St. Patrick’s Day is around the corner and our favorite leprechaun is nowhere to be found! For the first time, Lucky has taken his mischievous tricks to the next level and used his charms’ powers to disappear from limited-edition boxes of the magically delicious cereal. In an effort to catch the popular leprechaun, Lucky Charms is releasing a line-up of trap-inspired fun to help cereal lovers bring Lucky back to his box.
To encourage families to hone their trapping skills in advance of March 17, Lucky Charms and Hasbro have teamed up to launch “Lucky’s Leprechaun Trap.” Available exclusively at Shop.LuckyCharms.com, the new board game is a magical version of the family classic “Mouse Trap.” And to prep for the big day, each limited-edition cereal box from which Lucky has gone missing also includes a trap that you can cut out and use to try to catch your very own leprechaun. Collect all four unique versions, or DIY your own custom builds to create the ultimate leprechaun snare. Of course, no St. Patrick’s Day celebration is complete without a bowl of the returning fan favorite Green Milk Turn Lucky Charms with clover marshmallows that turn your milk a festive green.
For those looking to join the chase, Lucky was first seen ice fishing in Minneapolis, where he left behind life-sized charms and traces of magic, and most recently teased fans by making his way across the country to suntan on the beach in Miami. He is now rumored to be making his way to the set of ABC’s “American Idol.”
“We never know what our favorite, mischievous leprechaun is up to,” said Brandon Tyrrell, senior marketing communications manager at General Mills. “But now with him off the box and on the run we’re asking for everyone’s help to find him. We know he’s a big “American Idol” fan and have reason to believe he could appear on set Feb. 25 and March 3 on ABC and next day on Hulu – so be on the lookout!”
Join the chase to catch Lucky and get Leprechaun trap inspiration by following @luckycharms on TikTok, Instagram and Facebook, or visiting https://www.luckycharms.com/.
Lucky Charms’ Hasbro game is available for $14.99 at Shop.LuckyCharms.com and all limited-edition Lucky Charms boxes are available at retailers nationwide starting at 2/$6.
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Sweetgreen announced the appointment of Rossann Williams as the company’s chief operating officer, effective Feb. 5. Williams joins Sweetgreen’s executive leadership team and will oversee operations, real estate + development and supply chain for the company.
Williams is an accomplished global operations executive bringing more than 30 years of experience leading retail businesses. Williams is a respected and engaged leader focused on cultivating high-performance teams at every level of the business.
“Rossann is an industry veteran with a proven track record in driving sustainable growth of global, iconic brands and leading teams to generate profitability,” said Jonathan Neman, CEO and co-founder of Sweetgreen. “Rossann complements the existing skills and experience of our leadership team as we pursue our next chapter of growth. It’s clear that she shares our values, and I look forward to partnering with Rossann to further our mission of connecting more communities to real food.”
Prior to joining Sweetgreen, Williams spent over 18 years at Starbucks, where she rose to EVP and president of North America retail. In this role, she oversaw a market of approximately 16,000 stores, where she significantly improved same-store sales, successfully opened thousands of new stores and helped navigate the company through the pandemic. At Starbucks, Williams also served in senior operations roles across North America, eventually rising to SVP, global and Americas operations services. Previously, Williams held leadership roles for several well-known Fortune 500 brands, including Blockbuster and Toys “R” Us.
“I’ve long admired Sweetgreen’s leadership as a founder-led, mission-driven company driving the industry forward. I am deeply aligned with Sweetgreen’s values, people-centric approach and commitment to connect more people to delicious, real food. I’m thrilled to be joining the Sweetgreen team at a moment of significant growth and an incredible opportunity ahead,” said Williams.
Sweetgreen is on a mission to build healthier communities by connecting people to real food. Sweetgreen sources the best quality ingredients from farmers and suppliers they trust to cook food from scratch that is both delicious and nourishing. They plant roots in each community by building a transparent supply chain, investing in local farmers and growers, and enhancing the total experience with innovative technology.
Since opening its first 560-square-foot location in 2007, Sweetgreen has scaled to over 220 locations across the United States, and their vision is to lead the next generation of restaurants and lifestyle brands built on quality, community and innovation.
To learn more about Sweetgreen, its menu, and its loyalty program, visit www.Sweetgreen.com. Follow @Sweetgreen on Instagram, Facebook and X (formerly Twitter).
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Cheerios is bringing back its beloved Happy Heart Shapes in honor of American Heart Month with a fun new twist. To celebrate five years of Happy Heart Shapes and the role Cheerios can play in supporting Americans who want to live a heart-healthy lifestyle, Cheerios is launching special-edition boxes featuring names of those who inspire you to make heart healthy choices.
In addition to special-edition boxes with names such as Mom, Friend, Grandparents and Family in both English and Spanish available at retailers nationwide throughout February, consumers can also order personalized yellow boxes online featuring any name (within 18 characters) at Cheerios.com.
With more than 100 million Americans having some form of heart disease, Cheerios understands how important heart health is. When people see Grandma, Abuelo, Bestie, Dad, and the names of other loved ones on the cover of their box, they will be reminded to take care of their heart not only for themselves, but for those people who mean the most to them. The name boxes are a great way to remind people that apart from the convenience and great taste, Cheerios are made with whole grain oats, which can help lower cholesterol as part of a heart healthy diet.
“From being there to cheer on your kids’ activities to laughs across the breakfast table – these are the moments with loved ones that remind us why it’s worth saying, ‘Yes’ to taking care of our heart health,” said Kathy Dixon, senior brand experience manager for Cheerios. “This year, the special-edition Cheerios name boxes and Happy Heart Shapes are a simple reminder for people to take care of their heart so they can be there for all of life’s special moments.”
Special-edition boxes will be available at retailers nationwide in five delicious flavors: Original yellow-box Cheerios, Honey Nut Cheerios, Chocolate, Strawberry Banana and Apple Cinnamon. Learn more here.
General Mills makes food the world loves. The company is guided by its Accelerate strategy to drive shareholder value by boldly building its brands, relentlessly innovating, unleashing its scale and standing for good. Its portfolio of beloved brands includes household names such as Cheerios, Nature Valley, Blue Buffalo, Häagen-Dazs, Old El Paso, Pillsbury, Betty Crocker, Yoplait, Totino’s, Annie’s, Wanchai Ferry, Yoki and more. Headquartered in Minneapolis, General Mills generated fiscal 2023 net sales of $20.1 billion. In addition, the company’s share of non-consolidated joint venture net sales totaled $1 billion.
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