Imagine walking into a grocery store where all of the products displayed are based on a shopper’s personal tastes, dietary preferences and budget. Peapod, the country’s leading online grocer, aims to do just that by enabling shoppers to curate their own personalized digital aisle. An early innovator of smart shopping technology, Peapod has expanded its filtering capabilities to include four new nutrition filters: “Non-GMO,” “Sugar Free,” “Vegan” and “Vegetarian.” Adding to Peapod’s already robust sort feature, shoppers can now customize their searches with 16 features specific to nutrition preferences, in addition to a variety of filters including brand preference, price and sale specials.
“Our customers have told us that one of the pain points of traditional in-store grocery shopping is the overwhelming selection and the time it takes to read labels in order to find what they need,” said Carrie Bienkowski, Peapod’s Chief Marketing Officer. “While we all want options, we also want to find what we’re looking for and to do so quickly. As a digital player, we can create personalized, curated shopping experiences to help consumers find what they’re looking for with just a few clicks. These tools also help our shoppers discover new products that meet their specific needs.
The new filters are based on growing consumer food and nutritional trends, as well as Peapod’s own consumer insights. Forty-two percent of consumers read nutrition labels before purchasing and non-GMO labeling is becoming increasingly important to consumers as sales of non-GMO products are predicted to hit $330 billion by 2019. Moreover, vegan and vegetarian filters were added as plant-based diets continue to gain popularity. Almost a third of Millennials indicate they eat a meat alternative product every day, and 70 percent consume them at least a few times a week.
“Our customers are often early adopters of emerging trends, “says Bienkowski. “As such, we’re able to utilize our keyword search data to stay ahead of the market. Since adding the “Organic” filter in 2014, it has become our most frequently used filter, and all Peapod carts now have at least one organic item.”
Enhanced smart shopping tools represent Peapod’s commitment to revolutionizing how consumers shop for groceries. With more than 12,000 products, including fresh produce; meat and seafood; deli items; natural and organic foods; and a wide range of prepared foods and easy-to-prep meal kits, Peapod is a one-stop shop for convenient meal solutions and weekly stock-ups of pantry staples.
Resolutions to eat healthier remain intact at this time of year, and fans of salty snacks have a new reason to celebrate with the introduction of Boulder Canyon Authentic Foods’ new Real Thin™ Pop line of ready-to-eat popcorn. Featuring premium oils, including olive, avocado and coconut, and seasonings that are applied with a revolutionary new method (compared to traditional tumble mixing) results in a full-flavor snack experience that has remarkably fewer calories and fat than the leading popcorn brands.
Boulder Canyon Real Thin Pop stands apart from the numerous guilt-free salty snacks on the market today not only because of its rare combination of full-flavored taste and low-calorie impact, but the fact that this has been achieved using only real food ingredients and a minimally-processed approach to manufacturing.
Available in three varieties, including Olive Oil/White Cheddar, Avocado Oil/Sea Salt and Coconut Oil/Sea Salt, Real Thin Pop arrives at leading grocery stores and supermarkets nationwide this month with a suggested retail price of $3.99 per 4.15-ounce bag. Each package contains four servings.
Brio features a creamy, richness rivaling that of premium ice creams, with half the fat and 65 percent less saturated fat. For consumers wanting healthier fats in their diet, Brio is the only ice cream featuring balanced Omega 3-6-9s.
“We are serious about ingredient quality,” says Co-founder Ron Koss. “Brio is made with fresh, whole r-BST-free milk from Wisconsin…. Our flavors feature Madagascar vanilla, organic sea salt caramel, Alphonso mango, ripe strawberries, real coffee and dark cocoa.” Five flavors include Coffee Latte, Mellow Dark Chocolate, Spring Strawberry, Tropical Mango and Vanilla Caramel.
Brio is non-GMO, certified gluten free and low glycemic. There are no artificial flavors, colors or sweeteners. For all of its satisfying richness, Brio has only 165 calories in a 4-ounce serving and just 17 to 19 grams of sugar. With 6 grams of protein and a suggested retail price of $1.99 for a 4-ounce cup, Brio is on trend with consumers seeking protein-rich snacks.
Brio ice cream is a product of Nutricopia, Inc., a Vermont-based company owned by aio Group of Hawaii. Brio offers consumers a smart new way to upgrade their ice cream, to a product that is both richly delicious and surprisingly nutritious. It is currently available in supermarket chains including Foodland and KTA, at specialty market chains including Central Market and numerous specialty and natural stores.Brio is distributed by KeHE.