Whipnotic Expands Into Hundreds More Kroger Stores
Whipnotic, the innovative whipped cream brand putting a sweet spin on a classic indulgence, celebrates Valentines Day, proudly announcing expanded distribution into more than 300 Kroger stores. On its way to creaming the competition, this major retail expansion marks a significant scale-up across 28 states for the sister-owned brand, continuing to transform a timeless category. Whipnotic’s four whipped cream flavors are already available in stores nationwide and online at Whipnotic.com.
“Kroger shoppers are food trend setters, who love quality, superior ingredients and heightened flavor; we can’t wait to see what they whip up with Whipnotic!” said Whipnotic co-founder and President Tracy Luckow, who holds a PhD in Sensory Science and Nutrition. “A swirl of colorful whipped cream pairs perfectly with so many Kroger fan favorites throughout the store, from ice cream and cake to coffee, hot cocoa and bowls brimming with berries.”
Whipnotic, which recently won a SATA Innovation award, is the only whipped cream brand to put a colorful swirl of flavor at your fingertips, thanks to patented technology. A simple press of the Whipnotic nozzle releases a dazzling blend of all-natural, fruit-infused color and flavor into a delicious, decadent cream for an aesthetic at-home delight right from the fridge. This mouth-watering treat is deliciously KETO-friendly, gluten-free, artificial flavor-free and has only 15 calories and 1 gram of sugar per decadent serving.
“Consumers are reimagining the role of whipped cream in their lives with Whipnotic,” said Whipnotic co-founder and CEO Lori Gitomer. “Unlike traditional whipped cream, typically reserved for special occasions, Whipnotic has proven to be incremental to the category, embraced as a daily delight, which is why our brand is selling twice as many units, per store, per week than the category average. We’re thrilled Kroger sees the potential too. We know the sky is the limit.”
Whipnotic launched last summer and has seen exponential growth, rapidly outpacing competitors, both traditional and newcomers. This expansion more than doubles Whipnotic’s retail reach, adding availability of Whipnotic Vanilla Salted Caramel and Strawberry Swirl flavors at Kroger stores throughout Atlanta, Cincinnati, Columbus, Michigan, Louisville, Mississippi, Nashville and the MidAtlantic region. Whipnotic’s bright and colorful packaging stands out on shelf and its four mouth-watering flavors (including Brownie Batter and Peach Mango) have become fast favorites with fans who keep coming back for more.
Whipnotic adds a creamy layer to the already frothy whipped cream category, which is estimated at $1.3 billion in retail and another $1 billion in food service growing double digits in the past year according to Nielsen. Flavored whipped cream is leading that growth as consumers turn to the KETO-friendly, low carb, low sugar, sweet treats for daily delight.
Whipnotic’s mouth-watering magic comes courtesy of a patented nozzle designed by the two sisters and co-founders Luckow and Gitomer, determined to add more flavor and fun to a beloved indulgence that has seen little innovation in nearly 100 years. The company holds a global patent with more than 30 claims for the breakthrough packaging innovation which enables a user to control the combination of two different flavors, colors, textures, or ingredients for an elevated, on-demand experience.
Whipnotic is flipping the industry on its can, taking the dessert and beverage world by storm with its revolutionary approach to whipped cream. A simple press of Whipnotic’s innovative patented nozzle technology unfurls a swirl of all-natural fruit juices and flavor essences infused into rich whipped cream.
Whipnotic whipped creams are Keto-friendly, gluten-free, made with real cream and all natural color and flavor and are available at more than 1,000 stores including retailers like Central Market, The Fresh Market, Citarella, Harmons, Kroger, Fairway, Market District and Balducci’s, and now online at Whipnotic.com. Whipnotic is a certified Women’s Business Enterprise.
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Crave Brothers Offers ‘Udderly in Love’ Gift Box
You’ve heard of a candy-gram, but what about a cheese-gram? Now until the end of February, Crave Brothers Farmstead Cheese will offer cheese-grams to send to a sweetheart, friends or family. After all, who wouldn’t want to spread the love with the gift of fresh, sustainably made Wisconsin cheese?
The Udderly in Love Gift Box will put you in the MOO-d for the month of love with Crave’s handcrafted Heart-Shaped Mozzarella and award-winning Chocolate Mascarpone. Each gift box comes with your choice of one of three customizable Valentine’s Day notes featuring real cows from the Crave Brothers Farm. Meet Gracious, Luna, Susie and Lola, and select the best personality match for your favorite Valentine.
Card choices contain greetings including:
- “I’m Over the MOO-n for You!”
- “Our Friendship is A-MOO-Zing”
- “Someone Loves Moo!”
During checkout, shoppers can write a message for their card, which Crave will hand-write and include with the box upon sending. Each box retails for $12 and can be purchased online.
To celebrate the month of love and hearts, Crave Brothers will donate 5 percent of all proceeds from its online store during February to the American Heart Association.
Heart-Shaped Mozzarella is the perfect addition to your next get-together charcuterie board, and award-winning Chocolate Mascarpone is a hit in date night desserts and on dessert boards with fruit or cookies. Find more recipes on the Crave Brothers website and order your Udderly in Love Gift Box today!
The Crave family farms 3,000 acres of productive land in south-central Wisconsin, growing corn, alfalfa, wheat, soybeans, grass hay and pasture to use as nutritious feed for their herd of Holstein cattle. From the biodigester to water recovery and recycling, sustainability is top-of-mind on the farm and cheese factory. The Crave Brothers Farm LLC and Crave Brothers Farmstead Cheese produce and use green power as part of their sustainable dairy production model.
Crave Brothers Farmstead Cheese produces Fresh Mozzarella, Mascarpone, Chocolate Mascarpone, Part-skim Mozzarella, Oaxaca, Farmer’s Rope String Cheese and Fresh Cheddar Cheese Curds.
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Armored Fresh Takes Oat Milk Cheese on Tour
Armored Fresh, a food tech company specializing in alternative dairy products, has announced a coast-to-coast tour for buyers and culinary professionals within the grocery, food service and QSR channels. Commencing on Jan. 2, the Armored Fresh Oat Milk Cheese Tour will provide an opportunity for buyers to experience Armored Fresh’s new zero-dairy Oat Milk American Cheese Slices and additional innovations yet to be released. The nationwide tour will begin in New York and end in California with stops in all major metropolitan destinations.
“Our R&D and culinary teams have perfected our new zero-dairy Oat Milk Cheese Slices and we’re excited to share these game-changing options with industry food service professionals and retail buyers,” said Rudy Yoo, founder and CEO of Armored Fresh. “Our mission is to create renewed enthusiasm in the industry with our dairy-free, plant-based cheese that is more sustainable and has the same taste, creaminess, and melting properties that consumers experience from traditional dairy cheeses.”
The exclusive tastings will be hosted by Armored Fresh’s U.S. sales team. This will include a curated menu featuring the delicious Oat Milk Cheese Slices. Industry professionals who are interested in scheduling a meeting are invited to contact Tour@armoredfresh.com, for more details and availability.
Armored Fresh was founded with the mission to protect human health and the environment by delivering delicious plant-based cheeses at an affordable price. The zero-dairy company offers a robust portfolio of cheeses, including Cubed Cheeses, Oat Milk Slices, and Almond Milk Slices.
All of the company’s plant-based cheeses are a combination of innovative science and culinary art, crafted by Armored Fresh’s team of chefs and R&D scientists who work hand-in-hand to create zero-dairy options through the same process as dairy cheeses. Armored Fresh cheeses are available at select retailers nationwide, including Kroger, Fresh Thyme Market, Town and Country Foods, and Fred Meyer, as well as food service partners.
Armored Fresh specializes in developing delicious, alternative dairy products. The brand brings its innovative approach and award-winning zero-dairy cheeses that taste, melt, and replicate the mouthfeel of dairy-based cheeses nationwide. All Armored Fresh cheeses are non-GMO and made 100 percent from plants, and are comparable to traditional dairy options in terms of taste and nutrition. The company offers a portfolio of cheese alternatives, including cubes, slices, shreds and spreads. Visit www.armoredfresh.com for more information.
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