Organic Valley Brand Now on Deli Meats
“To millions of Americans, the name Organic Valley means great tasting, high-quality dairy products from family farms. The launch of Organic Valley Deli Meats marks a move from the label of sister brand Organic Prairie. Organic Valley ready-to-eat meats now mean great-tasting organic sandwich boards, snack trays and hors d’oeuvres platters anytime.
“Busy, health-conscious families want organic options for a quick lunch or snack,” said Brand Manager Ellie France. “These are Organic Valley’s first branded meat products. And we do it right — delicious offerings with no binders, fillers, carrageenan or added nitrates or nitrites.”
The change in name from organic meat pioneer Organic Prairie to Organic Valley means greater consumer brand recognition for the deli meat line. Organic Prairie has been producing meats without antibiotics, synthetic hormones or toxic pesticides since 1996. They come from the cooperative’s stable of family farms, which raise their animals humanely and with the utmost care.
The organic deli meats market experienced nearly 29 percent sales growth and 34 percent unit growth in the last 12 months. Consumers are looking for premium products with a simple ingredient list. Organic Valley Deli Meats are now in an easy-open BPA-free, recyclable tray with improved peel-ability and bolder flavors from the smokehouse. As a trusted brand with a proven track record, Organic Valley Deli Slices are the consummate choice.
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Organic Valley sliced deli meats will be available in seven all-organic varieties: uncured ham, smoked turkey, roast turkey, 100 percent grass-fed roast beef, roast chicken, pepperoni, and summer sausage. And like all Organic Valley products, antibiotics, synthetic hormones, toxic pesticides and GMOs are never used.
The newly branded Organic Valley Deli Meats have suggested retail prices ranging from $5.99 to $7.99 and are available now.
GMA Names Three New Members to Board of Directors
The Grocery Manufacturers Association (GMA) has elected three new members to its board of directors: Steven A. Cahillane of Kellogg Company; Bobby J. Chacko of Ocean Spray Cranberries and Paul D. Chibe of Ferrero North America.
GMA is the leading trade association for the food, beverage and consumer products manufacturing industry, which touches the lives of every American family every day. This industry is a critical driver of the economy as the single largest sector of manufacturing jobs in the U.S., with 2.1 million jobs across 30,000 communities.
The GMA board of directors includes top U.S. leaders of its member companies, and the three new board members were elected at GMA’s spring board meeting.
“We’re thrilled to bring Steven, Bobby and Paul on to the Board. All three are recognized industry leaders with decades of experience, and their depth of knowledge on consumer trends will prove invaluable as GMA works to meet the rapidly evolving needs of 21st-century food, beverage and consumer products companies, and of consumers across the country,” said Chris Policinski, Chairman of the GMA board and President and Chief Executive Officer of Land O’Lakes, Inc.
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Cahillane is CEO and Chairman of the board at Kellogg Company. Prior to joining Kellogg in October, 2017, he was president and CEO at The Nature’s Bounty Co. He had previously spent seven years at the Coca-Cola Company and eight years at AB InBev.
Chacko is President and CEO at Ocean Spray Cranberries. He joined the company in 2017. He is a 20-year CPG veteran and entrepreneur in the food and beverage industry, working for companies such as Mars Drinks, the Coca-Cola Company, AB InBev and GE Capital.
Chibe is President and CEO of Ferrero North America, responsible for U.S., Canada and Caribbean businesses. Chibe joined Ferrero after working for AB InBev, where he was U.S. chief marketing officer. He worked 11 years for Wrigley and earlier in his career was with Quaker Oats Company and Leaf, Inc. (now owned by Hershey.)
Sun Basket Opens New Midwest Facility
Sun Basket, a meal kit delivery service focused on delivering the best organic produce and clean ingredients plus delicious, easy-to-make recipes through weekly subscriptions, thas announced the opening of its newest facility, a Midwest distribution center. The new facility is located in Rock City, a cave storage center located south of St. Louis. Following Sun Basket’s commitment to sustainability, the cave acts as a natural refrigerator, reducing energy usage and costs by 50 percent compared to its West Coast and East Coast counterparts.
The distribution center is the third for the fast growing brand. The 115,000 square foot facility will support the company’s Midwest growth and expansion efforts. Reaching more than 98 percent of the continental U.S., Sun Basket is the largest direct-to-consumer fresh organic food distributor on a zip code basis in the U.S. In addition to driving distribution in the Midwest, the new location will act as a support system to Sun Basket’s other distribution centers, stepping in to deliver meals to both coasts when they face disruptions to deliveries due to inclement weather or other issues.
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Since opening its initial facility in the area in 2017, Sun Basket has brought 375 new jobs to the area, and is continuing to create jobs with the new distribution center. This expansion will allow Sun Basket to provide a greater reach and quicker delivery for consumers located in the Midwest, as the company has the capacity to ship up to 220,000 boxes per week from this distribution center alone. Sun Basket also has the opportunity to generate over $1 billion in sales from its three regional distribution centers.