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Enjoy Life Foods Debuts Reformulated Protein Bites and Showcases Grain & Seed Bars

Enjoy Life Foods is relaunching its ProBurst Bites as Protein Bites with new flavors added to the line. Protein Bites boast an elevated taste and texture profile, but with the same great plant-based protein in each poppable bite that fans know and love. Debuting two new flavors, including Dark Raspberry and Dipped Banana, Protein Bites will also be available in familiar options like Sunseed™ Butter and Cinnamon Spice. The company is also expanding its range of free-from foods with new Grain & Seed Bars, the first bars to combine three types of the ancient grain sorghum in four enticing flavors: Chocolate Marshmallow, Banana Caramel, Maple Sweet Potato and Cranberry Orange.

“Part of what makes Enjoy Life special is our open line of communication with our community,” said Joel Warady, General Manager and Chief Sales & Marketing Officer at Enjoy Life Foods. “We knew from consumer feedback that there was an undeniable love for our original bites, but because we know how important flavor and texture are, we made the choice to give them the boost our consumers deserve. As a result, we’ve landed on four incredibly delicious recipes that raise the bar for protein bites everywhere.”

Enjoy Life’s chocolately, truffle-like Protein Bites are packed with six grams of plant-based protein and offer a burst to power through the day. Enclosed in a rich chocolate shell, each flavor is free from palm oil and 14 allergens, including wheat, peanuts, tree nuts, dairy, casein, soy, egg, sesame, sulfites, lupin, mustard, fish, shellfish, and crustaceans. Protein Bites are also certified gluten free, Non-GMO Project verified, vegan, halal and kosher. Available in spring 2018, Protein Bites will retail for $6.99 for
each resealable six-ounce bag. Like all Enjoy Life products, each bag carries a bright teal color designed to shed a positive spotlight on food allergies while creating a cohesive brand block on shelf.

Sesame King Introduces Mix and Serve Hummus Kit

Sesame King has launched its Sesame King Mix and Serve Hummus Kit, which gives consumers the ability to make delicious homemade hummus in minutes. The kit contains a 15.5-ounce can of chickpeas, a 4-ounce pouch of Sesame King tahini paste and a packet of proprietary special seasoning that takes all the guess work out of making delicious hummus. The hummus is all natural, non-GMO, gluten free, vegan approved, trans fat free, cholesterol free and kosher certified. The new kit provides consumers with everything needed to prepare fresh traditional style hummus in the comfort of their own home in just minutes. The hummus is all natural with a subtle, delightful aroma and is rich in texture, fresh and delicious.

“We are very excited to be introducing our new hummus kit to retailers and consumers across the United States,” said Emile Maroun of Sesame King. “Consumers and retailers are looking for safe, new, exciting and innovated healthy products, and we believe that our Sesame King Hummus Kit meets and exceeds those expectations.”

Sesame King also offers consumers a line of tahini pastes that come in 16-ounce plastic jars and are available in Roasted, Light Roasted, Garlic, Olive Oil, Cajun, Honey and Chocolate flavors. Each flavor is rich in proteins and vitamins, made with no additives or preservatives, peanut and tree nut free, trans fat free, gluten free and kosher certified. Both the Roasted and Light Roasted Tahini pastes are Non-GMO Project verified. Sesame King tahini is the only manufacturer to pasteurize its tahini to ensure a clean, healthy and safe product for consumer usage.

Sesame King’s mix and serve Hummus Kit provides consumers with a powerful nutritional food choice that packs a kaleidoscope of healthy inclusions:

  • Tahini is richer in protein than milk, yogurt, almonds, cashews, hazelnuts, walnuts, soya, sunflower, wheat germ and pecan nuts.
  • Tahini contains natural lecithin, which reduces blood fat levels and provides protection from environmental pollutants such as nicotine.
  • Tahini provides substantial amounts of many vitamins, including Vitamin E, which slows the aging of body cells and helps maintain proper focusing of the eyes.
  • Tahini is also one of the best sources of Vitamin T (very few foods are). Vitamin T improves memory and concentration in combination with phosphorous also present in tahini, providing a potent brain and nerve food.

“As a leading manufacturer of tahini, our never ending goal is to produce tahini products that taste great and provide consumers with a healthy food choice. Healthy is good. Healthy and tasty is fantastic,” added Maroun.

Sesame King Tahini can be found at such fine retailers as Whole Food Markets, Market Basket, Shaw’s, King’s Supermarkets, Wise Markets, Tops Market, Balducci’s, Spartan Nash, Safeway Eastern, Albertsons South West, Acme, Pete’s Fresh Markets and Citarella Markets and at Restaurant Depots and many other fine markets and specialty health food stores or order online at www.sesameking.com and www.amazon.com.

Enjoy Life Foods Tantalizes Taste Buds with Three New Baked Chewy Bars

Enjoy Life Foods is launching three new flavors joining its line of Baked Chewy Bars: Caramel Blondie, Carrot Cake and Lemon Blueberry Poppy Seed. The launch follows Enjoy Life’s steadfast portfolio expansion across multiple aisles of the grocery store as it fuels the growth of the Free-From industry, which is projected to reach $20 billion by 2020.

“The foundation of our brand is to give the millions of people with food allergies quality products, but it’s equally as important that our offerings are delicious with knockout flavors that today’s shoppers will gravitate towards,” said Chief Sales and Marketing Officer Joel Warady. “Our new Baked Chewy Bars are crafted with innovative ingredients that are perfect for the health-conscious consumer, and the authentic flavors are great options for breakfast, a mid-day snack or a post-dinner indulgence. From bars to baking mixes, we’re taking over the center aisles so when people see our logo they know that they’re getting a superior product without the worry of what’s inside.”

The new Baked Chewy Bars are packed with pure and simple ingredients, featuring real inclusions and a proprietary Pure Life Balanced Dry Blend™ (hulled sunflower kernels, cassava flour, white pearled-grain sorghum flour, quinoa flakes). As with all Enjoy Life products, the new bars are made in a dedicated nut-free and gluten-free bakery, are certified gluten free, Non-GMO Project Verified, kosher- and halal-certified, and are free-from the top eight common food allergens: milk, eggs, fish, crustacean shellfish, tree nuts, peanuts, wheat and soy.

They’re offered in three flavors. Caramel Blondie offers the sweet sensation of caramel bits and chocolate chips in every bite, while Carrot Cake brings sweet and spicy flavor notes derived from real shredded carrots, hull-roasted pumpkin seeds and California raisins. Lemon Blueberry Poppy Seed offers tangy and light lemon combined with bold blueberry,

The new Baked Chewy Bars will ship to natural and conventional retail stores in July with a retail price of $4.29 per carton. Each carton contains five 1.15-ounce bars, an increase from the original line’s 1-ounce sizes.

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