Tillen Farms, the brand behind the leading range of Northwest grown vegetables and cherries, has a whole new look. Tillen Farms® has rebranded the vegetables to showcase their uniform quality while simplifying key selling points. In addition, the entire line of pickled vegetables is now non-GMO certified.
The new look will make its official debut at the Winter Fancy Food Show. It is the first major label redesign since Tim Metzger purchased the brand more than 14 years ago.
The rebranding includes new, clear labels that showcase the products’ uniform quality and list on the front of the jar pertinent attributes such as vegan, gluten free, kosher certified and low sodium. The new non-GMO-certified seal is front and center. The lids now boast “Northwest Fresh,” and the blue lids and blue scalloped banding will make the product instantly recognizable on shelf. The new tagline for Tillen Farms pickled vegetables is “We’ve got nothing to hide.”
“Perfectly picked, perfectly presented, that is what we are all about,” says Tim Metzger, Owner of Tillen Farms. “This is a revolutionary change for us.”
Before, the labels partially obscured the contents and did not include the product attributes in front. “The idea is to appeal to a new generation of specialty food consumers who are looking for those key call outs on the front panel,” Metzger says.
In addition, the company is launching a new trade theme line, “Every great meal begins and ends with Tillen Farms.” The line includes eight crispy vegetables to liven up cocktails and appetizer time, and three cherries to add a sweet touch to cocktails and spark up dessert. Tillen Farms’ award-winning Bada Bings®, Merry Maraschinos and Rainier Reserve are hand-packed and sourced from the Pacific Northwest. The cherries are all pitted, with stems on and are made with no artificial flavors, colors, preservatives or corn syrup.
Tillen Farm products are available in all 50 states at select supermarket chains, liquor supercenters, specialty food and natural food stores, and online at Tillenfarms.com and Amazon.
Pereg Natural Food’s Banana Flour was recognized with a SIAL Innovation Award, as one of the most innovative products around the world.
This flour is made from 100 percent ripe, yellow bananas and makes an amazing gluten-free alternative flour for baking way more than just banana bread. It’s Non-GMO Project verified, gluten free, vegan, and kosher.
Like all of Pereg’s alternative flours, this is packed in a stay-fresh zip-top pouch, for easy pouring and resealing without the flour clogging up the zipper. Pereg Natural Foods offers a wide range of alternative flours in addition to this Banana Flour: there’s also Almond Meal, Buckwheat Flour, Chickpea Flour, Coconut Flour, Farro Flour and Quinoa Flour. Each has its own unique features perfect for all cooking and baking needs.
Pereg Natural Foods will introduce kañiwa – also known as baby quinoa, at the upcoming Kosherfest trade show, November 15-16, 2016 at the Meadowlands Expo Center in Secaucus, New Jersey.
Kañiwa is an excellent source of complete protein and amino acids, is exceptionally high in iron and is gluten-free. It’s dark reddish-brown in color and about half the size of a tiny quinoa seed. It cooks up quickly to resemble a smaller version of red quinoa.
Unlike regular quinoa, kañiwa doesn’t have saponins, the coating that gives quinoa a somewhat soapy, slightly bitter flavor if not rinsed properly, so it’s actually easier to process. (Note that all quinoa from Pereg is pre-rinsed and ready to cook from the package.) Another advantage kañiwa has over quinoa is that it’s an even better source of iron.
According to Gill Schneider, CEO of Pereg Natural Foods, “This mighty little ancient grain cooks up with a crunchy texture, and offers a nutrient rich food for breakfast, lunch and dinner. We are excited to bring consumers yet another healthy choice to serve to friends and family, from our family-owned Pereg Natural Foods business.”
Kañiwa from Pereg Natural Foods is all natural, gluten-free, Non-GMO Project verified, vegan, OU and CRC kosher-certified, and produced in the USA. It is available in 5-ounce boxes ($3.57) and re-sealable 16-ounce bags ($5.50).