New Wing Sauces from Bone Suckin’ #ExpoEast #OpBBQRelief
An interview with Patrick Ford, Vice President, Ford’s Gourmet Foods. Pat Ford was scheduled to be at Natural Products Expo East, but, instead, he’s at home in North Carolina, manning Operation BBQ Relief, which expects to serve thousands of hot meals to those affected by Hurricane Florence.
GN: Do you have any new products?
PF: Bone Suckin’® Wing Sauces: Honey & Habanero and Garlic & Honey. Honey & Habanero has hit the shelves with the perfect combination of sweet and heat, just waiting to smother your game day goods. Mother Nature’s most flavorful hot pepper, the habanero, adds great flavor to the very first Bone Suckin’ Wing Sauce. Not far behind in rivaling debut is the Bone Suckin’ Garlic & Honey Wing Sauce.
GN: Tell our readers about your company.
PF: Ford’s Gourmet Foods is a fourth generation, Raleigh, North Carolina-based family business that creates and distributes some of the world’s greatest tasting non-GMO, gluten-free foods, including the internationally acclaimed Bone Suckin’ Sauces and Fire Dancer®.
GN: How can readers find out more about Bone Suckin’ sauces and the new Wing Sauces?
PF: Visit www.bonesuckin.com or contact the Ford’s team at 800.446.0947 or email Sales@BoneSuckin.com. Also make sure you are signed up for the wholesale email newsletters.
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GN: How do retailers make sure they are listed on the Store Locator?
PF: Visit www.bonesuckin.com and click on Store Locator. Check your items carried, store hours and address to make sure it is current so you are getting all the customers coming to your store.
GN: What separates you from the competition?
PF: Bone Suckin’ Sauce is the only barbecue sauce rated No. 1 by Newsweek, A+ by Health Magazine, Food & Wine and many others. All of our branded lines are non-GMO, gluten free, no HFCS and no canola oil.
GN: Tell our readers about your customers.
PF: We have many loyal customers, young and old. Once they try our sauce they are customers for life. In recent celebration of 25-plus years in the business, we found that some of our customers really have grown up on our products. They love to cook or grill and appreciate great quality. They pay attention to what’s on our label. We sell healthy, premium products that live up to their names and prove their money’s worth. Many first time buyers have a sense of humor and are lured in by our aisle stopping names. And of course, they all have great taste.
A More Convenient Way to Maple Your Morning
By Lorrie Baumann
Coombs Family Farms launched its new Maple Stream at the Fancy Food Show. Maple Stream is 100 percent pure USDA certified organic maple syrup, packaged in an eco-friendly can that doesn’t need to be refrigerated, as other maple products do, so it’s very convenient for a multitude of uses. Coombs Family Farms sources additional maple from small family farms in the U.S. – more than 3,000 of them – that share its commitment to quality, environment stewardship and sustainable forestry management. By purchasing their syrup, and bringing it to market, Coombs Family Farms supports other small farmers and builds local, rural economies.
In the Maple Stream, the syrup is forced out of the can by air pressure. The syrup streams rather than sprays, so it’s not not atomized into a fine mist. Coombs Family Farms Maple Stream offers the distinct advantage that it’s not going to spill all over the table if it gets tipped. Mess-free and portion-controlled, the product helps consumers avoid sticky situations.
During consumer testing for the new product, one of the things that the company heard from parents was that they’d use real maple syrup themselves, but they didn’t want to give it to their kids because they didn’t want to take the risk that it would be spilled and wasted. This new packaging solves that problem.
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The Maple Stream doesn’t require refrigeration because the syrup is sealed so that no air can get into it, so bacteria can’t grow. “From the bulk containers to this package, it’s a unique way of packing it,” said Arnold Coombs, Director of Sales and Marketing for Coombs Family Farms and a seventh generation sugarmaker.
Since it doesn’t need refrigeration, the Maple Stream can come warm to the table, so it doesn’t cool down the flapjacks or the French toast or the coffee or tea to which it’s added. “We’re spoiled up here in Vermont, and a lot of people put maple in their coffee or tea,” Coombs said. “We have a local bartender who’s experimenting with it for maple mojitos – it’s a lot easier just to squirt it in than to go to the refrigerator for a bottle. A lot of uses we hadn’t thought of are now coming to light.”
Coombs Family Farms Maple Stream is shipping in September. The 7-ounce can retails for $7.99 – similar in price to an 8-ounce bottle of traditionally packaged pure maple syrup. “It’s a little bit more expensive but a lot more convenient,” Coombs said.
La San Marzano Sauces: Made in Italy with Mama’s Recipes
By Lorrie Baumann
La Regina di San Marzano has been co-packing pasta sauces in Italy for major U.S. brands for the past decade, but now the company is ready to take off the mask and step into the American market under its own name, the La San Marzano brand. The company introduced six varieties of pasta sauces: La San Marzano Marinara, Tomato Basil, Arrabbiata, Roasted Garlic, Four Cheese and Vodka, into the American market late last year with regional distribution in New York specialty retailers and on Amazon. “All of these flavors are made with premium ingredients, fresh ingredients,” said Sergio Pagnini, La Regina di San Marzano’s North American Area Manager for the U.S. and Canada. The company is headed up by Felice Romano, the son of its founder Antonio Romano.
The brand is now ready to start expanding its reach outside the metropolitan New York City area and expects to be in national distribution within the next five years. Growth will be incremental, with every new retailer starting with in-store demonstrations, according to Pagnini. “It’s very important that the consumer taste this product, because the product is something else,” he said. Once consumers have tasted the sauces, sales will follow, he added. “A lot of companies are doing a lot of marketing because 70 or 80 percent of their success is the marketing and 20 percent is the product. Our case is very different…. It’s very important for us that people taste the product. That’s the first thing we do because we don’t have to brainwash the consumers before they taste it. They taste it, and then we talk.”
The La San Marzano sauces are made without tomato paste or sugar, and the fresh tomatoes that go into them are authentic San Marzano tomatoes grown from seed in the company’s own fields below Mount Vesuvius. “This sauce is how an Italian mom makes the sauce in Italy,” Pagnini said. “We own the seeds. We grow them. We harvest. Everything in the sauce is made by us…. It’s a classical Italian family business.” Pictures of the fields are posted on the company’s website at www.lasanmarzano.com, and consumer inquiries that come to the website are all answered, Pagnini said.
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The sauces are made in Italy, where it’s illegal to use genetically modified ingredients, and exported to the United States, where they’re certified to contain no GMOs to reassure American consumers who may not be aware that their Italian origin forbids GMOs. “Everything starts with the tomatoes. We are the tomatoes,” Pagnini said.
The sauces are also gluten free, and in addition to the San Marzano tomatoes, all other ingredients are sourced in Italy from the region around Naples, including Parmigiano aged 36 months, Pecorino Romano DOP and fresh basil, garlic and onions picked from fields near the Amalfi coast. “We don’t use pre-prepared garlic powder,” Pagnini said. “We cut and clean the garlic…. The workers in the plant prepare the ingredients as they prepare in their own kitchens.”
The company has conducted third-party blind taste-testing in which its Marinara and Arrabbiata sauces were compared with other major brands for aroma, chunkiness, flavor and taste. Consumers were asked whether they’d buy it. In those taste tests, the La San Marzano sauces came out on top in each of those categories. The sauces are sold in 24-ounce jars that retail for around $7.99.