By Richard Thompson
For those who have to avoid their favorite pasta meals comes Edamame Spaghetti from Explore-Asian, a new spin on pasta that’s not only good, but healthier too. Gluten free, organic, vegan, kosher, non-GMO and approved by the American Heart Association, it’s not just ridiculously delicious but it’s sure to appeal to a wide range of health-conscious shoppers.
Retailing from 3.99 to 4.79, Edamame Spaghetti is made simply from organic beans and water. One serving has 24 grams of protein and 11 grams of fiber, packaged and ready to eat in just a few minutes. Add a little pesto for a delectable treat, but any sauce is the perfect complement. This is pasta reinvented.
For further information visit them at www.explore-asian.com.
That’s it.®, makers of two ingredient snack bars, has just launched a new flavor in its all natural fruit bar line. The company also announced its recent expansion into national retailers 7-Eleven and Kroger, branching out from the health food store market in which it retains a strong presence.
That’s it. uses only real fruits in their bars and limits its ingredient list two ingredients per flavor. With the company’s expansion into thousands of new retail outlets, it will gain broader access to a consumer base that is increasingly interested in healthy alternatives to traditional on-the-go snacks.
“We are thrilled to introduce our latest flavor, Apple + Coconut, to the marketplace, particularly given the rise in consumer awareness about the health benefits of coconut,” said That’s it. founder Dr. Lior Lewensztain. “As we continue to expand our product offerings as well as our national distribution, we remain whole heartedly dedicated to our founding principles of simplicity, integrity, purity and transparency in our products.”
That’s it. fruit bars come in nine varieties: Apple + Apricot, Apple + Banana, Apple + Blueberry, Apple + Cherry, Apple + Mango, Apple + Pear, Apple + Pineapple, Apple + Strawberry, and Apple + Coconut. They are made without any additives, preservatives, concentrates, purees, juices, added sugars, corn syrup, artificial coloring, or flavoring, and have an 18-month lab-verified shelf life. That’s it. fruit bars are gluten-free, non-GMO, vegan, kosher, raw, and diabetic friendly.
“Research shows that a majority of consumers want to add more protein into their diets, and many are looking to plant-based sources of protein,” said Constance Roark, MS, RDN and Director of Marketing at Ancient Harvest. “The brand’s focus remains on protein-rich ancient grains, like quinoa, but we’re continuously cooking up ideas to meet new consumer demands. Now, we’ve incorporated other high-protein and gluten-free superfoods, like lentils and beans, into our product lines. A pasta dish that tastes great and adds nutritional value to your plate is pretty hard to beat.”
These naturally gluten-free pasta varieties are made with a hearty blend of quinoa and nutritious legumes. The pastas look and act like traditional pasta in every way, from taste to texture, but have two times the protein and a healthy helping of fiber in every serving. The five new pasta varieties include Black Bean & Quinoa Elbows and Spaghetti, Red Lentil & Quinoa Rotelle and Linguine and Green Lentil & Quinoa Penne, each with a suggested retail price of $3.39.
With 16 grams of protein per serving, the new Lentil & Quinoa Mac & Cheese varieties will join Ancient Harvest’s existing line of mac & cheeses. A combination of the high-protein, fiber and nutrition of red lentils and quinoa, the Lentil & Quinoa Mac & Cheese will be available in three creamy varieties, Mild Cheddar with Elbows, Sharp Cheddar with Shells and White Cheddar with Shells, each with a suggested retail price of $2.99.
Ancient Harvest bean and lentil pastas and new lentil macaroni and cheese varieties will arrive at retailers nationwide this spring. All other Ancient Harvest products are available in natural food stores and conventional supermarkets nationwide.