Led by the husband-and-wife team of Mary Pellettieri and Noah Swanson, Top Note Tonic, a three-year-old company based in Milwaukee, is introducing a line of ready-to-drink craft tonics that feature bold, notably complex flavors. The premium, non-alcoholic tonics include Indian Tonic Water, Bitter Lemon and Ginger Beer. All are available in four-packs of 8.5-ounce bottles with a suggested retail price of $6.99. Each bottle delivers approximately two servings per cocktail.
Pellettieri is a botanist and 20-year beer industry veteran who saw an opportunity to innovate in a category dominated by highly artificial, overly sweet products.
“Tonics had become commoditized. They’d deviated from their origins and didn’t taste good. I saw a need for better tonics that were balanced,” says Pellettieri. “In brewing, it’s about crafting a balance between bitter, sour and sweet. I wasn’t afraid to play with the bitter spectrum that ranges from a softer, earthier taste to a sharper, quenching hit.”
Calling on her botanist roots and knowledge of sensory science, Pellettieri developed herbal tonic recipes that pair crisp, clean layers of flavor with top notes that enhance the taste. Instead of dulling the senses by coating the tongue with sweet, all Top Note Tonic varieties begin with a forward element of bitter and finish with a soft hint of sweet/sour. The result is a uniquely modern take on classic mixers.
The Indian Tonic Water is like the IPA of tonics. It has an overall dry and refreshing taste with top notes of citrus peel and fresh grass and pairs well with premium gins. The Bitter Lemon is balanced and tart with top notes of lemongrass, lemon peel and spice and is a classic mixer for vodka. The Ginger Beer delivers a rich and earthy flavor that’s topped with notes of ginger and dried fruit and is particularly well suited for Moscow Mules and dark spirits.
Top Note is crafted with the highest quality ingredients. The line of RTDs is non-GMO and includes all-natural roots, fruits, herbs, spices and real cane sugar. No artificial colors or preservatives are used; all varieties are gluten free and contain half the sugar of standard mixers.
Talking Rain Beverage Company®, the maker of Sparkling Ice® flavored sparkling waters, has been recognized as a winner in the U.K. by the country’s largest consumer-driven award for product innovation, Product of the Year. Nearly 12,000 U.K. households responded to the survey designed to identify the top CPG products on the market, naming Sparkling Ice the winner in the “No Added Sugar” Drinks category.
Following the brand’s expansion to the United Kingdom and Ireland in 2016, Sparkling Ice has seen significant success in the marketplace, with presence in more than 15,000 stores. First year sales success has shown that the beverage market in the U.K. and Ireland present a wealth of opportunity as consumers shift away from full-calorie CSDs to healthier alternatives like Sparkling Ice.
“Since our launch in the U.K. and Ireland this past spring, we have been energized by the excitement surrounding our brand,” said Kevin Klock, President and CEO of Talking Rain Beverage Co. “This award is a special honor as it has been voted on by the U.K. consumer, and we are proud to offer a beverage free of added sugar, that delivers the bold flavor, fizz and refreshment that the marketplace demands.”
Having hit shelves in April 2016 at major grocery and drug store retailers, Sparkling Ice is now available in four flavors in the UK and Ireland: Black Raspberry, Orange Mango, Peach Nectarine, and most recently, Strawberry Kiwi.
Kantar TNS, one of the world’s leading research agencies conducted the research, offering an industry sector understanding and collating the survey from more than 11,600 people in the UK and Ireland.
For more information about Sparkling Ice, visit www.sparklingice.com.
New Obi Probiotic Soda™ is on a mission to make healthy choices affordable and fun. Made from live, probiotic water kefir, organic juices and organic stevia, each 12-oz. bottle of Obi contains billions of beneficial probiotics and less than 20 calories with two to five grams of natural sugar, but tastes just like a delicious soda.
“Obi fills a gap that is missing in the beverage category between expensive health products that cater to a small niche and cheap processed products that have mass appeal,” said David Lester, CEO. “We don’t think consumers should have to choose between something that tastes good and something that’s good for them. It’s taken us five years to develop, but we’re excited to be able to offer a probiotic, organic soda that’s accessibly priced, delicious and extremely healthy.”
Obi is packed full of powerful probiotics: a water kefir ferment with 20 different strains of probiotic cultures. This unique blend delivers the added benefits of a “symbiotic ferment” – cultures that work extra hard as a united group to produce beneficial compounds like organic acids, vitamins and enzymes that can help to support digestive and immune health. Obi is certified USDA organic, certified non-GMO, gluten-free, vegan and paleo, and contains 20 to 40 percent of the recommended daily allowance for Vitamin C.
Each of the four Obi flavors – Organic Root Beer; Tart Cherry Vanilla Bean; Valencia Orange & Grapefruit; and Meyer Lemon & Lime — is stevia and fruit-sweetened. Obi Founder and Product Developer Ben Goodwin and his team of organic chemists, microbiologists and flavor experts spent two years developing their own proprietary organic stevia blend with no bitter aftertaste, no GMOs and no corn products (erythritol).
Obi has partnered with beverage incubator LA Libations to launch the product on both coasts, with new stores being added each month. Obi is currently available in the refrigerated cold case at Ralphs, Mother’s Market & Kitchen and Jimbo’s Natural Foods Grocer throughout Southern California; at New Leaf Community Markets, Focaccia Market & Bakery and Berkeley Bowl Marketplace in Northern California; at Fred Meyer and New Seasons Markets in the Pacific Northwest; and at independent and small chain grocery stores in the Northeast, including Mrs. Green’s Natural Market, DeCicco Family Markets, Union Market, Balducci’s Food Lover’s Market, Wild by Nature Market and Dean’s Natural Food Market. The price for one 12-ounce bottle is about $2-$3.