Today’s organic tent looks a lot different than yesterday’s. It’s bigger, younger, and significantly more diverse than just a few years ago. In fact, inside that tent, it looks pretty much like most places in America, a new study by the Organic Trade Association (OTA) shows.
As the availability of organic has become more mainstream and the offerings of organic more varied, there’s more diversity in those choosing organic. There no longer is a typical organic consumer. Organic is meeting the needs of a wide and multi-faceted culture, and the faces of organic-buying families now mirror the demographics of the U.S. population in terms of ethnic background, according to OTA’s “U.S. Families’ Organic Attitudes and Beliefs 2015 Tracking Study,” a survey of more than 1,200 households throughout the country.
Today, seven in ten families who purchase organic describe themselves as “white,” after hovering consistently around eight in ten from the survey’s first year in 2009 through 2013. In contrast, African American and Hispanic families have been steadily increasing among the ranks of organic-buying households. The percentage of African American families buying organic on a regular basis has doubled from just 7 percent six years ago, to now 14 percent. Hispanic households choosing organic is even higher at 16 percent, a huge jump from 7 percent just four years ago, when the survey started tracking Hispanic buying patterns.
“Our survey shows that organic has turned a corner,” said Laura Batcha, OTA’s executive director and CEO. “Organic hasn’t been a niche for some time, and today it is the face of America. The demographics of the organic consumer are not any different than the demographics of America.”
A side-by-side comparison of the figures: Percentage of organic buyers who are white: 73 percent; percentage of the U.S. population that is white, according to the latest U.S. Census: 72.4 percent; percentage of Hispanic organic buyers: 16 percent; percentage of U.S. population that’s Hispanic: 16.4 percent; and percentage of African American organic buyers: 14 percent; percentage of U.S. population: 12.6 percent.
The OTA survey also looks at the incomes, education and ages of organic buyers, and compares the buying habits of the new organic purchaser to the more experienced organic consumer.
Like most of us who buy the bulk of our food from our local supermarket, organic shoppers generally also are turning to the convenient supermarket for their organic purchases. A whopping 78 percent of organic buyers say they typically buy their organic foods at conventional food stores/supermarkets. Over half also shop organic at the “big box” stores, an increase of almost 10 percentage points from just a year ago, and some 30 percent also report that it’s not unusual to buy organic at one of the warehouse clubs in the country, again up almost 10 points from the previous year.
The similarities don’t end there. Forty-three percent of the parents surveyed said they’re making more of an effort to use coupons, discounts and other money-saving tactics when making general food purchases, very close to the 36 percent watching their budget when buying organic. Choosing store brands, either conventional or organic, to save money has become popular among penny-pinching families. Nine in ten families says they are choosing store brand products rather than brand names for conventional products, and eight in ten say they choose store brand organic items over organic brand names.
This was the sixth year OTA has partnered with KIWI Magazine to conduct the study. The primary objectives of the tracking study are to identify any changes in the degree to which families are incorporating organic into their lifestyle, parents’ knowledge about organic products and benefits, the importance and use of labels when shopping for and choosing organic products, and the household shopping budget and retail channel preferences.
This year the study looked more closely at the importance of the private label, digging down into the various factors that go into play when making the decision to buy the store brand private label over the more well-known brand label.
The target audience for the study consisted of more than 1,200 households, including a national online panel of U.S. households supplemented with KIWI Magazine’s Parents’ Advisory Board. All respondents had at least one child under the age of 18 in the household, and had sole or shared responsibility for household grocery purchases. The survey was conducted online January 16 – 23, 2015.
Steve Schirripa is teaming up with his Sopranos co-star Michael Imperioli to meet their fans at The Natural Products Expo West in Anaheim, where Steve will be exhibiting his Uncle Steve’s Italian Specialties line of organic pasta sauces. Schirripa and Imperioli, known by Sopranos fans as Bobby Baccalieri and Christopher Moltisanti, will be signing autographs and sharing sauce with their fans at The Hilton Level 2 – Hot Products Pavilion, Booth H201 on March 5 and 6 from 1 p.m. to 4 p.m. There will also be raffle prizes given out continuously throughout both days.
“Michael Imperioli is like a brother to me, so it’ll be great to have him in Anaheim. We’re looking forward to breaking bread with our fans and introducing them to Uncle Steve’s sauces,” Schirripa noted.
Uncle Steve’s Italian Specialties was created by Steve Schirripa earlier this year. Each jar of Uncle Steve’s sauce is produced in the USA from small batches of fresh imported organic Italian plum tomatoes, vegetables and spices, “Our products are USDA-certified organic, gluten free, dairy free, vegan, and contain no added sugar. With no GMOs, no pesticides, and nothing artificial, you can be confident you are feeding your family not only great-tasting products, but nourishing them as well.” said Schirripa. “My mother cooked her sauce for six hours and unlike the others, we are doing the same.”
Uncle Steve’s is available in three flavors: Marinara, Tomato Basil and Arrabiata. It is available at Whole Foods Market, Central Market, ShopRite, Stop ‘n Shop and many other grocery and health food stores across the USA. For more information on where to buy or to purchase by mail, go to www.unclestevesny.com.
Wholesome Sweeteners, a brand of organic, fair trade and non-GMO sugars and sweeteners, has a new name and a new look. Now known as Wholesome!, the new brand debuted March 6-8 at Natural Products Expo West. In addition to unveiling its new look, the company will reveal its latest items like Organic Coconut Palm Syrup and a larger 24-ounce bottle of its popular Organic Honey.
The company is staying true to its Organic and Fair Trade roots and will still sell its same line of gourmet sugars, syrups, molasses, stevia and honeys, but with a different look. The Wholesome! logo and packaging incorporate a bright variety of colors, playful fonts and baking icons and quite literally lead with the heart. Not only is there a heart on the front of each item, but its packaging speaks about the love, care and consideration that was put into creating each product. The focus is on the satisfaction of the consumer, the well-being of the farmer who nurtured the product and maintaining the health of its natural environment.
“Wholesome! is the way we feel about our products, our farmers and our customers,” said Nigel Willerton, Wholesome! Chief Executive Officer. “It encapsulates our organic and social mission and how much everyone in the company cares about delivering the best-tasting, highest quality products possible.”
Samples of brand new Wholesome! Organic Coconut Palm Syrup will be available for tasting at Expo West. This delicious natural sweetener is made from coconut palm sugar, which is derived from coconut palm tree nectar. A warm, caramel flavor with a honey-like consistency, it is a popular ingredient in Asian cuisine, but also makes a great baking ingredient or sweet topping for dishes like oatmeal, pancakes and waffles. This syrup is Certified USDA Organic, non-GMO, gluten free, vegan and kosher and will be sold in 12-ounce recyclable bottles.
For those who love the Wholesome! Organic Honey line, the squeeze bottle honey is now available in a larger size. Shoppers will be able to purchase it in either a 16-ounce or a 24-ounce squeeze bottle. Wholesome! Organic Honey is a decadent honey with butterscotch and caramel tones perfect for baking, hot tea, Greek yogurt, warm biscuits and hard cheeses. This honey is USDA Organic and non-GMO since the bees only feast on organic wildflowers and the hives are never treated with antibiotics. It’s also fair trade, gluten free and kosher.
Stonyfield is launching its latest innovation to the yogurt aisle with an exclamation. Oh My Yog! is made with organic whole milk and fruit, and comes in a completely unique three-layer format – fruit on the bottom, honey-infused yogurt in the middle and a decadent layer of cream on top – for an everyday indulgence made better because it’s organic.
“Whole milk is part of the growing food trend of healthy fat making a comeback. Not only is it incredibly delicious – you really can’t beat a layer of cream on top of your yogurt – it’s also recognized as a more wholesome kind of real food,” shared Ben Angeloni, Vice President of Marketing for Stonyfield. “We have fans ask us for full fat yogurt every single day, and we’re excited to deliver something exceptional with Oh My Yog!”
Oh My Yog!, now available in select retailers nationwide, is easy to recognize in the yogurt aisle thanks to its colorfully striped Y&R Spain-designed packaging that was inspired by the three layers inside. “Everything about Oh My Yog! – from its name to its distinctive, striped packaging – reflects the experience you have when you’re eating it. It’s all about enjoying beautiful layers of a really delicious food,” said Angeloni.
Oh My Yog! comes in six decadent 6-oz varieties for the suggested retail price of $1.59: Madagascar Vanilla Bean, Wild Quebec Blueberry, Pacific Coast Strawberry, Gingered Pear, Apple Cinnamon, and Orange Cranberry.
Stonyfield is the official yogurt of the 119th Boston Marathon, fueling the runners and crowd in its native New England. A celebrator of healthy foods and healthy families, Stonyfield selected several inspirational bloggers who are moms and runners to form the 2015 Team Stonyfield. As part of their participation, the bloggers and Stonyfield will run in support of Girls on the Run, a national program that inspires third- through eighth-grade girls to be healthy and confident using a running curriculum.
“Girls on the Run envisions a world where all girls know and can activate their limitless potential, said Suzanna McCloskey,” Girls on the Run representative. “During the program, girls learn critical skills to navigate their lives with joy and confidence. And by completing the 5k that concludes the program, they experience, firsthand, that big things are possible when you keep moving forward!”
Run Like a Mother founder Megan Searfoss is serving as coach of Team Stonyfield, providing training guides, diet tips, and more, all available on the Stonyfield blog. Author of “See Mom Run,” a 5k training guide for busy moms, Megan has raced in over 20 marathons, including three Boston Marathons, and operates the Run Like a Mother 5k race series comprised of 10 events nationwide. Megan’s unique training plan emphasizes running for specific amounts of time instead of distance, making it easy for moms to schedule training sessions around work and family.
The bloggers comprising Team Stonyfield include mom runners from across the country, including women from as far as Utah, as well as local New Englanders. Team Stonyfield members include Angela Bekkala of Happy Fit Mama, Jill Whitaker of Jill Will Run, Tina Haupert of Carrots N Cake, Rachel Steffen of Running Rachel, Laura Peifer of Mommy Run Fast, and Bethany Meyer of Another Mother Runner.
Nutiva®, the producer of award-winning organic superfoods, announced the introduction of CHIApple, a blend of organic fruit, spices and whole chia seeds. This delicious anytime energy boost is a great source of omega-3s and fiber. Unlike similar products, it contains no added sugars, fruit concentrates or artificial anything.
For on-the-go ease, CHIApple is available in a 3.5-ounce squeeze pouch (individually, MRSP $1.99; or in a 4-pack, MSRP $6.89), as well as a 24-ounce glass jar (MSRP $5.79). Each squeeze pouch contains 3 grams of fiber and 800+ mg of omega-3 fatty acids.
Available flavors include Pure Apple, Apple Pie Spice and Coconut Mango. In addition to on-the-go snacking for adults and kids, CHIApple is ideal as a smoothie boost or addition to oatmeal or yogurt.
“Chia has become extremely popular due to its high levels of antioxidants, omega-3s and fiber,” said Nutiva CEO and founder John W. Roulac. “With Nutiva’s CHIApple, consumers now have a delicious and simple way to enjoy the nutritional powers of chia anytime and anywhere.”
Once a vital source of nourishment for the ancient Aztecs and Mayans, chia seeds are making a strong comeback in modern healthy diets. Chia seeds are an excellent source of omega-3 fatty acids, protein, rare antioxidants, fiber and magnesium.
Nutiva CHIApple is available at Whole Foods Markets nationwide. All Nutiva products are certified organic and kosher and verified non-GMO.
For more information, please visit nutiva.com.
Sambazon, the pioneer of açaí, today announced the launch of new Sambazon 100 Juices, the first 100 percent juice line with 100 calories or less per bottle and 70 percent less sugar than other premium juices. Packing the superior health benefits of 100 açaí berries in each bottle, this refreshingly exotic new line delivers powerful antioxidants and healthy omegas with three delicious flavors: Açaí Berry, Strawberry + Lemon + Açaí Berry and Pineapple + Coconut + Açaí Berry.
“Açaí has long been held as one of the most nutritionally dense superfoods on the planet and is sought after for its remarkable levels of antioxidants,” said Ryan Black, founder and CEO of Sambazon. “But most people don’t know that açaí is one of the only fruits in the world with virtually zero naturally-occurring sugar. Starting with that pure, organic açaí juice and blending in fresh fruits and natural, organic sweeteners has allowed us to create an invigorating, delicious beverage with all the exceptional health benefits of 100 açaí berries, but fewer calories and sugar. Sambazon 100 gives our consumers the most nutritious bang for their calorie buck.”
Like all Sambazon products, new Sambazon 100 Juices are Certified USDA Organic, Non-GMO Project Verified, vegan, and made with Ecocert Fair Trade açaí. Each exotically refreshing flavor contains only 5-11 grams of sugar per bottle, achieved through an organic and Non-GMO Project Verified blend of zero glycemic stevia and erythritol, plus low-glycemic agave in the Açaí Berry variety. Sambazon 100 will be available in natural health food stores and grocers nationwide beginning in March 2015, in 10.5 ounce bottles with an SRP of $3.49. Flavors include:
Açaí Berry – With an exotic cocoa berry flavor, each bottle delivers the highest quality açaí and a boost of healthy antioxidants and omegas, with only 100 calories and 11 grams of sugar.
Strawberry + Lemon + Açaí Berry – With antioxidant-rich acerola cherry, also known as Amazon Cherry, this juice is supercharged with 200 percent of the Daily Value of vitamin C. Each bottle has only 70 calories and 5 grams of sugar.
Pineapple + Coconut + Açaí Berry – Nutritious coconut and Amazon superfoods make for a healthy and refreshing tropical juice, which has only 60 calories and 6 grams of sugar per bottle.
For more information on Sambazon 100 Juice, and Sambazon’s complete line of Amazon Superfoods, visit www.sambazon.com.
Thick pasture-based and organic Smari yogurt is now even creamier. The yogurt rebel is revolutionizing its roots by keeping the fat. New whole milk Smari is available in Pure and Vanilla flavors. Smari also hits the shelves with two new delicious nonfat flavors, Peach and Coconut.
When brand founder Smari Asmundsson came to the U.S., he bit into his first fresh peach. He was so blown away by the lushly foreign, sweet flavor that he had to marry it with his first native love, Icelandic yogurt. With new inspiration came memories of an old favorite, rich moist coconut cake, and the result, Nonfat Coconut Smari, is just as indulgent without any of the guilt.
But Smari yogurt isn’t just about less. For over 1100 years, Icelandic yogurt has been made nonfat…until now. Smari is reimagining its heritage by keeping the fat. For healthy, growing kids and those embracing fat in their lifestyle, a pasture based, whole milk option has finally arrived. Smari’s nonfat yogurt is extraordinarily creamy, but its whole milk yogurt is off the charts creamy.
Thicker than Greek yogurt and containing less sugar than most yogurts on the market, Smari packs as much as 20 grams of protein, more protein per ounce than any other yogurts in the U.S. The result is a thick, rich yogurt that makes each snack or breakfast memorable.
Organic Smari yogurt is made exclusively from organic milk and fruit. Always local and never factory farmed, Smari’s Jersey and Guernsey cows live in Wisconsin and are pastured and fed grass, creating richer, thicker, more nutritious, better-tasting milk.
Anything but plain, savor an even creamier, thick whole milk Smari in Pure, or try Vanilla, made with organic vanilla beans. Smari’s hot selling nonfat yogurt comes in Pure, Strawberry, Blueberry, Vanilla, and now, perfect Peach and island-inspired Coconut flavors.
For more information, visit smariorganics.com.
Torie & Howard is introducing a new stand-alone shipper for its 10-ounce Halloween packages of USDA Organic, kosher and Non-GMO hard candy. The new shipper will debut at the Winter Fancy Food Show on January 11, Booth 1651.
The shipper holds 20 packages and provides a seasonally spooky off-shelf display for the candy, which offers a Halloween option for parents who increasingly are purchasing organic foods for their children and for themselves, said Torie Burke, company co-founder. It contains four flavors of the candy and stands 4 feet high with a footprint of just 15 ½ by 15 ¼ inches, Burke said. Orders are being taken now for shipment in 2015, she said.
The package includes an assortment of individually wrapped flavors and features a colorful header with a headstone and a scary spider keeping company with Torie & Howard’s familiar nature-themed packaging motifs of bees, hummingbirds and dragonflies. The candy assortment is packaged in a 10-ounce lie-flat bag with a suggested retail price of $6.99.
Flavors of the organic hard candy include: California Pomegranate and Sweet Freestone Nectarine, Italian Tarocco Blood Orange & Wildflower Honey, D’Anjou Pear & Ceylon Cinnamon, and Pink Grapefruit & Tupelo Honey, which was named a sofi™ Award Finalist.
The candy is USDA organic and kosher certified and contains no GMOs, preservatives, artificial dyes, casein, soy or gluten, Burke said. It also is available in 2-ounce recyclable steel tins with a suggested retail price of $3.99-$4.99. A 6-ounce handbag gift package is available with a suggested retail price of $7.99-$8.99, and the candy is sold in 5-pound bulk bags. More information is available by calling 888.826.9554 or online at www.TorieAndHoward.com.
Artisan Bistro, creator of modern organic frozen entrées, bowls and bakes, today announced its new line of artisan burritos, featuring a savory blend of high-quality sustainable proteins, organic vegetables, grains and spices all wrapped in one-of-a-kind organic gluten-free tortillas. Using sustainably-caught wild Alaskan salmon, antibiotic-free beef, free-range chicken and meatless ‘pork carnitas,’ the new burritos offer consumers a healthy and delicious lunch, dinner or snack.
“Many people are busy and barely finding time to eat on-the-run, so hand-held meal options have become wildly popular,” said Leo Griffin, Chief Executive Officer of Artisan Bistro Foods, Inc. “To create our burritos, we took one of the nation’s favorite convenience foods and gave it our signature artisan upgrade with bold spices, clean proteins and organic whole grains and vegetables that consumers can feel good about eating and feeding their families.”
All Artisan Bistro Burritos are gluten free, contain at least 75 percent organic ingredients and have between 11- 14 grams of protein. The big, artisan-crafted 7-ounce burritos will be available in natural food stores and grocers nationwide in January, and have a suggested retail price of $3.79. Varieties include:
Artisan Bistro’s entire cast of nutritionally-rich frozen meals are made with delicious, non-GMO ingredients, like sustainably-caught wild Alaskan salmon, free-range chicken, premium organic vegetables and a variety of organic whole grains and legumes, including quinoa, lentils and garbanzo beans. All dishes contain 70 percent or more organic ingredients and are gluten free to deliver wholesome, fresh and unique options for anyone seeking great-tasting alternatives to cooking or eating out. Artisan Bistro meals are available in natural food stores and grocers nationwide, including Whole Foods, Target, Safeway, Publix, Wegmans and Sprouts. For more information, visit www.theartisanbistro.com.