Victory is here for sugar substitute users seeking perfectly sweet, real product solutions for their daily sweetening needs. The launch of Born Sweet™ Zing™ Stevia Sweetener makes it easy for shoppers to avoid unwanted calories when sweetening beverages and foods.
Zing Zero Calorie stevia sweetener will delight consumers with its delicious, clean, sweet taste. It provides a great tasting, zero calorie sweetener, made with only real ingredients of high quality stevia leaf extract and dextrose – nothing artificial. Available in packets and in an easy-spoon jar, Zing Zero Calorie stevia sweetener is perfect for mixing into and sprinkling onto favorite beverages and foods every day.
For those consumers who choose to bake with a sugar substitute made from real ingredients, Zing Baking Blend provides a delicious option. At only five calories per serving, Zing Baking Blend, a stevia and pure cane sugar blend, is for calorie-conscious baking enthusiasts looking for a sweetening alternative. A convenient, easy-pour canister makes for quick measuring and will delight bakers with its exceptional performance, baking and browning just like sugar and with pure sweet taste.
“We are certain that these new stevia sweeteners will appeal to the youthful, calorie-concerned, and wellness-informed consumer who demands great tasting food and beverages. Both the Zing Zero Calorie stevia sweetener and the Zing Baking Blend are for those who want to cut back on calories when sweetening, without sacrificing delicious taste,” said Brian O’Malley, Chief Executive Officer and President of Domino Foods, Inc. “Domino Foods, Inc. has a long tradition of providing outstanding products in the sweetener category and we believe Zing Stevia Sweeteners are no exception. Our expectations are that the new sweeteners will become an essential part of daily routines as well as holiday baking experiences for years to come,” O’Malley added.
True Solution Protein Shakes will now be available at stores across the country, thanks to new partnership with UNFI. Solid sales growth and a strong demand for plant-based protein shakes convinced the leading independent national distributor of natural, organic and specialty foods to take True Solution national.
“We are very excited that UNFI sees the potential for this new product to succeed nationally,” says company founder Joe Semder. True Solution meets a clear demand for ready-to-drink, allergen free protein shakes. “It’s lower in sugar, contains more protein and no artificial ingredients. We believe that True Solution is well-positioned to meet growing demand for this type of product,” says Semder.
True Solution comes in two flavors, vanilla and chocolate. Well-known Supermarket Guru Phil Lempert gave it his Hit of the Week award, saying, “This is actually a delicious and very nutritious beverage. The chocolate flavor is excellent, the mouthfeel is perfect.”
Whole Foods Mid-Atlantic and Rocky Mountain regions, Lassens, and Dave’s Marketplace along with many other retailers have already picked up True Solution. The company expects strong interest at Natural Products Expo West next week in Anaheim, California.
True Solution was launched in 2014 by food industry veterans Joe Semder and Matt Cobb, who saw a need for an alternative to shakes laden with artificial ingredients, high sugar and problematic proteins. True Solution was formulated to fulfill a growing need for both young and old. The company is based out of Thousand Oaks, California.
Steve Schirripa is teaming up with his Sopranos co-star Michael Imperioli to meet their fans at The Natural Products Expo West in Anaheim, where Steve will be exhibiting his Uncle Steve’s Italian Specialties line of organic pasta sauces. Schirripa and Imperioli, known by Sopranos fans as Bobby Baccalieri and Christopher Moltisanti, will be signing autographs and sharing sauce with their fans at The Hilton Level 2 – Hot Products Pavilion, Booth H201 on March 5 and 6 from 1 p.m. to 4 p.m. There will also be raffle prizes given out continuously throughout both days.
“Michael Imperioli is like a brother to me, so it’ll be great to have him in Anaheim. We’re looking forward to breaking bread with our fans and introducing them to Uncle Steve’s sauces,” Schirripa noted.
Uncle Steve’s Italian Specialties was created by Steve Schirripa earlier this year. Each jar of Uncle Steve’s sauce is produced in the USA from small batches of fresh imported organic Italian plum tomatoes, vegetables and spices, “Our products are USDA-certified organic, gluten free, dairy free, vegan, and contain no added sugar. With no GMOs, no pesticides, and nothing artificial, you can be confident you are feeding your family not only great-tasting products, but nourishing them as well.” said Schirripa. “My mother cooked her sauce for six hours and unlike the others, we are doing the same.”
Uncle Steve’s is available in three flavors: Marinara, Tomato Basil and Arrabiata. It is available at Whole Foods Market, Central Market, ShopRite, Stop ‘n Shop and many other grocery and health food stores across the USA. For more information on where to buy or to purchase by mail, go to www.unclestevesny.com.
Wholesome Sweeteners, a brand of organic, fair trade and non-GMO sugars and sweeteners, has a new name and a new look. Now known as Wholesome!, the new brand will debut March 6-8at Natural Products Expo West. In addition to unveiling its new look, the company will reveal its latest items like Organic Coconut Palm Syrup and a larger 24-ounce bottle of its popular Organic Honey. In celebration of its brand launch, the company is raffling off two purple KitchenAid mixers to visiting Expo guests.
The company is staying true to its Organic and Fair Trade roots and will still sell its same line of gourmet sugars, syrups, molasses, stevia and honeys, but with a different look. The Wholesome! logo and packaging incorporate a bright variety of colors, playful fonts and baking icons and quite literally lead with the heart. Not only is there a heart on the front of each item, but its packaging speaks about the love, care and consideration that was put into creating each product. The focus is on the satisfaction of the consumer, the well-being of the farmer who nurtured the product and maintaining the health of its natural environment.
“Wholesome! is the way we feel about our products, our farmers and our customers,” said Nigel Willerton, Wholesome! Chief Executive Officer. “It encapsulates our organic and social mission and how much everyone in the company cares about delivering the best-tasting, highest quality products possible.”
Samples of brand new Wholesome! Organic Coconut Palm Syrup will be available for tasting at Expo West. This delicious natural sweetener is made from coconut palm sugar, which is derived from coconut palm tree nectar. A warm, caramel flavor with a honey-like consistency, it is a popular ingredient in Asian cuisine, but also makes a great baking ingredient or sweet topping for dishes like oatmeal, pancakes and waffles. This syrup is Certified USDA Organic, non-GMO, gluten free, vegan and kosher and will be sold in 12-ounce recyclable bottles.
For those who love the Wholesome! Organic Honey line, the squeeze bottle honey is now available in a larger size. Shoppers will be able to purchase it in either a 16-ounce or a 24-ounce squeeze bottle. Wholesome! Organic Honey is a decadent honey with butterscotch and caramel tones perfect for baking, hot tea, Greek yogurt, warm biscuits and hard cheeses. This honey is USDA Organic and non-GMO since the bees only feast on organic wildflowers and the hives are never treated with antibiotics. It’s also fair trade, gluten free and kosher.
Stonyfield is launching its latest innovation to the yogurt aisle with an exclamation. Oh My Yog! is made with organic whole milk and fruit, and comes in a completely unique three-layer format – fruit on the bottom, honey-infused yogurt in the middle and a decadent layer of cream on top – for an everyday indulgence made better because it’s organic.
“Whole milk is part of the growing food trend of healthy fat making a comeback. Not only is it incredibly delicious – you really can’t beat a layer of cream on top of your yogurt – it’s also recognized as a more wholesome kind of real food,” shared Ben Angeloni, Vice President of Marketing for Stonyfield. “We have fans ask us for full fat yogurt every single day, and we’re excited to deliver something exceptional with Oh My Yog!”
Oh My Yog!, now available in select retailers nationwide, is easy to recognize in the yogurt aisle thanks to its colorfully striped Y&R Spain-designed packaging that was inspired by the three layers inside. “Everything about Oh My Yog! – from its name to its distinctive, striped packaging – reflects the experience you have when you’re eating it. It’s all about enjoying beautiful layers of a really delicious food,” said Angeloni.
Oh My Yog! comes in six decadent 6-oz varieties for the suggested retail price of $1.59: Madagascar Vanilla Bean, Wild Quebec Blueberry, Pacific Coast Strawberry, Gingered Pear, Apple Cinnamon, and Orange Cranberry.
Stonyfield is the official yogurt of the 119th Boston Marathon, fueling the runners and crowd in its native New England. A celebrator of healthy foods and healthy families, Stonyfield selected several inspirational bloggers who are moms and runners to form the 2015 Team Stonyfield. As part of their participation, the bloggers and Stonyfield will run in support of Girls on the Run, a national program that inspires third- through eighth-grade girls to be healthy and confident using a running curriculum.
“Girls on the Run envisions a world where all girls know and can activate their limitless potential, said Suzanna McCloskey,” Girls on the Run representative. “During the program, girls learn critical skills to navigate their lives with joy and confidence. And by completing the 5k that concludes the program, they experience, firsthand, that big things are possible when you keep moving forward!”
Run Like a Mother founder Megan Searfoss is serving as coach of Team Stonyfield, providing training guides, diet tips, and more, all available on the Stonyfield blog. Author of “See Mom Run,” a 5k training guide for busy moms, Megan has raced in over 20 marathons, including three Boston Marathons, and operates the Run Like a Mother 5k race series comprised of 10 events nationwide. Megan’s unique training plan emphasizes running for specific amounts of time instead of distance, making it easy for moms to schedule training sessions around work and family.
The bloggers comprising Team Stonyfield include mom runners from across the country, including women from as far as Utah, as well as local New Englanders. Team Stonyfield members include Angela Bekkala of Happy Fit Mama, Jill Whitaker of Jill Will Run, Tina Haupert of Carrots N Cake, Rachel Steffen of Running Rachel, Laura Peifer of Mommy Run Fast, and Bethany Meyer of Another Mother Runner.
Mondelēz International today announced the acquisition of Enjoy Life Foods, a private U.S. snacking company and the market-leading brand in the fast-growing “free from” segment. Enjoy Life offers more than 40 great-tasting products, including cookies, chocolate, snack bars, and savory snacks that are allergy-friendly and glutenfree.
Enjoy Life’s products are free from the eight most common allergens – wheat, dairy, peanuts, tree nuts, egg, soy, fish and shellfish – which together account for about 90 percent of all food allergies. “As we focus on continuing to drive growth in snacking, the acquisition of Enjoy Life Foods is a great strategic fit for us,” said Mark Clouse, Chief Growth Officer at Mondelēz International. “The Enjoy Life brand expands our portfolio into faster growing, on-trend, ‘better for-you’ areas and provides an excellent platform to make these delicious offerings available to consumers with ‘free-from’ needs or simply looking for healthy-lifestyle options, both in the United States and beyond.”
The $12 billion “free-from” market in the United States is large and growing at strong double-digit rates, driven by an increasing incidence of food allergies and food intolerances as well as consumers adopting “free from” as a healthy-lifestyle option. “Enjoy Life offers an excellent brand promise that’s trusted by their loyal and engaged consumers,” Clouse said. “We’re excited about the extraordinary potential of this business and the entrepreneurial team leading it. We have a great opportunity to share our expertise, learn from their experience and work to accelerate Enjoy Life’s growth in this exciting consumer space.”
“We’re thrilled! As we combine our great brand, market leadership and passion for our consumers with the global resources, scale and marketing expertise of Mondelēz International, I’m confident this relationship will enable us to reach even greater heights,” said Scott Mandell, CEO and Founder of Enjoy Life Foods. Mandell and other members of the Enjoy Life leadership team will continue to lead the company. Mondelēz International will operate Enjoy Life Foods as a separate, wholly owned subsidiary to continue to nurture its entrepreneurial spirit, but will provide back-office support and access to its global resources.
The transaction was a simultaneous sign-and-close deal. Financial terms were not disclosed.
By Dave Bernard
When you live abroad and cannot keep up with the demand from friends and family for the interesting food products you ferry home in suitcases each year, it might be time to start your own business. So it was with Colleen Sundlie, who had discovered date syrup while living in the United Arab Emirates with her professor husband and son. Now back in Springfield, Missouri and two and a half years into her business, Date Lady, Sundlie no longer has to seek out the obscure Middle Eastern market to locate a bottle of this nutritious and surprisingly versatile syrup.
After tasting many products and coming to appreciate Middle Eastern “date culture,” where hosts typically serve coffee and dates, and bowls of the fruit are a staple at gyms, hotels and car dealerships, Sundlie put her marketing and business background to work. In addition to the date syrup, Date Lady sells a caramel sauce and a chocolate spread, both sweetened only by dates, as well as packaged dates and a new date balsamic vinegar. The all-natural products are sold nationwide, including at many prominent retailers, such as Murray’s Cheese, Whole Foods and Mom’s Organic Markets, as well as in many smaller specialty food stores. Sundlie reports the company’s sales have roughly doubled in the last year.
According to Sundlie, consumer demand for Date Lady’s flagship date syrup has exploded in recent months. “We have a lot of people that are addicted to it,” she said. “We’ve had people asking us if they can order it by the gallon.” While the company is looking into larger packaging, it recently added convenience with squeeze bottles for its date syrup and caramel sauce. These products previously came in glass jars. “People were just using it more often and asking, ‘How can you make this easier for us?’” said Sundlie.
When it comes to the company’s packaged date offerings, Date Lady’s uniqueness extends to this product line as well. While most dates sold in the United States are Medjools or Deglet Noors, Date Lady sells organic California Barhi and Halawi dates. Sundlie likens these less common dried fruits to pieces of caramel. The company does use Medjool and Deglet Noor dates in its other products.
In addition to climbing retail sales of Date Lady’s date syrup, some manufacturers have begun substituting the 100 percent fruit syrup for other sweeteners, for example in chocolate and fruit and nut bars, smoothies, ice cream and even beer. Interestingly, none of these products are date-flavored. The syrup has the sweetness of maple syrup but carries a more complex flavor, with hints of caramel, toffee and molasses. The date flavor itself is often masked when the syrup is used to sweeten other foods. However, when used alone as a syrup, for example on pancakes, notes of date do come through.
To meet growing demand from consumers and manufacturers, Date Lady recently moved to a new Springfield headquarters and production facility, tripling its capacity. The company benefits from a relative lack of competition within the larger specialty food landscape. While other companies sell whole dates, Date Lady’s syrup, caramel sauce, chocolate spread and date balsamic go virtually unmatched. Even most Middle Eastern products do not compete directly with Date Lady products. Many include added sugar, and, according to Sundlie, some products touted as “all-natural” frequently fall short of the claim.
Always looking to branch out into the gourmet market with new products, Date Lady launched its new date sugar last month and plans to debut additional products later this year. For more information, visit www.ilovedatelady.com.
Finlandia, the internationally renowned cheesemaker and a highly regarded brand in America, introduces Finlandia Imported Butter.
This Valentine’s day, Finlandia invites consumers to share their love with that special person by sharing their favorite breakfast; whipping up a savory dinner for two or cooking up some romantic, sweet desserts – all using Finlandia Imported Butter. This eclectic natural butter is perfect for breakfast, to butter a favorite muffin or croissant with its sweet, rich taste. Finlandia Imported Butter is also the go-to choice at dinnertime, to infuse a meal with the full butter experience, followed up by decadent, chocolate delights, also baked with Finlandia Imported Butter.
Finlandia Imported Butter is crafted from pure, fresh milk, and produced on family-owned farms in Finland. It’s perfect for the American natural palate and is made with non-GMO ingredients according to EU standards, with no rBST hormones. Finlandia Imported Butter is made from cows that graze heartily during the warm seasons, and are fed non-GMO feed.
Finlandia Imported Butter also offers a healthy addition to one’s diet. The American Heart Association (AMA) now recommends butter in moderation, in Americans’ diets. The AMA reports that consumers can healthfully obtain up to 7 percent of their daily calories with this healthy fat. Not all butters are alike. Finlandia Imported Butter is the all-natural choice for chefs and home cooks alike.
With butter regaining in popularity, even millennials are loving it. The newest coffee craze, BulletProof coffee, the butter-containing beverage, is steaming up cafes from coast to coast. The secret to making this hot cup of java is butter - but not just any butter. Finlandia(R) Imported Butter, the perfect match for BulletProof coffee: natural, rich, non-GMO butter added to coffee for a satisfying dose of morning energy. This new coffee trend is a hit, offering caffeine, filling calories and offering a healthy fat to fuel one’s busy morning.
Crafted with pure, wholesome milk, rich and creamy Finlandia Imported Butter brings butter from family-owned farms to the American table.
For more information, visit www.finlandiacheese.com.
Nutiva®, the producer of award-winning organic superfoods, announced the introduction of CHIApple, a blend of organic fruit, spices and whole chia seeds. This delicious anytime energy boost is a great source of omega-3s and fiber. Unlike similar products, it contains no added sugars, fruit concentrates or artificial anything.
For on-the-go ease, CHIApple is available in a 3.5-ounce squeeze pouch (individually, MRSP $1.99; or in a 4-pack, MSRP $6.89), as well as a 24-ounce glass jar (MSRP $5.79). Each squeeze pouch contains 3 grams of fiber and 800+ mg of omega-3 fatty acids.
Available flavors include Pure Apple, Apple Pie Spice and Coconut Mango. In addition to on-the-go snacking for adults and kids, CHIApple is ideal as a smoothie boost or addition to oatmeal or yogurt.
“Chia has become extremely popular due to its high levels of antioxidants, omega-3s and fiber,” said Nutiva CEO and founder John W. Roulac. “With Nutiva’s CHIApple, consumers now have a delicious and simple way to enjoy the nutritional powers of chia anytime and anywhere.”
Once a vital source of nourishment for the ancient Aztecs and Mayans, chia seeds are making a strong comeback in modern healthy diets. Chia seeds are an excellent source of omega-3 fatty acids, protein, rare antioxidants, fiber and magnesium.
Nutiva CHIApple is available at Whole Foods Markets nationwide. All Nutiva products are certified organic and kosher and verified non-GMO.
For more information, please visit nutiva.com.