Western’s Smokehouse, LLC is bringing out a new line of meat snack sticks that target a growing consumer trend for healthier products in the marketplace. The new Simply Good meat sticks contain only lean cuts of beef and pork and the company’s award-winning spices — nothing more. Left out are the things that consumers try to avoid: nitrites, nitrates, gluten, MSG and soy.
“Snacking has become more popular as an alternative to the traditional three meals a day, with a particular focus on protein,” says Kevin Western, Chief Operating Officer at Western’s Smokehouse. “Today many consumers are looking to live happier and healthier life styles, and with less predictable eating times, consumers are forced to fuel up when they can. Clean, simple ingredient lists are becoming increasingly important, as more consumers turn away from products having preservatives and gluten. At Western’s, we continue to adapt our offerings to meet customer demand, and we are very excited to introduce the new Simply Good line to the market.”
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General availability of the Simply Good line of meat snack sticks is scheduled for July 1, 2018.
Teton Waters Ranch, America’s leading brand of 100 percent grass-fed beef products, has named Mike Murray as Chief Executive Officer. Murray will be responsible for leading the company through the next phase of growth, building a strong brand, broadening availability and spearheading innovation.
“Teton Waters Ranch is leading the grass-fed revolution, and we needed a dynamic CEO to guide us through this exciting time of growth,” said Jasper van Brakel, Chairman of Teton Waters Ranch board of directors. “Mike is passionate about helping mission-driven brands thrive and we look forward to the success Teton Waters Ranch with see under his inspired direction.”
Murray was most recently CEO of the allergy-friendly snack brand, free2b Foods, where he created and executed a new vision and strategic growth plan for the company. Previously, Murray led the plant-based brand, So Delicious Dairy Free, now part of Danone N.A., and spent 10 years with General Mills, successfully growing several iconic brands, including Betty Crocker, Nature Valley and LARABAR.
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The announcement of CEO comes on the heels of an exciting rebrand for Teton Waters Ranch. Earlier this month, the company released updated packaging and five new product flavors. The vibrant new packaging proudly displays a clean ingredient list and the Certified Humane® label, which means all ranches that supply beef to Teton Waters Ranch raise cattle in accordance with strict Certified Humane standards.
The Organic Trade Association this week ratcheted up its court battle against the U.S. Department of Agriculture over the agency’s failure to put into effect new organic livestock standards, with two of America’s most influential animal welfare groups joining the association in its ongoing legal fight to uphold the integrity of organic standards.
In a new filing that revised the original complaint against USDA to reflect the department’s move to withdraw the rule, the Organic Trade Association was joined by the American Society for the Prevention of Cruelty to Animals (ASPCA) and the Animal Welfare Institute (AWI) as co-plaintiffs in the suit.
USDA on March 13 announced its intention to withdraw the final regulation on May 13, contending that the Organic Foods Production Act (OFPA) gives the National Organic Program the authority to regulate only veterinary medications, not animal care, welfare or production standards. The Organic Trade Association’s amended complaint — filed on Wednesday in the U.S. District Court for the District of Columbia — argues that this new claim by USDA is a “novel and erroneous” view of OFPA that “conflicts with every prior administration’s approach to rulemaking under the OFPA and the National Organic Standards Board.”
“We welcome the critical support of our friends in the animal welfare community in standing up against the Administration’s attack on this important organic standard,” said Laura Batcha, CEO and Executive Director of the Organic Trade Association. “In USDA’s attempt to kill this fully vetted final regulation, they’ve taken a radical departure from conclusions reached over more than 20 years of rulemakings regarding organic livestock care, and have assumed an aberrant view that has no historical basis or legal justification.”
The American Society for the Prevention of Cruelty to Animals is North America’s oldest humane organization with roughly 2.7 million supporters nationwide. The Animal Welfare Institute is a non-profit charitable organization dedicated to reducing animal suffering caused by people, and has sought to improve the welfare of farm animals since the early 1950s.
The Organic Trade Association is also challenging USDA’s assertion that it does not have to consult with the National Organic Standards Board (NOSB) — the advisory board to the National Organic Program established by OFPA – before withdrawing the regulation.
“The organic standard-making process established by Congress requires consultation with the National Organic Standards Board to make or amend existing organic standards,” said Batcha. “The day the Organic Livestock and Poultry Practices final regulation was published, it became the regulation of the National Organic Program. Withdrawal of this regulation requires NOSB’s consultation and review.”
The Organic Trade Association said that USDA continues to flagrantly disregard and refuse to consider the overwhelming support from the public for the organic animal welfare rule.
“USDA knows the public overwhelmingly supports the implementation of the Organic Livestock and Poultry Practices (OLPP) regulation. Indeed, in its announcement to withdraw the rule, USDA noted that out of the 72,000 comments it received, over 63,000 opposed the withdrawal of the final rule, and that only 50 supported its withdrawal,” said Batcha. “But despite the clear evidence of the public sentiment, USDA is acting against the will of the public, and the will of the organic sector.”
The Organic Livestock and Poultry Practices final rule was published on Jan. 19, 2017, after more than a decade of extensive public input and a thorough vetting process. Before the final withdrawal, the government had attempted six times – either through the rulemaking process or through court filings — to delay the implementation of the rule.
The regulation addresses four broad areas of organic livestock and poultry practices: living conditions, animal healthcare, transport, and slaughter. Most importantly, it stops the use of “porches” from being allowed in organic poultry production and requires producers to give their poultry access to the outdoors.
The Organic Trade Association filed its lawsuit against USDA last September over the department’s delays in the implementation of the OLPP regulation. The lawsuit argues that USDA violated the Organic Foods Production Act by failing to consult with NOSB on the rollback of the final organic standard, and unlawfully delayed the effective date of the final livestock standards developed by industry and in accordance with the established rulemaking processes. The suit also argues that USDA issued its repeated delays without the required public process, and that USDA ignored the overwhelming public record established in support of these organic standards. Those arguments still stand.
Since the filing of the lawsuit, support for the legal action against USDA has grown. A host of organic stakeholders representing thousands of organic farming families, organic certifiers and organic policymakers – along with leading retail brands and groups speaking out for millions of consumers — have supported the suit as declarants harmed by the USDA action. The declarants include:
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In addition to the lawsuit’s co-plaintiffs, the Humane Society of the United States (HSUS) filed a separate lawsuit on Jan. 12 against USDA for withdrawing the Organic Livestock and Poultry Practices regulation. HSUS is the largest animal protection group in the country with some 10 million members.
“Support for our lawsuit is rapidly growing,” said Batcha. “Being organic is a choice, and all of our organic stakeholders – from farmers to retailers – work hard every day to voluntarily abide by organic standards. They want clear consistent standards. Consumers want clear consistent organic standards. We call upon the government to act responsibly as the steward of our federal organic program. That is what the organic community wants, what consumers expect and what the law mandates.”
View the complete amended complaint from the Organic Trade Association.