By Greg Gonzales
Gluten-free dog food, signs for gluten-free haircuts and even gluten-free lap dances are some of the jokes floating around these days, but the gluten-free market is serious business. Gluten-free options are everywhere now, and they’re not going away anytime soon. Even so, the market is set to shrink a little as a result of high prices and trendy eaters quitting the diet.
Research from NPD Group revealed that most consumers see gluten free as a fad, while they still seek natural, wholesome products. In addition, Packaged Facts reported that 53 percent of shoppers consider gluten-free foods overpriced, while 41 percent said they’d purchase gluten-free items if they were more affordable.
Though the trend may be at a peak, there’s plenty of support for the market. According to research from Mintel, 37 percent of consumers eat gluten free because they consider it good for overall health. Fifteen percent of U.S. consumers in a Nielsen survey said gluten free is a very important factor in purchasing decisions.
“The gluten-free trend is not disappearing,” said Kim Holman, Marketing Director of Wixon. “However, we are seeing a greater emphasis on transparency and consumers being able to easily identify gluten-free products on the shelves versus new formulations of gluten-free products.” Plus, consumers are increasingly expecting to know where their food came from, how it was made and if the product offers extra nutrition. Meanwhile, food producers are still moving to add “gluten free” to their labels. “When a formula is already gluten free or contains easily removable gluten, we are seeing many of our customers deciding to make the move to gluten free in order to be able to put the claim on their packaging,” Holman said.
Moreover, 80 percent of respondents in a global Nielsen market research survey said they’re willing to pay more for foods with health attributes, and the Mintel research showed that 26 percent of consumers believe gluten-free foods are worth the price bump. Not everyone in that group, however, has reason to believe gluten-free items are for them. “Consumers are making choices for their lifestyle, the way they want to live,” said Holman. “Consumers are looking for foods that eliminate unneeded and unwanted ingredients, and gluten is one of those ingredients for many people. I do think the trend may be peaking, as almost all research firms are declaring. And why is it peaking? Because eliminating gluten does not cure everything.”
According to a Wixon food scientist, Renee Santy, stories of medical miracles spreading through social media was what drove the trend. “Stories of medical miracles made people believe that a gluten-free diet was best and gluten was the devil,” she said. Consumers and experts alike are calling those stories misguided.
Gluten free is a trend for the majority, but the diet and products are a legitimate medical need for at least seven percent of the population, if not much more. An estimated one percent of the population has celiac disease, and anywhere from 0.5 percent to 70 percent of the population could be non-celiac gluten-sensitive, according to Dr. Allesio Fasano, Founder and Director of the Center for Celiac Research and Treatment at Massachusetts General Hospital.
“Fifteen years ago, people didn’t know how to spell gluten,” Fasano said. “Now, in 2015, the pendulum has swung way over … any comedian includes gluten in their acts. People understand what it is, and it’s one of the most popular markets in the United States. The pendulum will come back a little bit, but not like the other diet trends; this diet is also driven by a real medical necessity and [that] will continue to drive the market.”
Fasano added that a gluten-free diet is a medical intervention, and that anyone considering going gluten free should seek advice from a dietitian. “You don’t inject yourself with insulin and then ask if you have diabetes or not,” he said. “Don’t give it a try just because someone told you that you have symptoms, and don’t do this by yourself.”
As new health research is released and gluten myth-busting becomes more visible — such as Fasano’s December 18 article in the Washington Post — consumers who don’t see results and expect transparency from companies are turning away from gluten-free foods. And until medical researchers like Fasano figure out how to diagnose non-celiac gluten sensitivities, gluten-free foods are potentially a necessity for anywhere from 1.5 percent to 70 percent of the population. While that’s being figured out, people have some diet choices to consider.
“The vendors need to let them know how things are done, to give the consumer a choice,” said Barry Novick, President of Kitchen Table Bakers. “You’re going to see free-from trends continue; that’s very very important. What is natural? Is baking in an oven natural? Is baking in a microwave natural? The consumer should know how the product is made. We have a patient’s bill of rights, and I believe the consumer should have a bill of rights.”
Novick identified poor nutrition content and low quality as reasons people are moving away from gluten-free products. In the rush to formulate products that taste like their gluten-containing counterparts, many of those products failed to measure up in taste and texture.
“If the product is good, it should diversify,” said Novick. “If it’s just gluten free because that’s what people made, it’s going to end up in the same position as the low-carb fad products,” adding that companies are finding success using real people for tasting, and not just formulas, to mimic gluten.
Chris Licata, President and CEO of Blake’s All Natural, reiterated Novick’s point: “I think the products and the brands that are truly committed to making super-high-quality gluten-free meals will continue to grow. There’s a reason why we don’t have 10 or 12 gluten-free items; that’s because if we make a gluten-free item, it truly has to be as good as a similar item that’s not gluten free. It’s not enough to just have it be labeled gluten free; it has to have taste, texture and flavors that are comparable.”
Novick said his gluten-free products, cheese crisps, work because everyone can enjoy them, that, “You need something universal, that the kids can eat and the parents can have with a glass of wine.… Wherever you go, whatever your diet, you can have our product at the party. You’re never left out.”
With so much time, effort and dollar amounts spent on adding gluten-free options to their lineups, producers within the industry won’t be taking the label off their products. And continued and increased consumer interest in free-from and natural products, nutrient-dense superfoods, along with the many alternatives to gluten, leaves room for the market to grow.
“Many manufacturers want the added value of being gluten free and a small additional cost, but in the end, consumers will decide if gluten free stays or goes,” Santy said. “They will speak with their wallet. In the meantime, companies need to stay in touch with their customers and understand their changing needs around gluten free.”
“Many consumers had hoped that gluten free would help them lose weight or help some medical issue. When this does not transpire, they will lose interest in gluten free,” Santy added. “But those consumers, that just feel better because they live gluten free, will continue to live gluten free.”
Walkers showcased its new gluten-free offerings at the Winter Fancy Food Show. The gluten-free line includes Walkers’ conveniently sized, all-natural Pure Butter and Chocolate Chip Shortbread portion packs and Holiday Shortbread Assortment.
Gluten Free aficionados will enjoy the new offerings that feature Walkers Pure Butter and Chocolate Chip Shortbread Rounds. Each portion pack conveniently hosts two shortbread cookies making it a satisfying snack to enjoy while on-the-go. The new Gluten Free holiday assortment brings Walkers back to the festivities for those that have had to give up gluten.
Walkers Gluten Free Shortbread debuted to critical acclaim, the first adaption to the Walkers traditional shortbread recipe in 118 years. The line replaces wheat flour with a blend of rice flour, maize flour, and potato starch, while retaining the same butter and sugar content as the traditional shortbreads. With less than 20 parts per million of gluten, Walkers Gluten Free Shortbread meets the FDA standard for gluten free food, with every batch tested to ensure compliance before its release. The line contains no genetically modified ingredients or hydrogenated fats, and is vegetarian and Kosher OUD. Walkers promises the pure butter taste and texture you love, just without the gluten.
By Lorrie Baumann
Demand for a vegan product that scrambles like a real egg has exceeded the expectations of its maker. “We’ve never had a launch like this on a product. Stores are selling – one sold 700 in the first week. Another ordered 500 and sold out in a week. The volumes are just through the roof,” says CEO and Co-founder of Follow Your Heart Bob Goldberg about VeganEgg.
Goldberg is no stranger to product launches. Follow Your Heart products include Vegenaise, an egg-free, dairy-free mayonnaise alternative and Vegan Gourmet cheese alternatives. “But there was a missing piece. No one had come up with a good replacement for an egg, although there were substitutes that could be used in baking,” Goldberg says. “A lot of people made tofu scrambles, which was a way of filling that gap, but not really well…. The challenge was an authentic representation of what eating scrambled eggs was.”
After several years of thinking about the problem, Goldberg learned about research with microalgae three or four years ago. By manipulating growing conditions and feedstocks, scientists were able to manipulate the algae to make a lot of different effects, from fiber to vegetable oils to complete protein foods. “The particular product that we use does not use genetically engineered algae because that’s against our ethic here,” Goldberg says. “Everything we do here is non-GMO.”
VeganEgg came out of that research, in which the scientists found that in addition to creating plant-based foods that did a good job of replicating the experience of eating animal foods, they were making foods that are sustainable in ways that other foods aren’t. For instance, 100 VeganEggs can be made with the same water that’s required to produce just one chicken egg, Goldberg says, adding, “A lot of chemical fertilizer and pesticides are used to grow the chicken feed necessary for egg production. All of that is avoided with a plant based egg substitute. Even the water in the process is recycled…. It’s a very sustainable product, leaving aside all of the issues having to do with animal welfare and factory farming, which is an issue for a lot of people.”
The product appeals, not just to committed vegans, but also to those who are thinking about ways to remain omnivorous but still reduce the amount of animal products they’re eating for a variety of reasons. Follow Your Heart’s target market for VeganEgg includes people who care about a wide range of issues: people who are looking for a healthier diet, people who are concerned with animal welfare and humane treatment of animals and people who are concerned about the environmental degradation from the way that much of our food is produced, Goldberg says.
He adds that, just as many people who eat meat and don’t necessarily have any intention of eliminating meat from their diet have become interested in meat analogs as a way of reducing their dependence on meat, he expects that there are those who avoid eggs for health, religious or ethical reasons but who’d still enjoy the experience of a fluffy omelet or breakfast scramble if they could have it without guilt. “People moving from the typical western diet to a diet that’s really wholly plant-based is so far down the road that there will be long time in which people in transition will be looking for foods that are familiar,” he says. “At that point, they may say they don’t need that. But we’re a long, long way from getting there.”
VeganEgg is manufactured in California. It’s gluten free, allergen free and cholesterol free, and it provides both calcium and fiber. It’s also shelf-stable with a six-month shelf life. It comes as a pale yellow powder packed in a package made of recycled paper that resembles an egg carton. To prepare a scrambled “egg,” the user mixes two tablespoons of the powder with half a cup of ice-cold water and whisks it into a yellow batter that’s ready for the skillet. “Just adding cold water is easier than cracking an egg,” Goldberg says. “Unless you’re really good at cracking eggs.” A 4-ounce package that substitutes for a dozen eggs retails for $6.99 – $7.99.
Stonyfield is bringing out the latest offering in its Oh My Yog! lineup, limited edition New England Maple, just in time for National Maple Syrup Day on December 17. Made from organic whole milk and featuring maple syrup sourced from New Englanders who have a passion for making organic syrup, Oh My Yog! New England Maple is an everyday indulgence consumers can feel good about choosing.
Stonyfield’s Oh My Yog! line is known for its unique three-layer format – and with maple on the bottom, honey-infused yogurt in the middle and a decadent layer of cream on top – New England Maple is no exception.
“Oh My Yog! has been a big hit with consumers since we introduced the product earlier this year,” shared Lizzie Conover, Brand Manager for Stonyfield. “It’s the perfect blend of rich, satisfying flavors and wholesome organic whole milk. With the limited edition New England Maple flavor, we are thrilled to celebrate seasonal ingredients found right here in our own backyard in New England.”
Stonyfield’s Oh My Yog! New England Maple is organic, certified gluten-free, non-GMO and made without the use of toxic persistent pesticides, artificial hormones and antibiotics. Each 6 oz. container of Oh My Yog! New England Maple contains seven grams of protein per cup.
Easy to recognize in the yogurt aisle thanks to its colorfully striped packaging that was inspired by the three layers inside, Oh My Yog! New England Maple is available at select retailers nationwide from December 2015-March 2016 and retails for the suggested price of $1.59. For those looking for another creamy treat, Oh My Yog! also comes in five other decadent varieties: Madagascar Vanilla Bean, Wild Quebec Blueberry, Pacific Coast Strawberry, Gingered Pear, and Apple Cinnamon.
Brio features a creamy, richness rivaling that of premium ice creams, with half the fat and 65 percent less saturated fat. For consumers wanting healthier fats in their diet, Brio is the only ice cream featuring balanced Omega 3-6-9s.
“We are serious about ingredient quality,” says Co-founder Ron Koss. “Brio is made with fresh, whole r-BST-free milk from Wisconsin…. Our flavors feature Madagascar vanilla, organic sea salt caramel, Alphonso mango, ripe strawberries, real coffee and dark cocoa.” Five flavors include Coffee Latte, Mellow Dark Chocolate, Spring Strawberry, Tropical Mango and Vanilla Caramel.
Brio is non-GMO, certified gluten free and low glycemic. There are no artificial flavors, colors or sweeteners. For all of its satisfying richness, Brio has only 165 calories in a 4-ounce serving and just 17 to 19 grams of sugar. With 6 grams of protein and a suggested retail price of $1.99 for a 4-ounce cup, Brio is on trend with consumers seeking protein-rich snacks.
Brio ice cream is a product of Nutricopia, Inc., a Vermont-based company owned by aio Group of Hawaii. Brio offers consumers a smart new way to upgrade their ice cream, to a product that is both richly delicious and surprisingly nutritious. It is currently available in supermarket chains including Foodland and KTA, at specialty market chains including Central Market and numerous specialty and natural stores.Brio is distributed by KeHE.
By the time Andy Wright displayed his organic barbecue sauces at the big Anuga Food Show in Germany this fall, he’d already participated in two other international organic promotion events coordinated by the Organic Trade Association (OTA) during the year, and this novice in the export market had learned quite a bit. Wright put his new knowledge to the test in Germany, and he left Anuga with almost 50 solid business leads.
“This wouldn’t have happened without OTA,” said Wright, Owner of the Minnesota-based Acme Organics and maker of the organic Triple Crown BBQ sauce. “OTA not only gave us a platform to show our products to an international audience, but it also connected us to the right people, the decision makers, and that was huge.”
From those leads in Anuga, Wright is now in the process of closing on three deals to sell his barbecue sauce in Sweden, Switzerland and Australia. Wright notes that the initial contracts aren’t enormous, but that “for a small company, a little bit can create a lot.”
A little bit can create a lot. A solid investment can yield significant results. For more than 15 years in its role as an official cooperator in the U.S. Department of Agriculture’s (USDA) Market Access Program (MAP), OTA has been investing in the promotion of American organic agricultural products in global markets and connecting buyers and sellers in order to reap a good return for organic and create new organic customers around the world.
This hard work has not gone unnoticed by USDA. This week the agency awarded $889,393 to OTA in MAP funds for export promotion activities in 2016, an 11 percent increase from the association’s 2015 funding. Plans are well underway at OTA headquarters on how to leverage that money to enable the biggest return on investment for American organic stakeholders.
“We thank USDA for recognizing the tremendous value and opportunities that our export promotion programs are creating for the organic industry, and for enabling us through its generous funding to continue this work,” said Laura Batcha, CEO and Executive Director of OTA. “Our analysis shows that for every dollar we spent in promotion activities this year, over $36 in projected organic sales were created. These new sales not only help organic grow, but they create jobs, boost incomes, and contribute in a positive way to our communities.”
Returns for organic, and beyond
A case in point: Jeff and Peggy Sutton founded To Your Health Sprouted Flour Co. in rural Alabama. They have participated in OTA’s export activities for three years now, and Jeff said as a direct result of that involvement, they are beginning to sell their products in the UK, South Korea, Mexico and Japan, and are getting business inquiries every day from all over the world. As demand and sales for their sprouted organic grains and flours have grown, their business has evolved from two part-time employees less than a decade ago to a projected payroll of 45 by the end of next year.
“We’re building a new 26,000-square-foot facility, and this will allow us to quintuple our production capacity. We now employ 30 folks, but we’ll be pushing 45 employees within the next year,” said Sutton. “Our involvement with OTA’s export activities has been a tremendous asset in helping us get started in the export market and creating these opportunities for growth.”
OTA’s export promotion programs in 2015 spanned three continents and included strategic participation and showcasing of American organic products in the biggest food shows in Europe and Asia, sponsoring an Organic Day in Japan, exploring potential opportunities in the Middle East, representing the U.S. organic industry at the World’s Fair in Milan, connecting foreign buyers with U.S. organic suppliers at major trade shows in America, and commissioning a landmark study on organic trade to provide organic stakeholders with the most up-to-date information on the global market.
In 2016, OTA will build on its activities to bring more information about market conditions and opportunities to new and first-time organic exporters, to display and introduce organic products to buyers, and to help first-time exporters connect with qualified global buyers.
“It is not easy to get into the export market,” said Monique Marez, Associate Director of International Trade for OTA. “Our mission is to help open the doors and remove some of the barriers for American organic businesses, and to educate international buyers and consumers on the integrity, diversity and quality of U.S. organic products. There are huge opportunities for the U.S. organic sector throughout the world, and we are invested in helping the industry build relationships and brand awareness so they can take advantage of these opportunities.”
OTA’s membership represents about 85 percent of U.S. organic exports. The market promotion activities administered by OTA are open to the entire organic industry, not just OTA members. OTA provides further assistance to U.S. organic exporters with its online U.S. Organic Export Directory.
The U.S. Food and Drug Administration has released a proposed rule to establish requirements for fermented and hydrolyzed foods, or foods that contain fermented or hydrolyzed ingredients, and bear the “gluten-free” claim. The proposed rule, titled “Gluten-Free Labeling of Fermented or Hydrolyzed Foods,” pertains to foods such as yogurt, sauerkraut, pickles, cheese, green olives, vinegar, and FDA regulated beers.
In 2013, the FDA issued the gluten-free final rule, which addressed the uncertainty in interpreting the results of current gluten test methods for fermented and hydrolyzed foods in terms of intact gluten. Due to this uncertainty, the FDA has issued this proposed rule to provide alternative means for the agency to verify compliance for fermented or hydrolyzed foods labeled “gluten-free” based on records that are made and kept by the manufacturer.
The proposed rule, when finalized, would require these manufacturers to make and keep records demonstrating assurance that:
Distilled foods such as distilled vinegars are also included in the proposed rule. Distillation is a purification process that separates volatile components from non-volatile components such as proteins. Thus, when properly done, gluten should not be present in distilled foods. The proposed rule states that FDA would evaluate compliance of distilled foods by verifying the absence of protein (including gluten) using scientifically valid analytical methods that can detect the presence of protein or protein fragments in the distilled food.
The FDA is accepting public comments beginning Wednesday, November 18. To electronically submit comments to the docket, visit www.regulations.gov and type docket number “FDA-2014-N-1021” in the search box.
To submit comments to the docket by mail, use the following address. Be sure to include docket number “FDA-2014-N-1021” on each page of your written comments.
Division of Dockets Management
Food and Drug Administration
5630 Fishers Lane, Room 1061
Rockville, MD 20852
By Lorrie Baumann
The U.S. Department of Agriculture has just released figures that tell us how well organic farmers are doing in the marketplace. The big surprise? While U.S. sales of organic food products broke records this year, the number of acres of farmland devoted to organic agriculture in this country declined between 2008 and 2014. The USDA found 14,540 organic farms in the U.S. in 2008, compared to 14,093 in 2014. The number of acres devoted to organic production declined from just over 4 million in 2008 to 3.67 million in 2014.
The figures come from the USDA’s National Agricultural Statistics Service, which gathered information on all known certified organic, exempt and transitioning organic farms throughout the U.S. in the first few months of this year. “Exempt” refers to farms that follow national organic standards but have less than $5,000 in annual sales. These farms are allowed to use the term “organic;” they just can’t use the USDA Organic seal. Transitioning farms are those that are converting acreage to organic production but haven’t reached the three-year period under organic management that’s required before produce raised on that acreage can be certified as organic.
While the acreage devoted to organic agriculture in this country has fallen, purchases of organic food have been growing. In the U.S. last year, consumers spent $35.9 billion on organic food, representing 4 percent of total food sales, and an 11 percent increase over the previous year, according to the Organic Trade Association. The majority of American households in all regions of the country now purchase organic food, from 68 to almost 80 percent of households in southern states to nearly 90 percent on the West Coast and in New England, the OTA says.
The total market value of organic agricultural products sold by American farmers in 2014 was $5.5 billion, of which $3.3 billion was for crops, including vegetables, fruit, nuts, grain, hay and soybeans, and $2.2 billion was livestock, poultry and products like milk and eggs. Milk is by far the most important organic livestock and poultry product in the U.S. market.
American farmers have also become global suppliers of fresh organic produce, with more than $550 million worth of organic products exported from the U.S. in 2014, according to an OTA study released in April. The top five organic products exported from the U.S. in 2014 were apples, lettuce, grapes, spinach and strawberries. However, imports of organic product outpaced those exports, amounting to nearly $1.3 billion in 2014. The top five organic imported products are coffee, soybeans, olive oil, bananas and wine. “At the rate that organic is growing, organic will double in size in six years. The current theory that my company is using is that by 2020 we [organic producers] will be at least 10 percent of the U.S. food market. How are we going to do that if we lack the raw materials? We are importing more soybeans than we produce, significantly more than we produce,” said Lynn Clarkson, President of Clarkson Grain.
He noted that in 2013, U.S. imports of organic corn went up by 67 percent, with much of that coming from Romania. India is an important source of the soybeans imported into the U.S., according to Clarkson. “We are turning over our best markets to other countries,” he said. “When you can’t find supply, you go to countries that are organic by default. Until we can tell American farmers that there’s a secure market, we need to convince them that it’s good enough that they can step in…. Every small town has a ‘table of wisdom,’ and many of those tables are extraordinarily adverse to organic farming. With the downturn in corn prices, farmers are starting to pay more attention to the possibility, and that’s making cultural concerns less important as economic concerns grow.”
Also from the USDA report, 10 states account for 78 percent of all organic sales in the U.S. California alone produced $2.2 billion worth of organic products in 2014 from 2,805 certified and exempt organic farms and a total of 687,168 acres devoted to organic production, up from 470,903 in 2008. California farmers accounted for half of all organic crops produced in the U.S. in 2014. Washington, in second place, produced 12 percent of organic crops in the U.S. and totaled up $515 million in organic sales. In order, the top 10 states in organic sales were California, Washington, Pennsylvania, Oregon, Wisconsin, Texas, New York, Colorado, Michigan and Iowa.
California also leads the nation in organic livestock and poultry sales, with $271 million, or 41 percent of all organic livestock sales in the U.S. and $301 million in livestock and poultry products – milk and eggs. Pennsylvania came in second in livestock and poultry sales with $112 million, or 17 percent of all organic livestock sales. Wisconsin came in second in organic livestock and poultry product sales, with $127 million or 8 percent of the U.S. total.
SnackSafely.com, publishers of the Safe Snack Guide – a curated catalog of peanut and tree nut-free foods used by thousands of schools nationwide – has welcomed JSB Industries to its growing partnership of manufacturers.
Muffin Town, the brand founded by JSB in 1978, specializes in the supply of high quality baked products to foodservice & retail companies. Its individually wrapped SunWise SunButter and Jelly Sandwich is manufactured in a peanut and tree nut-free facility and is an exceptional option for people sensitive to these allergens.
“Families coping with food allergies often have difficulties finding foods that are safe to eat, especially in public settings,” says Jack Anderson, President and CEO of JSB Industries. “Our products provide safe, delicious options for families avoiding peanuts and tree nuts, at home and when they’re on the go. SnackSafely.com’s deep roots in food allergy and school advocacy make them the ideal partner to help us reach out to those families. We’re proud to be featured in their publications.”
“We welcome JSB Industries to our growing partnership of over 50 responsible manufacturers,” says Dave Bloom, CEO of SnackSafely.com. “They’ve committed to providing more complete information regarding the potential for allergen exposure than the FDA requires, and in doing so embrace the needs of those with severe food allergies.”
Joining the partnership is absolutely free, as are listings in the Safe Snack Guide and Allergence, the free allergen screening service. Manufacturers are encouraged to inquire at snacksafely.com/contact-us or call 347.915.4777.
Empire Kosher Poultry, Inc. has just introduced a new brand logo reflecting its natural and organic product values. The brand logo is concurrent with the launch of new Empire® Kosher deli and grocery products, including the first-ever line of kosher uncured deli meat products that are minimally processed, contain no artificial ingredients, have no added nitrates or nitrites, and are made from turkey and chicken that are never administered antibiotics. Empire operates its own hatchery, humanely-raising its flocks on family farms in accordance with Empire’s standards. In addition, Empire Kosher will introduce a line of kosher, certified organic soups and broths, and a special reduced sodium chicken broth formulation certified kosher for Passover.
“Empire Kosher brand poultry and deli meat products are on-trend to meet the demands of our loyal consumers who have enjoyed Empire Kosher products for decades, as well as our growing number of millennial consumers,” stated Jeffrey N. Brown, Chief Executive Officer of Empire Kosher Poultry, Inc. “Consumers can now enjoy new products meeting the high standards for kosher and quality that Empire Kosher delivers in its natural or certified organic products, and we are extending that vision to deli meat products, value-added poultry, and soups and broths to be introduced this year at Kosherfest, the world’s largest B2B trade show for the kosher industry,” he continued. “We will continue to build upon our very strong brand recognition in the kosher market to expand into new categories, with innovative products combining our expertise in kosher with our knowledge of the natural and organic market, to meet the demands of the growing number of consumers who want both,” he concluded.
Empire Kosher’s new deli line-up debuting at Kosherfest includes natural, slow-roasted turkey breast; natural smoked turkey breast; and natural turkey pastrami in both bulk and pre-sliced 7-ounce sizes. The pre-sliced products come in resealable packaging that has a reduced environmental footprint compared to the brand’s deli line previously sold in tubs.