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Global Cuisine

Fabrique Délices Refreshes Branding, Visual Identity

Fabrique Délices just redesigned its website; the new design gives a fresh look that better reflects the high quality of the company’s products. “We wanted to create a style that accurately reflects the artisanal side of our products with a twist of modernity,” said Sébastien Espinasse, Vice President of Sales and Marketing.

The company is currently redesigning the packaging for its entire line of products: pâtés, rillettes and mousses, truffle butters, dry and cured meat, specialty meats and all-natural sausages.

fabriquedelices editphoto1The new modern design features a bright color palette that catches the eye. Each label is printed with vivid colors and with the product name written on a chalkboard. This emphasizes the authentic and traditional aspect of the products.
This combination creates just the right style for Fabrique Délices charcuterie. With this new change, the products immediately stand out on grocery store shelves.
Charcuterie products have, undoubtedly, trended over the last few years – however, pâtés, rillettes and mousses are still unfamiliar to the American diet. In order to demonstrate how to enjoy these specialties, Fabrique Délices sleeves provide easy-to-understand instructions: within the sleeve, drawings detail how to build a charcuterie board, how to unmold pâtés, how to store the products and more.
“We want to be sure to provide the tastiest experience for our customers,” said Sebastien. The new look has now shipped to retailers nationwide and has received great feedback from customers.

Traditional and Artisanal Charcuterie since 1985

Fabrique Délices is based in Hayward, California, and has been preparing time-honored classics along with innovative products for more than 30 years.

With dedicated attention to consistent quality, Fabrique Délices has created an offering of more than 100 traditional French delicacies, including all-natural pâtés and mousses, duck breast, duck rillettes, boudins, sausages, truffle butters, cornichons and many more.

Fabrique Délices charcuterie is made in the USA with authentic French recipes using simple and high-quality ingredients to provide the best products.

Products are available nationwide in local specialty food stores such as Wholefoods Market, Mollie Stone’s, Andronico’s Market, Draeger’s Market, Lunardi’s Market, Mill Valley Market, Woodland Market, Schaub’s Meat, Sunshine Foods, Bev’ Mo Walnut Creek, Gourmet Corner, Gourmet & More, Dean & Deluca, as well as local Bay Area Farmer’s Markets in Palo Alto, San Mateo, Sunnyvale, Mountain View and Campbell.

For more information, email info@fabriquedelices.com or call 510.441.9500.

Meat with a French Accent from Fabrique Delices

By Lorrie Baumann

FabriqueDelices_CharcuterieBoard5With more than 100 different cooked and cured charcuterie products, including pates, mousses, duck confit and duck rillettes, as well as sausages and boudins, Fabrique Délices has earned its place as one of the USA’s premier producers of artisanal French-style meat products.

“We do products for chefs to cook with and products that are ready to serve,” says Sébastien Espinasse, Fabrique Délices’ Vice President of Sales and Marketing. “We believe that if we do quality food, the chef will recognize that and put their stamp on the product. They put our food on their menu, and that is a big recognition to us…. When you come from a foreign country to the U.S., when you have a French restaurant, you try to recreate the food you had at home, and the most important part is to find the ingredients.”

Fabrique Délices makes all of its products in California’s Bay Area, from pork that comes from Iowa, chicken from Mary’s Free Range Chickens and pasture-raised lamb from New Zealand. “The recipes are traditional and authentic. We are not trying to Americanize the product, to tweak the recipe to suit American tastes so we can sell more product,” Espinasse says. “This is the closest to French tradition you can find in the U.S. We want to keep doing it.”

FabriqueDelices_RillettesAmerica’s free-wheeling food culture that allows for fusions like kosher Korean tacos and barbecue brisket banh mi might tempt other meat processors to innovate their recipes to create products that would be unrecognizable to Fabrique Delices’ founders, who started the company in 1989 as a subsidiary of French pate producer SAPAR, which was established in Me aux, France, in 1920. But Fabrique Délices has stayed true to its original mission to recreate traditional French charcuterie in the United States, Espinasse says. “We don’t want to compromise the product. This is our identity,” he says. “The market is so wide open that sometimes you can lose your head and do many things, but at the end of the day, you need to keep your focus and do what you do best…. Mostly what we try to do is whenever we put a recipe together, you put the protein in your mouth, and it goes up in your head, and it brings back memories of your childhood with the flavor, and if the flavor is approved by your mind, then you say, ‘This is what we need.’ We grew up with these products so it is very important to keep it like this.”

“We don’t use preservatives, artificial ingredients, MSG, any of that,” he adds. “We use the real spices, no extracts. Sometimes you can have some variation: when you use cayenne pepper, sometimes there is variation from one year to the other, and sometimes people notice it. In the U.S., people are very sensitive to change. Artisan products, sometimes this is the way it is.”

Authenticity and quality are so important to Espinasse that he’s now organizing an American Charcuterie Society to promote those values. “I’m going to try to push it through and get some retailers, some distributors, manufacturers, maybe put a party together and try to move forward,” he says. “We are a group of people and we are going to try to move this forward because we need to grow the charcuterie industry, and the only way we can grow charcuterie is for the whole industry together.”

Those who are interested in being part of the American Charcuterie Society should contact Espinasse at sebastien@charcuteriesociety.org.

Mikey’s Introduces Vegan, Grain-Free Tortillas

This month, Mikey’s is introducing tortillas to its line of gluten-free, paleo certified, non-GMO, soy free, dairy free and grain free products. In addition to containing simplistic, clean ingredients, the tortillas also mark Mikey’s first ever vegan product.

Mikey'sMikey’s tortillas will provide a multi-attribute solution not yet available on the market – perfect as a taco shell or quesadilla, as a sandwich wrap, or quick snack on the go. Available in stores and online for purchase next month at $5.99 per eight-pack.

The tortillas join Mikey’s product lineup of popular frozen baked goods, which include muffin tops, bread, pizza crust and English muffins. They feature seven ingredients: water, cassava flour, coconut flour, high oleic sunflower oil, apple cider vinegar, salt and xantham gum.

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