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Lifeway Foods Inaugurates Kefir Production at New Waukesha Facility

Lifeway Foods, Inc. has announced the beginning of kefir production at the former Golden Guernsey dairy plant in Waukesha, Wisconsin, that it acquired in May 2013 to increase its manufacturing capacity. Lifeway has been processing raw milk and producing its own bottles at the plant for more than a year, following major renovations as well as food safety certification of the upgraded facility.

With the global market for probiotics expected to reach $52.34 billion by 2020, the company plans to capitalize with its 170,000-square-foot plant that will more than quintuple the combined manufacturing capacity of Lifeway’s three existing facilities to support ongoing growth in the company’s kefir business. The company plans to produce its top-selling products in Waukesha, taking advantage of both the large space and new high-speed manufacturing equipment to meet the demand for nutritious products from consumers throughout the country.

The Waukesha plant currently employs moire than 40 people, of whom more than 25 percent are former Golden Guernsey employees who lost their jobs after a bankruptcy filing closed the 58-year-old business.  Lifeway purchased the shuttered plant for $7.4 million.

“We acquired the Golden Guernsey plant because we urgently needed more production capacity,” said Julie Smolyanksy, President and CEO of Lifeway Foods. “Renovating the building to meet our specific manufacturing and packaging needs has been a top priority, and the start of kefir production in Waukesha is an important milestone that will help drive the next chapter in the company’s growth.”

Celestial Seasonings Unveils Refreshed Tea Packaging

Celestial Seasonings new logo Celestial Seasonings®, a brand of The Hain Celestial Group, Inc., has unveiled its fresh new brand look and feel–including refreshed tea packaging that highlights the brand’s heritage and a new, contemporary logo.

“We’re excited to introduce our refreshed packaging to consumers since we think the new boxes are an even better reflection of the Celestial Seasonings® goodness inside,” said Tom Arcuri, vice president of sales and marketing at Celestial Seasonings, Inc. “We kept the elements that our consumers loved from our previous boxes and built upon them to appeal to an even wider audience.”

The refreshed packaging blends many of the heritage elements for which the brand is known–including commissioned tea box art featuring iconic characters like Sleepytime® Bear–with a contemporary design. Consumers will find the same high-quality teas inside–the brand has not changed any of its recipes and continues to source its ingredients and blend its teas according to its strict “Blended With Care: From Seed to Sip” standard for purity and quality.

Celestial Seasonings maintains its strong belief in social responsibility, so its refreshed packaging will continue to feature an earth-friendly design. The brand’s cartons are still biodegradable and recyclable, and its signature tea bag omits strings, staples and individual wrappers–saving 3.5 million pounds of material from landfills every year.

The first Celestial Seasonings teas in refreshed packaging are available on store shelves now, with the full new shelf set expected to be in place by the fall. All items will also available at the Celestial Seasonings Online Store.

Wild Ginger Alcoholic Ginger Beer

ginger beerWild Ginger Brewing Company unveils Wild Ginger™ Alcoholic Ginger Beer. “Alcoholic ginger beer has been around as long as the art of brewing. It was only during Prohibition that it turned to soda,” said Wild Ginger Founder Jamey Grosser. “I’ve always loved ginger beer, but could never find an alcoholic version, so I decided to make one myself. With Wild Ginger, we’ve nailed the right combination of ginger spice and fresh citrus that is great on its own or is a mixologist’s dream in cocktails.”

Grosser learned the art of brewing from legendary Moonshiner Popcorn Sutton and with this current venture is expanding his repertoire through a wide range of adult beverages.

At first impression, Wild Ginger entices with a subtle sweetness that climaxes in a spicy finish – with no beer aftertaste. Wild Ginger is right at home on the rocks with a lemon or lime, sipped straight out of a cold can or enjoyed in a classic cocktail such as the Moscow Mule.

“We have seen the explosion of ciders over the last two years, and ginger beer is a natural progression,” said Steve Economos, CEO of Eagle Rock Distributing Company in Atlanta, Georgia. “Craft sodas have been hot for many years now, and Moscow Mules are on fire in the on-premise. Fusing those two flavors into a beer is a homerun. I think Wild Ginger has nailed it from a taste profile, and I am excited to see what our team can do with it in the market.”

Wild Ginger Alcoholic Ginger Beer (4 percent ABV) is initially available in 12-ounce cans in Ohio, Indiana, Kentucky, Tennessee, Georgia, Alabama, Mississippi and North Florida, with national availability expected by year-end. A six-pack will retail for approximately $8.99-$9.99. Additional products are planned for release in the fall.

Aiya America Matcha to Go Wins Iced Tea Award

Aiya America has taken first place in the annual Iced Tea Competition held by the North American Tea Championship (NATC) for its Matcha to Go single serving sticks. Aiya’s Matcha to Go placed first under the instant unflavored green tea category.

The NATC Iced Tea Competition evaluates premium tea entries from all over North America, under numerous categories. Each tea is blindly evaluated by world renowned tea connoisseurs and rated using a point scale for flavor, aroma, mouth feel, brewed harmony and other characteristics.

Matcha to Go single serving sticks blend ultra-fine matcha powder with dietary fiber for a smooth, creamy, delicious and healthful beverage in just seconds. It requires no sifting or whisking, and eliminates the clumping that may be associated with other matcha tea products. Simply pour Matcha to Go into a cold water bottle and shake for a refreshing iced matcha drink, or stir into hot water for an invigorating matcha tea.

Matcha to Go contains 10 sticks in each box and retails for $18.80. To purchase Matcha to Go or to learn about all of Aiya’s offerings, visit www.aiyamatcha.com.

Sangria and Gazpacho from Bodega Barcelona

Sangria and gazpacho are two traditional staples of Mediterranean culture that have been exported around the world. Bodega Barcelona celebrates this cherished heritage with their refreshing products Sangria LOLEA and Mucho Gazpacho.

Bodega Barcelona sangriaSangria Lolea, combines tradition and culture to make the perfect combination of wine and fruit, with a frizzante touch. LOLEA is made with all-natural ingredients designed from the best grape varietals. Sangria LOLEA is produced and bottled in Aragon (Northeast of Spain) – the wine region of Calatayud – and its preparation involves more than 25 processes while keeping an artisanal touch intact.

In addition to its fine taste, LOLEA adds a sophisticated flare of style to any brunch, dinner or celebration. LOLEA’s unique presentation projects the outgoing Mediterranean attitude. LOLEA’s packaging has been widely applauded and collected several accolades: honing in on every detail regarding all aspects of design, including the vessel shape, its eye-catching sleeve label, and a consumer friendly swing top cap, in addition to all of its sharp branding and communication tools.

Sangria LOLEA is present in 30 countries on five continents and sold mainly in gourmet departments and specialty stores as well as bars, restaurants and upscale grocery stores. Lolea No.1 Red and No.2 Clarea (White) are both sold in standard 750 ml bottles and new 8-ounce  single-serve mini-bottles for convenience, perfect for picnic baskets and coolers.

Bodega Barcelona gazpachoMucho Gazpacho, an amazing blend of all natural vegetables, presents a traditional recipe in a ready to drink form. Perfect for warm-summer days, this refreshing beverage, will not only quench the thirst of consumers, but also provides nutritious benefits. Blended with, tomatoes, cucumbers, red bell peppers and other great fresh ingredients from the local orchards Mucho Gazpacho is prepared and bottled in Spain, in a region where the best tomatoes are grown.

Mucho Gazpacho is available in 8-ounce glass bottles that can be merchandised in the refrigerated deli section of gourmet and specialty stores, as it’s better served chilled.

Bodega Barcelona will be in the North Hall at the Summer Fancy Food Show.

Matcha LOVE CULINARY MATCHA Named Best New Product

Matcha LOVE CULINARY MATCHA from ITO EN was named as “Best New Product-Tea as an Ingredient” at the recent World Tea Expo 2015 held in Long Beach, California. “We are greatly honored with this award as we invite more aspiring cooks to explore the purity and vitality of the entire green tea leaf,” says Rona Tison, Senior Vice President of Corporate Relations for ITO-EN. “The fresh balance of sweetness and herbaceous grassiness is a taste profile and sensation like no other.”

Matcha Fast becoming a popular ingredient for its rich umami taste and antioxidant rich benefits, Matcha LOVE’s CULINARY MATCHA is a finely milled green tea powder, traditionally used in Japanese tea ceremonies, made from premium quality whole tea leaves. Today a versatile ingredient used for baking or cooking both sweet and savory dishes is also a favorite in smoothies and super drinks.

Celebrated for its powerful EGCG tea antioxidants and Vitamin C, matcha is considered and natural energy boost. Matcha generates new layers of amplified flavors with a sweet lingering taste sensation. Bold and rich in flavor with an herbaceous finish, a little matcha goes along way. The new CULINARY MATCHA joins the Matcha LOVE’s® line of ceremonial matcha powder, teabags and convenient on-the-go Matcha drinks, available in unsweetened and sweetened. Taking a modern take on an ancient ritual, the innovative Matcha LOVE line is making its way into the urban lifestyle.

Owl’s Brew Adds Fourth Flavor to Line

Owl’s Brew, the tea crafted for cocktails, has added a fourth flavor to its growing lineup of premium tea-based mixers. White and Vine, the brand’s first white tea-based product, expertly blends fine white tea with all-natural watermelon, pomegranate, and lemon peel, for a tart and refreshing taste. As with every Owl’s Brew variety, White and Vine is versatile and can be poured with a range of spirits, beer, wine, and champagne, to create a range of effortless craft cocktails with sophisticated taste profiles, and refreshingly modest calorie counts. White and Vine pairs ideally with tequila or gin.

White and Vine is available now on Owl’s Brew’s website and from select online retailers such as Craft & Caro, Goldbely, Food52 and Brit & Co, and will soon be found at specialty food grocers, supermarkets, home and wine and spirits retailers throughout the U.S.

“White and Vine’s white tea profile makes the perfect addition to the current Owl’s Brew line—and is a delicious base for summer cocktails,” said Jennie Ripps, Founder and CEO of Owl’s Brew. “We’re thrilled to be continuing to innovate and introducing new twists on the at-home cocktail through our crafted-for-cocktails tea blends.”

Owl’s Brew’s three original flavors include Coco-Lada, sweet with a spicy kick, rounded out by coconut and sweetened with natural agave; Pink & Black, a robust darjeeling, with a hint of hibiscus, sweetened with agave; and The Classic, English breakfast with a tart twist, sweetened with agave, with each serving 20 – 40 calories. All four flavors are available in both 8-ounce and 32-ounce sizes.

Owl’s Brew’s light flavor profile allows it to complement a wide range of spirits, and each of its flavors can be combined with multiple liquors, such as vodka, bourbon, tequila or even beer. The tea is fresh-brewed in micro-batches. Owl’s Brew is currently available at leading national retailers including BevMo!, Whole Foods, The Fresh Market, Williams-Sonoma, and West Elm.

 

B’more Organic Expands into Bigger Baltimore Location

As drinkable yogurts continue to benefit from the growing protein market, B’more Organic, a brand of creamy, no sugar added, Icelandic-style skyr smoothies continues to expand its retail availability and supports this growth by adding three new employees to its team and moving to a new, larger office location in the up and coming Baltimore neighborhood of Hampden.

As B’more Organic increases its distribution throughout the U.S. this summer, the brand has hired new staff to support manufacturing, sales, and marketing. The growing B’more Organic Team now includes Edward Townsend, Local Sales Manager, Denise Midei, Controller, and Amanda Sains, Marketing & Operations Manager.

This larger team motivated B’more Organic’s move to a new office space in the Union Mill side of Hampden, a funky, growing neighborhood in the Baltimore City Limits. Famous for exuding a unique charm and urban vibe, Hampden is home to the city’s hippest restaurants, bars, coffee shops, and art venues, as well as several other food businesses, including Salazon Chocolate, Mouth Party Caramel, and Union Craft Brewery. Native to the Baltimore area and rooted in the city’s urban culture, B’more Organic’s creamy, skyr smoothies satisfy the progressive population who actively seek organic, delicious, and nutritious grab-and-go beverages.

“At a time when Baltimore is undergoing some soul searching about economic opportunities, we hope to be part of the re-stabilization of our city,” says Andrew Buerger, Founder and CEO of B’more Organic. “By leasing space in the city and adding new job opportunities there, we aim to be a part of the solution while helping this city b’more healthy.”

Blended with Icelandic-style skyr made from organic grass-fed cow’s milk, B’more Organic offers quick grab and go, fat-free smoothies each packed with a minimum 32 grams of protein. B’more Organic smoothies are available in six mouthwatering flavors including: Plain, Mango Banana, Banana, Vanilla, Cafe Latte, and newly launched Strawberry. With a flavor for every palate, a highly-skilled team, and new urban offices, B’more Organic encourages all individuals to “B’more Healthy, B’more Giving, and B’more Green.”

Jade Monk Taking Matcha Green Tea Mainstream

Jade MonkJade Monk is redefining the ready-to-drink tea category with its first-to-market line of organic, cold-brewed matcha green teas. Now available in five regions of Whole Foods Market, Jade Monk’s new line of premium matcha tea is a delicious, authentic offering of some of the finest tea to ever hit the mainstream beverage set.

Utilizing a cold-brewing method, no heat is ever introduced during the production of Jade Monk’s USDA Organic and Non-GMO verified matcha beverages. To extend shelf life of the perishable tea, Jade Monk uses high-pressure-processing, a new method of cold pasteurization that applies high pressure (over 30 tons worth) to inactivate bacteria and other unwanted hazards without the need for high temperature pasteurization, which can be detrimental to matcha’s delicate flavor and whole food nutrients.

“Matcha green tea is unlike any other tea on Earth,” said Mike Fulkerson, Chief Commercial Officer of Jade Monk, LLC. “Because matcha is made by delicately grinding the entire tea leaf into a fine powder, all of those whole food nutrients and health benefits that regular tea bags carry away stay in the beverage and are consumed when you drink Jade Monk matcha.”

Although matcha may seem relatively new to the US, it has been consumed for well over 800 years throughout the Far East. For nearly a millennium, the Japanese have been honing and refining the art of matcha production, which has culminated in a distinct green tea that contains unrivaled flavor, nutritional properties and health benefits. Studies have shown that just one serving of matcha green tea contains the antioxidant equivalent of over 10 servings of traditional steeped green tea. Matcha drinkers also benefit from the whole food trace minerals and amino acids that the tea contains.

The Jade Monk ready-to-drink beverage line consists of four initial flavors: Unsweetened, Slightly Sweet, Mint + Honey, and Matcha Cleanse. The line can currently be found in the refrigerated beverage sets of Whole Foods Market stores in the Pacific Northwest, Southern Pacific, Florida, South and Mid-Atlantic regions.

TWINOAKS Announces Taste Station Launch

 

Shopper marketing agency TWINOAKS has just announced the launch and test of Treasury Wine Estates’ taste stations in 1,000 Kroger stores across 20 states this spring. It allows shoppers to sample three varietals of Beringer commercial wines via single serve “flavor strips”.tastestrip

TWINOAKS led the concept development and design of this innovation which not only benefits the shopper but also addresses the legal complexities within the wine category as the strips deliver the full flavor of the wines while being nonalcoholic.  “We are proud to have partnered with Treasury Wine Estates and are tremendously excited by the marketing advances this technology delivers.  It uniquely addresses the needs of both the shopper and our client.  Further, it provides retailers with a new form of shopper engagement and ability to convert shoppers within the category,” commented Steve Devore, Managing Director, TWINOAKS.

The launch of the taste stations is the result of a year-long campaign based on research findings that state 94 percent of women running households say sampling gives them a better idea of a product than advertising, and 83 percent of shoppers say that an item they’ve sampled has become a repeat purchase.Other key contributors to the launch included Acorn Design and Manufacturing, Acupac Packaging, Inc., and News America Marketing.

“We are thrilled with the thought-leadership and resolve demonstrated by our agency partner, TWINOAKS, throughout this process. This is an innovation the category has never seen and they were instrumental in bringing it to fruition,” said Tammy Ackerman, Senior Brand Manager for Beringer.

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