Golden Valley Natural is celebrating 50 years of quality jerky products. Originally known as King B Jerky in Idaho Falls, the regional jerky company grew into a national brand in the 1980s after Founder Roger Ball commandeered his wife’s blender to make the first batch of “Shredded Jerky Stuff.” The family-owned jerky company became a leader in the meat snacks industry.
In 2000, Roger and his family sold the King B label to a competitor. The family ranches shifted to all-natural and organic production methodologies, giving birth to a new company – Golden Valley Natural.
Golden Valley Natural specializes in beef, buffalo, turkey, chicken and pork meat snacks, with an emphasis on all-natural and organic products. Its ‘healthier-for-you’ meat snacks rang true with consumers, who buy their products nationwide and in both Canada and Japan. Today, the company continues to grow and produce some of the finest all-natural, organic, gluten free, grass-fed and non-GMO jerky available in the industry.
One of the world’s most prized liquid treasures is Sicilian extra virgin olive oil. Sicily is an island woven from a fusion of cultures that has resulted in a rich and varied genetic legacy. With its dry summers, lashed by the Sirocco Saharan winds, as well as its balmy winter, the temperate climate influences the spirit of the organic olive trees that have been part of the fertile island since its inception.
To get closer to this island’s treasure groves and fully appreciate the fruits of human toil, Bellucci unveiled at the Winter Fancy Food Show its freshly harvested Sicilia PGI Organic Extra Virgin Olive Oil as the newest addition to its Legendary Series. True to its cultivars and origin, Sicilia PGI Organic coats the palate with hints of almond and savory undertones of artichoke, coupled with green tomato. It’s unlike any other extra virgin olive oil – a truly authentic gem.
Why is its PGI certification so important? In 2016, the European Commission approved the Protected Geographical Indication PGI ‘Sicilia’ (Sicily) for extra virgin olive oil produced on the island. Such certifications (PGI) by the European Union promote the development of specific rural regions and populations, which are related to agricultural products with special quality characteristics and protect the interests of both growers and consumers. It is transparency at its best in the greater fight against food fraud.
Consumers seeking greater on-label visibility into the origins of the food in their shopping basket are on the rise. Shoppers seek new depths of information across the market, including organic, responsible production and authenticity. At Bellucci, the mission is to bring “Trust Through Traceability” to the market.
Absolutely Gluten Free is entering the energy bar category with the launch of TahiniBAR, a grab-and-go sesame snack offered in three flavors. Each is certified OU kosher and dairy free and has only 100 calories.
The introduction is intended to capitalize on hot trends for the food market, including demand for Mediterranean food, healthy portable snacks and the gluten-free movement.
TahiniBAR is made from roasted sesame seeds for a bar that helps boost energy levels and is a good source of vitamins, minerals, protein, fiber, calcium, iron, zinc and potassium. Sesame seeds are thought to offer a variety of health benefits, including cholesterol control, heart health, improved blood pressure and hormone balance. Sesame is also thought to boost nutrient absorption and energy levels.
The three flavors for the bars are Cocoa Nibs, Pistachio and Vanilla. They’re sold in packs of seven 4.4-ounce bars, with the suggested retail price for a box of seven bars at $2.49 to $2.99.