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Wine & Spirits

Southern Glazer’s Promotes Executives; Arizona Exec Retires

Southern Glazer’s Wine & Spirits has made enhancements to National Accounts, Customer and Trade Development, National Retail Sales, Center of Excellence and eCommerce functional units. These teams continue to evolve under the National Accounts umbrella, enabling Southern Glazer’s to remain the strategic thought partner to grow these categories and gain market share.

In addition, Tom Boyle, executive vice president and general manager of Arizona, will retire effective ­at the end of 2023.

“Southern Glazer’s National Accounts team’s vision is to be an indispensable and trusted partner to the company’s valued customers and deliver excellence to associated buyers, suppliers, and market teams,” said Chris Williams, executive vice president, National Accounts. “This enhanced structure enables us to provide an even more collaborative and comprehensive level of service to our partners.”

Customer and Trade Development

  • Ryan Sass has been promoted to vice president, Customer and Trade Development, for National Retail Sales and On Premise. In his new role, Sass will drive supplier relations and closely manage the Company’s NRS business with the support of Customer Development category experts. Sass will report to Chris Williams.

eCommerce

  • Robyne Eldridge has been appointed vice president, Omni Channel Development.She will continue to lead B2C deliverables for digital first, eCommerce Business Priorities development and supplier integration. Reporting to Eldridge will beSam Raia, senior director, Omni Channel Development;DarShanna Smith senior director, Amazon; Sarah Twitchell, director, Liquor Channel;Brennan Duke, director,(Mass/Club/Drug); and Jennifer Bailein, director, Grocery. Eldridge will report to Chris Williams.

National Retail Sales (NRS)

  • JR Allen has been promoted to vice president, NRS Commercial Operations. In his new role, he will work directly with each region’s Senior Vice President, Commercial Operations, with a focus on forecasting, inventory and execution. He will report to Scott Moore, senior vice president, National Accounts Off Premise.
  • Nicole Nottinghamhas been appointed to senior director, GoBrands. She will strengthen and foster national strategy and connect with NRS supplier planning process Customer Business Priorities. She will report to Scott Moore.

Center of Excellence (COE)

  • Adam Byrne has been appointed vice president, Customer Planning and Development COE. The COE will focus on “Elevate,” the company’s program that offers customers branded merchandising recommendations, large and small format channel development and Southern Glazer’s unique suite of Retail Joint Business Planning process and tools. Byrne recently joined the company and will report to Chris Williams.

Boyle is a longtime Southern Glazer’s employee.

“During his 40-year tenure, Tom has made a tremendous positive impact on the success of the company, as well as the professional success of our employees,” said John Wittig, chief commercial officer. “His best-in-class leadership has made him a role model in Arizona and beyond. We’ll miss him greatly and will forever appreciate his many contributions to the company.”

“Tom’s exceptional dedication to fostering a workplace culture where authenticity thrives has been a true cornerstone of Arizona’s success,” commented Patrick Daul, president, West Region. “In addition to this, his commitment to innovation transformed the market into a hub for pioneering pilot programs, from industry-leading electric vehicle testing to the introduction of a unique convenience store concept. These contributions have positioned us at the forefront of progress, leaving an indelible mark for years to come.”

In 1983, Boyle began his career in beverage alcohol as a salesperson for Southern Wine and Spirits in San Diego. After years of hard work expanding the company’s supplier portfolio, Boyle was promoted to on-premise division manager in 1989. Shortly after, Boyle led Southern Wine and Spirits in entering its fourth market in Arizona, where he served as Southern Arizona branch manager.

After helping lead significant growth for the business and working in roles of increasing responsibility, Boyle accepted the position of general sales manager of Arizona and spent the next 18 years working alongside Michael Jahn and the Arizona team to make Southern Wine and Spirits the number one distributor in Arizona. Upon Jahn’s retirement in 2019, Boyle stepped into his most recent role as executive vice president and general manager of Arizona.

“As Tom embarks on a new chapter in life, we express our deep appreciation for his service and wish him a retirement filled with much happiness and health,” said Wayne E. Chaplin, chief executive officer. “His legacy will continue to inspire us, and his presence will be missed.”

An announcement for Boyle’s replacement will be forthcoming. Boyle will remain on the team to ensure a seamless transition and support the leader who will be replacing him.

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DoorDash, ALDI Expand Service to Include Alcohol

DoorDash, the local commerce platform, and ALDI, the grocery price leader for six years running, have expanded their partnership, announcing that consumers can now order on-demand alcohol delivery from more than 1,200 ALDI locations across 21 states on DoorDash. With the addition of ALDI, one of America’s fastest-growing retailers, nearly 80% of DoorDash consumers can now access alcohol through safe, age-verified delivery.

“In addition to giving merchants a new way to reach customers, on-demand alcohol delivery helps partners grow their business. On DoorDash, adding alcohol may increase grocers’ average order value by up to 30%. Order values for U.S. convenience orders were on average over 50 percent higher when alcohol was added,” said Fuad Hannon, vice president of new verticals at DoorDash. “We’ve worked hard to build a trusted alcohol ordering and delivery experience. The expansion of our partnership with ALDI reinforces our commitment to provide growth opportunities for local merchants, while simultaneously providing a safe, high-quality experience for customers.”

This expansion comes just a few months after DoorDash and ALDI first announced their partnership to bring on-demand grocery delivery to nearly all ALDI locations nationwide. Now, consumers can conveniently shop the private-label selection of top-quality, award-winning wine, beer, hard seltzers and ciders, along with all their grocery needs, at the affordable prices they expect from ALDI. On-demand orders can be placed from local ALDI stores via the DoorDash Marketplace app or website.

“ALDI offers an everyday selection of private-label adult beverages and rotates in limited, seasonal flavors so there’s something for everyone,” said Scott Patton, VP of national buying, ALDI. “Earlier this month we also launched a new, premium ‘Specially Selected’ wine collection, with most bottles costing under $10. With the expansion of our DoorDash partnership, more consumers can now sip their favorite ALDI products at the prices they love, delivered straight to their door.”

Earlier this year, DoorDash released its inaugural Alcohol Online Ordering Trends Report, a deep dive into the changing landscape of consumer online ordering preferences and emerging dining and drinking trends. The report found that delivery was the preferred way for consumers to safely purchase alcohol with more than 100 percent year-over-year growth for alcohol pickup and delivery on DoorDash from 2021 to 2022. Comfort, convenience, and time-savings are the top reasons consumers say they enjoy using alcohol and delivery services.

Since launching alcohol in 2020, DoorDash has built an impressive alcohol catalog including more than 100,000 SKUs available for purchase across thousands of grocers and restaurants nationwide. U.S. customers across 32 states can access a wide selection of alcoholic beverages, whether it’s to-go drinks from a favorite local restaurant or celebratory champagne from a nearby local store.

DoorDash is deeply committed to delivering alcohol safely and in compliance with local laws and regulations, and has enacted best-in-class safety protocols, including advanced two-step ID verification, alcohol-specific safety compliance modules and a streamlined returns flow for Dashers, and a voluntary self-exclusion or opt-out register for consumers who don’t want alcohol delivered on the platform or in marketing. The company will continue to develop and launch innovative safety features so alcohol deliveries can be responsibly facilitated through the DoorDash platform.

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BuzzBallz Ready-to-Drink Cocktails Goes on the Road

BuzzBallz is on the road, stopping in 11 cities for 11 installations of the USA Today Wine & Food Experience. From Aug. 12-Nov. 4, BuzzBallz ready-to-drink cocktails will be sponsoring every event on the tour.

The USA Today Wine & Food Experience will feature a plethora of local cuisine from new and established chefs, as well as wine, beer, and spirits from multiple vendors. BuzzBallz will be hosting tastings of their cocktails at each event.

BuzzBallz Trade and Shopper Marketing Manager Yashika Maru, said she is excited to have BuzzBallz present in all 11 stops of the tour with a variety of flavors to offer samples of.

“This incredible opportunity will help create brand awareness with a new set of audiences that enjoy wining and dining,” Maru said.

Aside from food and beverage tastings, each event will feature live demonstrations and music for an overall immersive experience, all within the span of an afternoon.

This sponsorship run comes timely for BuzzBallz, with its 2023 sponsorship of Seltzerland, which ended in July. Along with this tour, BuzzBallz will be sponsoring a handful of country music festivals and local beverage-based experiences throughout the remainder of the year.

BuzzBallz Trade and Events Marketing Manager Cori Culbertson said she has enjoyed sponsoring events with multiple stops.

“I love doing all kinds of events, but it’s especially fun when we get to sort of follow an event from city to city,” Culbertson said. “We can get more acquainted with the vision of the event and more accustomed to the types of consumers we’ll be interacting with, which just makes for better connections and more fun!”

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