Buddy the Elf Headlines HelloFresh Spaghetti Kit
Meal kit company HelloFresh and Warner Bros. Discovery Global Consumer Products are spreading holiday cheer like never before with the launch of limited-edition Buddy the Elf Spaghetti meal kits. Inspired by the dish featured in the beloved holiday film, Elf, these festive meal kits will provide fans – and anyone who shares Buddy’s affinity for elf culture – everything needed to make the sweet, syrupy, candy-filled spaghetti dish right in the comfort of their own workshops – we mean kitchens!
The HelloFresh version of the iconic dish famously devoured by Buddy the Elf stays true to an elf’s flavor palate, featuring notable ingredients – like candy and syrup – that are an essential part of an elf’s diet. Starting with Colavita spaghetti as the base, the HelloFresh recipe also includes maple syrup, chocolate syrup, marshmallows, chocolate nonpareil candies, crumbled chocolate frosted pastries, and more. With the option to eat with your hands or pair with a bottle of cola, Buddy the Elf Spaghetti is sure to make even South Pole elves smile.
“While drawing inspiration from the sweet spaghetti dish seen in the movie Elf, we created a chocolate-forward version that stays true to Buddy the Elf’s dish, incorporating crushed chocolate cereal, various chocolate candies, marshmallows, and of course, syrup,” said Michelle Doll Olson, HelloFresh culinary development manager. “Our goal is always to create recipes that are both tasty and fun to prepare, and we’re sure this over-the-top recipe will satisfy any elf’s sweet tooth while bringing the holiday spirit to your household!”
Starting on Dec. 5 at 12:25 p.m. EST, Buddy the Elf Spaghetti meal kits by HelloFresh will be available exclusively through www.HelloFreshElfSpaghetti.com with no subscription required. The kits are priced at $14.99 for two servings and include all of the pre-portioned ingredients and a step-by-step recipe card to make the dish in the comfort of your kitchen. A limited number of kits will be available for purchase each day from Monday, Dec. 5 through Friday, Dec. 9. Orders will be accepted on a first come, first served basis, regardless of whether you’re on the naughty or nice list. Orders open each day at 12:25 p.m. EST.
HelloFresh is also offering holiday-inspired recipes and winter-themed treats for every meal occasion this season featured on the HelloFresh menu and through the Market add-on store. Customers can check out www.HelloFresh.com and choose among a three-course feast, a selection of brunch options, special sides, decadent desserts, snacks, and more.
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ASAP.com Launches Home, Office Food Delivery in NYC
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ASAP.com, the on-demand delivery brand for Waitr Holdings Inc., has launched home and office food delivery in New York City.
Beginning home delivery service in New York is the latest substantial step for the company, as it builds its brand in the Tri-State area. Earlier, ASAP.com secured the exclusive mobile ordering rights with MetLife Stadium, the New York Giants and the New York Jets, and started food delivery in multiple cities in New Jersey.
“The debut of home and office restaurant delivery in New York City marks an important step for ASAP as customers get more acquainted with the brand in the Tri-State area,” said Carl Grimstad, CEO and chairman of the board of ASAP, Inc. “Fans tell us they love using ASAP at MetLife Stadium, and they’re now excited to be able to experience the same excellent standard of service in the comfort of their own homes.”
ASAP.com is known for community outreach and giving back to the cities that it serves.
“We are very fortunate to be the official mobile ordering partner for the Jets and Giants, as it has allowed us to establish and support local grassroots efforts through the Jets and United Way’s Hometown Huddle; and the Giants’ Adopt A Firehouse program,” Grimstad said.
Just last month, in honor of Sept. 11, the New York Giants in partnership with ASAP.com visited a local firehouse as part of the Adopt A Firehouse program. Players from the Giants met with the local firefighters of FDNY Engine 24 Ladder 5, while ASAP dropped off a special food delivery to the station, located at 227 6th Ave. in New York. Giants players had a chance to visit and talk with the firefighters before sitting down to eat with them. ASAP delivered the meals straight to the firehouse from Virgil’s Real Barbecue.
In addition to food delivery, ASAP.com offers delivery of a wide variety of items, utilizing its “deliver anything ASAP” model. Products available for delivery include alcohol, grocery, convenience and retail.
UPDATE: NationsBenefits Acquires DeliverLean
As of Sept. 21, NationsBenefits has acquired DeliverLean, a food manufacturer specializing in health and wellness. The acquisition is part of NationsBenefits’ strategic vision to expand its healthy foods benefit offering to meet the ever-growing needs of health plans with Medicare Advantage and Part D plans.
DeliverLean’s food as medicine solution, which is being introduced with the NationsMarket brand name, will help MA plan members and low-income populations to live healthier by addressing nutrition and providing specific and actionable direction to motivate behavioral changes in their diets.
With a growing demand for home-delivered, nutritionally focused products such as groceries, fresh produce, and prepared meals, NationsBenefits can help Medicare beneficiaries achieve better health and wellness by providing them with convenient and easy-to-use products. The healthy foods benefit offering is designed to improve members’ health and satisfaction while reducing overall health care costs.
DeliverLean founder Scott Harris will continue to lead this division, as a part of NationsBenefits.
The Deliver Lean acquisition is expected to close in the third quarter of 2022.
NationsBenefits provides supplemental benefits, flex cards and member engagement solutions for health plans.
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