Organic Cracked Freekeh is now available from Bob’s Red Mill Natural Foods. It’s the latest ancient grain to join Bob’s Red Mill’s growing Grains of Discovery line. Freekeh is a whole grain food made in an old-world way, following a traditional process popular in the Middle East and Northeastern Africa.
“Since we introduced our Grains of Discovery line last summer, the response has been tremendous, and customers have been clamoring for more,”said Bob Moore, Founder, President and CEO of employee-owned Bob’s Red Mill. “In deciding how to expand the line, we searched far and wide to find just the perfect grain, and we found that with Freekeh—something totally unique and virtually unknown in the West.”
According to legend, freekeh was created when a farmer’s crop of young green wheat was set on fire by a rival neighbor. Instead of letting the burned wheat go to waste, the farmer’s family harvested the roasted wheat and removed the chaff, and to their surprise it had a pleasantly nutty, lightly roasted flavor.
Cracked freekeh is made by lightly roasting whole wheat kernels, then cracking them to create a whole grain food with a texture similar to bulgur, with a mild, nutty flavor. Bob’s Red Mill Organic Cracked Freekeh, which retails for $6.99 for a 16-ounce package, cooks in just 25 minutes and adds wonderful texture and flavor to a variety of salads, pilafs and soups. It also can be enjoyed as a hot breakfast porridge. Freekeh is an excellent source of fiber, high in iron and other essential minerals, and provides 7 grams of protein per serving.
“We are really excited to add this ancient grain to our popular Grains of Discovery line and to share its history with our customers,” said Matthew Cox, Vice President of Marketing at Bob’s Red Mill. “Legends aside, the flavor of this grain is so unique and delicious, our hope is that it will become a staple grain on every dinner table. That’s at the heart of what our Grains of Discovery are all about.”
Bob’s Red Mill Organic Cracked Freekeh is available now to retailers in cases of four, and also online at www.bobsredmill.com. To inquire about carrying the products, please contact the Bob’s Red Mill sales team at 800-553-2258 or email@example.com. For more information about the entire Bob’s Red Mill product line, please visit www.bobsredmill.com.
Passage Foods has released its latest edition of “Passage Briefs.” This edition presents a report entitled “Cooking Sauce Sales Simmer.” Within the brief, the U.S. cooking sauce market is explored through a detailed analysis of the industry and its consumers in five sections.
- Current cooking sauce market: The cooking sauce market has seen 25 percent growth in sales in the past decade, which is expected to continue due to factors such as at-home cooking, health, and less grocery spending.
- Ethnic flavor trends: Consumers have shown an increased interest in ethnic cooking sauces and food options. This category has quickly expanded to a high percentage of market share.
- Product claim trends: Consumer are looking towards alternative options for their at-home meals alongside the health food trend that has steadily been growing in the U.S.
- Millennials and cooking sauces: The Millennial Generation is expected to impact the economy of the U.S. as they continue to enter the work force. Their interests are driving the cooking sauce market expansion.
- Future of the cooking sauce market: A look into the current cooking sauce market provides insight into the development of the industry in the years to come.
The report is now available for free by contacting firstname.lastname@example.org or calling toll-free at 800.860.1045 ext. 204.
Click here for news about Passage Foods’ latest product introductions.
Bauli, a creator of authentic Italian holiday cakes and pastries, is announcing its official launch in the United States. Bauli products are now available at retailers, including Fairway, Whole Foods and Duane Reade stores nationwide. Bauli’s line of products will introduce traditional Italian desserts to the U.S. market, guaranteeing the highest quality of natural ingredients to customers.
Rooted in Verona, Italy with history dating back to 1922, today, the Bauli family business maintains the same dedication to excellence that it started over 80 years ago. Bauli prides itself in having combined the skill of homemade recipes with high technology to bring authentic Italian baked goods and holiday products to consumers. With respect for traditions and ancient recipes, Bauli products are oven baked and made with no preservatives, no artificial colors or flavors and no genetically modified ingredients and are kosher certified. The Bauli family’s guiding principle has always been a desire for excellence.
Bauli’s core products include Il Panettone di Milano, the traditional and most famous Italian Christmas bread, loaded with candied citron, lemon zest and raisins; Il Pandoro di Verona, a pan d’oro or golden bread, which is a traditional Christmas bread from Verona that’s baked in a special star-shape mold, sprinkled with confectioners’ sugar and made with real eggs, which gives it the beautiful golden color; and its everyday croissant treats, which include chocolate cream, vanilla custard, and cherry jelly. In addition to these core products, Bauli is also offering its specialty Italian treats for the U.S., including Il Budino, a moist cake with delicate chocolate filling, exquisite chocolate icing and dark chocolate decorations, and La Bavarese, a soft pan d’oro dough with delicate custard cream and sugared cocoa filling. Bauli’s authentic products are the ultimate holiday hostess gift, arriving in a beautiful packaging, Il Panettone and Il Pandoro are an awaited Christmas tradition at many family tables throughout Italy, uniting the love of family, friends and food. Bauli products are a delicious Italian tradition that’s perfect for sharing with family and friends just like in Italy, and great for making delicious recipes, including panettone pudding and orange ricotta panettone ‘shortcake’.
Karoun Dairies‘ 2014 product launch, Blue Isle Mediterranean Yogurt Spreads, wins first place in the “Labneh, Greek Style Yogurt and Other Strained Cultured Products” category at the annual 2014 American Cheese Society Awards, which took place from
July 29 – August 1 in Sacramento, California.
The 2014 ACS Judging & Competition saw 1,685 entries of cheeses and cultured dairy products from 248 companies in North America. Among them, Karoun Dairies received two awards to add to its growing collection.
“We’re honored by the ACS and their acknowledgement of the quality of the products we produce. We use hand-crafted traditional methods of blending, aging, and fermenting all of our probiotic rich yogurt spreads,” states Mr. Rostom Baghdassarian, COO for Karoun Dairies. “This year, we introduced Blue Isle Mediterranean Yogurt Spreads, as we’ve seen a major demand for healthier, Mediterranean-style spreads. Blue Isle is a fresh, tasty, and health conscious alternative to traditional cream cheeses.”
Karoun Dairies’ winning products at the American Cheese Society 2014 awards include:
Labneh, Greek Style Yogurt and Other Strained Cultured Products: first place - Blue Isle Original Mediterranean Yogurt Spread
Crème Fraiche and Sour Cream Products – Made From Cow’s Milk: second place – Canadian Style Sour Cream
Over 1,400 members strong, ACS is the leading organization supporting the understanding, appreciation, and promotion of farmstead, artisan and specialty cheeses produced in the Americas. ACS hosts North America’s foremost annual educational conference and world-renowned cheese judging and competition.
Blue Isle Yogurt Spreads are distributed by Karoun Dairies, Inc., a second-generation family business with multiple awards for excellence in the cheese and dairy industry. Accolades include World Cheese Awards, World Championship Cheese medals, U.S. Championships, American Cheese Society medals, and California State Fair awards to name a few. Karoun produces some of California’s finest specialty cheeses; using century-old and handmade methods. All 130+ SKUs are made from ultra-premium ingredients, including premium milk from cows that are free of artificial hormones, BGH/rBST, and are Real California Milk certified.
Vanda Asapahu, founder of Ayara Thai Sauces, is the winner of the Specialty Food Association’s second annual advertising contest for specialty food professionals to tell a compelling story about their passion for specialty food.
Asapahu’s story was selected from 142 inspiring entries about family businesses, culinary breakthroughs, childhood memories, career changes, and more. The prize is a professional ad that will be part of the Association’s national advertising and marketing campaign. The ad will be featured in leading specialty food trade magazines, online, and at the Winter Fancy Food Show in San Francisco. The show takes place Jan. 11-13, 2015.
More than 12,000 votes were cast in the not-for-profit trade association’s second annual “My Story, My Ad” contest. The 10 entries with the most votes went on to a final round of judging by a panel of advertising and specialty food professionals. The contest was open to members of the Specialty Food Association.
Ayara Thai Sauces was born out of requests from loyal fans of Asapahu’s family-owned restaurant, Ayara Thai Cuisine in Los Angeles, for takeout containers of its distinctive sauces. This company’s Ayara Thai Peanut Sauce was a finalist in the Specialty Food Association’s sofi™ Awards contest for the outstanding products of 2014.
“As our restaurant grew, visitors came to love not only the food we prepared, but also the sauces served with them,” says Asapahu. She adds that customers would return with “amazing stories of how they creatively used our sauces to impress their friends and share in the joy of cooking.”
The contest also included a People’s Choice Winner, based on a popular vote. The trio of women behind Simply Panache, maker of Mango Mango mango preserves, emerged as winners. They are Tanecia Willis, Lakesha Brown-Renfro, a military spouse, and Nzinga Teule-Hekima, a family physician. The company is based in Hampton, Virginia. The prize is an iPad.
For the winning entries, click here.
The contest spotlights the Association’s brand for the industry, “Specialty Food. Craft. Care. Joy.” It is designed to highlight the people behind the small businesses that fuel the $88.3 billion specialty food industry and the innovative foods and beverages they create and bring to market.
“This year’s entries showed how much passion and care our members bring to their work,” says Association President Ann Daw.
The panel of judges included Katherine Alford, Senior Vice President, Culinary Productions, Food Network; Tom Cook, Executive Creative Director, York & Chapel; Tracy Nieporent, Partner and Director of Marketing, Myriad Restaurant Group; Beth Snyder Bulik, freelance writer for Advertising Age; and Denise Purcell, editor of Specialty Food Media.
Bridor Inc., which makes authentic European breads and Viennese pastry for the retail and foodservice industry, is expanding its U.S. facility at Vineland, New Jersey. The plant will continue to produce Bridor’s broad line of baguettes, breads and rolls that reflect the company’s 30 years of European heritage and baking mastery. The $32 million expansion will enhance its laminated pastry dough and signature flaky croissant capacity. The enlarged facility will increase from 136,000 square feet to 183,000 square feet, and its employee count will grow from 132 to 177 employees.
“This expansion represents our deep commitment to our U.S. customers and significantly enhances what we can offer them,” said Jean-François Duquesne, CEO, Bridor Inc. and Bridor USA Inc. “We pride ourselves on being an industrial baking company that combines advanced manufacturing technology with traditional European baking techniques. This enables us to produce on a large scale the highest quality, authentic European pastry and breads in the world.”
The pastry line that Bridor will manufacture in its expanded Vineland facility will cater to the taste and other preferences of the U.S. customer. It will include a wide variety of croissants and Viennese pastries with distinctive homemade fillings that incorporate locally-sourced, high quality ingredients. Bridor’s research and development department of master bakers travels the world to stay ahead of consumer trends and baking innovations. The company continuously adapts and makes new bread and pastry products to meet its customers’ evolving needs.
Passage Foods offers lines of ready-to-use simmer sauces made from all natural ingredients to help home cooks create authentic restaurant-quality Asian dishes in 20 minutes or less. Newest to the brand is the Passage to Vietnam™ Lemongrass Chicken Stir-Fry Sauce, which draws together ingredients such as lemongrass, galangal and lime into a stir-fry with the traditional flavors of Vietnam. Just reading the list of ingredients is like stepping into a white tablecloth Vietnamese restaurant.
Vietnamese cuisine is one of the fastest growing segments in the food category, according to Mintel, and the growth of the Vietnamese population in the U.S. augurs for increasing acceptance and familiarity with Vietnamese flavors among the mainstream population, particularly as American palates become more adventurous and more Americans travel outside the country, where they have the opportunity to taste authentic examples of other culinary traditions.
“It is important to recognize the growth of cuisines from countries like Vietnam,” said Passage Foods’ Mark Mackenzie. “Currently, 80 percent of the Asian category sales originate from mainstream products designed for the U.S. palate, however, the category growth is being driven by authentic products and recipes. With our Lemongrass Chicken sauce, we tried to capture the most authentic and fresh recipe to satisfy the consumer looking for a true Vietnamese meal.”
What began in 1887 in a small fishing village in Spain is now available on a supermarket shelf near you. Not only is Isabel bringing its tuna, sardines, octopus and squid to the U.S. market, the company is also bringing its wildly popular Salad Bowls (shelf stable and ready-to-eat prepared salads) to the U.S.
The Salad Bowls have been a homerun in the European market for years. The healthy, ready-to-eat meals include everything anyone needs for a quick meal on the go in a single bowl. All you have to do is open, mix, and enjoy. The bowls even come with a spoon included! Isabel is introducing three Salad Bowl flavors here in the U.S.:
Isabel was the first to come out with the Salad Bowl product in Spain and is still the largest pre-packaged salad bowl producer in Europe. With the America desire for healthy eat on-the-go options, Isabel’s Salad Bowls are a perfect solution. And this product is already winning American fans.
For the Isabel Tuna purists who have tried one of the Naturtuna products — solid light tuna packed in either extra virgin olive oil or water — you already know the difference that distinguishes Isabel Tuna. It’s actual sliced tuna loin. No vegetable broth. No mixed chunks. Just tuna.
“There’s a noticeable difference even before you taste it,” said Sean Crotty, Isabel North America Vice President and General Manager. “One of the things we like to do is open a can of our tuna and then open a competitor’s. We flip them upside down on a plate. The other comes out as a lump of tuna pieces and ours comes out as one big piece. The tuna looks different. It doesn’t have the smell that’s associated with canned tuna. It’s milder. The taste and texture is very moist and mild.”
Isabel will also bring its line of specialty products including sardines in olive oil, octopus (in garlic sauce or olive oil), squid pieces in ink sauce and mussels in pickle sauce. These products appeal to the growing ethnic consumer base as well as the broadening American palate.
Already in Harris-Teeter stores (primarily along the East Coast) and other independent grocers from New York to Miami, Isabel products are expected to be in stores across the country soon.
“The heritage of our brand is important. We are a 125-year-old company. Although we’re new to the U.S., we’ve been a leader in the world market for many years. We also have significant involvement in the sustainability side of the industry especially working with the World Wildlife Foundation,” said Crotty. “We’re looking forward to continuing that work, as we introduce our products to the American market.”
Victoria Fine Foods has just launched new packaging for its Victoria premium brand of artisanal pasta sauces listing ingredients on the front of the label.
Extensive consumer research was conducted among primary shoppers and meal preparers of pasta sauce that led to the revolutionary decision to place the ingredients on the front of the label. Consumers indicated that placing ingredients on the front was very positive and helped show that Victoria had all natural fresh ingredients without preservatives that were similar to ingredients they would use in their own pasta sauce. They also indicated it would make shopping easier.
This new label approach supports Victoria’s philosophy of Ingredients Come First™, making Victoria the only major pasta sauce brand to highlight the ingredients on the front of their package.
“We are proud to be first major brand in the pasta sauce category to declare our ingredients on the front of our package; It’s not just a location, it’s a philosophy” says Don Davide, Chief Strategy Officer, VFF. “We are committed to using only fresh ingredients and the most authentic slow kettle-cooking process for a true homemade taste, and by announcing this on the front of our new label, we believe our new package allows the consumer to make an informed decision about what they are feeding their families.”
Victoria maintains small-batch, home-style cooking methods on a larger scale by slow kettle cooking all of their sauces starting with freshly chopped ingredients. Unlike leading national brands, Victoria never adds water, paste (tomato byproducts), or dried ingredients and never compromises taste for processing alternatives like quick heating transfer tubes. Victoria maintains that life and food, like a gondola ride, is better when taken slowly.