Sonoma Brands, a consumer products incubator and venture fund founded by Jon Sebastiani, the founder of KRAVE Jerky, is now launching SMASHMALLOW, a premium ‘snackable’ marshmallow brand that will make its exclusive retail launch at Sprouts stores nationwide and is now available on the smashmallow.com website. A broader West Coast launch in other retailers throughout the Pacific Northwest, northern and southern California is slated for November 2016.
Sonoma Brands launched in January 2016 as Sebastiani’s next entrepreneurial endeavor following the acquisition of KRAVE Jerky by The Hershey Company. “At Sonoma Brands, we seek to adapt to ever-changing consumer needs and cravings by invigorating sleepy categories, such as the $36 billion confectionery space,” said Founder of Sonoma Brands, Jon Sebastiani. “As an avid marathon-runner, I’ve often found myself indulging in a marshmallow or two from my cupboard when I needed a sweet fix, as a ‘better-for-you’ and fat-free option. Then on a trip to Paris, I was struck by the fact that bakeries in Europe have decadent marshmallows on display, alongside macarons and other gourmet treats. I knew then that we, at Sonoma Brands, could reintroduce the classic American marshmallow in a fun, delicious and healthier way, taking it far beyond traditional s’mores.”
SMASHMALLOW delivers taste and wow-factor beyond an ordinary marshmallow. The premium on-the-go treat marshmallows are made with organic sugar and all natural ingredients; nothing artificial. SMASHMALLOW ranges from 70-90 calories per servings and is a gluten-free, clean-label indulgence.
SMASHMALLOW comes in seven flavors, including Cinnamon Churro, Strawberries & Cream, Espresso Bean, Mint Chocolate Chip, Toasted Coconut Pineapple, Meyer Lemon Chia Seed and Root Beer Float.
Coming soon to Sprouts stores nationwide, 4.5-ounce SMASHMALLOW bags will be available for a suggested retail price of $3.99.
Organic, salted dark chocolate and pumpkin beer together? Yes, please! Salazon Chocolate Co., a premium chocolate maker known for its line of organic salted dark chocolate bars is launching a new fall seasonal chocolate bar made with Flying Dog Brewery’s The Gourd Standard Pumpkin IPA.
The new fall release, 72% Organic Dark Chocolate with Sea Salt & Pumpkin Beer (at a suggested retail price of $3.99), incorporates actual ingredients from Flying Dog’s fall seasonal beer, The Gourd Standard Pumpkin IPA, including German Noble Hops, Flying Dog’s custom pumpkin spice blend, and sea salt infused with The Gourd Standard Pumpkin IPA.
“We’ve all seen chocolate paired with wine, but it actually pairs just as well with craft beer,” said Pete Truby, Founder of Salazon Chocolate Co. “And we couldn’t be more thrilled to partner with one of the leaders in creative craft brewing, Flying Dog Brewery, which is also based in Maryland.”
“We view craft beer as an art form and jump on the opportunity to work with like-minded artisans,” Flying Dog Chief Marketing Officer Ben Savage said. “Creativity and commitment to the craft is something Salazon shares with us, and it yielded delicious results.”
The 72% Organic Dark Chocolate with Sea Salt & Pumpkin Beer bar will be available starting in September at select Whole Foods Markets, Safeway, Earth Fare, MOM’s Organic Markets, New Seasons Markets, and a number of independent natural foods stores and online.
By Lorrie Baumann
Guilt is not among the ingredients for this year’s introductions of specialty chocolates. Along with interesting flavors, chocolatiers are bringing products to the market that have a good story to tell to consumers with a wide range of concerns about which chocolate treat they can enjoy in good conscience.
Chuao Chocolatier’s new Enamored line of organic Fair Trade chocolates in three fruit-forward flavors with floral notes: Raspberry Rose, Coconut Hibiscus and Blueberry Lavender. As their names suggest, Raspberry Rose is made with radiant raspberries sugared with rose petals, Blueberry Lavender is made with blueberries lightly infused with lavender, and Coconut Hibiscus offers creamy coconut with a hint of hibiscus.
The line was created by the brand’s Master Chef and Co-Founder Michael Antonorsi as a tribute to women. “With the Enamored Collection, we wanted to create a product that celebrated ‘you,’ because who you are is enough,” said Antonorsi. “Spreading joy is the intention behind everything we do, and with this new collection we hope to bring a moment of joy to every person who experiences it.”
The Enamored line launched in June, and a percentage of sales goes to Girls, Inc., which shares the brand’s ideals of empowering women. “Girls Inc. is focused on empowering girls to discover their strengths and thrive,” said Judy Vredenburgh, President and CEO of Girls Inc. “This includes helping them build confidence and a positive self-image. We are thrilled to partner with Chuao Chocolatier as they launch this new line that celebrates women and inspires them to do just that.”
Chuao Chocolatier’s new line of bars are made with non-GMO ingredients. The suggested retail price is $7.00. For more information, visit Chuao Chocolatier’s booth at the Summer Fancy Food Show or visit www.ChuaoChocolatier.com.
Abdallah Chocolates is at the Summer Fancy Food Show with flavors we’ve seen before from the company, including its Caramel Almond Coconut, Sugar Free Caramel, Pecan Grizzly and English Toffee chocolates. The absence of a new flavor is due to the company’s construction this year of a new 90,000 square foot facility that’s been taking attention away from product development for the past several months, said National Sales Manager Madonna Schmitz.
The company is expecting to move into its new facility late this summer and to have the production lines running by the first of September, she added. For more information, visit the company’s booth at the Summer Fancy Food Show or visit www.abdallahcandies.com.
Sulpice Chocolat is a start-up company that’s sticking with the traditional flavors of a high-quality peanut butter cup but adding a boost of nutrition. A three-piece serving includes 7g of protein and 3g of fiber – attributes we associate more with nutrition bars than with candy, but this is very definitely a treat that feels like an indulgence. “We’re trying to make the candy aisle better for you,” said Anne Shaeffer, half of the husband and wife team that founded Sulpice Chocolat. For more information, call 630.301.2345 or visit www.sulpicechocolat.com.
Laima Chocolates’ Cheese Chocolate is made in Latvia with white chocolate and real cheese. The company also makes a full line of dessert-flavor chocolates, including Creme Brulee, Key Lime Pie and Tiramisu covered with dark chocolate. A 3.5-ounce bar of the Cheese Chocolate retails for $4.99. It’s been sold in the U.S. for many years in ethnic markets, and it’s been more widely offered by Aero-Cos for the past four or five years. Distributed in the United States by Aero-Cos International, the Laima Chocolates products are made by Orkla Confectionery & Snacks.
Heavenly Caramels Coconut Caramels, Pecan Caramels and Vanilla Sea Salt Caramels covered with chocolate are the newest product introduction from Utah-based J. Morgan’s Confections. A 4.2-ounce bag retails for $3.49 to $3.99.
The Heavenly Caramels line also includes several products that aren’t covered in chocolate and that feature flavors you wouldn’t necessarily associate with caramel, including Cinnamon Caramel, Old English Licorice Caramel, Coconut Caramel, Caramel Apple, Vanilla Sea Salt Caramel and Butter Caramel. Each 4.7-ounce bag of these varieties retails for $3.49. For more information, call 801.688.4999 or visit www.jmorganconfections.com.
This story was originally published in the June 2016 issue of Gourmet News.
Dorval Trading Co., Ltd. announces its latest SOUR POWER® item in the 2-pound bag range: New SOUR POWER QUATTRO® DOUBLES.
A creative new spin on “assorted,” each mini-belt has two colors and two flavors, either strawberry/tutti frutti or blue raspberry/green apple. The DOUBLES concept is a variation on Dorval’s popular Sour Power Quattro, a four-color/four-flavor belt.
SOUR POWER is now available in Straws and Belts, all in wrapped, unwrapped or in bulk format in a variety of package types and flavors. Packed in 9 x 2-pound cartons, these SOUR POWER QUATTRO DOUBLES bags are available to ship now.
By Lorrie Baumann
La Pasta’s Radicchio, Parsnip & Apricot Ravioli has won the 2016 sofi Award for Best New Product. Radicchio is sauteed with a little bit of balsamic vinegar to bring out the sweetness of the vegetables and then folded into ricotta, parmesan and mozzarella cheese together with roasted parsnips and dried apricots. The filling is then enclosed in La Pasta’s signature pasta with black pepper pasta stripes.
“We got lucky. It happens,” said Alexis Konownitzine, President of La Pasta, “Our chef Kristen made the product and will be at the Fancy Food Show.”
La Pasta already had several sofi Awards for products including its Marinara Sauce and Beet, Butternut Squash & Goat Cheese Ravioli. This year’s winner was selected from among 23 finalists in the Best New Product category by the sofi judging panel of culinary experts in a blind tasting. Overall, 28 products were named winners and 100 named finalists from among 3,200 entries this year.
This year’s judging diverged from the methodology used for the past couple of years, in that the judging was completed before the Summer Fancy Food Show and winners were named at the same time as finalists. This process was designed to make the judging more fair and transparent, according to the Specialty Food Association, which owns the sofi Awards program. The products were judged by criteria that awarded 70 percent of the product’s score for taste, which included flavor, appearance, texture and aroma and 30 percent for ingredient quality, which included a consideration of whether any of the product’s ingredients were artificial and whether they were combined in a creative or unexpected way. One winner was chosen in each of the 28 judging categories, and the top 4 percent of the entries in each category were named finalists. No awards were presented this year in classic, foodservice or product line categories, which were part of last year’s contest.
Finalists for the Best New Product award included Dalmatia Sour Cherry Spread from Atalanta Corporation, Jansal Valley Boneless Prosciutto Toscano D.O.P. from Sid Wainer and Son Specialty Produce and Specialty Food, Organic Stoneground Flakes Cereal — Purple Corn from Back to the Roots and Sliced Prosciutto (Domestic) from Creminelli Fine Meats. “Prosciutto is everywhere in the U.S., but we do it differently, using whole-muscle Duroc pork that’s 100 percent vegetarian-fed with no antibiotics ever. We layer it in the tray by hand instead of by machine,” said Kyle Svete, Creminelli Fine Meats’ Director of Sales for National Accounts. “We invest in people, not machines. It’s part of who we are – people, animal, craft…. We have machines to help us do our job, but it’s really about the people. The recyclable tray and the elegant look of it elevates the product and the category.”
“We’re proud of it. We put the ingredients right on the front of the label,” he added. “That’s all there is to it – time, love, pork and sea salt.”
Chocolate-covered Cocomels – 5 Salts from JJ’s Sweets, Gourmet Honey Spread: Salted Honey from Cloister Honey LLC, Wild Boar Salted Star Anise Single Origin Organic Dark Chocolate Bar from Hagensborg Chocolate Ltd., Original Tangerine Sriracha from Just Jan’s Inc., Mr. Hot Stuff Pepper Spread from Steppin’ Out LLC, Clementine Crush Extra Virgin Olive Oil from Enzo Olive Oil Company/P-R Farms, Inc. and Deschutes Brewery® Black Butte Porter Truffle from Moonstruck Chocolate, Co. were also among the finalists for the Best New Product Award.
Other finalists were Pineapple Habanero Caramel from JulieAnn Caramels, Frozen Passion Chia Lassi from Monsieur Singh LLC, Chicken Fat (Schmaltz) Premium Cooking Oil from Fatworks LLC, Avocado Oil Mayo and Licorice Mint Tea from Chosen Foods, Inc., Chili Crunch Bar from Vivra Chocolate, Vegan Stone Ground Hazelnut Butter from Karmalize LLC, Raspberry Amaretto Preserves from Robert Rothschild Farm, Orange Artisan Fruit Cracker from Simple & Crisp, Gluten-Free Coffee Brownie from Savvy Girl Baking Company and Dark Moon from Marin French Cheese Company.
In the remaining categories, Brussizzle Sprouts from Pacific Pickle Works, Inc. was named the best appetizer. The Spice Hunter, Inc.‘s Coriander Lime Global Fusion Rub was named best baking ingredient, baking mix or flavor enhancer, Ginger Hemp Granola from Michele’s Granola LLC was the best in the category for breads, muffins, granola or cereal, and Vermont Creamery‘s Bijou was judged the best cheese. Vermont Creamery’s Bonne Bouche was a finalist for the award both this year and last year.
Money on Honey by Droga Chocolates won the sofi in the chocolate category, and Bittermilk LLC‘s No. 3 Smoked Honey Whiskey Sour won the award in the cold beverage category. Bittermilk was a sofi finalist last year with the same product. Non-GMO Salted Caramelized Fig Spread from King’s Cupboard was named the best condiment, and Sea Salt & Vanilla Farmstead Goat Milk Caramels from Big Picture Farm LLC received the award for the best confection. Big Picture Farm won sofi Awards last year for best new product with its Raspberry Rhubarb Goat Milk Caramels and for best confection with its Goat Milk Chai Caramels. Moon Dance Baking‘s Holly Baking Cookie Brittle Cinnamon & Spice was named in the category for cookies, brownies, cakes or pie.
Barnier Pimento Sauce with Preserved Lemon from FoodMatch Inc. was named best cooking, dipping or finishing sauce. Cranberry Pistachio “The Original” from Jan’s Farmhouse Crisps was named the best cracker. Epicurean Butter‘s Organic Cocoa Coconut Butter was named in the category for best dairy or dairy alternative product. “The reason this is something really new and innovative is that this is organic pasteurized cream, organic coconut oil, organic honey, organic canola oil, organic cocoa powder and Himalayan pink salt. It’s good on crepes, pancakes French toast. We actually just love it on a baguette,” said Janey Hubschman, who co-founded Epicurean Butter with her husband John, who’s the chef and still does all the formulations for the company’s products. “It’s got a lovely mouth feel with the butter and the coconut oil and then the finish of the salt.” The Organic Cocoa Coconut Butter is part of a product line that includes 13 finishing butters, of which two are organic. The company has just installed new equipment in its plant that allows Epicurean Butter to produce single-serve squeeze packs. Each of those has 190 calories for a 1-ounce serving, and Hubschman expects that the single-serve packaging will draw a lot of interest from the producers of home-delivered meal kits.
Bourbon Matured Maple Syrup from BLiS LLC was named the best dessert sauce, topping or syrup. Dick Taylor Craft Chocolate‘s Single Origin Drinking Chocolate 72% Belize, Toledo received the sofi Award for the best hot beverage. Dick Taylor Craft Chocolate was a finalist in the chocolate category last year with its 72% Madagascar, Sambirano bar. The Gelato Fiasco‘s Ripe Mango Sorbetto was named the best ice cream, gelato or frozen treat.
Cioccomiel, a spread made from hazelnuts, cocoa and honey, won the sofi Award for the best jam, preserve, honey or nut butter. It is imported by Marcelli Formaggi LLC.
Fermín Chorizo Ibérico Picante / Fermín Ibérico Pork Dry-Cured Chorizo Sausage Spicy from Fermin USA was named the best meat, pate or seafood.
Stöger Organic Austrian Pumpkin Seed Oil was named the best oil. It is imported by Los Chileros, which won a finalist award last year for the same product.
Gustiamo, Inc.‘s Pianogrillo Sicilian Cherry Tomato Sauce took home the sofi Award for the best pasta sauce, while the best pasta was Pastifico Artigianale Leonardo Carassai, made in Campofilone, Italy, and imported by Bravo International Inc.
Wozz! Kitchen Creations, which won the 2015 sofi Award for best salsa or dip with its Kiwi Lime Salsa Verde takes home the gold in the salad dressing category this year with North African Chermoula Dressing. This year’s award in the salsa or dip category went to American Spoon Foods’ Pumpkin Seed Salsa.
Hickory Smoked Spicy Candied Bacon from Little Red Dot Kitchen LLC won the sofi Award this year in the category for savory snacks. The best sweet snack came from Creative Snacks Co. with its Organic Coconut Bites.
Dinner Tonight Black Bean Tortilla Chili Mix from Backyard Safari Company won the award for best soup, stew, bean or chili. ParmCrisps Mini Aged Parmesan Crisps from Kitchen Table Bakers won the award for the best vegan or gluten-free product. Kitchen Table Bakers was a finalist last year for its Jalapeno Parmesan Crisps. Finally, this year’s best vinegar was Balsamic Nectar from Boulder Flavours.
Savor sweet health with Pacific Resources International’s new Manuka Honey Salted Caramels. Using only the finest Manuka honey harvested from the pristine New Zealand native forests and solar-evaporated natural sea salt from the clean waters surrounding New Zealand, a classic caramel is reborn for today’s health and taste-conscious consumer. Manuka Honey Caramels are built on a base of organic brown rice syrup, condensed whole milk, organic dried cane syrup, molasses and natural flavors.
For more than a quarter of a century, Pacific Resources International has imported and developed New Zealand’s highest quality products for the U.S. consumer. It was the first to introduce Manuka honey to these shores in 1989, and has since developed America’s largest range of authentic New Zealand Manuka wellness products and everyday energy treats for a healthier lifestyle. Manuka is renowned for its special properties that help with digestive issues and build the body’s defense system.
By Greg Gonzales
The father of modern taxonomy, Carl Linnaeus, named the plant from which chocolate is derived Theobroma cacao, Sanskrit for “food of the gods.” Hernando Cortez said cocoa could allow a person to go all day without food or exhaustion. Now, science has put cocoa under a microscope to confirm those long-held beliefs, and farming practices and conditions have improved globally, along with the market. Cocoa products are also set to boom like coffee and tea, with a dynamic and blossoming specialty market. From no-sugar-added and mission-based brands to single-origin bars that showcase the regional flavors of cacao, there’s a chocolate bar for everyone from functional foodies to kids. The best part is, we’re learning that cocoa can be quite good for us in moderation.
Health is the last thought on anyone’s mind in the candy aisle, but dark chocolate can be considered a functional kind of treat. The cacao plant has been considered a healing and boosting supplement for thousands of years, thought to aid in liver function and feelings of well-being. Researchers now are calling cocoa a nutraceutical, a food that contains physiologically active compounds that promote health, might prevent disease and goes beyond nutrition to aid in cognitive and aerobic activities. The stimulants caffeine and theobromine account for the waking boost, while phenylethylamine has a similar effect to oxytocin, the love chemical, and lifts mood. Cocoa also contains anandamide, a cannabinoid naturally produced in the human body that opens up synapses in the brain to allow for more neural activity and feelings of bliss. Combined, these chemicals ramp up serotonin and endorphin production in the brain, with effects similar to a “runner’s high.”
Chocolate also provides the building blocks for these feel-good neurotransmitters, and a mix of fats. Magnesium, iron, calcium potassium, sodium — and vitamins A, B, C, D and E — are all present and accounted for in quality cocoa. And while the 2015 Dietary Guidelines for Americans suggests everyone ought to keep saturated fats limited to 10 percent of daily intake, a little chocolate might help.
Not all of the fats in cocoa are associated with raised cholesterol and heart disease. Marilynn Schnepf, Emeritus Professor of Nutrition and Health Sciences at the University of Nebraska, Lincoln, said only about a third of those fats in are associated with heart disease, and that limited intake can help combat negative effects. “Turn the package over and look at the label,” she said. “The first ingredient in chocolate is sugar, so be aware of that. Many products which you think are good chocolate have different fats in them. Sometimes it won’t be cocoa butter, but coconut oil or hydrogenated oil. My advice would be to enjoy very high quality chocolate, so you don’t have to eat very much of it to really enjoy it.” She then explained that chocolate with the highest cocoa powder content that hasn’t been Dutch processed is best, since Dutch processing destroys antioxidant properties of chocolate. The more bitter, the better. “The bitterness of chocolate comes from the flavonoids, the antioxidants,” she said. To reap the benefits of the cacao plant to the fullest extent, consumers have to seek out minimally-processed, high-cocoa products.
Gourmet chocolate producers have no shortage of such products, offering a little something for every need. At Rainbow Grocery in San Francisco, shoppers can select from a variety of ultra-dark chocolate bars, with some brands offering a full 100 percent cocoa bar. “People who shop for health reasons seek more than 65 percent cocoa,” said Kristen Connelly, Grocery Buyer for Rainbow Grocery. “It’s extremely bitter, but people have developed a palate for extremely dark chocolate.” She also mentioned that a lot of brands will use a blend of cocoa sourced from multiple regions. Other specialty chocolate companies source their cocoa from single regions, such as Chocolate Santander, showcasing the individual flavors from each country and crop like “third wave” specialty coffee. “We see a lot more single origins than blends,” Connelly said. “People want to taste the nuances of the product. They want to taste the difference between a Madagascar chocolate bar and an Ecuadorian bar. These might even taste different year to year, based on the crop. Now, the producers try to bring out the flavor of the bean.” On top of that, functional food lovers are trying to get more bang for their bar, with added ingredients for more nutritional benefit. “I’m seeing more interest in functional chocolate, with antioxidants added or kava added, or superfruits,” said Connelly. “Five or six years ago, the response to that [from consumers] was no.” She described these new developments in chocolate as “double duty.” The additives and antioxidants are something these consumers are already eating daily. “It’s almost as regimented as taking vitamins,” she said. “If you’re going to take turmeric and ashwanganda every day and can fit a square of chocolate in, why not?”
Increased global demand and even a recent chocolate shortage have driven prices up, but the market has expanded regardless. The rise of the middle class outside of the U.S., such as those in China and India, have introduced 1 billion potential new consumers to the chocolate market. Jesse Last, Cocoa Sourcing Manager at Taza Chocolate, says the rising price will balance out sooner rather than later, as the potential profit for farmers — who he said are among the poorest in the world — goes up as a result of the increase. “It’s going to incentivize people to plant more cacao trees and satisfy demand,” he said. “There’s always going to be a little lag. Prices are going to go up, and usually when you plant a cacao tree it takes two years to start producing pods.” He also said chocolate gets undervalued in the market, often called an affordable luxury, “relative to things like a fine wine or quality coffee, or artisan beer.”
In addition to health and indulgence, consumers are also willing to pay more for a bar that was ethically and sustainably produced, since it gives them a voice in an industry notorious for bad farming practice and child labor. “When you support a chocolate maker engaged in ethical trading practices, it’s a way for consumers to vote with their wallets,” said Last. Connelly added: “When you think about the idea of child slaves, a dollar more is not that much!”
The industry seeks to improve conditions, too, but some observers are skeptical. Corporate initiatives like Cocoa Action, Cocoa Horizons Foundation and Cocoa Life have poured hundreds of millions of dollars into increasing cocoa yields and sustainability through farmer education from the Ivory Coast to Brazil. However, Managing Director of Hardman Agribusiness Co. Doug Hawkins wrote in his Destruction By Chocolate report that these efforts aren’t quite up to par. “These initiatives, while worthy in their aims, appear to have their greater impact on social welfare issues and brand projection, than in the drive for sustainable cocoa production,” he said. Producers aren’t sitting idly by, but Cocoa Life had only acquired 21 percent of its cocoa sustainably by the end of 2015. “There’s room for improvement, as well, and the consumer plays a big role in asking for a high-quality product that the farmers are compensated for,” said Last. “There’s all these craft chocolate makers making really high-quality chocolate and paying fair prices for the cacao beans. Consumers have a choice!”
Torie & Howard’s organic Chewie Fruities® fruit chew candy is strengthening its national retail penetration across a variety of channels as consumers continue to reach for organic options for themselves and their families.
Chewie Fruities candy now is being carried by all 88 OTG Management airport stores through Nassau Candy of Hicksville, New York, and by Pharmaca stores in the western U.S. through UNFI of Providence, Rhode Island, said Torie Burke, company Co-founder. Specialty grocers Lucky’s Market, headquartered in Boulder, Colorado, and Harmon’s Grocery of West Valley City, Utah, also have added Chewie Fruities through UNFI, Burke said.
All Torie & Howard candy is USDA Organic, and kosher certified, contains no artificial dyes or flavors, preservatives, or genetically engineered ingredients, and also is free from major allergens, including soy, wheat, gluten, nuts, and dairy. Chewie Fruities are made in the USA and available in three of the same sophisticated flavor duos of Torie & Howard’s organic hard candy, plus a flavor assortment. A serving of the organic- and kosher-certified candy provides the daily requirement of Vitamin C. Chewie Fruities candies are individually wrapped in gusseted 4-ounce peg packs with a suggested retail price of $3.99. They ship six to a case and 48 to a master case, and a display shipper is available.
The 2-ounce tins of the organic hard candy have a suggested retail price of $3.99-$4.99 and are available eight per case with 12 cases to a master case. Also available are a Halloween hard candy assortment packaged in 10-ounce lie-flat bags and a 6-ounce handbag gift package, both with suggested retail prices of $6.99 to $7.99. Floor displays are also available. More information may be found online at www.TorieAndHoward.com or by calling 1.888.826.9554.
Executives from IRI, Geometry Global and Integer will deliver presentations on the current state of snacking and what trends are shaping the future at the 2016 Sweets & Snacks Expo, hosted by the National Confectioners Association. The snack-focused sessions will take place at the trade show’s new Discovery Theater located in Skyline Hall. The Sweets & Snacks Expo will take place May 24-26 at McCormick Place in Chicago, Illinois.
“In addition to the business done on the show floor, we want to provide Expo attendees with the latest insights they can use to make informed business decisions,” said Barry Rosenbaum, Expo Chairman and President of Nassau Candy Distributors, Inc. “With snacking clearly on the rise, we feel strongly that these category thought leaders will provide attendees with a unique learning experience.”
IRI’s Sally Lyons Wyatt, Executive Vice President & Practice Leader, client insights will present on the state of the snack industry, providing the latest research on segment growth and opportunity development. Lyons Wyatt is an authority on consumer eating and shopping trends with more than 25 years of industry experience.
Geometry Global’s Director of Multicultural, John V. Burn, will examine how shifting demographics will impact shopping behavior over the next five years and specifically its impact on the snack category. Burn’s experience on multi-cultural snacking includes serving as managing director Brazil for SAB Miller in Latin America and general manager for Travel Retail of Diageo.
The Integer Group’s Craig Elston, Executive Vice President, Insight & Strategy will provide attendees with insights on how the growth of online purchasing can be an opportunity for the candy and snack industry. Elston, having spent a vast majority of his career in integrated strategy roles, will share the latest online shopper research and how brands and retailers can capitalize on burgeoning trends.
NCA’s 2016 Sweets & Snacks Expo will set an all-time record in volume of confectionery and snack products with more than 720 companies showcasing nearly four acres of product innovation. The show floor expanded into a second hall, the new Skyline Hall, to accommodate the growing exhibitor base and plans to welcome more than 16,000 industry professionals from nearly 90 countries.
Category experts from Bell Flavors & Fragrances, Inc., Canadean, Center for Advancing Retail & Technology, LLC, Consumer Technology Association, Natural Marketing Institute and Progressive Grocer are also set to speak at the new Discovery Theater.
For more information, visit sweetsandsnacks.com.
by Lorrie Baumann
Start-up company Cibo California, founded last year, has reached exclusive distribution agreements for artisanal products previously unknown in the United States and is ready to launch them into the American market. Cibo California CEO Massimo Cannas says he spent months and even years persuading families that make artisanal Italian food products in traditional ways to share these products with the American market and to trust his company with that mission.
One of those product lines is Campofilone egg pasta from the Pastificio Decarlonis Srl, a family company run by brothers Paolo, Pietro and their father Enzo Decarlonis, who agreed to hold a “serious family meeting” after a long conversation with Cannas that ended with the decision that they were ready to enter the American market. “I spent several years convincing this family to start selling their products to the United States,” Cannas says. “We are the only company that is able to import their products to the U.S.”
The company is located in the Marche region on the eastern coast of Italy, directly across the Adriatic Sea from Croatia and separated from Florence by the Appenine Mountains. It’s a beautiful part of the country with an uncontaminated environment, and the pasta made in the tiny village of Campofilone is protected by the Italian government with an IGP designation, “Maccheroncini di Campofilone I.G.P.,” which means that the pasta can be traced back to this geographic area. “It’s only there that they can use this name, the Campofilone pasta,” Cannas says. “Only there, by the law, are people authorized to produce this kind of pasta and authorized to call it Campofilone pasta.”
Made with just egg and flour, with no added water, the Campofilone pastas cook in just two minutes. “They make this pasta using just flour and hand-cracked local, fresh eggs. This is what makes the difference,” Cannas says. “One by one, the eggs are cracked by a team of ladies. They must be quick.” Federico Pavoncelli, Vice President of Cibo California, says that one of his favorite recipes for the Decarlonis Maccheroncini di Campofilone IGP is Maccheroncini with lobster. “Very simple, quick to cook and delicious,” he says. He makes it with some chopped onion, chili pepper, a whole lobster and some white wine. He cooks the Maccheroncini separately for just one minute and then tosses it with the lobster sauce. “All this in no more than a minute. Serve it and enjoy!” he says.
Americans are familiar with the name Giuseppe Verdi as the composer of “La Traviata” and “Aida,” among other operas, but today’s Giuseppe Verdi is making vinegars at the Acefificio Aretino in Tuscany in the beautiful medieval city of Arezzo. Cibo California is offering the Verdi brand vinegars in a wide range of products for which it is the exclusive importer into the U.S. These include balsamic vinegar, red and white wine vinegars, organic red and white wine vinegar, red and white wine vinegar made with IGP Chianti wine in Tuscany, apple vinegar, and, very specially, blood orange wine vinegar made with blood oranges cultivated in Sicily. “This is something different, something unique,” Cannas says. “I tried it with a smoked salmon carpaccio and very thinly sliced sweet onions, a little radicchio, and a little lemon juice. It’s delicious.”
Cibo California is also importing a range of innovative high-quality products made with white and black truffles from Tartuflanghe, which is recognized as one of the world’s leading producers of truffles from Italy, according to Cannas. “Tartuflaghe is the master. We are talking about a very high-end product, the Louis Vuitton of the truffle industry,” he says.
The company based in Alba, Piemonte, is recognized as a leader, not just for the quality of its truffles but also for the elegance of its packaging, both for its retail and foodservice products. “This is a company that does a lot of research. They are not following the market. They are anticipating the trends in the food industry worldwide,” Cannas says. “It’s more expensive than the average imported truffle products, but in two or three bites, you see the stars, the best expression of an extensive line of truffle specialty products.” Tray the Parmiggiano Reggiano Cream with Truffle, or the Truffle Butter or the Acacia Honey with White Truffle!
Delizie di Sardegna and Sarda Affumicati are Cibo California’s source for bottarga, both from tuna and mullet. Bottarga is salted, cured fish roe, with mullet bottarga traditionally being produced in Sardinia, while tuna is used in Sicily. Most people prefer mullet bottarga for its flavor, which is less fishy than the tuna bottarga, Cannas says. “Bottarga is extracted from the fish and cleaned and covered with salt and put in a special drying cellar for a very slow drying process. In the last century, this process was done just under the sun,” he adds. “Today, bottarga is made in a drying system that produces an even better quality, flavor and consistency. Then it’s vacuum-packed and shipped all over the world.”
The bottarga is offered as the baffa, the egg sacs which have been extracted and processed whole, as well as grated or powdered in 40-gram jars. The baffa is vacuum-packed and sold at weights between 70 and 200 grams, with the best seller at around 100 grams.
“Add it to pasta to add a special flavor to any kind of meal. Over pasta, rice or soup, on top of a cioppino, drop a few drops of olive oil infused with grated bottarga,” Cannas says. “Or the bottarga is fantastic grated, a little spoon on top of grilled pork chops. This is the Sardinian way. Just use a little sprinkling of the bottarga to finish the meat after grilling.”
“With the baffa, you just slice the bottarga very thin, slice fresh artichoke heart, mix those together, add extra virgin olive oil, little bit of salt and two-three drops of lemon. This is all. You are in paradise,” he says. “That is a delicious appetizer that is offered in every restaurant in Sardinia. Instead of artichokes, you can use celery and add some cherry tomatoes.”
For dessert, Cibo California is importing biscotti and cookies from Grondona Pasticceria Genovese, a very traditional baker-biscottificio in Genoa since 1820. The pastries are made with simple ingredients of the highest quality, including, Cannas says, a lot of butter. Grondona products are made with La Madre Bianca, the company’s mother yeast, in which baker’s yeast and beneficial bacteria have been nurtured for almost two centuries. The process for feeding, tending and dividing the yeast has been kept a secret through four generations of the Grondona family – the art is rare today even in Italy, according to Cannas. “They are starting right now to enter the U.S. market, and we have been able to become exclusive importer for western U.S.,” he says.
Likewise, Grondona recipes are based on almost 200 years of tradition. Today, the company is operated by Orlando Grondona and his family. His son, Andrea Grondona, is in charge of the export division. “I took the airplane, I go to Genoa and I spent two days with Orlando and Andrea, the son. They are two wonderful human beings. Orlando is a lovely person, a genius, a master in the biscotti and cookie industry, not just in Italy but in the world. He is also a master wine expert and collector,” Cannas says. He is importing four Grondona products: the Baci di Dama in 100-gram packages, super-delicate and rich with real butter, honey, 14 percent chocolate and 17 percent hazelnuts; Canestrelli Antica Genova in 100-gram packages, in the shape of stars, 25 percent butter, lemon juice, Madagascar vanilla pods and packaged with a small packet of icing sugar intended to be sprinkled onto the cookie just before eating; Cuori Mori, heart-shaped and rich with butter, 9 percent chocolate and 3.5 percent cocoa; and Pandolcini Antica Genova, a miniature version of a cake that’s traditionally bought on the way home from church on Sunday to be served with Sunday’s lunch. It’s made from wheat flour, butter, 30 percent sultana raisins, orange peel, apples, pears, pineapples, 2.3 percent pine nuts, fresh eggs and lemon juice.
Cibo California is currently seeking account executives and distributors for southern California and other areas in the western U.S. Anyone interested in evaluating local distribution agreements for both foodservice and retail products is invited to contact Cannas at 949.230.6866 or email firstname.lastname@example.org.