Heinz, Mustard Debut Heinz Mustaaaaaard
After taking the internet by storm earlier this year, HEINZ and award-winning producer, Mustard, are back with this summer’s hottest drop: limited-edition HEINZ MUSTAAAAAARD. A smoky and sweet chipotle honey mustard with a kick, this BBQ essential blends real chipotle peppers with a touch of honey for a bold spin on HEINZ’s gold standard. Mustard himself carefully crafted the sauce at HEINZ headquarters in his newly appointed role as the brand’s first-ever Chief Mustard Officer. For the next two weeks, fans can exclusively try HEINZ MUSTAAAAAARD at Buffalo Wild Wings locations across the country before the sauce becomes available at retailers nationwide.
As masterful on the grill as he is on the beats, Mustard has long used HEINZ Mustard as his go-to staple when grilling for friends and family. Now, he has his own remix, handpicking each flavor and ingredient in this never-before-seen sauce to uplevel summertime staples. HEINZ MUSTAAAAAARD boasts a thick, creamy texture and just the right balance of smokiness, heat and sweetness. It’s just as delicious when used as marinade for wings and ribs as it is when topping burgers, salmon and more.
“HEINZ Mustard has always been the base and most important ingredient of my grilling secret weapons,” says Mustard. “I knew I wanted to make my own sauce one day, something that wouldn’t be like anything else out there. Adding mustard gives you that nice browning, bark formation, and grilling, but that’s just step one. I tasted a bunch of remixes with the HEINZ team, trying different ingredients like jalapeños, bacon, and chipotle peppers until I got the perfect flavor. It came down to three top competitors, but this is the one, the ‘Mustard’ of all mustards.”
Starting today, HEINZ MUSTAAAAAARD will be available at Buffalo Wild Wings sports bars nationwide for an exclusive, first-taste. While supplies last, fans who order beef menu items for dine-in at Buffalo Wild Wings will receive a free bottle of HEINZ MUSTAAAAAARD.* Following, HEINZ MUSTAAAAAARD will roll out nationwide at Walmart.com, Target, 7-Eleven, and on Amazon, while supplies last.
The launch marks the first national innovation for HEINZ Mustard in nearly a decade and was brought to market in four months – just in time for summer grilling. HEINZ MUSTAAAAAARD is also the first time the iconic condiment brand has ever co-created a new sauce with a partner in the United States.
“HEINZ MUSTAAAAAARD is delicious and will undoubtedly be the ‘sauce of the summer,’” said Peter Hall, President of Elevation, North America at Kraft Heinz. “This launch is the latest example of our ability to bring innovation and unexpected flavors to market faster-than-ever before. We are committed to elevating dining experiences for fans anywhere they’re eating, both in and away from home.”
Fans can learn more about limited-time sauce offering and hear about every exciting drop HEINZ and Mustard have planned this year at www.MustardxMustard.com. To find your nearest Buffalo Wild Wings sports bar, visit www.buffalowildwings.com/locations.
*Lim. time at particip. locs. while supplies last. Walk-in/dine-in only. Offer not avail. via web, app or 3rd pty. deliv. Ask server for availability before placing your order. Lim. 1. TM & © 2025 Buffalo Wild Wings, Inc.
We are driving transformation at The Kraft Heinz Company (Nasdaq: KHC), inspired by our Purpose, Let’s Make Life Delicious. Consumers are at the center of everything we do. With 2024 net sales of approximately $26 billion, we are committed to growing our iconic and emerging food and beverage brands on a global scale. We leverage our scale and agility to unleash the full power of Kraft Heinz across a portfolio of eight consumer-driven product platforms. As global citizens, we’re dedicated to making a sustainable, ethical impact while helping feed the world in healthy, responsible ways. Learn more about our journey by visiting www.kraftheinzcompany.com or following us on LinkedIn.
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Urban Cowboy: Old El Paso Lassos Aussie Country Singer for Ads
Cowboy-core is having a moment. Fringe is flying, boots are stomping, and belt buckles are back. Now, Old El Paso is dialing up the heat this summer, by turning taco night into a full-blown cowboy talent show. The Tex-Mex brand is debuting “Castin’ the Cowboy,” a playful take on the talent casting process, where country music superstar Keith Urban lends his judging experience to weigh in on a flavorful showcase of taco night contenders.
Old El Paso is putting the spotlight on 10 musicians who bring flavor, fun, and flair to the table in the “Castin’ the Cowboy” content series. From taco ballads and fake guitars (and horses) to full-on cowboy-inspired performances, each hopeful is vying for a shot to take on the cowboy persona and lead Old El Paso’s next taco-night era, with Urban adding his input.
“Watching our touring crew demolish a table full of tacos is like being at a huge family gathering,” said Urban. “Good food, big personalities, and a great atmosphere – that’s what being on the road is all about. So, when Old El Paso approached me with their “Castin’ the Cowboy” campaign, it felt like the perfect way to combine the two.”
But this taco night casting call isn’t something to scroll past. Urban is asking fans to follow along and cheer on their favorite audition. When all is said and sung, he will ultimately crown Old El Paso’s newest “cowboy” later this summer. A few lucky fans who guess the new cowboy will also have the chance to win exclusive prizes like a Keith Urban-signed Old El Paso cowboy belt buckle and taco-themed surprises including Old El Paso taco kits.
“There’s never been a better time to bring western flair to the dinner table,” said Brand Experience Manager for Old El Paso, Jenny Jonker. “With the current country-themed trend, it felt like the perfect time to tap into our own Tex-Mex roots. Old El Paso has always been about bringing bold flavor and fun to the table, and Keith brings the perfect mix of heart, humor, and star power to help us celebrate taco night in an unexpected way.”
This summer, Urban will also be hitting the road on his HIGH AND ALIVE WORLD TOUR. Visit keithurban.com for ticket information and links to Keith’s latest album HIGH.
To stay in the loop and watch the “Castin’ the Cowboy” content series, follow @OldElPaso on Instagram and @OldElPaso_Official on TikTok to get in the casting fun.
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Bitchin’ Sauce Launches 30-Day Bowl Challenge
If feeding your family and yourself feels like a juggling act most days, you’re not alone. But what if there was a way to simplify meals, feel more energized, and actually get excited about what’s on your plate? (Or in this case… your bowl!)
Introducing the 30-Day Bowl Challenge, launching June 1st–led by Starr Edwards, the chef, creative force, and busy Bitchin’ Sauce CEO who somehow manages it all with a bowl in one hand and a little helper on the kitchen counter.
For 30 days straight, Starr will be whipping up and sharing one vibrant, delicious, and totally doable bowl a day–each one loaded with clean, whole foods and topped with her cult-favorite Bitchin’ Sauce. And she wants you to join her!
What is the Bowl Challenge?
It’s simple: one healthy bowl a day for the month of June. Think savory grain bowls, sweet breakfast bowls, colorful lunch bowls piled high with veggies–meals that are quick to build, fun to customize, and will leave you feeling awesome from the inside out.
Follow along on Instagram (@bitchinsauce) where Starr will post daily bowl inspo, weekly grocery lists, and helpful tips to make bowl-building a breeze–whether you’re cooking for one or feeding your whole crew.
“When I’m eating well, I sleep better, I focus better, and I feel more present in everything I do,” says Starr. “With five kids and a company to lead, I need healthy food that’s as energizing as it is easy. Bowls are my secret weapon!”
And with summer around the corner and the kids home more, mealtime can feel like an even bigger challenge. That’s why bowls are perfect: everyone picks what they love, builds their own combo, and tops it with Bitchin’ Sauce!
“It’s the one thing we all agree on,” Starr laughs. “From spicy Heat and smoky Chipotle to our lemony garlic Original, fresh Pesto, or the bold, warming spices of Bombay–there’s a sauce for everyone in the family!”
Why Join the Bowl Challenge?
It’s easy: just one bowl a day, made your way.
It’s healthy: filled with real, whole foods that keep you going.
It’s flexible: works for any meal of the day.
It’s energizing: a fun reset for you and your family.
The 30-Day Bowl Challenge isn’t about changing your whole routine–it’s just one good habit to add to your day. A simple, nourishing bowl made with love. And if you pair it with a glass of bubbly? Even better. Cheers to keeping it easy, tasty, and totally Bitchin’!
About Bitchin’ Sauce
Born from a mom’s heart and made famous at farmers markets across Southern California, Bitchin’ Sauce is the cult-favorite, almond-based dip that’s taking taste buds by storm. Plant-based, gluten-free, and endlessly versatile, Bitchin’ Sauce makes everything taste Bitchin’–from veggies and burgers to tacos, bowls, and beyond. Now available nationwide at retailers including Costco, Whole Foods, Target, and Kroger, you can find your favorite flavor in the refrigerated deli section or at www.bitchinsauce.com.
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