Get Adobe Flash player

Beer

Farmland Bacon Helps Luke Bryan Kick Off Tour

Luke Bryan’s country music and Farmland bacon what’s not to like? Luke Bryan discovered a new, tasty way to help kick off his 2022 Farm Tour!

The country music star was surprised at his second tour stop in Mechanicsburg, Ohio, with a fun way to celebrate … a bacon-themed bar where everything served – from cocktails to snacks – was brimming full of Farmland bacon.

With eccentric drink options like Farmland Bacon-Infused Bourbon Manhattans and Farmland Bacon-Popcorn Bourbon Sours, made with the singer’s Two Lane Beer, it’s fair to say Luke Bryan was intrigued by the savory display. The bar even offered an array of delicious bacon-themed snacks ready to curb any pre-show appetite, including Bacon Swizzle Sticks, Bacon-Wrapped Hush Puppies, and Bacon On-The-Ranch Pinwheels.

As an official partner of Luke Bryan’s Farm Tour, Farmland presented its Bacon Bar to commemorate the annual concert series that gives back by awarding college scholarships to students from farming families who are attending a local college or university near the tour stops. To date, more than 60 scholarships have been granted.

In the brand’s continued efforts to support agriculture and farming communities, Farmland is proud to launch year two of its Honoring the Heartland Tour and be an official partner of country superstar Luke Bryan’s Farm Tour for a second consecutive year.

Throughout the 12-week mission, Farmland has been making two or three trips per week across the Midwest to deliver grab-n-go meals to those working in the agriculture industry, farming communities, and grocery/retail, and provide monetary donations to support the next generation of farmers.

To further invest in the future of the agricultural industry, Farmland is also excited to introduce its Farmland FFA Heartland Grant Program, which will be providing $20,000 in financial support to eligible members of the FFA to improve students’ work experience and to help with their development in the agriculture industry.

For more on the specialty food industry, subscribe to Gourmet News.

Independent Brewers Open Membership, Launch Awards

The Society of Independent Brewers is expanding membership with three new member categories launching in 2022, starting with International Brewing Membership, which opened Aug. 1.

SIBA membership is open to independent breweries anywhere outside of the United Kingdom and includes a range of membership benefits, including access to the newly launched SIBA International Beer Awards.

“SIBA will offer our new International Brewing Members a variety of brewery business tools, U.K. promotional opportunities for their beer and brands, professional advice on essential business areas such as marketing or UK legislation, and free delegate tickets to BeerX – the U.K.’s biggest beer and brewing trade event – where our new International Awards will take place,” said Neil Walker, SIBA head of comms & marketing.

Only SIBA members will be eligible to enter beer into the SIBA International Beer Awards, with a broad variety of internationally recognized style categories judged by some of the U.K.’s most experienced beer judges, beer sommeliers and master brewers.

The awards include Belgian, French and Trappist styles, among others, alongside pale ale, IPA, speciality & sour beers, as well as more traditional British styles such as bitter and stout. The judging and awards presentation will take place as part of BeerX UK in March.

“Our new SIBA Independent Beer Awards are a truly unique competition and a first for the U.K. We’re really excited about bringing in craft breweries from across the globe and can’t wait to see who comes out on top. All of the judging and the awards presentation will take place at BeerX – the U.K.’s biggest beer and brewing trade event – so winners will get to accept their awards on the UK’s most prominent beer industry stage,” Neil said.

The trade association will bring amateur brewers into the fold, offering advice on turning professional, as well as the opportunity for technical Q&As with well-known craft brewers, a quarterly printed magazine, brewing tools and guidance, plus a new homebrew competition – again set to take place at the flagship BeerX event.

The final new member category, launching by the end of 2022, is to open SIBA membership to bottleshops – offering advice, guidance and Government lobbying support, as well as access to an exclusive retailer showcase at BeerX and more.

Keep updated on the specialty food and beverage industries by subscribing to Gourmet News.

Coors Light Thirst Trap Captures Mosquitoes

Summer is in full swing, but along with the heat comes the ultimate buzzkill to your backyard chill sesh – mosquitoes. A study shows that drinking just 12 ounces of beer makes you more likely to get bitten by mosquitoes. That does not make for a chill summer day.

Coors Light, the official beer of everything unofficial, is giving mosquitoes some beer of their own so you can kill their buzz with the new Coors Light Thirst Trap, a mosquito trap designed to rid your summer days of pesky bugs.

“Warm weather, outdoor activities, and laidback chilling are some of the reasons why summer is undeniably the best season of the year. But with the good also comes the bad, and pesky mosquitoes can be a buzzkill,” says Marcelo Pascoa, vice president of marketing for the Coors Family of Brands. “The Coors Light Thirst Trap is an attachment designed to fit on a 12 ounce can of Coors Light and will lure mosquitoes into the can with no way out.”

Once you drink most of your beer, snap on your Coors Light Thirst Trap and only sacrifice a few sips of your delicious brew to the mosquitos. They can enjoy their own Coors Light while you crack open your next one, without the bother of buzzing mosquitoes. Watch the video to see how it works.

Starting  July 27, consumers can enjoy their summer mosquito-free with the Coors Light Thirst Trap, available for purchase for $5 at shop.coorslight.com. Coors Light will release a limited number of traps each day at 10 a.m. CST from July 27 through Aug. 5 (Monday-Friday only).

As the beer of everything unofficial, Coors Light is celebrating the best moments of summer, like enjoying an evening outside bug-free. In May, the brand released a new national TV spot, introduced new packaging, and is rewarding consumers with experiences, prizes and more.

Gourmet News serves fun updates on the food and beverage industries. Subscribe today!