For 10 years, Against The Grain has been going against the trend towards food industrialization. It combines the highest quality, whole ingredients in unique ways to produce naturally gluten-free, minimally-processed products. It doesn’t compromise in taste and texture either.
Plant-based products are a new departure for Against The Grain. Its best-selling gluten-free bread and pizza products have always relied on animal protein, but when faced with the opportunity to develop a new line of products, it asked, why not create a plant-based product that was both gluten-free and grain-free? The new 100 percent plant-based Ginger Cookies and Chocolate Chip Cookies are just that. They are rich and buttery-tasting, soft and chewy, and made with real ingredients and no gums, binders, emulsifiers or preservatives. What it offers is a very satisfying, responsible indulgence that is easier on the planet.
About Against The Grain Gourmet
Against The Grain Gourmet is a celiac family-owned wholesale manufacturer of frozen gluten-free bread, pizza and cookie products located in Brattleboro, Vermont. It is also the only national gluten-free and grain-free bakery. The company’s products are made with a minimal number of ingredients with no preservatives or additives in its dedicated gluten-free and nut-free facility. It prides itself on paying its production staff the highest wages and the best benefits package in the industry.
GrandyOats, a Maine maker of organic cereals and snacks, is launching a line of certified gluten-free products from its dedicated gluten-free production area in its new 100 percent solar powered headquarters in Hiram, Maine. This spring, GrandyOats will launch its certified gluten-free line starting with 12 skus of bulk trail mixes and nuts followed by two packaged products. GrandyOats expects to launch more certified gluten-free products later in the year.
Specifically, GrandyOats trail mixes and roasted nuts including High Antioxidant Trail Mix, Garlic Herb Cashews, Maple Roasted Cashews, and Nori Sesame Cashews, will all be certified gluten-free. GrandyOats granola will be next to go gluten-free, with its popular Coconut + Fruit Granola earning the designation shortly thereafter, followed by organic oatmeal and other products.
“Gluten-free will be a strong focus for us throughout 2016 and into 2017,” said Aaron Anker, Chief Granola Officer, GrandyOats. “Our customers have been asking us for organic, certified gluten-free granola and snacks, and in our new designated gluten-free space we are happy we can deliver.”
Consumers are choosing gluten-free products for many reasons, including disease, sensitivity, allergy, and other health concerns. In addition, gluten-free consumers are seeking additional benefits, such as organic and GMO-free, that go beyond gluten-free. Value-added propositions including current low-sugar and savory culinary trends, factor in highly as well. Improving the quality and selection of gluten-free foods available in mainstream channels will help sales in the category grow nearly 1.5 times through 2019, according to market analysis by Packaged Facts.
Like all GrandyOats cereals and snacks, the new gluten-free products are certified organic, non-GMO, and made by hand in small batches by the GrandyOats family in their 100 percent solar powered bakery in rural Maine.
Organic Granola has long been the keystone product of the GrandyOats bakery. GrandyOats Coconut + Fruit Granola is a savory-sweet, organic granola with a hearty blend of organic oats, rich coconut flakes, fruit juice-sweetened dried cranberries, plump raisins, wild flower honey, coriander and sea salt. GrandyOats Coconut + Fruit Granola will be gluten-free in both bulk and packaged offerings.
GrandyOats never uses refined sugar or artificial ingredients in its recipes. Both new flavors are sweetened with real, wild flower honey and have organic apple juice sweetened fruit. Certified organic by Maine Organic Farmers and Gardeners Association (MOFGA) and certified Kosher, GrandyOats never uses products that contain antibiotics, synthetic hormones, toxic pesticides or GMOs. All GrandyOats organic granola is made with organic sunflower oil and does not use canola oil.
In November 2015, GrandyOats became the first net zero food production facility on the East Coast by constructing a state-of-the-art, 100 percent solar powered facility in rural Maine. The GrandyOats solar electric system will produce on average 95,622 kWh of clean, renewable electricity annually. It will offset over 145,000 pounds of greenhouse gas emissions each year, or the amount of miles equivalent to driving from Maine to San Francisco and back 25 times.
GrandyOats achieved 28 percent growth in 2015 producing 1.2 million pounds of organic granola, trail mix and roasted nuts and generating 5.3 million in sales. Also in 2015, GrandyOats expanded its food service presence in higher education cafeterias as the first independent, organic brand to be served at more than 75 colleges and universities from University of Maine at Orono to The State University of New York (SUNY) Buffalo. With the gluten-free product line, they hope to reach even more “real granolas.”
“We’ve been fortunate enough to grow slowly but steadily, while still making our products by hand in small batches in rural Maine,” continued Anker.
Consistent with its commitment to being net zero, GrandyOats will have a 100 percent solar-powered booth at Natural Products ExpoWest Conference in Anaheim, CA at booth #3313.
Certified organic by Maine Organic Farmers and Gardeners Association (MOFGA) and certified kosher, GrandyOats never uses products that contain antibiotics, synthetic hormones, toxic pesticides or GMOs. A wide range of GrandyOats organic cereals and snacks in a variety of sizes are available nationwide in natural food stores, food cooperatives, major grocery chains and online at www.grandyoats.com.
Genetic ID NA, Inc., in conjunction with CERT ID, announce the addition of gluten-free verification services to their portfolio of food safety and food quality testing and certification services. Gluten-free is one of the fastest-growing categories in the food and beverage market.
The gluten-free verification services are based on the Food and Drug Administration’s (FDA) final ruling on the use of a gluten-free claim and are intended for products sold in North America. Services are risk-based and supported by a validated sampling and testing regimen. “We continue to identify value-added opportunities for our customers, and this program was specifically designed to provide the flexibility that the market demands,” said Dr. Heather Secrist, CEO of Genetic ID. “Companies can choose an individual service, such as testing, or adopt a comprehensive gluten-free certification and testing program where the CERT ID Gluten-free Trustmark can be applied to a product.”
“Our Gluten-free Product Certification Program is designed as an addendum to recognized system certifications such as organic, Non-GMO Project, and Global Food Safety Initiative (GFSI), said Rhonda Wellik, CEO of CERT ID. “This effectively allows companies to realize efficiencies and cost-savings when seeking product certification.”
The gluten-free verification services provide a third-party approach regarding label claims, and communicate a company’s commitment to producing safe, gluten-free products for consumers. The new services included in the Gluten-free Certification Program incorporate the rigor and reliability that Genetic ID and CERT ID’s customers have come to rely on.
For more information about Genetic ID and CERT ID, visit www.genetic-id.com and www.cert-id.com.
What’s in a name? For Against The Grain, a lot. It’s gluten-free and grain-free, but it has always had a slightly different way of navigating the food landscape. Now in its tenth year, it has been on the frontier of gluten-free since the beginning. Long before it was fashionable, it sought out high quality, simple ingredients, and rejected industrial formulations. Now everyone is jumping on the bandwagon. It has always made everything in its own dedicated gluten-free and nut-free facility, right down to its unique nut-free pesto sauce. Innovation at Against The Grain doesn’t come from food scientists and focus groups; it comes from a whole company of foodies eating every day what we make. For Against The Grain, taste is paramount, and it all begins with the finest ingredients and a staff that cares deeply about its real-food mission.
Against The Grain has talked with too many gluten intolerant consumers to ever believe the gluten-free diet is a fad. Yes, it has been through phases. Gluten-Free 1.0 was all about dry, rice flour-based formulations. These products served a need, but only for those on a restricted diet. Increased interest in a gluten-free diet came with Gluten Free 2.0, but so did the addition of all kinds of engineered ingredients to make products taste better and last longer, like gums, stabilizers, anti-molding agents and enzymes. Now there’s Gluten Free 3.0: not only are consumers looking for transparent ingredients, but vegetable-based “free from” products as well. The trick is to make foods without an ingredient deck of industrial formulations like protein isolates, methylcellulose and gelling agents one can neither spell nor pronounce. Against The Grain is sticking with its “real food” mission, so look to it later in 2016 to be pushing the boundaries of the free-from, vegetable-based, no funky ingredients frontier.
At Expo West this year, it is introducing its new single-serve flatbread pizza/wrap. Baked, it is a grain-free pizza; warmed and folded it’s a hand-held wrap. Initially available in Classic (tomato and cheese) and Fiesta (black bean, sour cream, lime and spices) flavors, it’s a great healthy snack or an ideal platform for any meal. The crust features light buckwheat, sourced directly from a farmer who grows and mills this naturally pesticide-free, amazingly smooth and neutral-tasting flour. Against The Grain doesn’t care that ancient grains are trending; it believes in the merits of a grain-free diet, and light buckwheat flour, from the seed of a plant in the rhubarb family, that is nutritious, highly versatile and great tasting. As always, it is consumer-driven rather than investor- and shareholder-driven. It will continue to go against the grain, including ancient ones.
By Greg Gonzales
Gluten-free dog food, signs for gluten-free haircuts and even gluten-free lap dances are some of the jokes floating around these days, but the gluten-free market is serious business. Gluten-free options are everywhere now, and they’re not going away anytime soon. Even so, the market is set to shrink a little as a result of high prices and trendy eaters quitting the diet.
Research from NPD Group revealed that most consumers see gluten free as a fad, while they still seek natural, wholesome products. In addition, Packaged Facts reported that 53 percent of shoppers consider gluten-free foods overpriced, while 41 percent said they’d purchase gluten-free items if they were more affordable.
Though the trend may be at a peak, there’s plenty of support for the market. According to research from Mintel, 37 percent of consumers eat gluten free because they consider it good for overall health. Fifteen percent of U.S. consumers in a Nielsen survey said gluten free is a very important factor in purchasing decisions.
“The gluten-free trend is not disappearing,” said Kim Holman, Marketing Director of Wixon. “However, we are seeing a greater emphasis on transparency and consumers being able to easily identify gluten-free products on the shelves versus new formulations of gluten-free products.” Plus, consumers are increasingly expecting to know where their food came from, how it was made and if the product offers extra nutrition. Meanwhile, food producers are still moving to add “gluten free” to their labels. “When a formula is already gluten free or contains easily removable gluten, we are seeing many of our customers deciding to make the move to gluten free in order to be able to put the claim on their packaging,” Holman said.
Moreover, 80 percent of respondents in a global Nielsen market research survey said they’re willing to pay more for foods with health attributes, and the Mintel research showed that 26 percent of consumers believe gluten-free foods are worth the price bump. Not everyone in that group, however, has reason to believe gluten-free items are for them. “Consumers are making choices for their lifestyle, the way they want to live,” said Holman. “Consumers are looking for foods that eliminate unneeded and unwanted ingredients, and gluten is one of those ingredients for many people. I do think the trend may be peaking, as almost all research firms are declaring. And why is it peaking? Because eliminating gluten does not cure everything.”
According to Holman, stories of medical miracles spreading through social media were what drove the trend. “Stories of medical miracles made people believe that a gluten-free diet was best and gluten was the devil,” she said. Consumers and experts alike are calling those stories misguided.
Gluten free is a trend for the majority, but the diet and products are a legitimate medical need for at least seven percent of the population, if not much more. An estimated one percent of the population has celiac disease, and anywhere from 0.5 percent to 70 percent of the population could be non-celiac gluten-sensitive, according to Dr. Allesio Fasano, Founder and Director of the Center for Celiac Research and Treatment at Massachusetts General Hospital.
“Fifteen years ago, people didn’t know how to spell gluten,” Fasano said. “Now, in 2015, the pendulum has swung way over … any comedian includes gluten in their acts. People understand what it is, and it’s one of the most popular markets in the United States. The pendulum will come back a little bit, but not like the other diet trends; this diet is also driven by a real medical necessity and [that] will continue to drive the market.”
Fasano added that a gluten-free diet is a medical intervention, and that anyone considering going gluten free should seek advice from a dietitian. “You don’t inject yourself with insulin and then ask if you have diabetes or not,” he said. “Don’t give it a try just because someone told you that you have symptoms, and don’t do this by yourself.”
As new health research is released and gluten myth-busting becomes more visible — such as Fasano’s December 18 article in the Washington Post — consumers who don’t see results and expect transparency from companies are turning away from gluten-free foods. And until medical researchers like Fasano figure out how to diagnose non-celiac gluten sensitivities, gluten-free foods are potentially a necessity for anywhere from 1.5 percent to 70 percent of the population. While that’s being figured out, people have some diet choices to consider.
“The vendors need to let them know how things are done, to give the consumer a choice,” said Barry Novick, President of Kitchen Table Bakers. “You’re going to see free-from trends continue; that’s very very important. What is natural? Is baking in an oven natural? Is baking in a microwave natural? The consumer should know how the product is made. We have a patient’s bill of rights, and I believe the consumer should have a bill of rights.”
Novick identified poor nutrition content and low quality as reasons people are moving away from gluten-free products. In the rush to formulate products that taste like their gluten-containing counterparts, many of those products failed to measure up in taste and texture.
“If the product is good, it should diversify,” said Novick. “If it’s just gluten free because that’s what people made, it’s going to end up in the same position as the low-carb fad products,” adding that companies are finding success using real people for tasting, and not just formulas, to mimic gluten.
Chris Licata, President and CEO of Blake’s All Natural, reiterated Novick’s point: “I think the products and the brands that are truly committed to making super-high-quality gluten-free meals will continue to grow. There’s a reason why we don’t have 10 or 12 gluten-free items; that’s because if we make a gluten-free item, it truly has to be as good as a similar item that’s not gluten free. It’s not enough to just have it be labeled gluten free; it has to have taste, texture and flavors that are comparable.”
Novick said his gluten-free products, cheese crisps, work because everyone can enjoy them, that, “You need something universal, that the kids can eat and the parents can have with a glass of wine.… Wherever you go, whatever your diet, you can have our product at the party. You’re never left out.”
With so much time, effort and dollar amounts spent on adding gluten-free options to their lineups, producers within the industry won’t be taking the label off their products. And continued and increased consumer interest in free-from and natural products, nutrient-dense superfoods, along with the many alternatives to gluten, leaves room for the market to grow.
“Many manufacturers want the added value of being gluten free and a small additional cost, but in the end, consumers will decide if gluten free stays or goes,” Wixon food scientist Renee Santy said. “They will speak with their wallet. In the meantime, companies need to stay in touch with their customers and understand their changing needs around gluten free.”
“Many consumers had hoped that gluten free would help them lose weight or help some medical issue. When this does not transpire, they will lose interest in gluten free,” Santy added. “But those consumers, that just feel better because they live gluten free, will continue to live gluten free.”
An earlier version of this story misattributed a quote from Kim Holman to Renee Santy. This story has been updated to correct the attribution.
Walkers showcased its new gluten-free offerings at the Winter Fancy Food Show. The gluten-free line includes Walkers’ conveniently sized, all-natural Pure Butter and Chocolate Chip Shortbread portion packs and Holiday Shortbread Assortment.
Gluten Free aficionados will enjoy the new offerings that feature Walkers Pure Butter and Chocolate Chip Shortbread Rounds. Each portion pack conveniently hosts two shortbread cookies making it a satisfying snack to enjoy while on-the-go. The new Gluten Free holiday assortment brings Walkers back to the festivities for those that have had to give up gluten.
Walkers Gluten Free Shortbread debuted to critical acclaim, the first adaption to the Walkers traditional shortbread recipe in 118 years. The line replaces wheat flour with a blend of rice flour, maize flour, and potato starch, while retaining the same butter and sugar content as the traditional shortbreads. With less than 20 parts per million of gluten, Walkers Gluten Free Shortbread meets the FDA standard for gluten free food, with every batch tested to ensure compliance before its release. The line contains no genetically modified ingredients or hydrogenated fats, and is vegetarian and Kosher OUD. Walkers promises the pure butter taste and texture you love, just without the gluten.
Brio features a creamy, richness rivaling that of premium ice creams, with half the fat and 65 percent less saturated fat. For consumers wanting healthier fats in their diet, Brio is the only ice cream featuring balanced Omega 3-6-9s.
“We are serious about ingredient quality,” says Co-founder Ron Koss. “Brio is made with fresh, whole r-BST-free milk from Wisconsin…. Our flavors feature Madagascar vanilla, organic sea salt caramel, Alphonso mango, ripe strawberries, real coffee and dark cocoa.” Five flavors include Coffee Latte, Mellow Dark Chocolate, Spring Strawberry, Tropical Mango and Vanilla Caramel.
Brio is non-GMO, certified gluten free and low glycemic. There are no artificial flavors, colors or sweeteners. For all of its satisfying richness, Brio has only 165 calories in a 4-ounce serving and just 17 to 19 grams of sugar. With 6 grams of protein and a suggested retail price of $1.99 for a 4-ounce cup, Brio is on trend with consumers seeking protein-rich snacks.
Brio ice cream is a product of Nutricopia, Inc., a Vermont-based company owned by aio Group of Hawaii. Brio offers consumers a smart new way to upgrade their ice cream, to a product that is both richly delicious and surprisingly nutritious. It is currently available in supermarket chains including Foodland and KTA, at specialty market chains including Central Market and numerous specialty and natural stores.Brio is distributed by KeHE.
The U.S. Food and Drug Administration has released a proposed rule to establish requirements for fermented and hydrolyzed foods, or foods that contain fermented or hydrolyzed ingredients, and bear the “gluten-free” claim. The proposed rule, titled “Gluten-Free Labeling of Fermented or Hydrolyzed Foods,” pertains to foods such as yogurt, sauerkraut, pickles, cheese, green olives, vinegar, and FDA regulated beers.
In 2013, the FDA issued the gluten-free final rule, which addressed the uncertainty in interpreting the results of current gluten test methods for fermented and hydrolyzed foods in terms of intact gluten. Due to this uncertainty, the FDA has issued this proposed rule to provide alternative means for the agency to verify compliance for fermented or hydrolyzed foods labeled “gluten-free” based on records that are made and kept by the manufacturer.
The proposed rule, when finalized, would require these manufacturers to make and keep records demonstrating assurance that:
Distilled foods such as distilled vinegars are also included in the proposed rule. Distillation is a purification process that separates volatile components from non-volatile components such as proteins. Thus, when properly done, gluten should not be present in distilled foods. The proposed rule states that FDA would evaluate compliance of distilled foods by verifying the absence of protein (including gluten) using scientifically valid analytical methods that can detect the presence of protein or protein fragments in the distilled food.
The FDA is accepting public comments beginning Wednesday, November 18. To electronically submit comments to the docket, visit www.regulations.gov and type docket number “FDA-2014-N-1021” in the search box.
To submit comments to the docket by mail, use the following address. Be sure to include docket number “FDA-2014-N-1021” on each page of your written comments.
Division of Dockets Management
Food and Drug Administration
5630 Fishers Lane, Room 1061
Rockville, MD 20852
Betty Lou’s Inc. has been producing premium products for over 37 years. All of its products are gluten-free and non-GMO. From tempting products like fruit bars that taste like a piece of pie to performance Nut Butter Balls, Betty Lou’s offers a taste for everyone. The company’s popular Just Great Stuff bars are high in antioxidants and the decadent, organic Angell candy bars can satisfy any sweet tooth, guilt-free.
Betty Lou’s Inc. now has nine flavors in the Nut Butter Ball family, with the latest edition being the Chocolate Hazelnut Ball. The Nut Butter Balls are great on-the-go energy snacks to get you through the day.
The company has added two new additions to its Fruit Bar line; Strawberry PB&J and the Blueberry PB&J. The PB&J Bars taste like a traditional PB&J sandwich and each bar is packed with strawberry or blueberry goodness.
Bake it like Betty Lou with the company’s Cupcake & Cookie Mix, Bread Mix and Brownie Mix. As always, they are gluten-free, non-GMO and also made with many organic ingredients. Betty Lou’s Inc. baking mixes are extra special because they’re sweetened with only organic coconut sugar. The best part? Just add oil and water. These baking mixes are pure, simple and wholesome.
By Richard Thompson
Lynsay Barnes of Edison Grainery says that the company’s interest in gluten-free products came out of necessity. Her mother, Amy, was diagnosed with celiac disease three years ago and after her father saw the high prices on specialty gluten-free products, he decided to started creating gluten-free pastas that the whole family could enjoy and afford.
“We were already supported the organic movement, but we needed to find foods that could be eaten by everyone,” says Barnes. In 2013, Edison Grainery won the Food and Beverage Innovation (FABI) Award for its Organic Quinoa Pasta that provided a product that satisfied dietary needs and keeping pace with culinary trends while maintaining quality and taste.
Edison Grainery carries lines of Organic Quinoa Pasta Spaghetti, Fusilli, Penne and Elbows that are all certified gluten-free, free of the Big-8 in known allergens and imported from Bolivia. Each product is a great source of protein and contains no corn, so the noodles hold up well in water and even gives consumers a little lee-way when it comes to preparation. Paired nicely with any pomodoro, red sauce or white sauce, any traditional dish – or non-traditional dish – can be prepared without sacrificing taste. “What’s really great is that people can’t tell them from traditional pastas,” says Barnes.
John De Puma, whose wife was diagnosed with celiac’s disease 12 years ago, saw a lack of flavorful gluten-free pastas and used his background as a chef to create his own. “There were a limited amount of pastas that were up to par compared to traditional pastas, so I decided to solve that issue,” says De Puma. His company, De Puma’s, is celebrating its eighth anniversary this year.
De Puma’s Three Cheese Tortellini is classically made with ricotta, Parmesan and Romano cheese and cooks just like traditional ravioli, needing only a scoop of water in a slow boil. De Puma’s raviolis come in choices such as Wild Mushroom, Lobster and De Puma’s personal favorite, Spinach and Ricotta.
“We’re a smaller company, so we can make different options that main lines don’t try, like our Sun Dried Tomato and Goat Cheese Raviolis,” says De Puma.