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Tea

Celestial Seasonings Unveils Refreshed Tea Packaging

Celestial Seasonings new logo Celestial Seasonings®, a brand of The Hain Celestial Group, Inc., has unveiled its fresh new brand look and feel–including refreshed tea packaging that highlights the brand’s heritage and a new, contemporary logo.

“We’re excited to introduce our refreshed packaging to consumers since we think the new boxes are an even better reflection of the Celestial Seasonings® goodness inside,” said Tom Arcuri, vice president of sales and marketing at Celestial Seasonings, Inc. “We kept the elements that our consumers loved from our previous boxes and built upon them to appeal to an even wider audience.”

The refreshed packaging blends many of the heritage elements for which the brand is known–including commissioned tea box art featuring iconic characters like Sleepytime® Bear–with a contemporary design. Consumers will find the same high-quality teas inside–the brand has not changed any of its recipes and continues to source its ingredients and blend its teas according to its strict “Blended With Care: From Seed to Sip” standard for purity and quality.

Celestial Seasonings maintains its strong belief in social responsibility, so its refreshed packaging will continue to feature an earth-friendly design. The brand’s cartons are still biodegradable and recyclable, and its signature tea bag omits strings, staples and individual wrappers–saving 3.5 million pounds of material from landfills every year.

The first Celestial Seasonings teas in refreshed packaging are available on store shelves now, with the full new shelf set expected to be in place by the fall. All items will also available at the Celestial Seasonings Online Store.

Aiya America Matcha to Go Wins Iced Tea Award

Aiya America has taken first place in the annual Iced Tea Competition held by the North American Tea Championship (NATC) for its Matcha to Go single serving sticks. Aiya’s Matcha to Go placed first under the instant unflavored green tea category.

The NATC Iced Tea Competition evaluates premium tea entries from all over North America, under numerous categories. Each tea is blindly evaluated by world renowned tea connoisseurs and rated using a point scale for flavor, aroma, mouth feel, brewed harmony and other characteristics.

Matcha to Go single serving sticks blend ultra-fine matcha powder with dietary fiber for a smooth, creamy, delicious and healthful beverage in just seconds. It requires no sifting or whisking, and eliminates the clumping that may be associated with other matcha tea products. Simply pour Matcha to Go into a cold water bottle and shake for a refreshing iced matcha drink, or stir into hot water for an invigorating matcha tea.

Matcha to Go contains 10 sticks in each box and retails for $18.80. To purchase Matcha to Go or to learn about all of Aiya’s offerings, visit www.aiyamatcha.com.

Matcha LOVE CULINARY MATCHA Named Best New Product

Matcha LOVE CULINARY MATCHA from ITO EN was named as “Best New Product-Tea as an Ingredient” at the recent World Tea Expo 2015 held in Long Beach, California. “We are greatly honored with this award as we invite more aspiring cooks to explore the purity and vitality of the entire green tea leaf,” says Rona Tison, Senior Vice President of Corporate Relations for ITO-EN. “The fresh balance of sweetness and herbaceous grassiness is a taste profile and sensation like no other.”

Matcha Fast becoming a popular ingredient for its rich umami taste and antioxidant rich benefits, Matcha LOVE’s CULINARY MATCHA is a finely milled green tea powder, traditionally used in Japanese tea ceremonies, made from premium quality whole tea leaves. Today a versatile ingredient used for baking or cooking both sweet and savory dishes is also a favorite in smoothies and super drinks.

Celebrated for its powerful EGCG tea antioxidants and Vitamin C, matcha is considered and natural energy boost. Matcha generates new layers of amplified flavors with a sweet lingering taste sensation. Bold and rich in flavor with an herbaceous finish, a little matcha goes along way. The new CULINARY MATCHA joins the Matcha LOVE’s® line of ceremonial matcha powder, teabags and convenient on-the-go Matcha drinks, available in unsweetened and sweetened. Taking a modern take on an ancient ritual, the innovative Matcha LOVE line is making its way into the urban lifestyle.

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