Southern Glazer’s Matches Employee Donations for Ukraine Relief
Southern Glazer’s Wine & Spirits will match 100 percent of all employee donations made to three charitable organizations supporting Ukraine relief during the next 90 days.
Southern Glazer’s has chosen to support World Central Kitchen, United Nations High Commissioner for Refugees and Cooperative for Assistance and Relief Everywhere through its matching campaign for Ukraine relief. Employees are able to contribute through the company’s internal giving platform, VolunCheers Online, in order to be eligible for the donation match.
“Southern Glazer’s stands in support of the Ukrainian people,” said CEO Wayne E. Chaplin. “We are deeply saddened by the crisis and our hearts are with those who have been impacted by this terrible situation. Our family values represent a spirit of inclusiveness and giving back that is part of our cultural DNA, which is why we’ve chosen to support three organizations that have stepped in to provide much-needed aid. Our employees never hesitate to lend a helping hand in times of crisis, and we are happy to amplify their generosity through this campaign.”
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California Megadrought to Hit Wine Industry Hard
2021 presented an extraordinary level of soil water deficit and irrigation that could sometimes be ineffective due to the severity of the California megadrought, according to a new report on two =counties, Sonoma and Napa, conducted by Agrology.
“2021 data shows that dry farmed and irrigated vineyards managed to narrowly avoid destructive levels of water stress and those levels challenged even hearty dry-farmed vineyards,” said Adam Koeppel, co-F\founder and CEO. “With 2022 predicted to be the driest in 1,200 years, it’s imperative that growers be judicious in their use of irrigation water. Predictive Agriculture technology will help you optimize your water usage down to the drop.”
Agrology reported that up until harvest, soil moisture and water deficit impacts from the drought appeared significant across Napa and Sonoma. Soil Water Potential extremes of nearly -3,000 kPa were recorded at irrigated vineyards, and more than -5,000 kPa at dry farmed vineyards. For reference, the University of California recommends initiating irrigation at midday leaf water potential of 1,000-1,500 kPa, corresponding to pre-dawn soil water potential of 1,800-2,300 ko. This indicates that irrigation could not keep up with the drought. In addition, dry farming was challenged with a lack of micro nutrient delivery, as nutrients delivered via drip irrigation systems did not have enough water to reach deep root zones.
“Unfortunately growers now have to contend with the constant threats of a changing climate,” added Koeppel. “It’s imperative that growers can track and understand all important elements in realtime–from water to soil to smoke. We built Agrology to do just that. One system and one app to give growers a view into what’s happening in that moment and the near future.”
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BuzzBallz Markets Single-Serve Cocktails to Taiwanese Women
As Taiwan celebrates its Lunar New Year, a holiday celebrated with alcoholic drinks, BuzzBallz, a woman-owned, Texas-based, ready-to-drink single-serve cocktails company, is reaching out to that nation’s teetotaling majority: women.
BuzzBallz partnered with Uni-President Corporation, a 7-Eleven franchise with a large footprint across Taiwan, Thailand, Vietnam and the Philippines, to get BuzzBallz’s single-serve cocktails on shelves.
According to The Drink Business, Taiwanese women make up most of the country’s teetotalers due to an aversion to the heavy flavor and bite of spirits and beer, the most commonly consumed alcoholic beverages to this day.
However, a 2018 study from the Taiwan Public Opinion Foundation showed that more than half of the female drinkers polled prefer wine, a much smoother alcoholic beverage.
Keeping with his intuition and growing trends in alcohol consumption in Taiwan, Rodolphe Guillonneau, manager of Uni-President Corporation’s Global Procurement Office for Lifestyle Brands, felt it was time to market BuzzBallz Cocktails, a smooth, flavor-forward cocktail, to older Gen Z and millennial women.
As Guillonneau finalizes plans for marketing the small, brightly colored cocktails, he’s chosen to make the innovation, woman-owned status, fun branding and convenience the focus as he seeks out influencer content.
All of the following flavors were stocked in stores by December: Strawberry ‘Rita, Lotta Colada, Tequila ‘Rita and Choc Tease.
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“We’ve been working on this initiative since spring,” said Derek Dodge, vice president of international affairs. “We signed the contract in early September. Our first shipment was in October and the product [arrived] in Taiwan in December. So, all in all, it [took] eight months for the entire program to come together.”
It was important to BuzzBallz to get its single-serve cocktails on shelves before Feb. 1, the Lunar New Year.
“[Lunar] New Year in Taiwan is about family gatherings with different dinners planned during the week,” Guillonneau said. “Drinking is, of course, a huge part of the [festivities], as the dinners are followed with lots of talking, playing cards, mah jongg and more.”
Guillonneau said convenience for entertaining wasn’t the only reason for Uni-President being interested in the cocktails. He predicted that the colorful packaging would be appealing, particularly prior to Lunar New Year celebrations as many people enjoy incorporating the color red or the colors associated with their zodiac sign in their daily lives during these celebrations.
Though Lunar New Year celebrations are steeped in tradition, Uni-President has seen a shift in drinking culture within the country over the years as more women are increasingly becoming alcohol consumers.
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