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Seafood

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Season Gives Expo West First Look at New Tuna Line, Rebranding

With a legacy spanning more than 100 years in delivering the highest quality tinned fish, Season reveals a pioneering leap into the future at this year’s Expo West. In a milestone move, the brand is set to introduce an innovative tuna product that promises to redefine industry standards, unveiling a vibrant new brand identity that honors its rich heritage while embracing the future.

As Season embarks on a new chapter, it continues to marry tradition with innovation. The launch of a new tuna product line, combined with a dynamic rebrand, marks a pivotal moment in the brand’s history.

“This dual launch is not just about expanding our product portfolio or refreshing our look—it’s a reaffirmation of our commitment to excellence, sustainability, and the evolution of our brand in meeting the contemporary needs of our consumers,” said Meriem Wadghiri, CEO of Season.

The new Season tuna line is poised to set a benchmark for quality, taste, and sustainability within the seafood industry. Crafted to meet the discerning tastes of modern consumers, this addition exemplifies Season’s dedication to innovation and its promise to deliver only the best. The new tuna product is a testament to the brand’s relentless pursuit of perfection, offering a taste experience that is both authentic and forward-thinking.

For the first time, the brand specializing in sardines and other small but mighty fish will unveil its all-new jarred yellowfin tuna fillets. Officially rolling out this spring and summer, Season brings its same unrivaled standards in sustainability, vetting only the best quality cuts, filleting and packaging incredible flavor to this exciting, breakthrough product. Available in both olive oil and spring water, customers can look for the same iconic Season Sea Maiden – just jarred.

Accompanying the launch of the exciting tuna range, Season proudly introduces a refreshed brand identity, including a new logo and packaging design. This rebranding effort celebrates the company’s storied past while steering it into a future filled with possibilities. The new visual identity captures the essence of Season’s commitment to quality, sustainability, and the deep-rooted values that have guided it for over a century.

At this year’s Expo West, Season invites attendees, food connoisseurs, and industry experts to booth #416 for an exclusive first look at the groundbreaking tuna jars and the unveiling of the brand’s vibrant new identity, demonstrating how the brand is stepping boldly into the future, carrying forward the legacy of quality and innovation that has been the hallmark of Season for generations.

The Sea Maiden, named Mira, remains the face of the company, undergoing a revitalized look that tells the story of women pioneers in the seafood business. Mira stands as the Season ambassador, ensuring consumers of a superior product through trust and guidance. The new logo and packaging is more than a visual change. It’s a celebration of Season’s rich heritage, a modern tribute to the enduring trust and unwavering dedication that has been the backbone of the brand, and an ongoing pledge to not just meet, but exceed consumer expectations. It – along with the booth itself – will reflect the bright future with an unmissable, eye-catching yellow background.

For additional information about Season, explore their website online and follow the brand’s journey @seasonbrandofficial on Instagram.

For more news of interest to the specialty food industry, subscribe to Gourmet News.

Chicken of the Sea Frozen Foods Announces Leadership Roles

Photo: Chicken of the Sea

Chicken of the Sea Frozen Foods has announced the appointment of three new leaders and a promotion within its commercial organization. The company is excited to welcome these industry experts who bring customer-centric expertise to ensure COSFF remains at the forefront of the ever-evolving seafood industry.

Tiffany Hicks has been hired as senior vice president, foodservice and wholesale. Hicks will lead the teams servicing broadline, national/multi-unit chains, industrial and wholesale customers. Before joining COSFF, she led foodservice at Bumble Bee Foods and Danone North America, along with a diverse background in general management and retail roles while at PepsiCo and Pepsi Bottling Group. Hicks is a Society of Fellow’s member at the prestigious Culinary Institute of America since 2022. Tiffany will report to Brenden Beck, executive vice president sales & marketing.

Joining COSFF as senior director consumer, Amanda Duran will oversee club channel activity as well as have key account responsibilities in the retail channel. Before joining COSFF, Duran served as chief revenue officer at Grass Fed Foods and Teton Waters Ranch. In this new role, Duran will also report to Beck.

Seafood veteran Sonia Merges has joined COSFF as sales manager in the foodservice/wholesale channel. Merges started her seafood career with Empress International, prior to the 2009 merger with COSFF. Most recently Merges served as an account manager at Crystal Cove Seafood. Merges will be working across the foodservice/wholesale channel and reporting to Hicks.

“We pride ourselves on our customer relationships and team – both have been crucial in positioning COSFF as a leader in the industry,” said Beck. “We are excited to welcome these talented professionals to further strengthen our organization, expertise and service.”

Additionally, Michael Richards has been promoted to senior vice president, commercial/category and has taken on expanded responsibilities overseeing activities in crab meat and finfish categories, as well as leading the retail channel team.

COSFF is at the forefront of the industry, supporting parent company Thai Union’s pioneering sustainability strategy and market-leading innovation. In addition to these leadership changes, the organization has invested in various sustainability initiatives, and built the most developed quality assurance network in the industry. To learn more, visit b2b.chickenofthesea.com.

For more news of interest to the seafood industry, subscribe to Gourmet News.

Judges Announced for Inaugural F&B@Sea Awards

Taking place on the 11 April during F&B@Sea, a one-of-a-kind cruise F&B experience, the inaugural F&B@Sea Awards aim to recognise leadership and innovation within the global food and beverage cruise community. Open to both cruise lines and suppliers and sponsored by Campari Group, the awards are comprised of eight different categories, ranging from Most Sustainable Product & Wellness Pioneer to F&B Maverick of the Year. 

This year’s judges include:

  • Kimberly Brock Brown, CEPC, CCA, AAC, American Culinary Federation, Board of Directors member and immediate past National President
  • Margie Jones, Collins College of Hospitality Management, Interim Dean, “The Wine Professor” 
  • Rudi Scholdis, Kenoz Caviar Development Center, Casa de Amalia & Amandine Bistró, Culinary Director, Maitre Cuisinier 
  • Bret Thorn, Nation’s Restaurant News and Restaurant Hospitality, Senior Food & Beverage Editor 
  • Rick Welch, RMW Global Consulting, President 
  • Katherine Wojcik, IHG Hotels & Resorts, Luxury & Lifestyle, Director of Beverage Programs + Partnerships, Certified Sommelier 
  • David Yeskel, Several trade and consumer publications, Travel Journalist, “The Cruise Guru”

Ken Taylor, Senior Vice President, MarkeTeam and Holly Payne, Deputy Editor, Seatrade Cruise News & Seatrade Cruise Review will be presenting the awards on 11 April 2024. More information on the judges can be found here.

This year’s awards are sponsored by Campari Group, a major player in the beverage industry with a portfolio of 50+ premium and super premium brands, including Aperol, Appleton Estate, Campari, SKYY, Wild Turkey, and Grand Marnier.  

A spokesperson for the company said: “We are thrilled and honored to be a sponsor of the F&B@Sea 2024 awards. At Campari, we believe in celebrating excellence, innovation, and the passion that drives the food and beverage industry. ‘The F&B@Sea awards are a testament to the relentless pursuit of perfection within the industry, and Campari is proud to support and acknowledge these exceptional talents.”

The annual F&B@Sea event takes place April 10-11 at Miami’s Mana Wynwood Convention Center. This two-day event connects cruise lines with suppliers across cruise drinking and dining in a vibrant, immersive marketplace. Plus, attendees will sample goods, witness live demos, and become fluent in F&B trends. F&B@Sea runs in tandem with Seatrade Cruise Global from April 8-11 at Miami Beach Convention Center, with a shuttle bus running between the two venues.

F&B@Sea, now in its second year, was developed in close consultation with cruise lines, food and beverage stakeholders, and culinary leaders with support from Cruise Lines International Association, Florida-Caribbean Cruise Association and industry consulting leader MarkeTeam.

For more information on F&B@Sea or the awards, visit: www.seatradecruiseevents.com/fnbsea.

For more news of interest to the food and beverage cruise industry, subscribe to Gourmet News.

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