The United States’ premier public artisan cheese event, the 8th Annual California’s Artisan Cheese Festival, today announces the participants in the Festival’s finale events: the Bubbles & Brunch and Artisan Cheese Tasting & Marketplace on Sunday, March 23. Executive Chef Percy Whatley of The Ahwahnee Hotel in Yosemite will demonstrate how to cook cheese-centric dishes at this three-course brunch event featuring bubbles by Gloria Ferrer. The brunch and cooking demonstration by Chef Whatley will take place on Sunday morning before the main event of the day, the Artisan Cheese Tasting & Marketplace.
Recently a semi-finalist for the Bocuse d’Or USA who was chosen to prepare dinner at the Beard House as part of a James Beard Foundation Event, Chef Whatley will be preparing California’s Artisan Cheese Festival’s Sunday Brunch at 9:30 a.m. at the Sheraton Sonoma County-Petaluma. Not only will guests be treated to a glass of Gloria Ferrer sparkling wine upon entry, but this sit-down, three-course brunch will also feature cheese-centric cooking demos by Chef Whatley and all attendees will gain VIP access into the Artisan Cheese Tasting & Marketplace at 11 a.m., an hour before it opens to the public.
Bringing together more than 70 of California’s best artisan cheesemakers, restaurants, breweries and wineries, this walk-around tasting and marketplace is one of the weekend’s most popular events. With two tents set up outside of the Sheraton Sonoma County, there will be more than 20,000 square feet of space for guests to comfortably navigate their way around this popular marketplace. During the event, guests will be able to not only taste and purchase the offerings of each participant, but also interact with the vendors, artisans, cheesemakers, brewers and winemakers. Throughout the day there will be chefs’ demos representing some of the Bay Area’s best chefs, including Brandon Guenther of Rocker Oysterfellers at 1:45 p.m. and Liza Hinman of Spinster Sisters at 3 p.m. Several of the weekends’ cheesemakers and chefs are also authors and many will be selling and signing their cheese-inspired tomes at the Marketplace. The chefs’ demos will be taking place inside of the Sheraton Sonoma County and the book signings will be taking place inside of the tent throughout the day. Book signings and demos are included with admission to the Marketplace.
Tickets to several of the Festival’s other weekend-long events are also still available, including Friday night’s Meet the Cheesemakers Reception, several of the Saturday seminars and the Saturday night Best in Cheese Competition. Tickets for all events may be purchased at www.artisancheesefestival.com.
Norseland, Incorporated, the U.S. subsidiary of TINE SA, Norway’s largest dairy cooperative, is relaunching its USA website to reflect TINE’s global messaging for 2014. The website’s theme, Yours to Share, centers on the Jarlsberg experience, encouraging interaction with consumers by connecting the joy of eating Jarlsberg to lifestyle occasions. The Jarlsberg USA website and all social media platforms will work in tandem, creating a premium digital relationship with fans and followers.
“For over five decades, Jarlsberg has played a key role in developing the specialty cheese category and experience, becoming a favorite brand in the United States,” says Valerie Liu, Norseland’s Marketing and Advertising Specialist. “In the digital space, we communicate premium by shifting the focus on lifestyle: celebrating the act of giving, the joy of sharing and the benefit of knowing your favorite cheese brand – Jarlsberg.”
The new website features contemporary, easy to assemble and prepare recipes plus the current national Jarlsberg Lite promotion in stores now – submit your “nutty-est” Jarlsberg Lite promotion on Facebook for a chance to win a Spinning Bike Package. The site also includes an entertaining film clip, The Magician. Part of a “Sandwich Shorts” video series of people making sandwiches in fun, creative ways, the first video features Sweden’s champion illusionist, David Persson, conjuring up a Heavenly Jarlsberg Ciabatta. To view the video, visit www.jarlsbergusa.com.
Chobani announced today it will donate more than 5,000 cups of fresh Greek yogurt originally intended for Team USA athletes competing in Sochi, Russia, to food banks in New York and New Jersey.
“As a proud supporter of Team USA over the past four years, we’re disappointed our athletes won’t be able to enjoy Chobani while they compete in the games as we all hoped, and are deeply appreciative to everyone who tried to help get it there, especially Sens. Schumer and Gillibrand and various officials here at home,” said Hamdi Ulukaya, Founder and Chief Executive Officer, Chobani. “It’s been a long, cold winter and we’re happy incredible organizations in New York and New Jersey, who share our vision to provide nutritious foods, will be able to serve fresh cups of Chobani to those in need. We’ll be waiting for our athletes when they come home while cheering them on every step of the way,” he added.
As the official yogurt of the 2014 U.S. Olympic and Paralympic Teams, chefs and nutritionists serve Chobani to athletes at the U.S. Olympic Training Centers. To naturally power Team USA and provide food they enjoy from home, Chobani intended to deliver 5,000 fresh single-serve cups of blueberry, strawberry and peach Chobani, and multi-serve containers of plain Chobani yogurt for smoothies, to Team USA athletes in Sochi.
For years, Chobani has frequently donated products to organizations in New York and Idaho and through its foundation is actively focused on making good food more accessible to all, especially youth and underserved communities. Since Chobani’s earliest days, it has made a pledge to give 10 percent of its profits to charity and supports grassroots organizations all over the world. Chobani will deliver the 5,000-plus units of fresh Greek yogurt intended for Team USA to food banks in New Jersey and New York City.