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Empire Kosher Poultry, Inc. Announces New Brand Logo, Products, and Consumer Campaign

Empire Kosher Poultry, Inc. has just introduced a new brand logo reflecting its natural and organic product values. The brand logo is concurrent with the launch of new Empire® Kosher deli and grocery products, including the first-ever line of kosher uncured deli meat products that are minimally processed, contain no artificial ingredients, have no added nitrates or nitrites, and are made from turkey and chicken that are never administered antibiotics. Empire operates its own hatchery, humanely-raising its flocks on family farms in accordance with Empire’s standards. In addition, Empire Kosher will introduce a line of kosher, certified organic soups and broths, and a special reduced sodium chicken broth formulation certified kosher for Passover.

“Empire Kosher brand poultry and deli meat products are on-trend to meet the demands of our loyal consumers who have enjoyed Empire Kosher products for decades, as well as our growing number of millennial consumers,” stated Jeffrey N. Brown, Chief Executive Officer of Empire Kosher Poultry, Inc. “Consumers can now enjoy new products meeting the high standards for kosher and quality that Empire Kosher delivers in its natural or certified organic products, and we are extending that vision to deli meat products, value-added poultry, and soups and broths to be introduced this year at Kosherfest, the world’s largest B2B trade show for the kosher industry,” he continued. “We will continue to build upon our very strong brand recognition in the kosher market to expand into new categories, with innovative products combining our expertise in kosher with our knowledge of the natural and organic market, to meet the demands of the growing number of consumers who want both,” he concluded.

Empire Kosher’s new deli line-up debuting at Kosherfest includes natural, slow-roasted turkey breast; natural smoked turkey breast; and natural turkey pastrami in both bulk and pre-sliced 7-ounce sizes. The pre-sliced products come in resealable packaging that has a reduced environmental footprint compared to the brand’s deli line previously sold in tubs.

Wholly Guacamole Brand Introduces New 45-Calorie Mini Cups

The makers of Wholly Guacamole® brand have added Avocado Verde 45 cal Minis to their line of products. The new minis pack all the flavor of tomatillos, hand-scooped avocados, jalapeno peppers, and cilantro of the brand’s popular Avocado Verde dip in 2-ounce containers. The Avocado Verde 45 Cal Minis are the seventh flavor in Wholly Guacamole brand’s lineup of fan-favorite mini cups.

“Consumers are continuing to explore the variety of Mexican flavors and recognize the health benefits of avocados, so we asked ‘What’s the next thing they need?’” said Terrill Bacon, Senior Brand Manager of Wholly Guacamole brand. “Our fans love our Avocado Verde dip, so creating a mini cup was the perfect solution to help them continue exploring the culinary landscape at home and on the go.”

The new minis will appear on grocery shelves in the coming months and can be purchased in 4- or 6-pack product sizes. The 4-count suggested retail price is $3.99-$4.99 and the 6-count is $5.29-$5.99, depending on the retailer. Like all Wholly Guacamole products, the Minis are all natural, gluten free, dairy free and kosher certified.

New Tahini Flavors from Sunshine International Foods

Sunshine International Foods just announced the addition of five new flavors to its existing line of pasteurized flavored Sesame King Tahini pastes. The new flavors include Olive Oil, Honey, Garlic, Cajun and Chocolate. Each flavor is rich in proteins and vitamins, made with no additives or preservatives, peanut free, trans fat free, gluten free, kosher certified and non-GMO.

Sunshine International Foods is the only manufacturer to pasteurize its tahini to ensure a clean, healthy and safe product for consumer usage. The new flavors are the direct result of the success and consumer acceptances of the company’s Sesame King Roasted and Light Roast flavored tahini.

Sesame King Tahini pastes are made from 100 percent pure ground sesame seeds. The sesame seeds are shipped directly from the farms to the Sunshine International Foods facility and are sifted, hulled, roasted and ground to perfection. Each Sesame King Tahini is all natural, with a subtle, delightful aroma, rich with texture and delicious taste. Sunshine International Foods mechanically hulls its sesame seeds, meaning no chemicals or hulling agents are used during the manufacturing process.

“We are very excited to be introducing our new five flavors of Sesame King Tahini pastes to retailers and consumers across the United States,” said Emile Maroun of Sunshine International Foods. “Consumers and retailers are looking for safe, new, exciting and innovated healthy products, and we believe that our Sesame King Tahini pastes meet and exceed those expectations.”

Sesame King Tahini pastes provide consumers with a powerful nutritional food choice that packs a kaleidoscope of superior flavors and the following healthier inclusions:

  • Tahini is richer in protein than milk, yogurt, almonds, cashews, hazelnuts, walnuts, soy, sunflower, wheat germ and pecan nuts.
  • Tahini contains natural lecithin, which reduces blood fat levels and provides protection from environmental pollutants such as nicotine.
  • Tahini provides substantial amounts of many vitamins including Vitamin E, which slows the aging of body cells and helps maintain proper focusing of the eyes.
  • Tahini is also one of the best sources of Vitamin T (very few foods are). Vitamin T improves memory and concentration in combination with phosphorous also present in Tahini, providing a potent brain and nerve food.

“As a leading manufacturer of tahini, our never-ending goal is to produce tahini products that taste great and provide consumers with a healthy food choice. Healthy is good. Healthy and tasty is fantastic,” added Maroun.

Sesame King Tahini pastes come in 16-ounce plastic jars and are available in the following seven delicious flavors:

Sesame King Roasted Tahini – This tahini flavor can be used for a variety of savory and sweet recipes. It’s the perfect complement for hummus, sauces, dressings and can really enhance the taste of any type of seafood, chicken or lamb dish. Eat straight from the jar for a healthy alternative to peanut butter.

Sesame King Light Roast Tahini – This tahini flavor is a fan favorite. Just the right amount of roasted flavor that is perfect for mixed green salads, cold noodle salads, as a marinade or as a mix for coleslaw.

Sesame King Garlic Tahini – This tahini flavor is the perfect complement to an array of dishes and takes fish, chicken or lamb into the next stratosphere.

Sesame King Olive Oil Tahini – This tahini flavor is perfect for those unique salads and sauces and is a true enhancer for roasted potatoes and vegetables.

Sesame King Cajun Tahini – This tahini flavor packs a powerful punch of pungent flavor and aroma that takes seafood, chicken or lamb to the next level. Try it as a topping or dip and see where its lands on your dipping meter.

Sesame King Honey Tahini – This tahini flavor delivers an irresistible flavor that is sure to tame the biggest sweet tooth and is the perfect healthy alternative to halvah.

Sesame King Chocolate Tahini – This tahini flavor is so versatile and delicious it can be used as a dip, as a spread on toast, drizzle it on your favorite vegetables, or eat straight from the jar.

Sesame King Tahini can be found at such fine retailers as Whole Food Markets, Market Basket, Restaurant Depots and many other fine markets and specialty health food stores or order online at

Pereg Gourmet to Introduce Quinoa Flour at SFFS

Pereg Gourmet, a producer of premium, natural spices and spice blends, bread crumbs, ancient grains and quinoa products, will introduce GMO-free, gluten-free quinoa flour at the Summer Fancy Food Show, June 28-30, 2015.

In addition to Pereg’s latest offering, quinoa flour, Pereg has been a leader in introducing a full line of quinoa products including quinoa pasta, quinoa pops cereal, and pre-seasoned quinoa side dishes to North America.

“Quinoa is a gluten free-product, perhaps the fastest growing market segment in the food industry today. While cutting out gluten from one’s diet may seem like a difficult and limiting task, fortunately, Pereg offers many healthy and delicious products that are naturally gluten-free. With our variety of quinoa gluten free products, and recipes for tasty preparation available on our website, consumers can enjoy many delicious foods while maintaining a healthy diet,” says Gil Schneider, Pereg Gourmet President.

Pereg Gourmet was established in 1906, and is a family owned business, based in Clifton, New Jersey. The company first became known for pure and natural spices and spice blends, more than 60 in all, from traditional favorites to exotics from around the culinary world.

Beyond spices, Pereg produces lines of flavored basmati rice, couscous, farro, salad toppings and salad spreads. All Pereg products are kosher certified by the Orthodox Union (OU), are dairy and lactose-free as well as all natural, with no additives or preservatives. Many  are also certified gluten-free and non-GMO.

Chloe’s Soft Serve Fruit Co. Expands National Retail Distribution

Chloe’s Soft Serve Fruit, a frozen treat made from fruit, filtered water and organic cane sugar, has expanded product distribution for its Chloe’s Soft Serve Fruit Pops™ to almost 2,000 placements nationwide this summer. Noteworthy accounts include 25 Bay Area region Whole Foods stores, almost 500 Kroger’s stores, HEB’s, Ahold’s Giant Carlisle, Fresh & Easy Markets, Mrs. Green’s Natural Markets, New Season’s Markets, Gelson’s Markets, Rosauers Supermarkets, Mother’s Markets as well as leading boutique health food stores such as Erewhons and Lambs Markets. In addition, Chloe’s will be available at select Costco locations this summer.


Chloe’s Soft Serve Fruit Co. delivers direct to retailers as well as through its national distribution channels, with distributor partners including UNFI, DPI Specialty Foods, Jake’s Finer Foods, as well as regional kosher distributors throughout the country.

“Consumers can now find Chloe’s Soft Serve Fruit Pops throughout the country, just in time for summer,” said Michael Sloan, CEO and Co-Founder. “Our Soft Serve Fruit Pops taste incredible and are made with just fruit, water and a touch of organic cane sugar, making a refreshing snack or guilt-free treat. This is why we have seen exponential growth across all retail channels: big box, national grocery chains, specialty retailers and health food stores. We are extremely excited that with our expanded footprint with these new retailers, customers will easily be able to find Chloe’s!”

Chloe’s Soft Serve Fruit Pops are available in five varieties – Dark Chocolate, Mango, Pineapple, Raspberry and Strawberry. At only 60 calories and with just 13-15g of sugar, Chloe’s Soft Serve Fruit Pops are free of preservatives, additives, high fructose corn syrup and stabilizers. In addition, Chloe’s Soft Serve Fruit Pops are free of dairy, gluten, fat, and the eight major allergens and are certified kosher pareve and vegan. Chloe’s Soft Serve Fruit Pops are also Non-GMO Project Verified.

Consumers can find a single flavor four-pack box of Chloe’s Soft Serve Fruit Pops on shelf for a suggested retail price of $3.99 – $4.99.  A 16 pack of Chloe’s Soft Serve Fruit Pops, which includes eight Mango and eight Strawberry Soft Serve Fruit Pops will be on shelf at select Costco locations this summer for an MSRP of $12.99.

In addition to retail, Chloe’s Soft Serve Fruit Pops are available through the wholesale food service channel, with distribution via Sysco, US Foods, UNFI, Cheney Brothers, specialty distributors such as Reliant Food Service, Southwest Traders, MRS Bakery Distribution Corp, Fortune Fish and Gourmet, and ice cream distributors across the U.S. Chloe’s Soft Serve Fruit Pops and Chloe’s Soft Serve Fruit mix are approved products into leading food service providers, including Compass Group USA, Sodexo and Aramark.

Spaghetti Without the Gluten from Explore-Asian

By Richard Thompson

For those who have to avoid their favorite pasta meals comes Edamame Spaghetti from Explore-Asian, a new spin on pasta that’s not only good, but healthier too. Gluten free, organic, vegan, kosher, non-GMO and approved by the American Heart Association, it’s not just ridiculously delicious but it’s sure to appeal to a wide range of health-conscious shoppers.

Retailing from 3.99 to 4.79, Edamame Spaghetti is made simply from organic beans and water. One serving has 24 grams of protein and 11 grams of fiber, packaged and ready to eat in just a few minutes. Add a little pesto for a delectable treat, but any sauce is the perfect complement. This is pasta reinvented.

For further information visit them at

That’s it. Fruit Bar Launches New Flavor


That’s it.®, makers of two ingredient snack bars, has just launched a new flavor in its all natural fruit bar line. The company also announced its recent expansion into national retailers 7-Eleven and Kroger, branching out from the health food store market in which it retains a strong presence.

Thats_It_Fruit_Bars_Sample_Pack__59025.1429311088.1280.1280That’s it. uses only real fruits in their bars and limits its ingredient list two ingredients per flavor. With the company’s expansion into thousands of new retail outlets, it will gain broader access to a consumer base that is increasingly interested in healthy alternatives to traditional on-the-go snacks.

“We are thrilled to introduce our latest flavor, Apple + Coconut, to the marketplace, particularly given the rise in consumer awareness about the health benefits of coconut,” said That’s it. founder Dr. Lior Lewensztain. “As we continue to expand our product offerings as well as our national distribution, we remain whole heartedly dedicated to our founding principles of simplicity, integrity, purity and transparency in our products.”

That’s it. fruit bars come in nine varieties: Apple + Apricot, Apple + Banana, Apple + Blueberry, Apple + Cherry, Apple + Mango, Apple + Pear, Apple + Pineapple, Apple + Strawberry, and Apple + Coconut. They are made without any additives, preservatives, concentrates, purees, juices, added sugars, corn syrup, artificial coloring, or flavoring, and have an 18-month lab-verified shelf life. That’s it. fruit bars are gluten-free, non-GMO, vegan, kosher, raw, and diabetic friendly.



Wholesome Sweeteners Becomes Wholesome!

Wholesome Sweeteners, a brand of organic, fair trade and non-GMO sugars and sweeteners, has a new name and a new look. Now known as Wholesome!, the new brand debuted March 6-8 at Natural Products Expo West. In addition to unveiling its new look, the company will reveal its latest items like Organic Coconut Palm Syrup and a larger 24-ounce bottle of its popular Organic Honey.

WholesomeThe company is staying true to its Organic and Fair Trade roots and will still sell its same line of gourmet sugars, syrups, molasses, stevia and honeys, but with a different look. The Wholesome! logo and packaging incorporate a bright variety of colors, playful fonts and baking icons and quite literally lead with the heart. Not only is there a heart on the front of each item, but its packaging speaks about the love, care and consideration that was put into creating each product. The focus is on the satisfaction of the consumer, the well-being of the farmer who nurtured the product and maintaining the health of its natural environment.

“Wholesome! is the way we feel about our products, our farmers and our customers,” said Nigel Willerton, Wholesome! Chief Executive Officer. “It encapsulates our organic and social mission and how much everyone in the company cares about delivering the best-tasting, highest quality products possible.”

Samples of brand new Wholesome! Organic Coconut Palm Syrup will be available for tasting at Expo West. This delicious natural sweetener is made from coconut palm sugar, which is derived from coconut palm tree nectar. A warm, caramel flavor with a honey-like consistency, it is a popular ingredient in Asian cuisine, but also makes a great baking ingredient or sweet topping for dishes like oatmeal, pancakes and waffles. This syrup is Certified USDA Organic, non-GMO, gluten free, vegan and kosher and will be sold in 12-ounce recyclable bottles.

For those who love the Wholesome! Organic Honey line, the squeeze bottle honey is now available in a larger size. Shoppers will be able to purchase it in either a 16-ounce or a 24-ounce squeeze bottle. Wholesome! Organic Honey is a decadent honey with butterscotch and caramel tones perfect for baking, hot tea, Greek yogurt, warm biscuits and hard cheeses. This honey is USDA Organic and non-GMO since the bees only feast on organic wildflowers and the hives are never treated with antibiotics. It’s also fair trade, gluten free and kosher.

Missouri Producer Brings a Taste of Middle Eastern Date Culture to the American Market

By Dave Bernard
When you live abroad and cannot keep up with the demand from friends and family for the interesting food products you ferry home in suitcases each year, it might be time to start your own business. So it was with Colleen Sundlie, who had discovered date syrup while living in the United Arab Emirates with her professor husband and son. Now back in Springfield, Missouri and two and a half years into her business, Date Lady, Sundlie no longer has to seek out the obscure Middle Eastern market to locate a bottle of this nutritious and surprisingly versatile syrup.

After tasting many products and coming to appreciate Middle Eastern “date culture,” where hosts typically serve coffee and dates, and bowls of the fruit are a staple at gyms, hotels and car dealerships, Sundlie put her marketing and business background to work. In addition to the date syrup, Date Lady sells a caramel sauce and a chocolate spread, both sweetened only by dates, as well as packaged dates and a new date balsamic vinegar. The all-natural products are sold nationwide, including at many prominent retailers, such as Murray’s Cheese, Whole Foods and Mom’s Organic Markets, as well as in many smaller specialty food stores. Sundlie reports the company’s sales have roughly doubled in the last year.DateVinegar-473x1024

According to Sundlie, consumer demand for Date Lady’s flagship date syrup has exploded in recent months. “We have a lot of people that are addicted to it,” she said. “We’ve had people asking us if they can order it by the gallon.” While the company is looking into larger packaging, it recently added convenience with squeeze bottles for its date syrup and caramel sauce. These products previously came in glass jars. “People were just using it more often and asking, ‘How can you make this easier for us?’” said Sundlie.

When it comes to the company’s packaged date offerings, Date Lady’s uniqueness extends to this product line as well. While most dates sold in the United States are Medjools or Deglet Noors, Date Lady sells organic California Barhi and Halawi dates. Sundlie likens these less common dried fruits to pieces of caramel. The company does use Medjool and Deglet Noor dates in its other products.

In addition to climbing retail sales of Date Lady’s date syrup, some manufacturers have begun substituting the 100 percent fruit syrup for other sweeteners, for example in chocolate and fruit and nut bars, smoothies, ice cream and even beer. Interestingly, none of these products are date-flavored. The syrup has the sweetness of maple syrup but carries a more complex flavor, with hints of caramel, toffee and molasses. The date flavor itself is often masked when the syrup is used to sweeten other foods. However, when used alone as a syrup, for example on pancakes, notes of date do come through.

To meet growing demand from consumers and manufacturers, Date Lady recently moved to a new Springfield headquarters and production facility, tripling its capacity. The company benefits from a relative lack of competition within the larger specialty food landscape. While other companies sell whole dates, Date Lady’s syrup, caramel sauce, chocolate spread and date balsamic go virtually unmatched. Even most Middle Eastern products do not compete directly with Date Lady products. Many include added sugar, and, according to Sundlie, some products touted as “all-natural” frequently fall short of the claim.

Always looking to branch out into the gourmet market with new products, Date Lady launched its new date sugar last month and plans to debut additional products later this year. For more information, visit


Nutiva Introduces CHIApple – Delicious Fruit and Chia Blends Packed with Omega-3s and Fiber


Nutiva®, the producer of award-winning organic superfoods, announced the introduction of CHIApple, a blend of organic fruit, spices and whole chia seeds. This delicious anytime energy boost is a great source of omega-3s and fiber. Unlike similar products, it contains no added sugars, fruit concentrates or artificial anything.

For on-the-go ease, CHIApple is available in a 3.5-ounce squeeze pouch (individually, MRSP $1.99; or in a 4-pack, MSRP $6.89), as well as a 24-ounce glass jar (MSRP $5.79). Each squeeze pouch contains 3 grams of fiber and 800+ mg of omega-3 fatty acids.

Available flavors include Pure Apple, Apple Pie Spice and Coconut Mango. In addition to on-the-go snacking for adults and kids, CHIApple is ideal as a smoothie boost or addition to oatmeal or yogurt.

“Chia has become extremely popular due to its high levels of antioxidants, omega-3s and fiber,” said Nutiva CEO and founder John W. Roulac. “With Nutiva’s CHIApple, consumers now have a delicious and simple way to enjoy the nutritional powers of chia anytime and anywhere.”

Once a vital source of nourishment for the ancient Aztecs and Mayans, chia seeds are making a strong comeback in modern healthy diets. Chia seeds are an excellent source of omega-3 fatty acids, protein, rare antioxidants, fiber and magnesium.

Nutiva CHIApple is available at Whole Foods Markets nationwide. All Nutiva products are certified organic and kosher and verified non-GMO.

For more information, please visit


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