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Fruit & Vegtables

Dei Fratelli Truly Tomatoes from Hirzel Canning Company & Farms

Dei Fratelli Truly™ Tomatoes from Hirzel Canning Company & Farms, a fourth-generation, family owned and operated company are crafted for home chefs and offer a premium tomato product packaged in an environmentally responsible carton. The three product varieties include: Petite Cut Tomatoes, Finely Chopped Tomatoes with Onion, Carrot & Celery and Rustic Cut Tomatoes. All Dei Fratelli Truly Tomatoes products are packed in a delicate, light puree. Each carton weighs 26.46 ounces and can be easily substituted in recipes requiring a 28 ounce can of tomatoes. The three new products are an addition to the brand’s line of Truly™ Veggie! and Truly™ Tomato! Juices.

Dei FratelliThe eco-friendly packaging allows Hirzel Canning Co. & Farms to use a more delicate cooking process, thus preserving the fresh-tasting flavor that nature provides. The BPA-free carton provides an environmentally friendly and convenient package. The carton is comprised of 75 percent paperboard, which is 100 percent recyclable, and carries the certification from the Forest Stewardship Council® (FSC).

Dei Fratelli Truly Tomatoes are grown on local, family farms in the rich, fertile soil of the Lake Erie Basin. After a short journey from their growers’ fields, the tomatoes are carefully selected for the distinctive Truly Tomato products. Moreover, the tomatoes are preserved within a maximum of 10 hours after harvesting. This innovative concept and traceability is called “Field to Carton.” The tomatoes are packed in a light puree providing a rich tomato flavor, and do not contain any artificial additives or preservatives.

“It’s about quality. When a product’s ingredients are so simple, they have to be quality and that has always been a focus for the Hirzel family. With local growers, we are able to monitor every aspect of the production from seed to shelf – ensuring that only the highest quality tomatoes make it into our products.” shared Stephen Hirzel, President of Hirzel Canning Company & Farms. “Each variety of our Dei Fratelli Truly Tomatoes offers home chefs a premium foundation for authentic soups, stews and sauces. We anticipate this new line of products generating renewed enthusiasm in the shelf-stable tomato category.”

Greenview Kitchen Organic Sauces Receive Non-GMO Project Verification

Greenview Kitchen, a brand of organic sauces manufactured by Giovanni Food Co. Inc., has received the Non-GMO Project
Verification seal for its organic pizza sauce and organic bruschetta. The verification was awarded by the Non-GMO Project. Greenview Kitchen is one of the first brands of organic pizza sauce and organic bruschetta topping to receive this verification. “We plan to continue the verification process for all future organic products under the Greenview Kitchen brand,” said Louis DeMent, CEO of Giovanni Food Co. Inc.

In addition to receiving the verification seal for these two products, Greenview Kitchen has three organic pasta sauces that are currently in the Non-GMO Project verification process. It is part of the company’s ongoing commitment to being a leader in the organic sauce category. “We are confident that this verification will help to get our brand into more health-food store chains that are committed to non-GMO products,” De Ment said.

The Greenview Kitchen organic products are all kosher, gluten-free and all natural, and will soon have the Non-GMO Project Verified seal on the product labels. In addition, the products are enrolled in the Quality Assurance Institute’s Gluten-Free certification program to further verify the integrity of the products and give consumers the verification they need as many consumers are faced with dietary restrictions that prohibit gluten.

In addition to seeking certification for its own products, Giovanni Food Co. Inc. is helping some of its current and prospective co-packing and private-label customers take the next step in becoming Non-GMO Project verified. For more information about Giovanni Food Co.’s private-label or contract manufacturing services, visit www.giovannifoods.com.

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