Yerbaé Plant-Based Energy Expands Distribution With Mariano’s
Yerbaé Brands Corp., a plant-based energy beverage company, announced a significant expansion in its distribution channels through a strategic partnership with Mariano’s, a mid-west supermarket chain owned by Kroger.
In a noteworthy development, Yerbaé’s products have been officially authorized by Mariano’s for distribution across all locations in the greater Chicago region. Mariano’s, a subsidiary of Kroger, has become a key player in the supermarket industry in the Midwest since opening its doors in 2010.
Commencing Jan. 10, Yerbaé’s four refreshing SKUs—Mango Passionfruit, Black Cherry Pineapple, Yuzu Lime, and Classic Lemonade—will be available for purchase at all Mariano’s locations. This expansion not only underscores Yerbaé’s commitment to providing innovative and health-conscious beverage options but also reflects the brand’s strategic vision for increased accessibility.
“We are excited to announce our partnership with Mariano’s, a trusted name in the supermarket industry. This collaboration allows us to bring Yerbaé’s refreshing beverages to a wider audience within the third largest domestic market in the United States, and additionally expands Yerbaé’s growing demand in the Midwest marketplace,” said Seth Smith, vice president sales of Yerbaé Plant-Based Energy.
Yerbaé is proud to be part of the Mariano’s portfolio, aligning with the supermarket’s commitment to providing a premium shopping experience. The inclusion of Mariano’s in Yerbaé’s distribution network marks a substantial milestone for the company’s growth and market reach.
Yerbaé Brands Corp., makes great-tasting energy beverages with yerba mate and other premium, plant-based ingredients. All Yerbaé energy beverages are zero calorie, zero sugar, non-GMO, vegan, kosher, keto-friendly, paleo-approved, gluten free and diabetic-friendly.
Founded in Scottsdale, Ariz., in 2017, Yerbaé seeks to disrupt the energy beverage marketplace by offering a no-compromise energy solution, with input and support from its recently-announced Yerbaé Advisory Board, Sports and Entertainment.
For more news of interest to the beverage industry, subscribe to Gourmet News.
Steeped Offers Alternative as Compostable Gourmet Coffee Bags
Steeped Coffee, a Certified B Corp, is celebrating National Gourmet Coffee Day this Jan. 18 with a non-traditional ask for gourmet coffee lovers: reduce your coffee waste. Steeped is leading a movement to reduce the world’s dependence on non-recyclable, single-serve coffee pods, and has pioneered a revolutionary single-serve brewing method that preserves the full flavor of gourmet coffee while being fully compostable and requiring no brewing machinery.
More than 10 billion single-serve coffee pods end up in landfills each year. The number of pods consumed since 2009 could wrap around the planet more than 500 times. With a process brewed similar to tea, Steeped is helping to make quality coffee from hundreds of top brands accessible and sustainable. Steeped Packs contain craft-roasted, freshly ground pre-portioned coffee that is triple nitro-sealed to guarantee each perfect, “barista-approved” cup. The company’s Guilt-Free Packing is commercially compostable, from the outer packaging to the inner Steeped Brew Bags.
“At Steeped, we are changing the way people view single-serve coffee, delivering all of the benefits with none of the barriers,” said Josh Wilbur, founder and CEO. “We are proud to help drive a global movement to reduce our impact on the planet.”
Steeped was honored in 2023, making the 2023 Inc. Magazine’s Best in Business list, USA Today’s 10Best List and Good Housekeeping’s list of top coffee makers. More than 500 top roasters across the country now use the company’s revolutionary Steeped Brewing Method. Steeped Packs are available for purchase online, at grocery stores or through hospitality, office and other wholesale providers.
“Steeped doesn’t take its barista-approved standards lightly and we’ve worked closely with industry leading experts to validate every aspect of the Steeped Method from freshness, quality, extraction, shelf life, and most importantly, consistent taste to bring the most authentic specialty experience directly to single-serve coffee lovers,” Wilbur said. “We are proud of the incredible partnerships we’ve forged with the industry’s top specialty coffee roasters, including names like Counter Culture, Addictive and Cat and Cloud.”
Steeped Coffee features include:
● 100 percent specialty coffee: quality coffee ethically sourced directly from farmers
● Steeped Brew Bag: non-GMO filters that regulate ideal water-in and maximum flavor-out
● Guilt-free packaging: made using plant-based renewable and compostable materials
● Nitro sealed: removes oxygen, stopping the clock on freshly ground beans
● Pre-portioned single-serve: only brew what you use, reducing wasteful consumption
● Precision ground: consistent water-cooled grinding to the micron
● Just add water: single-serve convenience with no machines required
● Barista approved: tested by multiple independent specialty coffee Q-graders for freshness, quality, and taste
Steeped, Inc. based in San Francisco, is a Certified B Corp and Benefit Corporation focused on every detail from farm-to-cup and beyond, to bring people the most convenient, quality, ethically sourced, and sustainably packaged products available. Steeped is the new standard in coffee helping to make quality coffee more accessible through its proprietary technology and Steeped Brewing Method that is licensed to over 500 of the top specialty roasters around the globe. Steeped delivers 100 percent freshly roasted, precision ground, and nitro-sealed specialty coffee pre-portioned within Steeped Brew Bags. Steeped Coffee is the simplest way to make a perfect cup of coffee by just adding water, with no machine needed. Welcome to Coffee Simplified.
For more news of interest to the specialty beverage industry, subscribe to Gourmet News.
Kit NA Brewing Launches Starter Pack for Dry January
Kit NA Brewing, a non-alcoholic beer company celebrating inclusivity and connection, is working this season to assist resolutioners and Dry January participants to get their proverbial “K*t” together. Now through January, with a unique and inspirational Dry January experience that breaks away from the traditional, Kit NA Brewing redefines Dry January and makes it a month of holistic well being, fun, and charity with a limited edition “Kit,” available at kitna.beer.
While many embark on Dry January to detox and rejuvenate, Kit NA Brewing is taking it up a notch with a special package that’s bound to get everyone excited. Dubbed the “K*t”, this exclusive Dry January offer is available to consumers who donate through the brand’s website throughout the month of January and while supplies last. All proceeds will go to Kit NA’s mental health organization partner, Sound Mind Live, fostering awareness, conversation and community around mental health through the power of music.
“While Get Your K*T Together is all about being yourself, Kit NA Brewing is also committed to educating the masses about the non-alcoholic fun to be had,” said Will Fisher, co-founder of Kit NA Brewing. “Throughout December and January, we’ll have Kits that help make the Dry January experience one to celebrate and remember, all the while giving back to an important cause and raising awareness for mental health.”
Get Your “K*t” Together is not just a slogan; it’s a movement. Kit NA Brewing encourages everyone, whether you’re a seasoned Dry January participant or new to the concept, to join this revolution of self-improvement and make a difference. Enjoy great non-alcoholic beer, inspire yourself with motivational messages, and support a worthy cause. Get Your K*t Together with Kit NA Brewing this Dry January! For more information, please visit https://www.kitna.beer/.
Kit NA Brewing, founded in 2021 by co-founders Rob Barrett and Fisher, is a non-alcoholic brewery that enables consumers to have a beer that is true to them. Their dedication to creating exceptional NA beer has earned them worldwide recognition and numerous awards. Kit NA Brewing’s mission is to provide high-quality craft beer without the buzz, allowing individuals to enjoy a true craft beer experience without compromise.
For more news of interest to the food and beverage industry, subscribe to Gourmet News.