Apple & Eve LLC, together with its private equity investor ClearLight Partners, has agreed that the company will be acquired by Lassonde Industries Inc.
Apple & Eve LLC, based in Port Washington, New York, was founded by the Crane family 40 years ago with a focus on delivering healthy, natural juice products. The company offers more than 100 different juice products sold under its iconic flagship brand name, Apple & Eve, and includes a portfolio of sub brands including Organics, Fruitables, Quenchers, Waterfruits and Sesame Street. Additionally, it owns and markets juices under Northland, Seneca and The Switch brands.
Apple & Eve, a pioneer in the juice industry, has grown over the decades by anticipating consumer trends. Among its many innovations, the company introduced the first unfiltered, natural-sttyle apple juice in grocery stores in 1975; the first line of 100 percent juice cranberry blends in 1978; the first 100 percent juice box in 1982; and, Fruitables, the first fruit and vegetable juice box for kids, in 2009.
Gordon Crane, the Founder, President, and CEO of Apple & Eve, commented, “I am so proud of what we have built at Apple & Eve over the last 40 years, and as CEO I look forward to entering a new exciting chapter in our company’s history. By joining Lassonde Industries, I am confident that our combined entities will deliver strong growth behind the brands we have built. We will remain highly focused on creating innovative, on-trend products under the widely recognized Apple & Eve brand and our other strong brands. I have thoroughly enjoyed working with ClearLight over the past seven years.They proved to be a value-added partner in growing and improving our business.”
Michael Kaye, Founder and Managing Partner of ClearLight Partners, further noted, “Apple & Eve’s strong track record reflects the strength of the company’s brands, commitment to innovation, and quality of management and employees. We wish Gordon Crane and the entire Apple & Eve management and employees much continued success.”
Houlihan Lokey Capital, Inc. acted as financial advisor to Apple & Eve and ClearLight Partners, and Armstrong Teasdale served as company counsel on the transaction. The transaction is subject to regulatory approvals and customary closing conditions.
The top-selling, 100 percent organic, cold-pressed juice brand in the Pacific Northwest, Vital Juice, is launching Vital Kids cold-pressed juices. A line of 100 percent organic, GMO-free, locally-crafted fruit and vegetable juices for kids, Vital Kids is currently available at Whole Foods Market, Metropolitan Market and other natural markets in Seattle and Portland.
Vital Juice promotes nutrition for the entire family and the new Vital Kids juices were specially-made to appeal to both kids and their parents. Parents can be confident that they are choosing the most nutrient-rich, organic juice available for their kids – without added sugar, puree or fillers. According to taste tests, the taste profile appeals to kids of all ages. Even picky kids are happy to drink juices made out of vegetables like spinach and beets.
Vital Kids is available in 10-ounce bottles for a suggested retail price of $5.99. Each bottle has kid-friendly packaging, with fun illustrations of lively produce mascots. Packed with vital nutrients, essential enzymes and 100 percent organic fruit and vegetable juice, the Vital Kids line features four unique flavors, including:
“Today’s parents and kids are more conscious about nutrition than ever,” said Edward Balassanian, Founder and CEO of Vital Juice. “Vital Kids was created because we think kids will enjoy the taste as much as parents will appreciate the nutrition.”
While other well-known juice brands may include sugars, sugar-substitutes, purees, concentrates, fillers and preservatives, Vital Juice offers fresh juices the way nature intended. All Vital Juice drinks are nutrient-dense – no fillers such as celery juice or apple juice, and the company never uses extracts from agave or vanilla.
Vital Kids is also available via Amazon Fresh in Seattle and coming soon to Los Angeles and San Francisco.
Aligned with nature’s wisdom, Juiceology takes the science of juicing to a whole new dimension with its mind-blowing juice superblends. Unlike anything out there, it is the first and only superblend of premium juices and whole grain extracts that delivers an unparalleled freshly juiced experience in its purest form.
Be inspired to live well! Its new Green Essentials, a luscious blend of Green Apple, Cucumber, Kiwi, Pear, Banana, Spirulina, Blue Green Algae, Spinach, Wheatgrass and Oat Grass with Juiceology’s whole grain extracts, is unlike any green juice on the market.
Juiceology is passionate about nature’s most precious fruits, vegetables, and grains. It provides daily wellness by harnessing the pure, vital health benefits of all of these raw ingredients, delivering them together, for the first time, in their least processed and most beneficial form.
Unlike heavy meals, Juiceology is perfect for breakfast, after long day at work, before a workout, or whenever the body needs to be nourished. Be uplifted by refreshing superblends that nourish and restore the entire body. Feel better all day long with convenient, ready-to-go fresh, raw fruits, vegetables, and whole grains that provide a totum of nutrients and fiber. Uniquely healthy, Juiceology has no added sugar, unlike other “fresh” juices on the market, and is wheat gluten-free.
Created by family-owned and Los Angeles based Daklen Inc., Juiceology gets a powerful dose of micronutrient extracts, which are designed to be easily assimilated by the digestive system. Made from unique blends of only the freshest high-quality oats and barley that are derived in-house from a special founders and family recipe, the masterfully crafted grain extracts enhance Juiceology’s nutritional value without boosting calories or affecting the fruit or vegetable’s pure, delicious flavor.
Fiber-up and return to health! Whole grain extracts deliver 32 percent DV of fiber per bottle along with essential vitamins and minerals, including iron, magnesium, selenium, thiamin, riboflavin, and folate. Nutrients are easily absorbed in liquid form. Bottled in Los Angeles and sustainably crafted with local West Coast ingredients, Juiceology is naturally blended in five brilliant flavors: Plum/Grape/Blackberry, Blueberry Acai, Pome Blue Cran, Peach Mango, and the new Green Essentials.
Juiceology is now available at Bristol Farms, Ralph’s, Stater Bros., Raley’s, CVS Los Angeles, Duane Reade, D’Agostino, King Kullen, Dave’s, Roche Market, Weis Market, Food Town, and other fine retailers. Experience the Juiceology difference at www.purejuiceology.com.