It’s super food, super fast, and it’s bringing mod to mornings. Innovative Beverage Concepts Inc. has launched MODERN OATS, an all-natural, gluten-free oatmeal option for today’s discerning consumer. The convenient new grab-and-go oatmeal cups are packed with whole rolled oats and healthful blends of superfruits, nuts and seeds, while the packaging boasts a colorful, contemporary look that pops on the shelf. The products are available are available anytime at www.ModernOats.com.
“Oatmeal is a hot item right now, but there was nothing on the market that spoke to the modern consumer – everything pointed to frumpy and old-fashioned,” said Richard Principale, President and Chief Executive Officer for Innovative Beverage Concepts, a leading coffee house food and beverage brand. “People care about the packaging in their hand both at home and especially when they eat on the run. We wanted to develop a product that not only tasted delicious and met the dietary and environmental values of today’s conscious eaters, but that also appealed to their personal style and tastes.”
MODERN OATS are non-GMO certified and crafted with the most nutrient-rich, protein-rich, certified gluten-free whole rolled oats. The oats are naturally grown and harvested in small farms throughout North America’s upper Midwest. The oats are also minimally processed and are the highest quality available on the market, which makes for a hearty grain texture in the bowl as opposed to a paste-like mush.
Once harvested, the oats are steamed and sized, then paired with a carefully selected blend of flavorful and antioxidant-rich superfruits, along with nuts and seeds rich in omega-3; the recipes are lightly sweetened with organic evaporated cane juice. MODERN OATS is available in six gourmet flavors: Apple Walnut; 5 Berry; Goji Blueberry; Mango Blackberry; Chocolate Cherry, and Nuts & Seeds. All flavors are sodium and cholesterol-free and provide an excellent source of dietary fiber and protein.
MODERN OATS is packaged in portable, recyclable 2.6-ounce cups and provides the ultimate in convenience. Just add hot water, wait three minutes, stir and enjoy! MODERN OATS makes for a quick and healthy breakfast at home, while maneuvering the commute, hitting the course, hiking the trail, or getting in an energy-sustaining snack at the office. It is also vegan, kosher – Parve and Halal certified to appeal to a variety of diets.
MODERN OATS sells in six-cup variety packages for $19.50 (manufacturer’s suggested retail price) or a 12-pack variety for a suggested retail price of $39.50. It is available for consumer purchase at www.modernoats.com, and wholesale options are available for coffee shops, cafes, fitness centers, specialty shops and more. Contact firstname.lastname@example.org for wholesale inquiries.
Numi Organic Tea is launching a new product line: Turmeric Tea. Numi’s Turmeric Tea is the first full line of organic, fair trade, premium turmeric-focused blends on the market, and highlights its namesake ingredient’s earthy and robust flavor in a collection of four cleansing and refreshing herbal teasans.
An ancient root related to the ginger family, turmeric is native to Southeast Asia and is often found in curries, giving the food its brilliant, golden orange color. Turmeric has been used in traditional Chinese and Ayurvedic medicine for centuries, and has surged in popularity over recent years as scientists have discovered its many health benefits.
Curcumin, the medicinal compound in turmeric, has been associated with numerous health effects. A powerful superfood, health experts such as Dr. Sanjay Gupta and Dr. Andrew Weil have written about turmeric’s positive effects on the mind and body.
The turmeric in Numi’s new blends is sourced from Madagascar, where Numi is the first brand to purchase Fair Trade certified ingredients from this specific farm group. Dedicated to improving the lives of people involved in every step of their business, Numi has contributed incremental funds to support the farm group’s Fair Trade certification process and has provided new tools such as knives, brushes, cleaning pans and bags for transporting raw materials from the farms to the processing factory. The first Fair Trade premiums are being invested in improved drinking water infrastructure there.
“Our love of tea, travel, and creativity has inspired us to blend unique ingredients and create new tea experiences,” says Ahmed Rahim, CEO, Co-founder, and chief alchemist for Numi Organic Tea. “Turmeric Tea is rich in this vital root and blended with 100 percent real ingredients for tasty aromatic flavors. This healthy tea tonic will revitalize, enrich and restore and can be enjoyed any time of day.”
Numi Turmeric Teas are certified organic, verified non-GMO, Fair Trade Certified, kosher and halal certified, and made with 100 percent real ingredients (not “natural” flavorings, or perfumes) including turmeric as the primary ingredient. Like all of Numi Organic Tea’s products, the Turmeric Tea blends are expertly crafted to not only be healthy but also exceptionally delicious. Consumers can choose from four enticing blends that are excellent served hot or iced:
Three Roots: Blending earthy turmeric, spicy ginger, and sweet licorice, Three Roots transports your senses to an exotic Indian Bazaar.
Golden Tonic: This uplifting blend of turmeric, lemon verbena and dried lime mingle for an exhilarating dance. Golden hues of turmeric have an earthy sweetness as the zesty citrus notes soar and enliven the senses.
Fields of Gold: The mellow richness of turmeric, the sweet calming notes of chamomile, and the lively zest of lemon myrtle reside in Fields of Gold.
Amber Sun: With a radiating, smooth richness, this blend of turmeric, rooibos, vanilla beans and a hint of cinnamon offers mellow apple notes with a sweet peppery zest.
Numi Organic Tea Turmeric Teas will be available to ship in August, 2014 to retail for a suggested price of $7.99.