Jade Monk is redefining the ready-to-drink tea category with its first-to-market line of organic, cold-brewed matcha green teas. Now available in five regions of Whole Foods Market, Jade Monk’s new line of premium matcha tea is a delicious, authentic offering of some of the finest tea to ever hit the mainstream beverage set.
Utilizing a cold-brewing method, no heat is ever introduced during the production of Jade Monk’s USDA Organic and Non-GMO verified matcha beverages. To extend shelf life of the perishable tea, Jade Monk uses high-pressure-processing, a new method of cold pasteurization that applies high pressure (over 30 tons worth) to inactivate bacteria and other unwanted hazards without the need for high temperature pasteurization, which can be detrimental to matcha’s delicate flavor and whole food nutrients.
“Matcha green tea is unlike any other tea on Earth,” said Mike Fulkerson, Chief Commercial Officer of Jade Monk, LLC. “Because matcha is made by delicately grinding the entire tea leaf into a fine powder, all of those whole food nutrients and health benefits that regular tea bags carry away stay in the beverage and are consumed when you drink Jade Monk matcha.”
Although matcha may seem relatively new to the US, it has been consumed for well over 800 years throughout the Far East. For nearly a millennium, the Japanese have been honing and refining the art of matcha production, which has culminated in a distinct green tea that contains unrivaled flavor, nutritional properties and health benefits. Studies have shown that just one serving of matcha green tea contains the antioxidant equivalent of over 10 servings of traditional steeped green tea. Matcha drinkers also benefit from the whole food trace minerals and amino acids that the tea contains.
The Jade Monk ready-to-drink beverage line consists of four initial flavors: Unsweetened, Slightly Sweet, Mint + Honey, and Matcha Cleanse. The line can currently be found in the refrigerated beverage sets of Whole Foods Market stores in the Pacific Northwest, Southern Pacific, Florida, South and Mid-Atlantic regions.
Shopper marketing agency TWINOAKS has just announced the launch and test of Treasury Wine Estates’ taste stations in 1,000 Kroger stores across 20 states this spring. It allows shoppers to sample three varietals of Beringer commercial wines via single serve “flavor strips”.
TWINOAKS led the concept development and design of this innovation which not only benefits the shopper but also addresses the legal complexities within the wine category as the strips deliver the full flavor of the wines while being nonalcoholic. “We are proud to have partnered with Treasury Wine Estates and are tremendously excited by the marketing advances this technology delivers. It uniquely addresses the needs of both the shopper and our client. Further, it provides retailers with a new form of shopper engagement and ability to convert shoppers within the category,” commented Steve Devore, Managing Director, TWINOAKS.
The launch of the taste stations is the result of a year-long campaign based on research findings that state 94 percent of women running households say sampling gives them a better idea of a product than advertising, and 83 percent of shoppers say that an item they’ve sampled has become a repeat purchase.Other key contributors to the launch included Acorn Design and Manufacturing, Acupac Packaging, Inc., and News America Marketing.
“We are thrilled with the thought-leadership and resolve demonstrated by our agency partner, TWINOAKS, throughout this process. This is an innovation the category has never seen and they were instrumental in bringing it to fruition,” said Tammy Ackerman, Senior Brand Manager for Beringer.
By Richard Thompson
Summer is right around the corner and Stonewall Kitchen™ is geared up to cool off and refresh summer goers with two new choices added to their selection of Bloody Mary Mixers. The Peppadew® Sriracha Bloody Mary Mixer combines a zesty combination of spicy Sriracha, lime juice and other spices to make a brisk addition to anyone relaxing poolside or looking for a beverage that can bring a chill of delight during the warm weather. With a suggested retail price of $8.95 for a 24 ounce bottle, those looking for a Bloody Mary mix with a kick will keep coming back for more. Simply served over ice adding a vodka favorite and garnish can make a delicious, savory and unique mix that will keep people out of the pool and waiting to refill their glass.
Where the Peppadew Mixer is for those looking for a little spice in their drink, the Cucumber Dill Bloody Mary Mixer is for beverage connoisseurs who desire a little garden fresh escape from the heat. The just-picked cucumber sensation on taste buds followed by a dash of horseradish, tomato and spices brings a bouquet of balance for any day of the week. This robust beverage will bring a crisp freshness to any patio and if a fresh cut cucumber is added, the refill requests will never end.
These delicious additions bring a new vest to the well-established original Bloody Mary Mixer that has maintained the right level of seasonings with its perfect amount of lemon flavor that makes no brunch complete without one. Stonewall Kitchen’s original Bloody Mary Mixer can be purchased at the retail price of $6.95, making the Bloody Mary Mixer, the Peppadew Sriracha Bloody Mary Mixer and the Cucumber Dill Bloody Mary Mixer the only beverage choices for summer.
For more information, visit www.stonewallkitchen.com or call 888.326.5678.
White Coffee Corporation has an innovative new product to be featured at this summer’s Fancy Food Show. White Coffee’s latest development, BioCup™, is a single serving coffee pod that is biodegradable. Coffee pods from single serve coffee present a growing recycling problem facing many households. BioCup is both compostable and biodegradable with 90% degradation after six months.
With single cup packaging on the rise, buyers are starting to consider the ecological consequences of single use waste in their coffee consumption. “Our goal is to be the leader in the coffee industry in minimizing its environmental footprint,” says Jonathan White, Executive Vice President of White Coffee Corporation.
BioCup bio-degradable and compostable organic single serve coffee is available in 11 flavors: Colombian, Breakfast Blend, French Roast, Full City Roast, Mexican High Grown, Peruvian, Rainforest Blend, Hazelnut, French Vanilla, Sea Salt Caramel and Chocolate Morsel. Single origin, non-organic BioCup is available in Colombian Decaffeinated, Colombian Supremo, Ethiopian Yirgacheffe, Honduras Marcala, Kenya AA Ruiri and Sumatra Mandheling varieties.
The Fancy Food show, a hub for manufacturers and buyers alike, celebrates innovation in the industry. The largest specialty food trade event in North America is held at the Javits Center in New York City from June 28-30th.
White Coffee’s “BioCup™” is available in retail outlets nationwide and will be offered in 10-count and 80-count boxes. The 10-count box has a manufacturer’s suggested retail price of $7.99. The cups produced will be 2.0 compatible, for use with the Keurig® system and similar coffeemakers.
Community Coffee Company has just released a new flavored coffee that is perfect for spring entertaining and an everyday sweet treat: Community® coffee Vanilla Creme Brulee. Now there’s no reason not to indulge in dessert all day.
Vanilla Creme Brulee, like all Community® coffee products, is made from only the top 10 percent of the world’s coffee beans and has been expertly blended to ensure the very best flavor and aroma. As a result, this sweet and creamy blend has all the flavor and satisfaction of a traditional crème brulee— a light, crisp taste of sugar layered on top of delicious vanilla bean custard.
“With dessert-flavored beverages on the rise, we wanted to give our customers another coffee option for morning, afternoon or night,” says Scott Eckert, Vice President of Marketing, Community Coffee Company. “We developed Vanilla Creme Brulee for those of us who crave a high-quality touch of sweetness in our day.”
Vanilla Crème Brulee can be purchased for a limited time in 12-ounce ground bags and 12-count single-serve cups on the Community Coffee Company website and at grocery stores throughout the Southeast region of the United States. For more information, please visit CommunityCoffee.com.
World Tea Expo (#WorldTeaExpo or #WTE15) is hosting World Tea Acaemy LIVE! just before the upcoming event, which takes place May 6 – 8, 2015 in Long Beach, California at the Long Beach Convention Center. World Tea Academy (WTA) is the leading online tea education and certification program, and World Tea Academy LIVE! is an in-person “taste” of what the online program has to offer. Advance registration and information is at WorldTeaExpo.com.
Those who register for World Tea Academy LIVE!, May 4 from 8 a.m. – 5 p.m., will take the first step towards achieving industry certification. Participants will fulfill a requisite class: “Essentials of Camellia Sinensis,” presented by instructors Dan Robertson, founder and owner of The Tea House & World Tours, and Babette Donaldson, author of “The Everything Healthy Tea Book.” This class introduces the tea plant, Camellia sinensis, and the three factors that make it possible for this one plant to be the source of hundreds of kinds of teas. It also explores the botany of the plant, including the history, varieties, cultivars and cellular chemistry. The class continues with the six stages of tea processing and an overview of the six types of tea that come from this single amazing plant. The session includes an introduction to professional cupping and the sensory evaluation of tea.
With the World Tea Academy LIVE! class completed, students can continue their certification journey online through World Tea Academy, from the organizers of World Tea Expo and the North American Tea Championship. WTA is a digital-based learning platform that incorporates robust features and creates classroom-like environments for student-to-student interaction. The Academy offers the core WTA Certified Tea Specialist program, as well as higher-level accreditation, including: WTA Certified Tea Professional, WTA Certified Tea Sommelier and WTA Certified Tea Health Expert.
World Tea Academy classes are filled with rich content, videos, key learning points, group discussions and downloadable course materials. The curriculum covers a variety of educational topics, including: Tea Enhancements and Grading Systems; Tea Terroir; Tea Cupping; Quality Systems for Product Management; Presentation and Advanced Brewing Techniques; Tea Sommelier Essentials; Advanced Herbal Teas; Health Benefits of Tea; and Blending, Flavoring and Scenting, among others.
Each week, new educational content is unlocked for enrolled students. Week One and Week Two of the Core-level program provide key learning materials and content, and Week Three focuses on professionally cupping teas. Students are shipped teas and a Cupping Lab Starter Kit that includes cupping sets, digital scale, thermometer and timer. Teas frequently sent to students for cupping exercises contain North American Tea Championship winning teas. Higher level class formats vary within each three-week session.
The Academy receives support and oversight from its Strategic Technical Advisers, all recognizable luminaries. And since launching in 2013, the Academy has spanned 25 countries, six continents, six Canadian provinces and 32 states in America.
To register for World Tea Academy LIVE! at World Tea Expo, visit WorldTeaExpo.com. Or learn more about the programs and online class schedules at WorldTeaAcademy.com. Call 702.789.1839 or email info@WorldTeaAcademy.com with questions.
Terlato Wines will become the exclusive U.S. importer for the renowned and historic Burgundy Domaines of Chateau de Meursault and Chateau de Marsannay. The long-term agreement with owner Olivier Halley represents an expansion of Terlato’s Estate portfolio with some of the most respected wines of the Cote de Beaune and Cote de Nuits regions.
Each property produces hand-crafted wines made from 100 percent estate-grown fruit and reflects the distinctive vineyards and appellations from which they are made. Chateau de Meursault and Chateau de Marsannay were purchased by Olivier Halley in 2012 from the Boisseaux family, and today both Domaines are enjoying a renaissance under his thoughtful care and guidance.
“We are very pleased to have forged this partnership with Olivier Halley and to represent these two extraordinary and historic Domaines, said Terlato Wines Vice Chairman John Terlato. “The wines from Chateau de Meursault and Chateau de Marsannay are exceptional — hand-crafted with great attention to detail and quality. We always look for long and lasting partnerships with families who share our values, and this is a fitting addition to the partnerships we have already established with other important Burgundian families.”
Terlato will import a collection of wines from each Domaine including Le Clos du Chateau and Meursault, Le Clos des Grands Charrons (Monopole) from Chateau de Meursault, and Marsannay and Marsannay Longeroies – Clos de Roy from Chateau de Marsannay, as well as Villages, Premiers and Grand Crus from their respective appellations. These wines have been recognized as some of Burgundy’s best by key wine journalists and influencers, such as Revue des Vins de France, Bourgogne Aujourd’hui, Decanter and Allen Meadows of Burghound.
“We are very happy to be working with the Terlato family, because we share a passion for making the best, most important wines of the world available to people around the world,” said Stephane Follin-Arbelet, General Manager of Chateau de Meursault and Chateau de Marsannay. “Terlato Wines has an international reputation as the top luxury wine importer in the U.S. Their portfolio of wines is known as one of the best in the world, and they are an ideal partner for us.”
Chateau de Meursault and Chateau de Marsannay stand out for more than their exceptional wines, truly offering the Burgundian experience by welcoming visitors seven days week in their historic and beautiful cellars, in one of the world’s most iconic wine regions. In addition, Chateau de Meursault has proudly hosted the almost century-old Burgundy event, “La Paulee de Meursault” since the early 1980s. Each year hundreds of the world’s most avid Burgundy aficionados receive coveted invitations to this legendary lunch at Chateau de Meursault, which unites the top Burgundy producers of the region.
Terlato Wines has a global portfolio of more than 70 brands from world class wine producers in more than a dozen countries and controls a 20 percent market share of wines $20 and up in the U.S. Terlato Wines garners more 90+ ratings than any wine company in the world and is a division of the Terlato Wine Group, the parent company comprising several small businesses specializing in the marketing and production of exceptional wines. Owned and operated by the Terlato family for four generations, the Group also includes the family’s winery investments and partnerships in some of the world’s most esteemed wine regions including: Napa Valley;Sonoma County; Sta. Rita Hills in Santa Barbara County; Victoria, Australia; the Rhone Valley in France and; Montalcino, Italy.
The Terlato Wines portfolio of brands includes:Napa Valley: Chimney Rock, EPISODE, Galaxy, Jack Nicklaus Wines, Luke Donald Collection, Markham Vineyards, Rutherford Hill, Tangley Oaks, Terlato Family Vineyards; Sonoma County: Giarrusso, Hanna, Rochioli, The Federalist, Terlato Family Vineyards; Santa Barbara County: Flor de Campo, Sanford; California Appellation: Glass Mountain, Greystone Cellars, Mike Ditka Wines, Seven Daughters; Washington State: Grace Lane; Argentina: Cuarto Dominio, Tamari; Australia: Domaine Terlato & Chapoutier, the Lucky Country, Twelftree, Two Hands; Austria: Kracher, Sohm & Kracher; Canada: Peller Estates; Chile: Lapostolle; France: Belleruche by M. Chapoutier, Champagne Bollinger, Champagne Duval-Leroy, Chapoutier, Chateau de Sancerre, Chateau Timberlay, Domaine Ramonet, Chateau de Meursault, Chateau de Marsannay, Langlois-Chateau, MARIUS, Mischief & Mayhem; Greece: Boutari, Elios; Italy: Anselmi, Berlucchi, Ca’Marcanda (GAJA Toscana), Cecchi, Colavita, Cusumano, Epsilon, Fizz 56, GAJA, Goretti, Il Poggione, Mazzoni (Toscana), Nino Franco, Santa Margherita; Japan: Shimizu-no-mai Sake; Mediterranean: Elios; New Zealand: Loveblock, Turning Heads, Wairau River; Portugal: M. Chapoutier; South Africa: Anthonij Rupert, Ernie Els, Guardian Peak, Protea, Rust en Vrede; Spain: Bodegas Valdemar, Marco Abella. Artisan Spirits: Adelphi Selections Scotch, Distillatorio Nonino (Amaro and Grappa), Don Pancho Origenes Rum, Heartland Gin, Langley’s No. 8 Gin; Marnier XO Cognac, Riazul Tequila, Tigre Blanc Vodka and Tiramisu Liqueur.
Honeydrop Beverages, a producer of supercharged cold-pressed juices fortified with raw honey, is launching four new ‘Honeyade’ flavors: Matcha Lemon, Strawberry Lemon, Turmeric Lemon and Kale Cucumber, to an expanding portfolio of cold-pressed juices. The new flavors will be available to consumers beginning in April 2015. Each 10-ounce bottle of the new flavors contains a tablespoon of raw local honey or Manuka honey, providing purifying and nourishing juices that are gluten free, GMO free, and contain active enzymes, vitamins, minerals and antioxidants.
“Our new cold-pressed juices demonstrate the versatile flavor and benefits of raw honey,” says David Luks, founder of Honeydrop Beverages. “By expanding our line, we’re excited for our consumers to try our bold new flavors in a beverage that tastes great, is low in calories and avoids refined sugars, artificial preservatives and artificial sweeteners.”
In addition to its current slate of cold-pressed juices – the Lemon Cayenne Cleanse and Ginger Apple – Honeydrop’s new Matcha Lemon and Kale Cucumber Honeyades are packed with raw Manuka Honey sourced from New Zealand, while the Strawberry Lemon and Turmeric Lemon Honeyades are made with raw honey sourced from local beekeepers throughout regions of the United States, depending on where they are sold.
Honeydrop’s new collection of cold-pressed juices contain specific ingredients with health benefits including:
Beginning in April 2015, Honeydrop Beverages’ new flavors will be available at Whole Foods, Fairway, Fresh Direct and other natural and gourmet stores throughout New York, New Jersey, Connecticut and Massachusetts. Product can also be ordered nationwide at www.honeydrop.com.
CideRoad Organic Switchel, America’s Original Thirst Quencher, is now available at The Whole Foods Market Mid-Atlantic Region (Maryland, Kentucky, Ohio, Pennsylvania, Virginia, Washington DC, Marlton and Princeton, New Jersey). Traditional Switchel dates back to the American Revolution. Rumor has it the Founders drank this mix of cool water, maple syrup, apple cider vinegar and ginger to keep hydrated as they drafted the United States Constitution.
CideRoad has resurrected this unique American beverage and added its own new, unique twists. Switchel is available in three flavors: Original, a spicy Cherry, and a snappy Blueberry, each made with an apple cider vinegar, maple syrup and ginger base.
CideRoad Organic Switchel is the perfect refreshment for any time of day, whether that be working in your garden, after a run, chilling on your porch or even working off a mean hangover. Plus, with under 70 calories per serving and lending the perfect balance of sweet, tangy, sour and tart, you can enjoy it guilt-free as a flavor packed cocktail mixer!
The North American Tea Championship – the only independent and professionally-judged tea competition in North America – named the 16 best, premium hot teas from the fall 2014 harvest. The evaluation was held Feb. 26-27 in Las Vegas, Nevada, and all of the high-quality winning teas are commercially available in the marketplace.
Companies that took home an esteemed first-place award include: The Tea Kings; Glenburn Tea Direct; Mountain Tea Company; Garden to Cup Organics; Nepali Tea Traders; Chico Chai; Florapharm Tea-USA LP; and La Creme Coffee & Tea.
A complete list of first, second and third-place winners of the North American Tea Championship is available at teachampionship.com.
North American Tea Championship first-place winners include:
(Company/Website, Name of the Winning Tea, Category)
Honorees will be featured at the North American Tea Championship Winners Tasting Circle at World Tea Expo (WorldTeaExpo.com),May 6 – 8, 2015 at the Long Beach Convention Center, Long Beach, California.
The next North American Tea Championship will be held in June 2015 for an evaluation of iced teas. To inquire about entering the competition, e-mail firstname.lastname@example.org.