Nurture Ranch, purveyors of traceable, grass-fed beef, launched at the National Restaurant Association’s NRA Show at McCormick Place in Chicago with product now available for restaurants, retailers and meal kit providers who serve better quality products.
Nurture Ranch nurtures higher quality grass-fed beef in the tall lush dells of East Texas with superior taste and nutritional benefits, that is Better In 12 Ways™ than traditional feedlot grain-fed cattle:
1. Traceable Origin, From Birth to Harvest: Nurture Ranch can quickly trace where its beef came from and how it was raised. Feedlot cattle often change hands many times before harvest, limiting traceability.
2. No Antibiotics: Nurture Ranch grass-fed beef is never given antibiotics. Feedlot cattle are typically given significant doses of antibiotics because of the conditions they are raised in.
3. No Hormones: Nurture Ranch never uses hormones of any kind. Research shows hormones often used to increase cattle productivity can be passed on to humans and change how the human body functions.
4. Lower Fat and Calories: Grass-fed beef is naturally lower in fat and calories than traditional beef, fulfilling USA trends to consume fewer calories per meal.
5. Richer in Vitamin A: Grass-fed beef contains higher levels of Vitamin A, supporting good vision, bone health, immunity, skin, hair, nails and more.
6. More Vitamin B1 and B2: Thiamine (Vitamin B1) is a co-enzyme that digests and metabolizes food for energy. Riboflavin (Vitamin B2) maintains healthy blood cells and boosts energy.
7. Higher in Vitamin E: Vitamin E balances cholesterol; slows free radical cells and inflammation; improves skin, hair, hormonal balance, vision, physical endurance, strength and more.
8. Richer in Minerals: Calcium, magnesium and potassium support better cardiovascular health.
9. Greater CLA: CLA (Conjugated Linoleic Acid) reduces inflammation, is used to treat cancer and in animal tests reduces tumors by 50 percent.
10. More Omega-3: Omega-3 reduces hypertension and heart attack risk.
11. Healthier Environment: Nurture Ranch raises free-range cattle naturally, in pastures without feedlots, grain or animal proteins of any kind, which has been proven to be better for animals, humans and the environment.
12. Independent Ranchers: Nurture Ranch works with local ranchers using their land and expertise to nurture its cattle in the traditions of yesteryear, which keeps better ranching practices alive for future generations.
Hod Golan, products from Israel, offer succulent flavors and premium quality turkey deli meats that are sure to create the perfect Passover, March Madness and all spring festivities better. These Glatt Kosher fresh poultry deli meats are imported to the U.S. direct from Israel, are truly delicious and wholesome and are made from only the highest quality clean ingredients. All products have no MSG, and very low fat content.
The Hod Golan line has robust variety of choices for any occasion or usage and can be found in the deli section of kosher specialty stores and supermarkets. The line includes: Oven Roasted Turkey, Oven Roasted Grilled Turkey, Smoked Turkey, Honey Glazed Turkey, Italian Smoked Salami and Ultra-thin Sliced Turkey, plus family packs of turkey in flavors such as Oven Roasted Turkey, Mexican Brand Smoked Turkey Breast and Smoked Turkey Meat. Always convenient for lunch sandwiches or large friend and family dinners, these products are offered in regular 5-ounce or ultra thin-sliced 7-ounce large family pack sizes as well as sliced behind the deli counter. Hod Golan also offers the finest savory meat snacks, such as Dried Mini-Chicken Salami and Chicken Cabanossi.
“Hod Golan offers products that are the height of good taste,” says Micha Rakaby, President of Hod Golan. “We are delighted to offer the complete line of our delicious products to our American Glatt Kosher and kosher consumer who appreciate our rich Israeli heritage and our unsurpassed taste.”
All the products are kosher for Passover under the OU and Tartikov. Currently, Israel leads the world in turkey consumption, with every man, woman and child eating an average of 34-1/2 pounds a year.
On the heels of the KRAVE Bar launch in December, KRAVE continues to elevate the protein snack space with the launch of its newest line of meat snacks: the KRAVE Stick. The KRAVE Stick will hit retail shelves this month in three unique flavors: Spicy Red Pepper Pork with Black Beans, Rosemary Lemon Turkey with White Beans and Sesame Garlic Beef with Sweet Potato.
With the brand’s Wine Country roots in mind, the KRAVE Stick was thoughtfully crafted with the prestigious Culinary Institue of America’s consulting group in Napa Valley to create a unique twist on the traditional meat stick. Layered with unexpected ingredients like whole beans or sweet potatoes, the KRAVE Stick is an evolution of the typical meat snack that provides consumers with a good source of protein and less fat than the leading sticks on the market.
“Meat sticks have been around for a while and there’s no shortage of competition in that area; however, the KRAVE Stick combinations that we created with the Culinary Institute of America’s consulting group have an unexpected twist that has yet to be seen,” said Shane Chambers, General Manager at KRAVE. “We are confident that these better-for-you sticks are going to continue to deliver the delicious fuel that our consumers have come to expect from KRAVE, and we look forward to continuing to disrupt the category with elevated meat snack options.”
The KRAVE Stick will retail for $1.79.
Saffron Road, the fastest growing brand of premium frozen entrees, will introduce its newly expanded plant-based protein snacks line, which includes innovative ChickBean Crisps, in addition to a new frozen meals line, at the Winter Fancy Food Show in San Francisco from January 2-24.
Like all Saffron Road products, the new snacks and frozen bowls were created with the utmost commitment to authenticity, quality, transparency and culinary excellence to capitalize on the growing popularity of clean label better-for-you products in the U.S.
The ChickBean Crisps come in three flavors, Sea Salt, White Cheddar, Zesty Ranch, and all are certified halal, OU kosher, and gluten free. Since they’re primarily made from legumes, each one-ounce serving of Saffron Road ChickBean Crisps contains four grams of protein, two grams of fiber and only a few grams of fat – making them a nutritious and unique find in the snack aisle.
Saffron Road’s new World Cuisine meals, in an on-trend bowl format, come in eight delicious flavors: Sesame Ginger Salmon with White Rice, Lemongrass Basil Fish with Rice Noodles, Thai Red Curry Fish with Rice Noodles, Masala Curry Fish with White Rice, Grilled Vegetable Tortilla Bake, Verde Tortilla Bake with Chicken, Thai-Style Mango Chicken, and Korean-Style Sweet Chile Chicken. All of the fish sourced is wild Alaskan caught and packed with Omega-3s, and the chicken is antibiotic free. All of the ingredients are authentic – to keep in line with the high culinary excellence all Saffron Road products must adhere to.
While the four fish bowl meals are already on shelf at Whole Foods Market®, the ChickBean Crisps and the remaining four new bowls will launch this January and April respectively.
For more information about Saffron Road’s new snack products, visit saffronroadfood.com. You can also follow the brand on Facebook at facebook.com/saffronroadfood, on Twitter at twitter.com/saffronroadfood, on Pinterest at pinterest.com/saffronroadfood or on Instagram at Instagram.com/saffronroadfood.
By Lorrie Baumann
As both a retailer and a wholesale meat processor, Rastelli Foods Group is in prime position to observe how the American grocery landscape is evolving. Rastelli Foods Group supplies meat in the wholesale market to grocers and meal kit delivery services up and down the East Coast of the U.S., provides meat for U.S. military installations overseas, ships directly to consumers across the U.S. and operates two New Jersey specialty grocery stores, a 6,000-square foot store originally opened in Deptford as Rastelli’s Meat Stop and then remodeled and reopened five years ago as Rastelli Market Fresh and a new 40,000 square-foot specialty grocer in Marlton.
Ray Rastelli, III is the company’s Vice President and son of the Founder who started Rastelli Meat Stop about 40 years ago and grew it into one of the premier meat suppliers on the East Coast. His father, also Ray Rastelli, is still very active in the business and likely to be recognized by the QVC shoppers who see him pitching fresh and frozen meats four to six times a week on their televisions. The QVC sales are part of a direct-to-consumer mail-order operation that delivers 50,000 to 60,000 packages, mainly fresh and frozen meat and seafood products, both to those QVC shoppers and to customers who come directly to the company’s website. “We started our e-commerce platform in 2009,” Rastelli says. “For the first few years, we sold a few thousand packages a month. Over the past 18 months, we’ve seen a significant, significant increase.”
From this vantage point, Ray Rastelli, 33, is seeing a trend that’s corroborated by marketing researchers. U.S. government figures document that about half of Americans’ food dollars are now spend on food prepared in restaurants, and even when Americans eat at home, that doesn’t necessarily mean they’re doing the same kind of cooking that their grandmothers did. “The biggest thing I see that’s really changing in the past two years is the evolution of the at-home delivery companies,” Rastelli said. “Some of the retailers we work with are trying to come out with their own version of that – meal kits right at the front of the store. Those companies are definitely taking market share.” According to market research firm Packaged Facts, there are now more than 150 meal delivery kit services operating in the U.S. and over the past few years, these businesses have raised more than $650 million in venture capital. Most of these meal kit delivery services are targeting young professionals and families with children who live in urban areas.
Americans between the ages of 25 and 55 are increasingly comfortable ordering their food online, and and cooking it at home, often in the form of meals that can be prepared in 30 minutes or less. Women now spend less than an hour a day on food preparation and cleanup, while men still spend an average of less than half an hour a day working in the kitchen, according to 2015 statistics compiled by the U.S. Department of Labor.
Rastelli says his company’s online customers tend to be foodies who care about the quality of the food they’re getting. “They’re definitely people who are really engaged in food, not people who are just looking to put something on the plate,” he said.
He says they’re increasingly likely to see organic and all-natural foods as healthier options. “Five years ago, organic and all-natural would be one one hundredth of the business,” he said. “These days, it’s between 30 to 45 percent of the product we manufacture.”
Rastelli, who started work sweeping floors in his father’s business when he was 10 years old, then became a regular employee on the night shift while he was a sophomore in high school, now sees these trends playing out in the company’s two retail stores. The original Rastelli Market Fresh was converted from a 6,000-foot Rastelli’s Meat Stop store five years ago. Designed as a kind of hybrid between Whole Foods and the previous store, but with a lot of prepared options, the business at the new store inspired the company to expand with a second, bigger location in Marlton, New Jersey, about a half-hour drive from Philadelphia.
The new Rastelli Market Fresh is more of a prepared food store with a pantry of specialty items than a full-service grocer, with almost half of its business professional customers stopping in to eat in the store rather than purchase a basket of food to take home and cook. The store includes several made-to-order restaurant-type concepts – there’s no hot-line buffet – including a pizza stand, sushi restaurant, a taqueria and a Craftwich sandwich shop. Customers order from any of the concepts and the store’s deli counter from a self-service kiosk that prints out a ticket for the customer, who waits only about 2-1/2 to 3 minutes for a meal that’s made from scratch. “It’s set the world on fire in that area,” Rastelli said. “It’s been beyond our expectations.”
Of the 20,000 customers a week who come through the store and check out with an average $38 purchase, fully 9,000 to 10,000 of them came to eat at the 150-seat cafe/lounge or to pick up a single meal to take home with them. According to research reported by the Washington Post in 2015, less than 60 percent of suppers served at home in 2014 were actually cooked at home, and although that trend stalled a bit during the recession, Americans began picking up takeout again as the economy improved.
The single most popular concept in the Marlton Rastelli Market Fresh store is a create-a-plate offering in which customers select a protein from several choices that might include a chicken breast, a filet mignon, a grilled salmon portion and a lamb chop and then add two sides from a menu of 10 selections to put together a total customized meal priced at $8.99. The concept has lines of customers waiting every day from 11 a.m. to 7 p.m., Rastelli said. “We package it up for them and off they go.”
The retail stores also act as a product development lab for products offered by the company’s online and wholesale operations. For instance, recipes for pre-marinated steaks and chicken breasts, which are extremely popular items, are pilot-tested in the retail stores, where Rastelli and other family members will spend time on the weekends talking to customers about whether they like what they’re eating. If not, the recipe goes back for more work until there’s general agreement that the company has a really good product before it’s mass-marketed to Rastelli’s online customers and to other grocery retailers. “We’re finding that grocery stores are just shifting to what people are looking for. “People still have to eat,” Rastelli said. “We try to cater to business professionals who are in a jam and trying to get dinner for their families because they worked late.”
Schweid & Sons, a family-owned, fourth-generation ground beef purveyor supplying premier food service and retail operations across the nation, will be opening a new, cutting-edge ground beef processing facility in College Park, Georgia in early 2017, in response to the increased consumer demand for Schweid & Sons’ products.
“We are thrilled to announce the opening of a Schweid & Sons ground beef processing facility in the Atlanta area,” said Jamie Schweid, President. “The facility represents a major milestone for Schweid & Sons. We are thrilled at the growth that we have experienced over the last year, and look forward to continuing to provide the best-tasting, highest-quality burgers to food service and retail operations around the U.S.”
The new, 66,000 square foot facility will utilize state of the art equipment to produce high-quality fresh and frozen products; cut down transportation time for customers located in the South, South Central and lower Midwest regions of the United States; and ensure fresher product on a quicker timeline. Schweid & Sons expects to start shipping from this facility in early 2017.
Little Red Dot Kitchen, whose Singapore street-style Hickory Smoked Spicy Candied Bacon Bak Kwa was named a 2016 sofi® Award winner, has leveraged that recognition for growth in distribution and at retail.
Little Red Dot Kitchen has seen growing interest in its line of five meat snacks since its Hickory Smoked Spicy Candied Bacon Bak Kwa was named a finalist and won the savory snack category in this year’s sofi Awards, according to Little Red Dot Kitchen CEO Ching Lee. The Bak Kwa meat snacks, which come from U.S. family farms dedicated to raising animals humanely and without antibiotics or hormones, have been added by Vistar, headquartered in Centennial, Colorado; Gourmet Merchants International of Gardena, California and Gourmet Goods Distribution of Belleview, New Jersey.
New retail placements include Barnes & Noble College stores through Vistar, and direct sales to Safeway for its San Jose, California, stores; Straub’s in Missouri and Foodstuffs in Illinois, Lee said. “Straub’s and Foodstuffs came to us directly because of the sofi Award,” she said, “We have seen interest from other large chains and additional distributors as more and more retailers across many channels are encountering consumers who want a higher level of snacking with more interesting and exotic flavors and better, cleaner ingredients.”
In addition to being produced from protein sources raised humanely and without antibiotics or hormones, Little Red Dot Kitchen’s Bak Kwa is minimally processed with most ingredients having non-GMO verification. It also is free from artificial ingredients, wheat, dairy and eggs. The Bak Kwa is available in five flavors, including Hickory Smoked Spicy Candied Bacon, which has no nitrates or nitrites, Spicy Chipotle Beef Bak Kwa, Pork Bak Kwa, free-range Turkey Bak Kwa, and Lemongrass Beef Bak Kwa. The meat snacks are available in resealable 1- to 3-ounce packages with a suggested retail price of $6.99 to $7.99. Cases include 12 of the 2.5- to 3-ounce bags and 18 of the 1-ounce bags.
More information about Little Red Dot Kitchen is available by calling 408.673.8227 or by connecting online at www.facebook.com/reddotkitchen, www.twitter.com/reddotkitchen, and www.instagram.com/littlereddotkithen.
By Lorrie Baumann
Plaid Cow Society is a new subscription service, launched in late September, that delivers fresh grass-fed beef to customers in eight western states. In October, the service will expand to offer nationwide deliveries.
Founder and CEO Travis Scarpace says that the idea behind Plaid Cow Society was born with a high school friend who now owns a CrossFit gym, who told him that his clients were looking for better sources for the grass-fed and finished, hormone-free and antibiotic free meat protein that they needed to support a Paleo lifestyle. “You might be onto something. Let me get back to you,” Scarpace, a veteran of the meat industry, told him. That was about a year and a half ago, and the result is now ready to roll out.
Plaid Cow Society, based in Pasadena, California, is working with West Coast ranchers to ensure a supply of beef that’s lived on grass for its entire life. No antibiotics or hormones are given to the animals to encourage them to grow faster or to develop more muscle mass, and they’re fed no corn at all. “We try to treat our animals with the most dignity that we possibly can,” Scarpace said. “When we’re working with ranchers, that’s what we’re looking for.”
“Just because a grocery store’s label says vegetarian fed, it does not mean that the cow ate grass its whole life,” he said.
Plaid Cow Society meat is trimmed to remove all of the visible fat, so that what the customer ends up buying is just the protein. “A lot of times in the grocery store, the steaks are 20 to 50 percent fat per pound, which means that the customer is paying for that fat,” Scarpace said.
Once it’s trimmed, it’s carefully packaged to ensure that it’ll reach its purchaser fresh. “We don’t freeze. We don’t add any type of gas to preserve the meat. We don’t add any type of meat glue or anything,” Scarpace said. “I feel strongly about the customer not knowing the difference between what they paid for and what they end up getting. What upsets me is when someone buys something and they don’t know what’s happened to it, and they think it’s the same as something that’s sitting next to it.”
“We’re trying to open the lines of communication. Our packaging is very clear on what we do and what we don’t,” he continued. “It’s just little simple things like that that we’re trying to do with the consumer.”
Meat is shipped out from the USDA-inspected southern California processing plant in recyclable gel-packed containers that keep it cold without freezing it in time to be at the customer’s home by Friday. “The product that’s shipped out that day has been processed that day, so that our turnaround from farm to table is incredibly fast,” Scarpace said. “The whole thing is recyclable top to bottom. That was huge. We wanted something that was sustainable, which was not easy.”
Although Plaid Cow Society is a subscription box, Scarpace has eliminated the subscription commitment. There are no member fees, Plaid Cow may be canceled at any time and members have the option to skip a week’s delivery.
Deliveries are separated into plans: one-person plan will receive 12 cuts delivered every month while the two-person plan includes 12 cuts delivered every two weeks. Currently Plaid Cow Society is available to be shipped to Oregon, Washington, Nevada, Arizona, Utah, Idaho, Colorado and California with more states to be added as the brand grows.
Oberto Beef Jerky will expand its product portfolio this month as it enters the trail mix category with the launch of Oberto Trail Mix. Oberto’s entry is part of the company’s bigger mission to provide more delicious, convenient, and “better for you” snacking product forms featuring the unmatched lean protein power of its Oberto Beef Jerky. The first three Oberto Trail Mix flavors – Original Beef, Spicy Sweet Beef, and Teriyaki Chicken — are now rolling out to select retailers nationwide.
The introduction of Oberto Trail Mix comes as the beef jerky and trail mix categories are both seeing explosive growth. Combined U.S. retail category sales of jerky and trail mix exceed $3 billion, with explosive growth this yea, according to Nielsen ScanTrak.
Oberto Trail Mix has been in development for more than a year. At Oberto’s integrated research and development lab and U.S. Department of Agriculture-licensed manufacturing facility in the Seattle area, the company developed a proprietary blend that guarantees delicious, tender jerky while adding premium nuts, seeds, fruit and dark chocolate. Oberto’s innovative trail mix not only satisfies hunger, but delivers high protein without artificial ingredients.
David Lakey, Oberto’s Senior Vice President of Marketing, said this is a natural expansion of the Oberto Brand. “Active consumers want more protein in their snacks. Loyal Oberto Beef Jerky consumers also eat a lot of trail mix, and our research indicates they’re very interested in this new snack option while on the go.”
To support the launch of Oberto Trail Mix at retail, Oberto has created a range of in-store merchandising vehicles, including shelf talkers and aisle and counter rack displays. It will also promote the new line through digital and social media marketing – including contests and branded content featuring its line-up of major-league athletes.
From grilled steaks to burgers to delicious roasts, consumers seek top-quality beef cuts and rely on local grocers to help them serve their favorite family meals. At this year’s Certified Angus Beef ® Annual Conference, held in Tucson, Arizona, these retailers and distributors from around the globe were honored as beef leaders. The retailers and distributors gathered with family Angus cattle ranchers to nurture their focus on delivering premium beef.
“We are proud to partner with these companies and congratulate their ongoing successes,” says John Stika, the beef brand’s President. “Every time they recommend the Certified Angus Beef brand, they embrace our family ranching heritage and dedication to quality from farm to table.”
Giant Eagle, based in Pittsburgh, Pennsylvania, earned the retailer of the year award. Through its focus on bringing top-quality beef to customers, Giant Eagle held a store-wide grilling event and featured roasts for the holidays. Promotions included social media, targeted e-mails and weekly recipes. Stores offer beef that’s cut fresh in-store, as well as specialty burgers, beef kabobs and Certified Angus Beef brand prime cuts. Circular features also included buy-one, get-one opportunities. Giant Eagle’s focus on premium beef earned loyal customers and the top retail sales volume increase award.
Price Chopper and Market 32, based in Schenectady, New York, earned the award for retail marketer of the year for a large chain. Creative promotions year-round feature the Certified Angus Beef brand, which anchors the meat case at all Price Chopper and Market 32 stores. For example, the summer grilling promotion included in-store, print, television and radio promotions leading customers to the meat case, where their beef can be cut to order. Collaboration between the meat team, marketing team and the brand’s staff also introduced top-quality ground beef, helping Price Chopper to also receive a top five sales volume large-chain retailer award.
Foodland Super Markets, in Hawaii, was named the retail marketer of the year for a small chain. The retailer developed comprehensive marketing programs that made the Certified Angus Beef brand the focal point of the meat case and front-page features. Meat department staff were trained to approach customers to discuss beef cuts and meal solutions, which aligned with a campaign inviting customers to meet Foodland’s in-house beef experts. Radio ads, coupons and social media also added sales, which led to a top five sales volume small-chain retailer award.
Meijer, Grand Rapids, Michigan, was named the retail value-added products marketer of the year. Meijer is an innovator in offering Certified Angus Beef brand products in all categories: fresh meats, convenience items, frozen foods and deli meats. The retailer regularly features them in the circular, store signage, advertising and social media. Training programs for meat department staff provide customers with meal solutions.
Reasor’s in Tulsa, Oklahoma, received the retail brand extension marketer of the year award. Stores offer a selection of premium fresh cuts, including Certified Angus Beef brand prime and some dry-aged steaks. Deli and convenience meats also give customers more options for mealtime. Informed meat staff help customers choose beef cuts. Videos with cooking tips and the semi-annual “fill your freezer” sales also help customers enjoy great-tasting beef year-round.
DeMoulas Market Basket, Tewksbury, Massachusetts, was named the retail rising star. Custom marketing materials throughout stores and monthly cooking demonstrations with coupons and recipes lead customers to the meat case. DeMoulas has also been offering a wider selection of fresh beef cuts since introducing Certified Angus Beef brand products two years ago.
Hays Supermarkets, Wynne, Arkansas, received the retail rookie of the year award for its year-long focus on introducing Certified Angus Beef brand products to customers. Throughout the year, Hays stores featured the brand in promotions and focused on offering ground beef to shoppers as a quality advantage in the market.
Centro Cuesta Nacional in the Dominican Republic was recognized as the international retail marketer of the year. The single-store retailer uses a comprehensive marketing plan to offer a wide selection of Certified Angus Beef brand cuts. Billboards, print advertising in major publications, social media and in-store promotions explain beef quality and lead customers to the meat case.