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Oils & Vinegars

Argentinian Extra Virgin Olive Oil Launches into American Market

By Lorrie Baumann

LUC_EverydayArg 500ml_preview Lucinia Italia’s Premium Select Extra Virgin Olive Oil and Organic Premium Select Extra Virgin Olive Oil will continue to be produced on partner estates in Italy, and the Lucini oil coming from Argentina is packaged in bottles clearly labeled with the oil’s origin.

Argentina has been known over the past several years for making really great award-winning olive oils, but they hadn’t found fans yet in the U.S., and as a result, much of that oil that came into the U.S. market was coming as a component in a blended oil, with its Argentinian origin obscured by its label mention in a country code on the back of the bottle, according to Mike Forbes, Executive Vice President and General Manager of California Olive Ranch. This Lucini’s new 100 percent Argentinian oil is a mild, green, fruity oil, a blend of the Arbequina, Picual, and Italian varietals including Coratina, Frantoio and Arbequina varietals, that’s great for everyday use, he said, adding that, “Once we tasted it, we fell in love with it.”

All of the olives for the new Lucini oil are grown in the wine regions of Mendoza, which is also where the grapes for Malbec wines are grown, and in south San Juan. “We work directly with the producers. We visit directly with our team,” Forbes said. “We hand-select all of the oil at harvest. … We take every container of olive oil and test it to make sure that it meets our specifications and the specifications that define extra virgin olive oil.”

The olive growers from whom California Olive Ranch Lucini sources the oils are mostly family farmers, some of Italian heritage as the result of a wave of Italian immigration that happened in Argentina at the beginning of the 20th century, just as many Italians arrived in the U.S. at that time. It’s estimated that around half of Argentina’s current population has some degree of Italian descent. Other contributors of fruit to the Lucini oil are Argentinian growers who’ve become attracted to the olives as a new crop over the past decade or two. These Argentinian producers are entrepreneurial and progressive, bringing a New World perspective to their craft as well as the savvy to team up with Lucini and California Olive Ranch, which have established roots in the American market and the distribution network that goes along with that, according to Forbes. “The U.S. is a pretty tough place to do business,” he said. “We can help growers with that because we’re taking the product and bringing it to the shelf all the way to the consumer.”

California Olive Ranch also offers the strength of the Lucini brand, which is already familiar to American consumers. “We’re taking this great Argentinian oil and we’re showcasing it as a 100 percent Argentinian oil, and that’s really exciting for the growers,” Forbes said. “What we have seen in the U.S. is that there’s a huge and increasing demand for high-quality olive oil. People want to know where it’s from. They want high-quality oil with good flavor.”

Adding the Argentinian oil into the company’s product range will help ensure the availability of fresh oil on the shelf throughout the year, since Argentina’s location in the southern hemisphere means that its olives are ready for harvest during the United States’ spring. “There’s obviously a freshness benefit,” Forbes noted.

California Olive Ranch is offering the Lucini Everyday Extra Virgin Olive Oil in 500 ml and 1-liter bottles. The 500 ml bottle retails for $10.99, with the liter retailing for $17.99. “That’s a price point that works for the consumer,” Forbes said. “We find that consumers are willing to pay a little extra to get something they know is good.”

Bellucci On-the-Go EVOO: The Great Flavor of Fresh

With Bellucci’s single-serving On-the-Go EVOO squeeze packs, the great flavor of fresh 100 percent Italian extra virgin olive oil is making a splash, one delicious drizzle at a time.

Consumers of olive oil will appreciate the convenience of having award-winning 100 percent Italian EVOO by the single serving, especially when they can pop it straight out of a purse, backpack or desk drawer.

belluccicynara editphoto2On-the-Go EVOO gives office and school lunches, picnics and campfire cooking the opportunity for a healthy boost of flavor, and even meals out on the town can get an upgrade. Salads and sandwiches no longer need be doused in inferior dressings made of myriad non-nutritional ingredients, when a simple, delicious drizzle of extra virgin olive oil is all they need. Meals for people leading active, health-conscious lifestyles just got infinitely easier to make, and EVOO lovers can indulge themselves outside home kitchens without lugging a full bottle, when nuanced flavor on the fly is what they seek.

Available in both 100% Organic Italian and 100% Classic Italian, Bellucci On-the-Go EVOO is milled cooperatively from olives grown on small family groves in rural Italy. Both blends have received awards at international tasting competitions. The company’s commitment to freshness and traditional cultivation and milling practices ensures a robust flavor profile, and the single-serving packs maintain the EVOO at its flavorful and nutritional best. All Bellucci EVOO, including On-the-Go squeeze packs, is fully traceable to its origin in the Italian countryside using the Bellucci App.

The perfect drizzle to bring a ray of sunshine to any meal, Bellucci On-the-Go EVOO brings more pleasure and tastiness to food as far flung as the great outdoors.

Bellucci On-the-Go EVOO: The Great Flavor of Fresh

With Bellucci’s single-serving On-the-Go EVOO squeeze packs, the great flavor of fresh 100 percent Italian extra virgin olive oil is making a splash, one delicious drizzle at a time.

Visit Bellucci in booth #2758.

Consumers of olive oil will appreciate the convenience of having award-winning 100 percent Italian EVOO by the single serving, especially when they can pop it straight out of a purse, backpack or desk drawer.

On-the-Go EVOO gives office and school lunches, picnics and campfire cooking the opportunity for a healthy boost of flavor, and even meals out on the town can get an upgrade. Salads and sandwiches no longer need be doused in inferior dressings made of myriad non-nutritional ingredients, when a simple, delicious drizzle of extra virgin olive oil is all they need. Meals for people leading active, health-conscious lifestyles just got infinitely easier to make, and EVOO lovers can indulge themselves outside home kitchens without lugging a full bottle, when nuanced flavor on the fly is what they seek.

Available in both 100% Organic Italian and 100% Classic Italian, Bellucci On-the-Go EVOO is milled cooperatively from olives grown on small family groves in rural Italy. Both blends have received awards at international tasting competitions. The company’s commitment to freshness and traditional cultivation and milling practices ensures a robust flavor profile, and the single-serving packs maintain the EVOO at its flavorful and nutritional best. All Bellucci EVOO, including On-the-Go squeeze packs, is fully traceable to its origin in the Italian countryside using the Bellucci App.

The perfect drizzle to bring a ray of sunshine to any meal, Bellucci On-the-Go EVOO brings more pleasure and tastiness to food as far flung as the great outdoors.

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