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Global Cuisine

Sesame King Introduces Mix and Serve Hummus Kit

Sesame King has launched its Sesame King Mix and Serve Hummus Kit, which gives consumers the ability to make delicious homemade hummus in minutes. The kit contains a 15.5-ounce can of chickpeas, a 4-ounce pouch of Sesame King tahini paste and a packet of proprietary special seasoning that takes all the guess work out of making delicious hummus. The hummus is all natural, non-GMO, gluten free, vegan approved, trans fat free, cholesterol free and kosher certified. The new kit provides consumers with everything needed to prepare fresh traditional style hummus in the comfort of their own home in just minutes. The hummus is all natural with a subtle, delightful aroma and is rich in texture, fresh and delicious.

“We are very excited to be introducing our new hummus kit to retailers and consumers across the United States,” said Emile Maroun of Sesame King. “Consumers and retailers are looking for safe, new, exciting and innovated healthy products, and we believe that our Sesame King Hummus Kit meets and exceeds those expectations.”

Sesame King also offers consumers a line of tahini pastes that come in 16-ounce plastic jars and are available in Roasted, Light Roasted, Garlic, Olive Oil, Cajun, Honey and Chocolate flavors. Each flavor is rich in proteins and vitamins, made with no additives or preservatives, peanut and tree nut free, trans fat free, gluten free and kosher certified. Both the Roasted and Light Roasted Tahini pastes are Non-GMO Project verified. Sesame King tahini is the only manufacturer to pasteurize its tahini to ensure a clean, healthy and safe product for consumer usage.

Sesame King’s mix and serve Hummus Kit provides consumers with a powerful nutritional food choice that packs a kaleidoscope of healthy inclusions:

  • Tahini is richer in protein than milk, yogurt, almonds, cashews, hazelnuts, walnuts, soya, sunflower, wheat germ and pecan nuts.
  • Tahini contains natural lecithin, which reduces blood fat levels and provides protection from environmental pollutants such as nicotine.
  • Tahini provides substantial amounts of many vitamins, including Vitamin E, which slows the aging of body cells and helps maintain proper focusing of the eyes.
  • Tahini is also one of the best sources of Vitamin T (very few foods are). Vitamin T improves memory and concentration in combination with phosphorous also present in tahini, providing a potent brain and nerve food.

“As a leading manufacturer of tahini, our never ending goal is to produce tahini products that taste great and provide consumers with a healthy food choice. Healthy is good. Healthy and tasty is fantastic,” added Maroun.

Sesame King Tahini can be found at such fine retailers as Whole Food Markets, Market Basket, Shaw’s, King’s Supermarkets, Wise Markets, Tops Market, Balducci’s, Spartan Nash, Safeway Eastern, Albertsons South West, Acme, Pete’s Fresh Markets and Citarella Markets and at Restaurant Depots and many other fine markets and specialty health food stores or order online at www.sesameking.com and www.amazon.com.

Sultry Spices and Silky Fruits Skyrocket First-Time Entrant to Five sofis

By Lorrie Baumann

GA_1789 for webLe Bon Magot® surprised the specialty food community at this year’s Summer Fancy Food Show with a display of five sofi Awards, all earned this year with the new company’s very first entries into the sofi Award competition. Naomi Mobed, the company’s Founder and CEO, launched the brand in February 2015 and then exhibited in the 2016 Summer Fancy Food Show to test its flavors with Fancy Food Show attendees before she was really ready to face the sofi Award competition. “Actually, we validated the taste and flavors of our products with trusted palates even before being incorporated into a company,” she said.
With her five 2017 sofi Awards on her shelves, Mobed is ready to scale up production to meet the demands of the national market. She’s debt-free and looking for investment capital to help her grow. “We’re keen to attract external investment and believe we have a sound and scalable business model,” she said.

GA_1532 for webLe Bon Magot currently offers just five products, all based on regional African, Middle Eastern and South Asian flavors, with sophisticated spice blends with depth and nuance that also appeal to contemporary American palates. Each of them reflects their branding – “magot” is a French word that means a hidden treasure. “The name was for a variety of reasons – one was the pure marketing reality that the common language among gourmets continues to be French,” she said. “I like the fact that it doesn’t have one specific meaning, not just a treasure, but jewels, loot, coffers, bounty and booty. Each one of our products is of a vibrant gem-like color. I came from a finance background and I am passionate about jewelry, so our name also has a tongue-in-cheek element to it.”

Her Tomato and White Sultana Chutney, winner of this year’s gold sofi Award in the condiments category, was her first product and is still her company’s top seller. The chutney marries the sweet fruitiness of tomato to Kashmiri chiles, ginger and garam masala. Next in production were the White Pumpkin and Almond Murraba and the Brinjal Caponata, made of purple aubergine, cumin and curry leaves and the winner of the bronze sofi Award in the pickles category. The Brinjal Caponata is a traditional western Indian condiment made from a recipe that came from Mobed’s grandmother by way of her mother, who tweaked it a little bit, and that Mobed herself played with also before settling on its current formulation. The White Pumpkin and Almond Murraba includes cardamom, cinnamon and vanilla in a preserve that’s traditionally used for celebrations in Central Asia and Middle East.

Spiced Raisin Marmalata won a gold sofi Award and an award for the best new product in the jam and preserves category. This product offers jumbo black raisins imported from South Africa blended with ras al hanout, dried rose petals, green cardamom and smoked cinnamon. “We wanted to recreate the oud scent but for the palate,” Mobed said. While oud is the distinctive scent of a resin found in agarwood trees that is used for incense and perfumes and valued in many cultures for its distinctive fragrance, Mobed uses smoked cinnamon alongside dried rose petals, cardamom and other spices to recreate the musky notes. Like the other products in the Le Bon Magot line, Spiced Raisin Marmalata was made to pair with cheese and charcuterie, but can also be used as a cooking ingredient, perhaps to be added to a spiced oatmeal raisin cookie or a Linzer cookie. The company’s final product is its Lemon-Sultana Marmalata with Caraway and Saffron, the winner of a bronze sofi Award in the jam and preserves category.

All of the products are made from recipes that came from Mobed’s grandmother and great-grandmother that were originally written down in a dialect that Mobed speaks but doesn’t read. Her mother translated them, interpreting measurements that came from a system that was once used across Asia but is no longer common.

Mobed is a Parsi born in Pakistan with family from India. Her father was employed in the oil industry, while her mother worked in the pharmaceuticals industry, and they raised Mobed in Iran, Hong Kong and Europe as well as in the U.S. Her first American home was in Bartlesville, Oklahoma. She left the U.S. to go to the London School of Economics when she was 21, after receiving her undergraduate degree at Mount Holyoke College in South Hadley, Massachusetts. “I’d always wanted to be in the food business since the latter years of my undergraduate degree,” she said. “I was applying to grad school and culinary school. I decided to go to the London School of Economics, thinking I could do culinary later.”

Mobed lived in London after finishing her education there, eventually moved to Muscat, Oman, then came back to England, and did some more moving around from Johannesburg to Dubai and all points in-between before returning to the United States two years ago. Her business is now based in New Jersey, where she says she is settled for the immediate future. “A business settles you,” she said. “My mother lives here. My grandmother now lives here. I’m as settled as I ever will be.”

She says that, while she brings her finance experience with her into her business, making and selling food is a part of her family culture that she values highly, and a number of her female family members have flourishing food businesses around the world. “For a lot of women in Iran and Pakistan, catering and foodservice is a way for women to gain independence and empowerment without leaving their homes,” she said. “The same goes for other countries in the Middle East as well. That’s why you have so many female entrepreneurs.”

H & H Midtown East Bagels Launches at Retail

By Lorrie Baumann

Boxed Bagels Variety - Resized2H & H Midtown East Bagels has been making its crunchy-on-the-outside, soft-on-the-inside bagels in its Manhattan location at the heart of New York City for 43 years. Famous among the bagel-loving cognoscenti, the H & H Midtown bagels have won more top scores on local “best bagel” polls than Owner Jay Rushin can recall right off the top of his head, but he’s confident that New Yorkers who’ve moved away from the city that never sleeps will greet with enthusiasm the national launch of H & H Midtown bagels into the retail market.

“The number one complaint from retailers is that they can’t get a great bagel where they live. Everyone complains that they just can’t get a great bagel, and we are the answer to that,” said Mark Weinberg, H & H Midtown’s National Sales Director, who’s spearheading the drive into the retail market. “I don’t want to sound over confident but … the reality is that we are different, and a lot of customers who demand the best request H&H Midtown Bagels by name.”

Some of that confidence comes from the success of the H & H Midtown East Bagels in the foodservice channel, and some of it comes from the company’s online retail sales. “People are already ordering bagels online from all over the country,” Weinberg said. Those online sales reflect the migration of New Yorkers from the city into some of the biggest growth markets in the country, including California, Florida, Texas, North Carolina and Colorado, according to Weinberg. “They move to different states, and they settle down, and nobody can find a decent bagel,” he said.

The bagels that are now being offered at retail are the same sold at the company’s Manhattan retail store, made by Baker David Figueroa who started with the company when he was just 16 years old and has been there now for 25 years now. He’s using the same recipe that’s been used at H & H Midtown East since the business started and much of the same equipment, although the ovens and mixers were recently refurbished, Rushin said. “We still follow the old-fashioned way of making bagels and we use the finest ingredients money can buy,” he said.

The flour used in the bagel dough is one of the most expensive on the market, he added. “All that combines to make a classic New York water bagel,” he said. “We still use the kettle to boil the bagels, and we still use the burlap-covered boards to bake them.”

His personal favorite bagel is the classic plain bagel, and for him, the combination of taste and texture offered by the H & H Midtown bagel means that it doesn’t have to be topped with anything at all. He said, “You can make a cheaper bagel or a quicker bagel, but that shows in the quality.”

The H & H Midtown Bagels are offered for retail sale in six-packs that retail for around $3.99. “I truly believe that being in the retail stores, it’ll be a home run for anyone who carries our brand,” Weinberg said. “We can provide signage, we have the demographics, and, most important, we have the demand for our world famous brand!”

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