When the December shopping season has arrived and stressed holiday shoppers are stumped for last minute gift ideas, White Coffee is offering an array of gift packs and canisters that coffee lovers are sure to enjoy.
Four new gift packs have been created to satisfy holiday shoppers and their loved ones:
Joy – A collection of six 1.5 ounce medium roasted ground coffees including Salted Caramel, Toasted Almond, Vanilla Hazelnut, Coconut Cream, Toffee Nut and Egg Nog in a soft brick format with a silver and gold retro decorated gift box.
Christmas – Six medium roasted ground coffees highlighting flavors of the season including Hazelnut, Vanilla, Peppermint Bark, Ginger Bread, Pumpkin Spice and Chocolate Fudge, also in a 1.5-ounce soft brick format with an old fashioned gold and black presentation.
Jim Beam® – A collection of the latest licensed coffee introduction featuring the taste of the No. 1 selling bourbon with flavors including Original, with its subtle caramel and oaky vanilla flavor, Bourbon Vanilla, Spiced Honey, Signature Dark Roast and Cinnamon Stick in a mild, sweet flavorful coffee.
Spirited Coffee Sampler – A collection of six flavored “spirited” coffees licensed by White Coffee, including two varieties each of Jim Beam, Tortuga® and Kahlua®, in a handy gift pack.
Two additional winter gift-giving options include White’s French Roast Coffee in a decorative canister, as well as the Medallion canister – both gourmet coffees and both come in 6-ounce sizes. Other gift options include Everyday, another 6-pack soft brick set of flavored coffees as well as a spring-decorated gift box.
Wicked Joe Organic Coffees, the family-owned, 100 percent organic certified, Fair Trade™ coffee roastery known for its single origin varietals and blends such as “Wicked French,” has rolled out new packaging after more than 12 years in business.
The Wicked Joe product line – available at retail stores all over New England and in more than 1,500 grocery retailers nationwide as well as online – previously featured a black bag with a red and green coffee cup logo. Wicked Joe Organic Coffees now sports a cleaner, more modern look, including black and chrome brand elements and an array of accent colors indicating the individual blend, flavor or bean’s origin.
The company has grown and refined its operations significantly over the last decade, including increasing sales by 25 percent and growing capacity by 67 percent in 2016 alone. Owners Bob and Carmen Garver wanted a design that would more accurately reflect the roastery’s progress and focus on quality and professionalism.
“We are very excited about where we are with the business right now, and we think a fresh new look captures that feeling,” said Carmen Garver. “We worked collaboratively with our staff and explored many possibilities, and ultimately we wanted to communicate a vintage feel that could translate in today’s market.”
The colorful, lively nature of the new bags aims to stand out on retail shelves among dozens of competitors. Along with their ever-growing team of coffee experts, the Garvers have spent more than two decades – long before the Maine roastery opened – traveling the world in search of the highest quality coffee bean. From the beginning, the company has had a razor-sharp focus on quality, in addition to a commitment to community, farmers and the cooperative partners at bean origin.
“We are constantly evolving,” added Bob Garver. “Our close relationships with the farmers that grow our beans provide so many opportunities for sustainable business practices, education and above all else, inspiration for the next cup of joe.”
Wicked Joe’s new packaging is available in stores now. Visit www.wickedjoe.com for more information.
White Coffee’s packaging innovation, BioCup®, was honored last month as a finalist in the 2015 World Beverage Innovation Awards for the Best Environmental Sustainability Initiative category. BioCup, one of the leading entries, captured the ecological niche for wholly biodegradable pods. The award ceremony was held on Wednesday, November 11 at BrauBeviale, one of the largest trade shows for the global beverage industry, held in Nuremberg,Germany.
The awards feature 26 categories including “Best Juice” to “Best Functional Drink,” to “Best New Beverage Concept”; plus categories for brands; ingredients; packaging; design; manufacturing and processing; sustainability; and marketing and communications. BioCup was selected from 360 entries representing 40 countries.
With increased growth in single serve coffee offerings, comes increased responsibility for waste disposal. The revolutionary compostable and biodegradable single serve packaging offers 90 percent degradation after six months. “We are very proud to be honored by the international beverage community for BioCup,” says Jonathan White, Executive Vice President for White Coffee Corporation. “White Coffee is committed to be a leader in the industry in minimizing the effect of its activities on the environment.”
White Coffee presented the line of BioCup packaged coffees under the White Coffee brand. White Coffee’s Bio-degradable and Compostable Organic Single Serve Coffee BioCup is available in 11 flavors: Colombian, Breakfast Blend, French Roast, Full City Roast, Mexican High Grown, Peruvian, Rainforest Blend, Hazelnut, French Vanilla, Sea Salt Caramel and Chocolate Morsel.
White Coffee’s BioCup is available in retail outlets nationwide and offered in 10-count and 80-count boxes. The cups are 2.0 compatible, for use with the Keurig® system and similar coffeemakers.