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Frozen Desserts

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Whipnotic Expands Into Hundreds More Kroger Stores

Whipnotic, the innovative whipped cream brand putting a sweet spin on a classic indulgence, celebrates Valentines Day, proudly announcing expanded distribution into more than 300 Kroger stores. On its way to creaming the competition, this major retail expansion marks a significant scale-up across 28 states for the sister-owned brand, continuing to transform a timeless category. Whipnotic’s four whipped cream flavors are already available in stores nationwide and online at Whipnotic.com

“Kroger shoppers are food trend setters, who love quality, superior ingredients and heightened flavor; we can’t wait to see what they whip up with Whipnotic!” said Whipnotic co-founder and President Tracy Luckow, who holds a PhD in Sensory Science and Nutrition. “A swirl of colorful whipped cream pairs perfectly with so many Kroger fan favorites throughout the store, from ice cream and cake to coffee, hot cocoa and bowls brimming with berries.”  

Whipnotic, which recently won a SATA Innovation award, is the only whipped cream brand to put a colorful swirl of flavor at your fingertips, thanks to patented technology. A simple press of the Whipnotic nozzle releases a dazzling blend of all-natural, fruit-infused color and flavor into a delicious, decadent cream for an aesthetic at-home delight right from the fridge. This mouth-watering treat is deliciously KETO-friendly, gluten-free, artificial flavor-free and has only 15 calories and 1 gram of sugar per decadent serving.  

“Consumers are reimagining the role of whipped cream in their lives with Whipnotic,” said Whipnotic co-founder and CEO Lori Gitomer. “Unlike traditional whipped cream, typically reserved for special occasions, Whipnotic has proven to be incremental to the category, embraced as a daily delight, which is why our brand is selling twice as many units, per store, per week than the category average. We’re thrilled Kroger sees the potential too. We know the sky is the limit.”

Whipnotic launched last summer and has seen exponential growth, rapidly outpacing competitors, both traditional and newcomers. This expansion more than doubles Whipnotic’s retail reach, adding availability of Whipnotic Vanilla Salted Caramel and Strawberry Swirl flavors at Kroger stores throughout Atlanta, Cincinnati, Columbus, Michigan, Louisville, Mississippi, Nashville and the MidAtlantic region. Whipnotic’s bright and colorful packaging stands out on shelf and its four mouth-watering flavors (including Brownie Batter and Peach Mango) have become fast favorites with fans who keep coming back for more. 

Whipnotic adds a creamy layer to the already frothy whipped cream category, which is estimated at $1.3 billion in retail and another $1 billion in food service growing double digits in the past year according to Nielsen. Flavored whipped cream is leading that growth as consumers turn to the KETO-friendly, low carb, low sugar, sweet treats for daily delight.  

Whipnotic’s mouth-watering magic comes courtesy of a patented nozzle designed by the two sisters and co-founders Luckow and Gitomer, determined to add more flavor and fun to a beloved indulgence that has seen little innovation in nearly 100 years.  The company holds a global patent with more than 30 claims for the breakthrough packaging innovation which enables a user to control the combination of two different flavors, colors, textures, or ingredients for an elevated, on-demand experience.

Whipnotic is flipping the industry on its can, taking the dessert and beverage world by storm with its revolutionary approach to whipped cream. A simple press of Whipnotic’s innovative patented nozzle technology unfurls a swirl of all-natural fruit juices and flavor essences infused into rich whipped cream. 

Whipnotic whipped creams are Keto-friendly, gluten-free, made with real cream and all natural color and flavor and are available at more than 1,000 stores including retailers like Central Market, The Fresh Market, Citarella, Harmons, Kroger, Fairway, Market District and Balducci’s, and now online at Whipnotic.com. Whipnotic is a certified Women’s Business Enterprise.

Follow Whipnotic on Instagram and TikTok. 

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KENT Corporation Acquires Frosty Boy Global Desserts

KENT® Acquires Frosty Boy Global, Expands Worldwide.

KENT Corporation, a family-owned, award-winning manufacturer and worldwide marketer of food, beverage and agriculture products based in Muscatine, Iowa, announced, by way of its subsidiary KENT Precision Foods Group, the acquisition of Frosty Boy Global. Frosty Boy makes desserts, beverages and savory ingredients; as well as powder-based wellness products. Frosty Boy is based in Yatala, Gold Coast, Australia.

KENT Precision Foods Group is a dry and liquid-blending packaging food company specializing in rigid and flexible packaging while providing high-quality branded and custom products for customers in the food service (domestic and international) industrial and consumer products businesses. Consumer brands include Foothill Farms, Frostline, Mrs. Wages, Orrington Farms, Southern Gourmet, Thick- It, Sqwincher, PKLfreeze, Milani and other licensed products.

“We are excited for KENT Precision Foods Group and Frosty Boy to join forces and expand what we each do best while leveraging our synergies,” said Mike Eversmeyer, president of KENT Precision Foods Group. “Together, our brands and products help people create meaningful experiences and long- lasting memories.”

Frosty Boy vastly expands the global footprint of KENT, allowing the family business to better serve its customers, worldwide. Frosty Boy manufactures product in India and Australia; and has sales offices in IndonesiaMalaysiaIndiaPhilippinesAustraliaTurkey, Brazil, Dubai and Thailand.

With origins in the livestock feed business, today KENT Corporation is a diversified, family-owned company headquartered in Muscatine with operating subsidiaries involved in corn wet milling, the production of animal feeds and the manufacture of food, beverage and pet products. KENT is led by third generation family member, Gage A. KentKENT serves customers across the world and employs approximately 2,000 people in 40 locations across 20 states and seven countries.

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Craig’s Vegan Plant-Based Desserts Now in Publix

Craig’s Vegan announced its creamy cashew plant-based pints are launching at Publix Super Markets. The popular southeast grocery chain now carries five flavors of Craig’s Vegan, including Melrose Mint Chip, Cold Brew Coffee made with Chamberlain Coffee, Killa’ Vanilla, Perfectly Chocolate, and Sunset & Strawberry.

Craig’s Vegan was born in West Hollywood – created by founder and restaurateur, Craig Susser, and executive chef, Kursten Kizer, of celebrity-hot spot, Craig’s Restaurant. The plant-based desserts won over patrons immediately, as they started requesting scoops and pints to-go on a daily basis. Since launching its pints in 2018, Craig’s Vegan has built a cult-like following amongst families, wellness-minded shoppers, and A-list celebrities alike.

“When we first started serving decadent, 100% plant-based ice creams at our restaurant in LA, we knew from day one we had an instant hit on our hands,” said Susser. “Ice cream is one of those desserts that has no boundaries – whether you’re 5 or 95 – everyone loves this classic and we believe that everybody and every palate, regardless of dietary restrictions, deserves a delicious, creamy and nostalgic treat. We’re thrilled to partner with Publix and share our luscious desserts with shoppers throughout the southeast.”

Craig’s Vegan offers several classic flavors with names inspired by the brand’s roots in California. All Craig’s Vegan chef-crafted ice creams are made with a creamy, premium cashew base that is 100 percent vegan, non-GMO, gluten-free, and kosher.

The brand boasts several celebrity fans, including Hailey Bieber, and in 2022 launched a co-branded Cold Brew Coffee flavor with Emma Chamberlain’s Chamberlain Coffee, and a custom Sundae on the restaurant menu with TikTok darling, Tinx. In addition to its scoop shop in Las Vegas, Craig’s Vegan can also be found on the menus of popular restaurants like Johnny Rockets, Fatburger, and Burger Lounge in iconic classic shakes.

Craig’s Vegan is available at natural and conventional grocery as well as independent stores across the country, as well as online at www.craigsvegan.com.

For more news of interest to the specialty food industry, subscribe to Gourmet News.

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