Philadelphia Cream Cheese Debuts Tax-Free Bagel
New York City may be the bagel capital of the world, but its residents incur a ludicrous “bagel tax” each time they opt to purchase a bagel that’s sliced and schmeared with cream cheese. As a brand that has set the cream cheese standard for 150 years, Philadelphia believes that no one should have to pay an extra tax to experience its silky-smooth delight. To address the New York bagel tax head-on, the brand is taking the tax and stuffing it (literally) with the debut of the new, limited-edition Tax-Free Bagel – available nationwide through Tax Day, Tuesday, April 18.
Created in partnership with the iconic H&H Bagels in New York City – the renowned 50-year-old bagel shop fans across the country know and love – the Tax-Free Bagel is a full-sized, unsliced bagel filled with smooth, creamy Philly cream cheese. The elimination of the bagel’s slice and schmear circumvents the additional tax requirement, making fans’ favorite bagel and schmear all the more enjoyable.
“In today’s landscape, people are juggling enough hurdles, and having to pay an extra tax to enjoy their favorite bagel with Philly cream cheese should simply not be one of them,” said Keenan White, senior brand manager, Philadelphia at Kraft Heinz Company. “A bagel with Philly cream cheese is an experience that so many know and love, so in partnership with H&H bagels, we wanted to provide a delicious solution to this silly tax in a way that kept the enjoyment of our brand at its core, literally.s
The Tax-Free Bagel will be available locally in H&H Bagel’s Manhattan-based locations and for national delivery at HHBagels.com, giving New Yorkers and people coast-to-coast the opportunity to partake in stuffing this ridiculous tax while supplies last. The Tax-Free Bagel will be available in H&H Bagel’s three best-selling flavors of Plain, Everything and Cinnamon Raisin, all stuffed with Philly cream cheese for a rich and creamy taste and texture in each bite.
“We pride ourselves on being ‘like no other bagel in the world,’ and are thrilled to partner with Philly, a fellow category icon that is truly unlike any other cream cheese in the world,” said Jay Rushin, CEO, H&H Bagels. “We know first-hand that bagels and cream cheese are the perfect pairing and want to show appreciation for our fans’ continued support by introducing the Tax-Free Bagel – because we believe nobody should be taxed for the simple pleasure of an H&H bagel with Philly cream cheese.”
For more information on the Tax-Free Bagel and how to purchase, follow along on Philadelphia’s Instagram at @phillycreamchs.
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Want Lower Egg Prices? Just Date a Farmer
The “egg crisis” is making consumers’ lives complicated—prices have skyrocketed, shelves are bare, and people are turning to unconventional ways to get their eggs. As a brand that’s all about finding unconventional solutions to make consumers’ lives easier, Just Crack an Egg has you covered: Just Date a Farmer. Just Crack an Egg, a quick delicious breakfast meal using a fresh egg, is partnering with FarmersOnly.com, the popular dating website with over 1.5 million single farmers looking for love, to give egg lovers the opportunity to meet a farmer and in return get fresh and affordable eggs.
Customers who purchase Just Crack an Egg can upload their receipt to www.justdateafarmer.com to receive a unique code for a free, premium year subscription to FarmersOnly.com, while supplies last.
“Finding affordable eggs has become a pain point for many Americans, and since consumers need to crack a fresh egg to create their own delicious Just Crack an Egg scramble, we wanted to help egg lovers find an unconventional solution while providing a little humor along the way,” said Kelsey Rice, senior brand manager, Just Crack an Egg. “As the first refrigerated breakfast scramble, Just Crack an Egg has a history of cracking conventional thinking. We know there are farmers out there with a plethora of eggs, so by partnering with FarmersOnly.com, we are making it easy to connect those searching for eggs- how they get the eggs is up to them.”
“At Farmers Only, we’re all about creating a solution for people trying to find their perfect match and, now, for finding eggs,” says Michael Gober of Farmers Only. “We’re excited to partner with Just Crack an Egg for a fun solution to getting eggs, and potentially a date with a farmer.”
Just Crack an Egg highlights the simplicity of using a fresh egg in your morning routine. Simply crack a fresh egg into deliciously prepared ingredients like cheese, vegetables, potatoes and meat to create a hot, fluffy scramble from the microwave in less than 2 minutes. Once you have your eggs (however you get them) look for Just Crack an Egg in the egg aisle at retailers nationwide. Available in seven different scramble kits, including Denver, All American, Ultimate Rustic, Protein Packed, Southwest Styles, and Veggie.
For more information, visit www.justdateafarmer.com or follow the brand @JustCrackAnEgg on Facebook and Instagram.
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Crave Brothers Farmstead Cheese’s Chocolate Mascarpone Wins Best in Class
Crave Brothers Farmstead Cheese’s Chocolate Mascarpone took home Best in Class accolades in the Flavored Soft Cheese category at the 2023 United States Cheese Championships, with Fresh Mozzarella placing in the Top 3 of the Fresh Mozzarella category.
This year’s contest saw 2,249 entries from 197 producers representing 35 states.
Crave Brothers Farmstead Cheese’s Top 5 accolades by class and place are:
- Open Class, Flavored Soft Cheeses: Chocolate Mascarpone (first); Marinated Fresh Mozzarella (fourth)
- Fresh Mozzarella: Fresh Mozzarella (second, third)
“It’s an honor to see our products recognized on a national stage,” said George Crave, founder of Crave Brothers Farmstead Cheese. “We’re proud of our award-winning legacy that spans each of our handcrafted products.”
First-place Chocolate Mascarpone is the perfect way to add an elegant touch to everyday recipes, including desserts, charcuterie boards and fruit trays. Find recipes using the award-winning product on the Crave Brothers Farmstead Cheese website and purchase their award-winning cheese today.
The U.S. Cheese Championship has been held biennially since 1981. 2023 marks the 21st edition of the contest, hosted in Green Bay, Wis., by the Wisconsin Cheese Maker’s Association. The contest is open to cheesemakers across the nation and is evaluated by a panel of skilled technical judges. Cheeses are scored by flavor, body and texture, salt, color, finish, packaging and more.
The Crave family farms 2,500 acres of productive land in south-central Wisconsin, growing soybeans, corn and alfalfa to use as nutritious feed for their Holstein cows. From the biodigester to water recovery and recycling, sustainability is top-of-mind on the farm and cheese factory. The Crave Brothers Farm LLC and Crave Brothers Farmstead Cheese LLC use 100 percent green power and are carbon-negative businesses.
Crave Brothers Farmstead Cheese produces food service and retail sizes of Fresh Mozzarella, Mascarpone, Part-skim Mozzarella, Oaxaca, Farmer’s Rope String Cheese and Fresh Cheddar Cheese Curds.
Crave Brothers will be exhibiting at the 2023 Summer Fancy Food Show at the Dairy Farmers of Wisconsin – Wisconsin Cheese Pavilion . For more information, contact Roseanne Crave, sales & marketing manager at roseanne@cravecheese.com or visit cravecheese.com.
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