The European Union, together with Olives from Spain, and Michelin-starred chef and internationally-recognized culinary innovator, José Andrés, introduced their “Have an Olive Day” campaign to the Miami market as part of their nationwide initiative on Tuesday, November 14.
On the heels of a successful unveiling in New York City earlier this year, Andrés and Olives from Spain debuted the campaign in Miami and hosted an intimate tasting. The event took place at SAAM at SLS Brickell, home to Andrés’ second Miami outpost, Bazaar Mar, where he showcased how olives can be enjoyed in a variety of forms to 60 of Miami’s influential leaders in the culinary industry and media.
The goal of this new three-year collaboration between the Spanish Inter-Professional Table Olive Organization, INTERACEITUNA and the European Union with Andrés as the campaign ambassador is to raise awareness of the versatility, flavor, nutrition and rich history of olive production in Europe, where olives have been the heart of the culture and cuisine for more than 2,000 years.
“I am absolutely thrilled that we are able introduce the amazing and delicious olives from my home country to the Miami market,” said Andrés. “Miami is such a beautiful city and has an influential Spanish community that I feel they will truly love the flavors and variety.”
The temperate weather of southern Europe and rich, fertile soil are idyllic for growing table olives. Spain is the world leader in production and exports of table olives, accounting for 21 percent of world production and 30 percent of world exports. In 2016, more than 83 percent of the olives imported into the U.S. came from Europe.
The ‘Have an Olive Day’ campaign will run through the year 2019 and will seek to educate U.S. consumers on the different variations of European olives and their culinary uses. While the campaign will launch nationally, it will focus on regions with particularly heavy olive consumption, which include New York City, Miami, Los Angeles, San Francisco, Chicago and Philadelphia.
Bare Snacks® is fueling shoppers’ seasonal-flavored snack obsession this fall with the limited edition launch of bare® Pie Spice Apple Chips. bare’s newest product offers a classic blend of apple pie spices in a simply baked real fruit snack for the ultimate guilt-free indulgence. Bare Pie Spice Apple Chips will be available in select grocers beginning in September with a retail price of $3.99 for a 3.4-ounce bag.
“Shoppers prove year-over-year that they crave the rich flavors of fall, and we’re thrilled to spice up the snack aisle with the flavors of a timeless fall comfort food in a better-for-you snack,” said Santosh Padki, CEO at Bare Snacks. “Our original baked crunchy apple chips have long been the leading choice for snackers who demand simple ingredients, and our new Pie Spice Apple Chips fulfill that ‘less is more’ promise by satisfying cravings for seasonal holiday flavors without the junk.”
Bare Pie Spice Apple Chips are made from fresh apples that are sliced thin and slow-baked with a fragrant blend of cinnamon, allspice, cloves and a dash of sea salt for the perfect crunchy autumn snack. Containing only five simple ingredients, the new snack is Non-GMO Project Verified, gluten free, fat free and a good source of fiber. Shoppers can also snack happy knowing bare Pie Spice Apple Chips contain no oil, preservatives or added sugar.
Bare Pie Spice Apple Chips join the brand’s existing portfolio of baked crunchy fruit chips, including bare Apple Chips, Coconut Chips, Banana Chips and new Chia Coconut Bites. Like all bare snacks, the new variety is baked, never fried, to deliver a crave-ably crunchy snack with the nutritious goodness of real fruit.
Ethel M Chocolates, a Nevada-based subsidiary of Mars, Inc., has revived the beloved classic Mars Bar under its label.
Manufactured in 1932 by Frank C. Mars, the Mars Bar was known for its “honest to goodness” milk chocolate, creamy nougat, and whole toasted almonds. Until now, the Mars Bar has only been continuously available outside of the United States.
“The Mars Bar is a favorite among chocolate lovers everywhere,” said Oren Young, General Manager of Ethel M Chocolates. “That’s why we wanted to bring back this nostalgic treat in its original form, by using the unique, hand-crafted touch that only Ethel M can offer.”
On Sept. 7, 2017, Ethel M Chocolates partnered with Fremont Street Experience in classic Downtown Las Vegas for a product launch. During the event, Ethel M Chocolates provided free samples of the candy bar and captured visitor’s reactions to the product. Patrons passing by showed their “Mars Bar Face,” paying homage to vintage Mars Bar ads. The world’s largest digital Mars Bar, measuring 1,500 feet in length, was also displayed on the prominent Fremont Street canopy.
“Downtown Las Vegas was the perfect place for us to relaunch the Mars Bar,” said Young. “This was the original Vegas Strip, and while it has a modern look, it still has that iconic feel, which is what we want to accomplish with the relaunch of the Mars Bar under the Ethel M brand.”