Splash Expands SALT Tequila in New York State
Splash Beverage Group, Inc. , a portfolio company of leading beverage brands, has reached agreements with three distributors who will give SALT Tequila wide coverage in the majority of the counties in New York state, not including New York City, Try-It Distributing, A. L. George Distributing and Saratoga Eagle Sales & Service.
Try-It Distributing, founded in 1928, is a family-owned distributor located in Lancaster, N.Y., servicing Erie and Niagara Counties from a state-of-the-art, 150,000 square foot facility. A.L. George Distributing, headquartered in Binghamton, is the fastest growing central New York distributor covering 12 counties from the Pennsylvania border to Lake Ontario along the I-81 corridor. Saratoga Eagle Sales & Service, located in Saratoga Springs is a family owned, full-service beverage distributor servicing 8 counties.
“These agreements are the foundation of a major push for SALT Tequila in the state of New York,” said Robert Nistico, Splash Beverage Group’s chairman and CEO. “All three distributors are in the Anheuser Busch network of distributors, which present a powerful distribution presence.
“They will provide SALT Tequila coverage in most New York state counties. Tequila continues to have a very large percentage of the overall growth in spirits, which we believe can provide strong tailwinds for SALT Tequila as it continues to expand its geographic footprint.”
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Royale de Monte Carlo Vodka Trademarked as ‘The World’s Most Prestigious Vodka’
Luminar Media Group, Inc. has obtained the U.S. trademark for the Royale de Monte Carlo Vodka class of spirits and “The World’s Most Prestigious Vodka.” Brand Volt is a wholly owned subsidiary of LRGR and owner of the intellectual property for the vodka.
Company CEO Robert Rico stated: “Having the U.S. trademark for Royale de Monte Carlo Vodka brand is very important.”
“USA is the second-largest purchaser of vodka in the world, with 622.8 million liters consumed annually. The combined USA and European trademarks have established Royale de Monte Carlo as a global brand. We trademarked ‘The World’s Most Prestigious Vodka’ for our plans to roll out a national campaign that has already launched in Miami and New York.”
The brand’s mission is to be the market leader in the ultra-premium segment of vodka, to achieve such goals we are forming strategic alliances with distributors, hospitality groups, and retailers nationwide.
Royale de Monte Carlo headquartered in Miami, is a an ultra premium, icy cool, and deliciously smooth vodka sure to give long lasting euphoric pleasure to any palate it graces. Created and produced by fifth generation master distillers located in the heart of the world-famous Cognac region of France, Royale de Monte Carlo was voted as the “World’s Most Prestigious Vodka.”
The superior qualities of the vodka stem from its utilization of the finest ingredients and a unique alkaline purification process, which takes full advantage of the wisdom of the distillers of Charente and the traditions of the region to ensure a perfected recipe. It comes bottled at 40 percent ABV and is fermented scrupulously using the highest quality cereals from the Champagne Belt. The use of champagne limestone during the filtration process of seven times, coupled with a certified distillation technique, provides an unrivaled aroma and exotic touch sure to be felt upon first sip.
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ROAR Organic Expanding Distribution Into Publix Super Markets
ROAR Organic, a line of organic hydration beverages offering a blend of vitamins, antioxidants and electrolytes, is starting 2023 with a number of momentous updates to kick off the year. Alongside a $6 million capital raise that represents a positive re-investment from existing shareholders, ROAR Organic is expanding its distribution footprint, entering more than 1,300 Publix Super Markets with its best selling SKUs, including Mango Clementine, Cucumber Watermelon and Georgia Peach.
On the heels of these impactful growth updates, which follow the Q3 2023 announcement of ROAR Organic’s national expansion with Kroger, the brand will also debut new innovation launches at the end of the quarter.
According to a recent 2023 trend report, analysts are predicting that energy and functional ingredients are key components consumers are looking for this year, with 45 percent of people saying immunity-boosting ingredients, like vitamins, are a key purchase driver (GlobalData, 2022). In order to support the consumer journey toward greater wellness, ROAR Organic continues to put multifunctional and clean ingredients at its core, delivering on taste, quality, and health-supporting benefits. This year, ROAR looks to continue this mission all while reaching consumers in new geographical regions who can benefit from the beverage’s powerful vitamin + antioxidant + electrolyte Complete Hydration.
Concluding 2022 with 116 percent growth in gross revenue, ROAR Organic’s latest capital round gives the hydration brand the leverage to build its internal team in order to continue driving sales and marketing. With open opportunities for new talent across these areas, ROAR looks to strengthen the brand’s position as a powerful newcomer to multifunctional beverages, generating interest from retailers like Publix who are looking for approachable, better-for-you beverages that consumers want to purchase.
“We’re ready to take the brand to new heights this year with the recent capital raise and our partnership with Publix, expanding our retail footprint throughout the country,” said Bill Lange, president at ROAR Organic. “Today, consumers are looking for the full package and seek truly healthy, functional hydration products that are fairly priced, convenient to purchase and deliver on taste. Our mission at ROAR Organic is to make hydration and functional wellness a deliciously vibrant experience, without artificial ingredients or high sugar and calories. We’re confident with these new gains and our soon-to-be launched innovations that we will be able to deliver above and beyond on this mission in 2023.”
In addition to in-store and online distribution with Publix, ROAR Organic beverages can be found in natural and traditional grocers nationwide, including Whole Foods Markets, Kroger, Sprouts, Wegmans, Safeway/Albertsons and more, plus online at www.roarorganic.com and on Amazon. To learn more about ROAR Organic, please visit www.roarorganic.com, or follow the brand on Instagram @roarorganic or Facebook @RoarOrganic.
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