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Gourmet Food

Derek Jeter Joins Meati Foods as Investor, Advisor

Meati Foods, the producer of animal-free meat made from mushroom root, announced that MLB Hall of Fame member, investor and entrepreneur Derek Jeter has joined the company as an investor and advisor.

“When it came to considering an investment in this industry, I had three main priorities in evaluating the food: nutrition, sustainability and taste,” said Jeter. “Meati certainly delivers, with great quality steaks and cutlets and an institutional emphasis on high nutritional value and sustainable practices. As we look to the future, the choices we make and the impact we leave are critical, and I appreciate the way Meati has dedicated efforts to making a real difference.”

Eat Meati products, available in Sprouts nationwide as well as restaurants including PLNT Burger and Birdcall, include the Classic Cutlet, Crispy Cutlet, Classic Steak and Carne Asada Steak. Jeter joins a roster of significant supporters, including culinary icons like cook, philanthropist and television personality, Rachael Ray; chef and founder of Momofuku and Majordomo Media, David Chang; the co-founders of restaurant chain sweetgreen, Nicolas Jammet and Jonathan Neman; and former White House senior policy advisor for nutrition, Sam Kass. Alongside Jeter, these partnerships reflect Meati’s diverse appeal and its vision to create a more inclusive food ecosystem.

“An investment from Derek, one of the greatest athletes of all time, is a huge validation of our food. Very few people are as discriminating about the quality of food that fuels their bodies,” said Scott Tassani, president and COO of Meati Foods. “Derek has seen endless products cross his desk for partnership consideration, and we’re honored by his support and inspired by his passion for a more sustainable, equitable, nutritious food ecosystem.”

Following a 20-year career with the New York Yankees, Jeter has participated in a number of successful business ventures and entrepreneurial investments while maintaining his ties to baseball. His previous investments in the food and beverage industry include Performance Kitchen, Amass and Bespoken Spirits. He established the Turn 2 Foundation in 1996, which has awarded more than $34 million in grants to create and support signature programs that motivate young people to “Turn 2” healthy lifestyles. In recognition of his historic impact on the game of baseball, he was elected to the Baseball Hall of Fame in the Class of 2020.

Founded in 2017, Meati Foods is working to unlock a more delicious, nutritious, equitable and sustainable food system for everyone. Eat Meati, the debut product line from Meati Foods, features cutlets and steaks made from mushroom root, a whole-food protein cultivated with a modernized version of ancient and natural processes that have helped preserve Earth’s ecosystems for millennia. Eat Meati made its national, retail debut in March 2023 after a year of record sellouts through its direct-to-doorstep online shop. A national omni-channel footprint is planned for late 2023.

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Heinz Launches Saucemerica Collection of Packets

Heinz has launched The United States of Saucemerica Collection: a limited-edition line-up of 50 United States-inspired condiment packet designs. Saucemerica packets are available in seven condiment varieties, and each packet’s design corresponds to one of the 50 states and its most notable dish – hello, Idaho French Fries and Wisconsin Fried Cheese Curds!

Rolling out nationwide through the end of August, Heinz is encouraging fans to collect as many different states’ packets as possible and upload them to www.saucemerica.com for a chance to win $500,000 worth of exciting prizes, including a grand prize of $100,000.

“From art to coins, stamps, and more, collecting culture has become a popular practice with devoted fanbases,” says Devaang Sibal, brand manager, Heinz Away from Home. “But perhaps the most unexpected collectible is the Heinz packet. An iconic on-the-go staple, Heinz fans everywhere collect packets in their homes, bags and cars, to ensure they are always on hand in case of a condiment conundrum. With the Saucemerica Collection, we are excited to pay homage to this fan behavior with the unique, hometown pride-evoking designs and multiple chances for fans to win prizes.”

Each Saucemerica packet features either Heinz Ketchup, Yellow Mustard, Real Mayonnaise, Ranch, BBQ Sauce, Tartar Sauce, or Simply Ketchup and the packet designs draw inspiration from the most beloved dishes from each of the 50 states. From a Maryland Crab Cake-inspired Tartar Sauce packet to Texas Brisket BBQ Sauce, Heinz carefully paired each state with the condiment variety that best enhances the dish spotlighted.

Through the end of August, fans can collect the Saucemerica packets at restaurants, drive-thrus, theme parks, movie theaters, stadiums, and more across the country. To ensure consumers can collect as many unique packs as possible all summer long, every participating operator will receive a mix of states throughout June, July and August, depending on which of the seven condiment varieties they feature on their menu.

The SaucemericaCollection supports Heinz’s first global creative platform, “It Has to be Heinz,” which pays homage to its fans by celebrating the irrational love people have for Heinz – from real fans’ personal love affairs with the brand, to the love and care its products are made with. Inspired by real fan stories, including those who always keep condiment packets on hand for “sauce-mergencies,” the brand lives its new purpose with the Saucemerica Collection, uplifting and celebrating this beloved behavior.

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MyForest Foods Raises $15M, Hires CEO

MyForest Foods Co. has raised $15 million in Series A-2 funding to support its next chapter of growth and further bring its hero product, MyBacon, to more consumers across the East Coast. The round was led by MyForest Foods’ parent company, Ecovative Design.

The majority of the proceeds will be used to support MyForest Foods’ retail growth and foodservice presence as it expands its footprint across the Eastern Seaboard, including New York City. The company’s popular mycelium-based meatless bacon product, MyBacon, is commercially available at multiple Fairway Market and Gourmet Garage store locations throughout Manhattan. These additions mark a new milestone; MyBacon is available in over 100 retail locations across the Northeast.

“The plant-based category is at a unique inflection point, where only the most promising and delicious innovations will thrive. I believe MyForest Foods has met this call with its unique MyBacon offering,” said Gary Hirshberg, co-founder of Stonyfield Farm and MyForest Foods board member. “The company is scaling its operations to meet consumers’ growing demand. With this additional investment, it will expand its market presence, attract new retailers, and educate customers about the power of mycelium.”

To support the company during this crucial growth period and into the future, MyForest Foods has hired Greg Shewchuk as its chief executive officer, effective immediately. Eben Bayer, the company’s co-founder and former CEO, will remain chairman of the board and continue to support the team’s continued operational expansion. He will remain CEO of Ecovative, which continues developing and scaling mycelium products to meet everyday needs.

“MyForest Foods was founded by a team of innovators with a passion for growing mycelium, an insight into how to grow whole-cut meats, and a vision to eliminate factory farming. Having proved the viability and consumer demand for our flagship MyBacon product, now is the optimal time to bring on an experienced industry leader as we move to commercial scale,” said Bayer, MyForest Foods’ co-founder. “I’m thrilled to bring Greg on board and leverage his savvy marketing and consumer packaged goods experience. With his expertise, our team will expand access to our delicious MyBacon, launch new whole cuts, and create a healthier, tastier, more sustainable world.”

Shewchuk most recently served as CEO of the food allergy prevention company SpoonfulONE, which Nestlé acquired in late 2022. He is an active member of the Board of Advisors for Gemic, a global growth strategy firm, in a position he has held since 2019. Shewchuk previously held senior leadership positions at Campbell Soup Company, Mead Johnson Nutrition, Mondelēz International, Cadburys Schweppes PLC, and Unilever.

“MyForest Foods has impressed me with its high-quality, delicious meatless products that support consumers’ ​​desire for more eco-conscious food choices. There’s a reason why MyBacon was recognized by TIME and Fast Company as one of the most innovative food inventions on the market today,” said Shewchuk. “With this new funding and renewed commitment from our investors, my goal is to double down on our marketing and sales functions to take the MyForest Foods brand to the next level.”

The demand for MyForest Foods’ unique mycelium-based offerings is driven by consumer satisfaction with its tasty products and eco-friendly mission. MyBacon’s production process uses a fraction of the land, water, and carbon required for conventional pork production. The application of AirMycelium farming technology produces a plant-based whole-cut product, filling a significant market gap and bolstering a new industry category. MyForest Foods’ state-of-the-art mycelium farm, Swersey Silos, has rapidly scaled production since opening its doors in July 2022. The team is also in the process of launching a second farm in Canada with Whitecrest Mushrooms Ltd.

MyForest Foods is an American food technology company spun out of Ecovative in 2020. MyForest Foods’ proprietary platform uses a natural super-ingredient called mycelium to grow nutrient-rich fibers that replicate the textures and mouthfeel of meat. MyForest Foods is a consumer packaged goods food brand selling MyBacon in 100+ New York and New England retailers with more widespread availability expected later in 2023.

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