. “The grocery and food delivery industry is ever changing, and we know that our customers have been looking for added conveniences. We’re confident that the app makes the Doorganics experience even better, allowing our customers more time around the table eating real food.”

Doorganics deliveries start with a customizable produce box full of organic and local fruits and vegetables. Customers can then shop from more than 150 different Michigan-made grocery items including farm eggs, pastured meats, fresh baked breads, cheeses as well as organic deli salads and prepared meals. Delivery is free, and customers have full control of their delivery schedule inside an online member portal.

“Not only do we support local farmers with each delivery, we also strive to support the communities we are lucky to serve,” said Hughes. “All leftovers and food service quality extras are donated each week to help feed the hungry. To celebrate our app launch, we are pledging to do more. For each app download through the end of May, we’ll be donating one additional pound of organic food.

For each app download, Doorganics will be donating one pound of food to Gleaners Community Food Bank in Detroit and God’s Kitchen in Grand Rapids. Doorganics regularly partners with these organizations by donating remaining produce and grocery items to fight food insecurity, the state of being without reliable access to a sufficient quantity of affordable, nutritious food.

 

Doorganics recently expanded its delivery area to 85 zip codes in southeast Michigan in December and plans to open a second facility in the Detroit metropolitan area in the coming year. The company makes weekly deliveries to customers in metro Detroit, Grand Rapids, Holland, Grand Haven, and Ann Arbor, Michigan.

Albertsons Companies Acquires Plated

Albertsons Companies, one of the nation’s largest grocery retailers, today announced the acquisition of Plated, a premier meal kit service. This move advances a shared strategy to reinvent the way consumers discover, purchase, and experience food. Plated will operate as a wholly-owned subsidiary of Albertsons Cos. The transaction is expected to close later this month pending customary approvals.

In teaming up with Plated, Albertsons Cos. adds a meal kit company with leading technology and data capabilities, a strategic step for the company as it continues to focus on innovation, personalization, and customization. Together, Albertsons Cos. and Plated will leverage their diverse and complementary strengths to serve customers in a way that appeals to the evolving lifestyles and food preferences of people across the country. Among the key projected outcomes of this deal is for Plated to become the first omnichannel meal kit offering with national scale.

“Today’s consumer is looking for a variety of personalized shopping alternatives, and this transaction is the latest example of Albertsons Cos. meeting our customers wherever and however they like to shop,” said Bob Miller, Chairman and CEO of Albertsons Companies. “With Plated, we’ve found a partner who shares our commitment to delicious, affordable food; superior technology and innovation; and world class customer service. Plated knows its customers better than anyone, and together we will accelerate our ability to serve them. We are excited to offer our customers more online options and fresh, quality ingredients along with distinctive recipes at their doorstep or through traditional shopping trips.”

Plated will benefit from Albertsons Cos.’ resources and national reach with over 2,300 stores to scale its business and improve its customer experience with new offerings. Albertsons Cos. will enable Plated to expand beyond its existing subscription model by offering Plated meal kits at many store locations, across its digital channels, and through a variety of distribution options to make it easy to create delicious meals at home by providing the flexibility, convenience, and access to high-quality, fresh ingredients coupled with chef-designed recipes that customers are looking for. Plated’s marketing and acquisition efforts will also benefit by gaining exposure to Albertsons Cos.’ 35 million customers per week.

Josh Hix, Co-founder and CEO of Plated, said, “Joining Albertsons Companies presents an amazing opportunity to accelerate our positive impact on the future of food in America by making fresh, delicious food more widely available. Albertsons Cos. is at the forefront of the changing food and grocery landscape with their customer obsession, their large national store footprint, and their exciting plans for the future of the grocery store. We’re excited to be partnering with them to shepherd our growth while preserving the unique strengths that define Plated today. There’s tremendous upside for Plated’s customers whose experience with our brand will only get better. As meal kits continue to gain traction in the marketplace, we believe the winning formula combines choice, flexibility, culinary expertise, and the ability for customers to buy across channels–all of which we are now singularly positioned to deliver in collaboration with Albertsons Cos.”

lated will continue to operate as a distinct consumer brand with its own leadership team led by Co-founder and CEO Josh Hix. The company will continue to be headquartered in New York City, with fulfillment centers across the country.

Blue Apron Partners with Culinary Cooking Competition Series MASTERCHEF JUNIOR

Blue Apron has partnered with FOX’s culinary competition series, MASTERCHEF JUNIOR to develop a Mystery Box Challenge in the episode that aired first on Thursday, April 20.

During the episode, each young home cook opened his or her Mystery Box to reveal a Blue Apron Family Plan box with a choice of two proteins and an assortment of farm-sourced winter vegetables. They were given 45 minutes to curate a dinner recipe that the whole family can enjoy using the 10-12 mystery ingredients and items from the MASTERCHEF JUNIOR pantry.

The winner received a competitive advantage in the next cooking challenge in the show and the opportunity to have his or her own winning recipe featured on an upcoming Blue Apron Family Plan menu. To celebrate the partnership, all eight MASTERCHEF JUNIOR contestants will also receive one year of Blue Apron meals.

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