thinkThin® is expanding its product line beyond bars with the introduction of thinkThin® Protein & Fiber Hot Oatmeal. Building on the momentum of last year’s launch of its Lean Protein and Fiber bars, the most successful bar extension in the brand’s history, thinkThin is embarking on its first national, new food category launch. With the rising demand for protein products, thinkThin is the first brand in the hot cereal category to offer a great combination of not only protein, but also the added benefit of high fiber with only 200 calories or less. The trifecta of protein, fiber and calories provides a solution for consumers looking for a perfectly-balanced breakfast at home or on-the-go.
“thinkThin Protein & Fiber Hot Oatmeal is an exciting and innovative addition to our product portfolio and demonstrates thinkThin’s commitment to deliver food that is as nutritious as it is delicious,” said Michele Kessler, CEO of thinkThin. “As a leader in the protein bar category, we have a solid understanding of the important role protein and fiber play in providing the perfect balance of energy and nutrition. We are excited to continue to fuel thinkThin’s growth with the launch of thinkThin Protein & Fiber Hot Oatmeal and break into additional on-trend categories.”
thinkThin Protein & Fiber Hot Oatmeal is made with a blend of wholesome grains including whole rolled oats, steel cut oats and quinoa. Consumers can purchase the new hot oatmeal in a multi-pack box of six packets or a convenient, portable single serving bowl. Each serving of thinkThin® Protein & Fiber Hot Oatmeal is packed with 10g of protein, 5g of fiber and is 200 calories or less. Consumers can choose from a range of four flavors from a scrumptious blend of real berries in Farmer’s Market Berry Crumble; a delicious fusion of flavors in Madagascar Vanilla, Almonds, Pecans; a hearty and nutritious mix in Original Sprouted Grains (box only); and a sweet, nutty option in Honey Peanut Butter (bowl only).
thinkThin Protein & Fiber Hot Oatmeal is available online and at select retailers and grocery stores now with nationwide availability beginning March 2015. Please visit www.thinkproducts.com for more information and to find the nearest thinkThin retailer using the store locator search option.
Barbara’s, known for making cereals and snacks from simple, wholesome ingredients, has expanded its portfolio of Non-GMO Project Verified foods with the addition of Barbara’s Better Granola. The new line of protein-packed granola comes in two yummy flavors – Oats & Honey and Dark Chocolate Cranberry – both featuring a unique proprietary recipe containing less fat and sugar and more protein than other leading granolas.
“Everyone loves granola, but too often what they think is a healthier option is actually full of excess sugar and high in fat. We had been snacking on granola in the office and looking at the product labels. We were astounded to see how much sugar there was in the tiny quarter-cup serving sizes. We knew that we could make a better product, so we set out to make a healthier granola,” said Katrina Yolen, U.S. Director of Marketing at Barbara’s. “Barbara’s Better Granola is packed with protein, lower in sugar and fat, and still delivers the delicious granola flavor we all love. Not only is our new line of Barbara’s Better Granola a good source of protein that comes from oats, almonds, and wheat, but it also delivers other added benefits consumers are looking for, such as ancient grains and seeds, whole grains, ALA omega 3’s and fiber.”
With a larger serving size than most other granolas, Barbara’s Better Granola is a satisfying blend of toasted oat clusters and cereal puffs, almonds, and ancient grains and seeds such as quinoa and flax seeds, and boasts 9-10 grams of soy-free protein and 6 grams of fiber per serving. Barbara’s Better Granola is Non-GMO Project Verified and is packed with 28-30 grams of whole grains and more than 200 milligrams of ALA omega 3’s in every full 2/3-cup serving. It is great eaten alone as a snack, with milk or as a topping on yogurt.
Barbara’s offers a full line of delicious cereals and snacks, including popular crowd favorites like Puffins cereals, Snackimals cereals and cookies, Morning Oat Crunch, Cheese Puffs and more. Barbara’s Better Granola is currently available at Sprouts and Shop Rite stores as well as Amazon.com, and will be available in stores nationwide starting early 2015. Barbara’s products are available nationally at major retail grocery stores and natural food stores. For more information on Barbara’s Better Granola and other Barbara’s products, please visit the Barbara’s website at www.Barbaras.com.
The new West Coast Kale and Quinoa Vegetable Soup Mix from Frontier Soups is a vegetarian and certified gluten-free soup that’s part of Frontier Soups’ Homemade-In-Minutes™ line. The soup has a hearty mix of white quinoa and flakes of kale and butternut squash that are freeze-dried to preserve nutrition. Home cooks add canned tomatoes, cubed butternut squash and chicken or vegetable broth and simmer for 25 minutes to make soup for the family. Everything else is in the soup mix, including onions and carrots and a savory seasoning that combines garlic, thyme, oregano, rosemary and a peppercorn blend.
This soup mix answers consumer requests for more vegetarian options and for soups that offer an easy way to incorporate popular superfoods into their diet. West Coast Kale and Quinoa Vegetable Soup Mix is available in 4.5-ounce clear cellophane packages that display the colorful ingredients at a suggested retail price of $5.95 to $6.49. Frontier Soups’ 34 varieties are all natural with no added salt, preservatives or MSG.
For hundreds of years, pasta has been an integral part of Americans’ diets and one of our most beloved foods. Naturally low in sodium and cholesterol-free, nutritionists agree that pasta makes the perfect foundation for nutrient-dense food partners, such as fiber-filled vegetables and beans, heart-healthy fish and monounsaturated oils, antioxidant-rich tomato sauce and protein-packed cheeses, poultry and lean meats. It is also a convenient, cost-effective and wholesome solution to entertaining. From popular pasta salads to decadent dinners, pasta is easy to prepare and can be incorporated into hundreds of different recipes and types of cuisines.
“I love to prepare pasta when I entertain because it doesn’t take much time and is always a crowd pleaser,” says Diane Welland, Registered Dietitian. “You can incorporate lean proteins and almost any type of vegetable in most pasta recipes to create a healthy and delicious meal for your guests.”
According to Pasta Fits, the National Pasta Association’s digital culinary and nutritional resource which issues a new recipe each week, the most popular recipes of 2014 included pasta salads, vegetarian and vegan dishes, and new twists on classics, such as macaroni and cheese.
To celebrate National Pasta Month this October, Pasta Fits has launched a new video series offering insider cooking tips and ideas as well as a Facebook contest where visitors to the site simply vote on their favorite pasta party meal for a chance to win a cash prize! To enter, simply visit www.facebook.com/PastaFits or www.pastafits.org.
Organic Cracked Freekeh is now available from Bob’s Red Mill Natural Foods. It’s the latest ancient grain to join Bob’s Red Mill’s growing Grains of Discovery line. Freekeh is a whole grain food made in an old-world way, following a traditional process popular in the Middle East and Northeastern Africa.
“Since we introduced our Grains of Discovery line last summer, the response has been tremendous, and customers have been clamoring for more,”said Bob Moore, Founder, President and CEO of employee-owned Bob’s Red Mill. “In deciding how to expand the line, we searched far and wide to find just the perfect grain, and we found that with Freekeh—something totally unique and virtually unknown in the West.”
According to legend, freekeh was created when a farmer’s crop of young green wheat was set on fire by a rival neighbor. Instead of letting the burned wheat go to waste, the farmer’s family harvested the roasted wheat and removed the chaff, and to their surprise it had a pleasantly nutty, lightly roasted flavor.
Cracked freekeh is made by lightly roasting whole wheat kernels, then cracking them to create a whole grain food with a texture similar to bulgur, with a mild, nutty flavor. Bob’s Red Mill Organic Cracked Freekeh, which retails for $6.99 for a 16-ounce package, cooks in just 25 minutes and adds wonderful texture and flavor to a variety of salads, pilafs and soups. It also can be enjoyed as a hot breakfast porridge. Freekeh is an excellent source of fiber, high in iron and other essential minerals, and provides 7 grams of protein per serving.
“We are really excited to add this ancient grain to our popular Grains of Discovery line and to share its history with our customers,” said Matthew Cox, Vice President of Marketing at Bob’s Red Mill. “Legends aside, the flavor of this grain is so unique and delicious, our hope is that it will become a staple grain on every dinner table. That’s at the heart of what our Grains of Discovery are all about.”
Bob’s Red Mill Organic Cracked Freekeh is available now to retailers in cases of four, and also online at www.bobsredmill.com. To inquire about carrying the products, please contact the Bob’s Red Mill sales team at 800-553-2258 or email@example.com. For more information about the entire Bob’s Red Mill product line, please visit www.bobsredmill.com.
Upfront Foods® non-GMO, vegan and kosher certified granolas now will display the Made In USA Certified® seal.
All three granola flavors have achieved the certification designating that from 94 percent to 97 percent of their ingredients are verified as being sourced from U.S. producers, said Gigi Twist, company founder. The granola itself is produced in Boca Raton for the specialty food, grocery and foodservice industries.
“Our company’s name is Upfront Foods, and we want to be upfront with consumers about all aspects of our product, including from where our ingredients are sourced,” Twist said. “The certification was a rigorous process with third-party supply chain verification, including affidavits from all of our suppliers attesting to the country of origin of each ingredient.
Upfront Foods granolas have no artificial ingredients or preservatives. They also have Non-GMO Project verification, are certified vegan by the Vegan Awareness Foundation, and are OK kosher certified. All three granolas are designated 100 percent whole grain by the Whole Grains Council, and Straight Up Granola and Straight Up Granola with Cranberries meet USDA Smart Snack Standards for elementary, middle and high schools.
Upfront Foods’ three flavors include Straight Up Granola™ with organic whole grain oats and crunchy flaxseed (94 percent Made in USA-certified), Straight Up Granola with Cranberries, which adds sweet-tart cranberries to the mix (95 percent Made in USA certified), and Upfront Nutty™ Granola with almonds and pecans (97 percent Made in USA certified).
Upfront Foods granolas are available in 1.4-ounce pouches with a suggested retail price of $1.49. Additional information is available at http://UpfrontFoods.com or by calling 1-561-886-0209.
Pereg Gourmet, a family-owned company offering a wide array of all-natural and exotic pantry staples, is introducing a lineup of premium ancient grains, rice and beans that are easy to prepare and ideal for rounding out a meal.
One hundred percent pure and naturally rich in health benefits, the new products include: white quinoa, red quinoa, farro, wheat berries, chickpeas, basmati rice, pearl couscous, traditional couscous, bulgur, soup mix, black beans, French lentils, Texas chili beans, orange lentils, green lentils, an autumn lentil blend, yellow split peas, green split peas, red kidney beans, and white beans. Of these 20 different varieties, each are completely free of preservatives and OU kosher certified. Most of the new items are also gluten-free certified and non-GMO verified.
Packaged in a stand-up, re-sealable pouch to maintain freshness, each bag measures in at one pound and features recipe ideas on the back. The new grain, rice and bean lineup is now rolling out at select retailers across the country and online. The suggested retail price is $2.99 to $3.99 for everything but the quinoa and $5.99 to $6.99 for the quinoa items. Visit www.pereg-gourmet.com for detail on the company.
Grandpa’s Kitchen is owned and operated by the Shrock family in Ogden, Utah. When they were diagnosed with celiac disease in 2004 they did not know how many other people struggled with the same disease. What they did know is that they felt better living a gluten-free lifestyle and wanted to share what they found with others. At first, the family tried a variety of gluten-free products, but found it an unsatisfactory experience because of the lack luster taste, texture and consistency. They began to experiment with home-made recipes and gluten-free flour mixtures and were able to create a blend of flours which produced an edible, delicious, moist bread. This inspired them to launch Grandpa’s Kitchen in 2007, with the first product being a gluten-free bread mix.
Today Grandpa’s Kitchen continues to manufacture the bread mix, which is now a bread/pizza crust mix. The family also publishes their “Family Favorites” gluten-free cookbook to help others realize how easy cooking gluten-free really is and how good it can taste. They are very excited about their gluten-free baking flour which is a perfect combination of flours and starches blended to give delicious results as a cup-for-cup wheat flour replacement.
Customers continually send emails telling Grandpa’s Kitchen how long it has been since they had a good piece of bread and how much they love Grandpa’s Kitchen gluten-free baking mixes. The Shrock family hear stories every week about the benefits others have found by living a gluten-free diet.
Grandpa’s Kitchen gluten-free mixes are available at leading grocery retailers, food services, organic and natural food retailers, food catalogs and online. Find a store at www.grandpas-kitchen.com. Grandpa’s Kitchen loves to get emails (firstname.lastname@example.org) and will respond to questions anyone has about celiac disease, living a gluten-free lifestyle or about their products.
It’s super food, super fast, and it’s bringing mod to mornings. Innovative Beverage Concepts Inc. has launched MODERN OATS, an all-natural, gluten-free oatmeal option for today’s discerning consumer. The convenient new grab-and-go oatmeal cups are packed with whole rolled oats and healthful blends of superfruits, nuts and seeds, while the packaging boasts a colorful, contemporary look that pops on the shelf. The products are available are available anytime at www.ModernOats.com.
“Oatmeal is a hot item right now, but there was nothing on the market that spoke to the modern consumer – everything pointed to frumpy and old-fashioned,” said Richard Principale, President and Chief Executive Officer for Innovative Beverage Concepts, a leading coffee house food and beverage brand. “People care about the packaging in their hand both at home and especially when they eat on the run. We wanted to develop a product that not only tasted delicious and met the dietary and environmental values of today’s conscious eaters, but that also appealed to their personal style and tastes.”
MODERN OATS are non-GMO certified and crafted with the most nutrient-rich, protein-rich, certified gluten-free whole rolled oats. The oats are naturally grown and harvested in small farms throughout North America’s upper Midwest. The oats are also minimally processed and are the highest quality available on the market, which makes for a hearty grain texture in the bowl as opposed to a paste-like mush.
Once harvested, the oats are steamed and sized, then paired with a carefully selected blend of flavorful and antioxidant-rich superfruits, along with nuts and seeds rich in omega-3; the recipes are lightly sweetened with organic evaporated cane juice. MODERN OATS is available in six gourmet flavors: Apple Walnut; 5 Berry; Goji Blueberry; Mango Blackberry; Chocolate Cherry, and Nuts & Seeds. All flavors are sodium and cholesterol-free and provide an excellent source of dietary fiber and protein.
MODERN OATS is packaged in portable, recyclable 2.6-ounce cups and provides the ultimate in convenience. Just add hot water, wait three minutes, stir and enjoy! MODERN OATS makes for a quick and healthy breakfast at home, while maneuvering the commute, hitting the course, hiking the trail, or getting in an energy-sustaining snack at the office. It is also vegan, kosher – Parve and Halal certified to appeal to a variety of diets.
MODERN OATS sells in six-cup variety packages for $19.50 (manufacturer’s suggested retail price) or a 12-pack variety for a suggested retail price of $39.50. It is available for consumer purchase at www.modernoats.com, and wholesale options are available for coffee shops, cafes, fitness centers, specialty shops and more. Contact email@example.com for wholesale inquiries.
Peacock Brand’s gluten-free, 100 percent fat free, cholesterol free and non-genetically modified rice-based vermicelli and spaghetti noodles from Singapore are wholesome and packed with natural goodness. Peacock products offer a healthy choice to consumers around the world. Since its founding, the company has dedicated its resources to creating products that are all natural, high quality, reasonably priced and delicious to the last strand
Peacock Brand will be showcasing its line of products at the Summer 2014 Fancy Food Show. Learn more about the delicious all-natural Peacock Brand noodles at booth #1150 during the Summer Fancy Food Show.