Nassau Candy Named Jelly Belly’s Preferred Distribution Partner for Specialty Channel
Nassau Candy, a leading manufacturer of specialty and private label confections, has been named Jelly Belly brand’s preferred distribution partner for the brand’s Specialty Channel. As part of this designation, Nassau Candy will manage Specialty Channel sales and distribution for Jelly Belly, which was purchased by Chicago-based Ferrara Candy Company in 2023.
As its new distribution partner, Nassau Candy will provide direct shipment to its Specialty Channel, including small parcel and less-than-truckload (LTL) shipments.
Nassau Candy has been a distributor for Jelly Belly since 1992. Nassau was selected for its decades of experience with specialty retail channels and a nationwide distribution network of six distribution centers.
“Nassau Candy has had a long, successful distribution relationship with Jelly Belly and is honored and excited to expand our working relationship with the brand,” says Andrew Reitman, Executive Vice President, National Brand Confections for Nassau Candy. “Specialty Channel is a market we understand and know very well. We know that we can help support these customers, offer them access to even more Jelly Belly products, while also helping to expand their own businesses.”
As preferred distribution partner, Nassau Candy will begin stocking and distributing Jelly Belly’s entire line of everyday and seasonal collections as well as its fixture and merchandising program beginning August 16, 2025.
“We anticipate a seamless transition for our Specialty customers, and we are confident our new relationship with Nassau Candy will bring opportunity for growth to the businesses that serve our Jelly Belly consumers,” says Edward Taylor, Chief Customer Officer at Ferrara.
The partnership will also enable expansion of distribution and availability of other Ferrara brands through Nassau Candy to the Specialty Customer Market.
For more information, please visit www.nassaucandy.com.
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Lindt Dubai Style Chocolate Bar LTO This Month
After captivating American taste buds with its limited-edition handmade Lindt Dubai Chocolate Bar in December 2024, Lindt & Sprüngli announced the highly anticipated nationwide debut of their sought-after bar following strong consumer demand and record-breaking pre-launch sale last month. The Lindt Dubai Style Chocolate bars will have limited availability at major retailers nationwide beginning July 7.
Inspired by the popular Dubai chocolate flavor trend, Lindt’s creation is now poised to become the definitive premium Dubai style chocolate experience for fans across the U.S. To meet the excitement, Lindt is proud to launch a new recipe, ensuring Lindt chocolate enthusiasts across the U.S. can enjoy it.
Ahead of the larger nationwide roll out, the Lindt Dubai Style Chocolate Bar launched in Lindt Retail Stores and online last month in limited quantities, with the first drop selling out in less than 24 hours. Now, as the brand expands the product’s availability nationwide in participating retailers, fans can find the bars at Walmart, Target, Walgreens, Kroger, Albertson’s, Meijer, Publix, Stop & Shop, Hannaford, Hy-Vee and more.
“After our handmade limited-edition bars sold out in a matter of days in December 2024, it was our mission to create a refined recipe using state-of-the-art technology,” said Ann Czaja, Lindt Master Chocolatier. “We keep a close eye on flavor trends and are proud to invite consumers across America to taste our newest luxurious creation!”
Meticulously crafted by Lindt’s Master Chocolatiers, each bar features delicious melting Lindt milk chocolate with an incomparable filling made from the finest pistachio paste containing 45% pistachios, crunchy kadayif, almonds and hazelnuts. These exquisite ingredients give every piece of the bar a unique flavor and make every bite an unforgettable experience.
As the Dubai chocolate flavor trend continues to sweep the globe, Lindt invites chocolate lovers to discover the exclusive indulgence of Lindt Dubai Style Chocolate. Whether enjoyed as a personal treat or a unique gift, the Lindt Dubai Style Chocolate Bar promises a taste of luxury with every bite.
For more information about the Lindt Dubai Style Chocolate Bar and to keep up with all Lindt USA news, follow @Lindt_USA on Instagram and TikTok. To be the first to learn about upcoming promotions, flash sales and store events, join Lindt’s email list on lindtusa.com.
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Hormbles Chormbles ‘Make Candy Make Sense’
Hormbles Chormbles launched its first line of high-protein, zero-sugar, chocolate-flavored candy bars. Packed with 10g protein, 0g sugar, and 100 calories, Hormbles Chormbles exists to “Make Candy Make Sense,” born out of the idea that there should be a guilt-free option for those looking for a healthier, delicious indulgence.
Founded by Jared Smith, co-founder of RXBAR, Hormbles Chormbles was created to bridge the gap between the candy aisle and the nutrition world. Unlike other protein snacks trying to imitate candy, Hormbles Chormbles is candy first, made for those looking for a sweet treat with added nutritional value. With sugar removed, each 33g bar is crafted using high-quality whey and milk protein, meaning it is nutrient-rich and contains all essential amino acids. Not only is it satiating, but it is also functional and effective for muscle recovery.
“Candy never really made sense to me,” said Smith. “At RXBAR, we prioritized transparency and whole food ingredients, yet I still found myself reaching for whatever candy or snack was around. I had a cognitive dissonance with nutrition. I understood its importance, but I still craved candy. There was an opportunity to bridge the gap between the nutrition world and candy. That’s why we created Hormbles Chormbles. We removed the sugar and calories, then added protein, and made candy that makes sense.”
Hormbles Chormbles is designed to taste like candy – because it is. With a focus on functionality and taste, the bars deliver on the satisfaction of candy with none of the sugar crash. Each bar contains added crunch for extra indulgence, maintaining the taste and texture of traditional candy bars, every time.
“The candy you got as a kid on Halloween is still the same today. It’s loaded with sugar and offers no nutritional value,” Jared added. “At Hormbles Chormbles, we’re shaking up the candy aisle with something that’s never been done before.”
With protein becoming a mass-market trend and candy remaining one of the most consumed categories with 98% of American households purchasing candy annually, Hormbles Chormbles is in a prime position to disrupt both categories. The macro-nutrient profile is reflective of the brand’s commitment to innovation, ensuring they deliver on flavor, function, and better-for-you ingredients.
Peter Rahal, RXBAR co-founder and founder of David, sits as a key advisor, lending his expertise to the brand’s strategic growth to break into the $28.1B US chocolate candy market.
Hormbles Chormbles is now available for purchase at hormbles.com. The product is available in four flavors – Salted Fudge, Classic Milk, Cookies and Creme, and Peanut Butter – retailing for $39.99 per box (12 bars).
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