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Exclusive: ADF Foods Unveils Truly Indian at Natural Products Expo West

EXCLUSIVE TO GOURMET NEWS

ADF Foods, a fourth-generation, family-owned leader in gourmet frozen and shelf-stable Indian foods, presents a new brand, Truly Indian, that celebrates ADF Foods’ rich culinary legacy while delivering exceptional craftsmanship and quality to the U.S. market. 

The unveiling will take place at Natural Products Expo West on Thursday, March 14, at the Truly Indian booth number #524. 

“Truly Indian represents a culinary journey dedicated to bringing the best freshly prepared Indian food to your home,” says Bimal Thakkar, CEO of ADF Foods, “With a commitment to quality and a dedication to preserving the rich flavors of India, we are excited to bring the diverse and vibrant tastes of our homeland to American households.”

Truly Indian, the latest addition to the ADF Foods family of brands, embodies this culinary legacy with a commitment to authenticity and artisanal quality. It offers a range of freshly crafted Indian foods, marking an exciting chapter in delivering the Indian food experience to the West.

Established in 1932 as a humble storefront in Mumbai, ADF Foods has evolved into a global producer of over 400 diverse products, serving families in 55 countries. From delectable frozen snacks and meals to robust cooking sauces and shelf-stable ready-to-eat entrees, each product is freshly made in India using time-honored small-batch techniques and artisanal craftsmanship.

With meticulous attention to detail, ADF Foods’ chefs artfully blend fresh, healthy ingredients with the finest Indian spices, ensuring that every Truly Indian dish is bursting with flavor.

Plant-Based Entrees

  • Plant-Based Butter Chik’n (Frozen): A plant-based take on the classic flavors of Butter Chicken in a convenient frozen format

    Samosas
  • Vegetable Samosa: A flavorful blend of vegetables encased in a golden, crispy pastry, perfect for sharing. Approximately 80 percent of Indian restaurants in the US feature ADF Foods’ samosas. 
  • Jumbo Vegetable Samosa: A larger version of the classic samosa, promising an indulgent bite.

    Naan 
  • Tandoori Naan: Soft and pillowy naan bread, expertly baked to perfection, ideal for pairing with a variety of dishes. 
  • Tandoori Garlic Naan: Infused with aromatic garlic, this naan elevates any meal with its bold flavors.

    Vegan Cooking Sauces
  • Butter Chicken Sauce: A luscious, plant-based rendition of the beloved Butter Chicken sauce.
  • Tikka Masala Sauce: Rich and aromatic, this vegan Tikka Masala sauce brings t
  • he essence of Indian cuisine to your kitchen. 
  • Madras Curry Sauce: A harmonious blend of spices in a vegan curry sauce, offering a taste of Southern India. 
  • Vindaloo Sauce: Bold and spicy, this vegan Vindaloo sauce is an invitation to savor the flavors of Goa.

    Ready to Eat Meal Pouches, Vegan Entrees 
  • Curried Chickpeas (Chana Masala): Chickpeas simmered in a fragrant curry, creating a hearty and satisfying dish. 
  • Spiced Lentil & Bean Chili (Dal Makhani): A comforting blend of spiced lentils and beans, offering a true taste of North India. 
  • Creamed Spinach & Tofu Curry (Palak Tofu Paneer): A creamy and indulgent spinach and tofu curry that’s both nourishing and delicious. 
  • Potato Pea Curry (Aloo Matar): A classic combination of potatoes and peas in a flavorful curry, reminiscent of home-cooked comfort.

    Ready to Eat Meal Pouches, Vegan Rice 
  • Tikka Masala Rice: Fragrant basmati rice paired with the iconic Tikka Masala sauce, creating a convenient and tasty meal. 
  • Bombay Biryani: Aromatic and flavorful, this vegan Biryani showcases the culinary diversity of India.

    Roti Wraps, Indian Street Food 
  • Cottage Cheese & Green Pepper (Paneer Tikka): A fusion of flavors wrapped in a soft roti, capturing the essence of Indian street food. 
  • Tandoori Spiced Potato (Tandoori Aloo): Spiced potato filling wrapped in a tandoori-flavored roti, offering a satisfying and flavorful bite. 
  • Cauliflower and Potato (Aloo Gobi): A medley of cauliflower and potato, encased in a soft roti for a handheld delight. 
  • Cottage Cheese & Biryani (Paneer Biryani): A marriage of paneer and biryani, expertly wrapped in a roti for a convenient and savory treat.

    For sales inquiries, contact Rasa Kumar, senior vice president, Truly Indian, Rasa@adf-foods.com

Truly Indian is a proud member of the ADF Foods family of brands. Born out of the rich culinary heritage of ADF Foods, Truly Indian is committed to delivering authentic and flavorful Indian foods. With a focus on quality, tradition, and innovation, Truly Indian brings the diverse and popular flavors of India to tables around the world. http://www.trulyindianfoods.com/

For more news of interest to the specialty food industry, subscribe to Gourmet News.

B Lab Certifies Saffron Road Foods as B Corp Company

B Lab has certified Saffron Road Foods as a B Corp company. Founder and CEO Adnan Durrani announced the news on his LinkedIn page.
“We have an exciting news blast to break in the new year: WE’RE OFFICIALLY B CORP™ CERTIFIED by B Lab!” he wrote. “Having devoted my career for 30 years to socially conscious, mission-based enterprises, Saffron Road Foods being awarded this publicly recognized seal and certification was quite uplifting for me personally and our entire team professionally.
“Indeed, after over a year of grueling third-party audits of our employment & company practices, our Better For You and clean label foods, our mission of ethical consumerism & sustainable agricultural practices, and our good works & community service, our AWESOME team delivered on our promise of a Journey To Better,” Durrani wrote.
“At Saffron Road, our genetic code has always been mission-driven, on a compassionate and inclusive Journey to Better: better for livestock, better for farmers, better for your health, better for our communities, and better for humanity. B Corps are for-profit companies codified as ‘Public Benefit Corporations,’ so this becomes embedded in our corporate DNA as businesses globally that are committed to the triple bottom line. Saffron Road’s purpose is beyond just one-dimensional profits, meeting the highest levels of standards for social & environmental performance, accountability in terms of profit & purpose, as well as transparency regarding all things such as sourcing, ingredients, and labor.
“It means so much to us at Saffron Road because it recognizes our long-time commitment as a Socially Responsible brand. We now join the ranks of peer B Corp mission-driven brands like Jeni’s Splendid Ice Creams, Patagonia, EILEEN FISHER, INC., TOMS, Clif Bar & Company, Stonyfield, Danone North America, Ben & Jerry’s, Once Upon a Farm, Seventh Generation, Thrive Market, as well as media giant Bloomberg. The B Corp community works toward reduced inequality, lower levels of poverty, a healthier environment, lower environmental impact, sustainable agriculture, stronger communities, and the creation of more high-quality jobs with dignity and purpose.”
Saffron Road is a leading brand in the natural and organic food industry, offering a wide range of products from frozen entrées and shelf-stable meals to simmer sauces and plant-based protein snacks. All Saffron Road Products are Halal-certified by IFANCA and are available in more than 25,000 retail locations in the United States.
For more news of interest to the specialty food industry, subscribe to Gourmet News.

A Plant-Based Alternative to Conventional Queso

By Lorrie Baumann

Core & Rind Cashew Cheesy Sauce is a clean-label, vegan alternative to the kinds of shelf-stable cheese sauces in jars that are often sold in the snack aisle next to the tortilla chips. “It’s great for people who are on specific diets, who are plant-based, who are keto, who are vegan, but it’s also for those who are looking for more plants on the plate or just looking to cut out the junk,” said Core & Rind co-Founder Rita Childers. “It’s versatile in that way, that it’s not for one specific vegan customer. It fits into a lot of diets.”

The cheesy sauce is made from simple kitchen ingredients by Childers and her co-Founder, Candi Haas, who met in college at Southeast Missouri State University in Cape Giraradeau, where Childers was studying journalism and Haas was studying business marketing. “We were your typical unhealthy college students,” Childers said. “It’s hard just having a busy lifestyle – you want to grab something that’s easy.” The two lost touch with each other after college, but they reconnected after Childers had decided to discard the careless eating habits she’d developed as a young adult and return to the vegetarian lifestyle of her childhood. “I was interested in figuring out different ways to support my health,” she said.

When she met Haas again, her friend invited her to participate in a presentation that she was preparing as a final requirement for a culinary nutrition program offered by the Academy of Culinary Nutrition. As soon as she saw the kitchen where Haas was recording her presentation, Childers knew she’d found a comrade-in-arms in her battle to improve the quality of her diet. “I’d never seen anyone’s kitchen look like this except for mine,” she said. “I’d felt like a weirdo with all the health foods, but then Candi took this program, and it ended up being very similar to what I was doing at the time, too.”

That inspired Childers to enroll in the same program, and when she’d completed it, the two started talking about how they were going to put what they’d learned into action. They decided that what they wanted to do was to develop some of the tasty vegetarian products they’d been preparing for their own consumption and turn them into packaged products they could sell to others with similar dietary goals. “We came up with 12 items just to test out if people wanted these things the way we wanted these things,” Childers said. Then they took their products to a farmers market in St. Louis, Missouri. “We had a great reaction, but people really went crazy for our cheesy sauce,” she said. “They just loved the flavors and couldn’t believe that it wasn’t cheese.”
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After multiple markets produced the same enthusiastic reaction, Childers and Haas decided it was time to think about how to get their vegan cheesy sauce onto supermarket shelves. “It took a year and a half after going to the farmers market to make it shelf-stable,” Childers said. “We launched Cashew Cheesy Sauce in October, 2017.”

Core & Rind Cashew Cheesy Sauce is now available in three flavors. The shelf-stable original is called Sharp & Tangy Cashew Cheesy Sauce. Bold & Spicy launched in 2018, and the newest flavor is Rich & Smoky. “It’s a unique item because it’s a cheese alternative, but it’s also shelf-stable and clean label,” Childers said. “A lot of our competition is refrigerated, so we definitely wanted to differentiate ourselves in that way. It’s super-versatile, and you can keep it as a pantry staple, as a snack or a sauce on pasta…. Candi and I like to say that we just want to get more real food on people’s plates, and our flavor-packed sauces help people do that.”

The sauces contain no chemical additives, no preservatives, no gums and no fillers. “It’s just ingredients you can pull out of your own pantry and make a sauce at home with,” Childers said. “We’re not your average food entrepreneurs. We don’t have a background in food science. We do have a passion to create these products that people are asking for – that are more transparent and more health-focused, health-building…. I think we were just sick of picking up every sauce on the shelf and seeing ingredients that we didn’t want to put in our bodies, and we knew that other people felt the same way too. That’s been a big driver of ours.”

Core & Rind Cashew Cheesy Sauce is packaged in an 11-ounce glass jar for dipping that retails for $9.99. It’s vegan and gluten free. It’s available in the Midwest through Fortune Fish & Gourmet, and nationally through KeHE.  Distribution is also available in Canada.

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