ASAP.com, Unilever Form Partnership for Ice Cream Products
ASAP.com, the on-demand delivery brand for Waitr Holdings Inc. reached a national partnership with Unilever, one of the world’s leading suppliers of ice cream products, including Ben & Jerry’s, Breyers, Good Humor, Magnum ice cream and more.
The agreement calls for ASAP.com to deliver frozen treats to its consumers. Unilever will coordinate with ASAP’s existing restaurant partners to help add ice cream to their menus. The partnership provides new options for customers, as well as a new revenue stream for restaurants.
ASAP will also deliver from The Ice Cream Shop, Unilever’s virtual storefront, featuring fan-favorite products from beloved ice cream brands Ben & Jerry’s, Breyers, Magnum ice cream and Talenti. Customers can order from The Ice Cream Shop at more than 2,000 locations across the country, including the New York Tri-State Area, where ASAP just debuted.
“Adding the top ice cream brands to the ASAP platform will be a tasty treat for our loyal customers,” said Carl Grimstad, CEO and chairman of the board of ASAP, Inc. “And going into partnership with Unilever is another high-profile implementation of our new business model to ‘deliver anything’ to consumers, same day, from any type of business.”
“We are thrilled to begin this partnership with ASAP as Unilever continues to expand the many ways customers across the country can enjoy our frozen treats,” said Russel Lilly, general manager, North American Ice Cream. “It’s not only exciting to further grow The Ice Cream Shop’s customer base with ASAP, but we are also honored to build out restaurant partners’ menus with our variety of offerings to bring something sweet to every customer.”
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DYI Monster Chocolate Pops Kit to Launch for Limited Time
Families looking for a fun Halloween activity have a unique new option: tinyB Monster Chocolate Pops, an at-home chocolate-popsicle making experience. This easy-to-use kit helps kids of all ages make monster, ghost, or mummy popsicles with creamy brigadeiro (Brazilian chocolate truffle) filling.
The limited edition kit contains everything needed to temper and mold chocolate popsicle shells, fill them with brigadeiro and cover them with colorful toppings, making it simple to make chocolate Halloween ghouls and let children, family, friends and co-workers express their creativity. Kits will be available exclusively online starting on Sept. 5.
“We’ve had such a great reception for our DIY brigadeiro kits, we decided to make a Halloween monster version,” said tinyB Chocolate founder Renata Stoica, who uses her Brazilian family recipe to make tinyB brigadeiros. “The kits are a fun at-home activity for families and a great team-building activity in corporate settings. Besides, shouldn’t everyone know how to make a Monster Pop?!”
The one-of-a-kind popsicle kit comes with pouches of dark and white chocolate (used to make the outside of the popsicle) and 4 ounces of dark chocolate brigadeiro and pumpkin spice latte brigadeiro for the inside. The kit also includes an array of spooky decorative toppings like googly eyes, colorful sprinkles, nuts, popsicle sticks and a silicone popsicle mold.
tinyB Monster Chocolate Pops are gluten-free and preservative-free. Each kit makes four complete popsicles and retails for $59. Supplies are limited and orders will be fulfilled on a first come, first served basis.
San Francisco-based chocolatier tinyB Chocolate specializes in making brigadeiros, extraordinary Brazilian truffles that are adored the world over. Family-owned and operated, tinyB Chocolate makes its authentic brigadeiros fresh to order.
Stoica’s recipe strikes a perfect balance — avoiding the bitterness of dark chocolate or the sweetness of extra sugar. Perfect as gifts or wedding favors, tinyB brigadeiros are handcrafted, beautifully packaged and delivered within two days anywhere in the continental United States.
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Alden’s Giving Away 10,000 Scoops of Organic Ice Cream
To celebrate National Ice Cream Month in July, Alden’s Organic is giving away 10,000 scoops throughout the month. Consumers will have ample opportunity to win via seven giveaways hosted on the Alden’s OrganiWc Instagram and Facebook accounts. To complete each prize pack, the family-owned brand Edward & Sons, will also be providing organic cones to winners.
The largest giveaway will be hosted on National Ice Cream Day (July 17) when 20 winners will be selected to each receive 100 scoops in the form of free coupons, which can be redeemed for any Alden’s Organic product. Alden’s Organic has something for everyone. Product options range from 48-ounce sqrounds, to 14-ounce pints, sammies in various shapes, and stick bars in a variety of classic flavors with a unique-to-Alden’s twist or swirl. Alden’s Organic frozen desserts include favorites such as Chocolate Chocolate Chip, New School Orange Cream, Dairy Free Double Strawberry and a new Gluten Free Dairy Free Vanilla Bean Sammie.
“National Ice Cream Month is in the heart of summer ice cream season and is the perfect time to celebrate this beloved sweet treat that brings people together. Our brand has always been about sparking joy and we want to share with as many people as we can through these giveaways,” said SVP of Sales and Marketing Joelle Simmons.
On Alden’s Organic’s social channels, the brand is leaning into summer’s most nostalgic moments with a vintage collection of imagery throughout the month to inspire everyone to share their fondest ice cream memories.
To promote the campaign, Alden’s Organic is partnering with popular influencers to create shareable creations using the hashtag #AldensFam to view the creations as they are shared.
For consumers looking to stock up for summer ice cream season, Alden’s Organic is also offering a $1.00 off coupon.
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