Litehouse Debuts Zesty Organic Lemon Herb Vinaigrette
Litehouse Inc., a 100 percent employee-owned company and the number-one Refrigerated Salad Dressing (RSD) brand in the U.S. and Canada, is adding a new member to its organic family: Litehouse Organic Lemon Herb Vinaigrette. Big on flavor, yet light on calories, the new vinaigrette is bursting with the crisp, bright taste of lemon and delicious hints of herbs, to add zest to salads or recipes with less than 50 calories per 2-tablespoon serving.
According to Technomic, consumer demand for the tart taste and flavor of lemon continues to grow, as does the overall organic RSD segment at a rate of 49 percent. To meet these demands, Litehouse developed its light and refreshing Organic Lemon Herb Vinaigrette, which was recently declared the best-tasting lemon dressing by consumers during a blind sensory test against competing brands. Litehouse Organic Lemon Herb Vinaigrette joins the best-selling Organic line, the only triple certified dressings with USDA organic, certified gluten free, and Non-GMO Project Verified certifications on the market.
“Consumers love our organic dressings and we continue to expand the line by delivering new and delicious flavors that make every dish exceptional,” said Brooke Gansemer, Litehouse Assistant Brand Manager. “Pair this dairy-free dressing on a dark green salad, drizzled over grilled vegetables, or as a chicken marinade – the options are endless!”
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The new Organic Lemon Herb Vinaigrette can be found in the produce department next to the rest of Litehouse’s refrigerated dressing line and will be available in December for a suggested retail price of $5.99.
Pacific Foods Adds Duck and Poultry Bone Broths to Organic Line
Pacific Foods, maker of the first ever shelf-stable bone broth, is extending its line of popular Organic Bone Broths this fall with two new additions: Duck and Poultry (chicken, turkey and duck). Packed with 7 grams of protein, the new broths feature high-quality, simple ingredients, including ethically sourced duck from local farms in Oregon.
- Rich and Complex. Organic poultry bones are slowly simmered with fresh vegetables, herbs, vinegar and water, to give you a savory broth that’s loaded with rich flavor.
- First of their Kind. Pacific’s Organic Poultry Bone Broth is the first shelf-stable broth that combines chicken, turkey and duck into one flavorful sipping broth.
- Ethically Sourced. All duck used to make the broths are ethically sourced from organic farms located just miles from Pacific’s Oregon headquarters.
- Simple Nutrition. The 8-ounce cartons allow for convenient, on-the-go nutrition. Simply pour, heat and sip.
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The bone broths, great for cooking or sipping, are now available at select West Coast natural food retailers and will be available online this fall with a suggested retail price of $4.99 – $5.59 per carton.
USDA Awards Organic Trade Association Nearly $850,000 for 2018 Market Promotion
First-time exposure on a new continent, sponsored activities in five new countries, and the creation of a host of new organic exporters – these are some of the benchmarks achieved by the Organic Trade Association’s robust export promotion efforts in 2017. That string of activity promises to continue in 2018 with the award of $847,000 to the association by the U.S. Department of Agriculture’s Market Access Program (MAP).
“Our export promotion programs work. In all of the countries where we do activity, U.S. organic exports to those regions have grown,” said Monique Marez, Director of International Trade for the Organic Trade Association. “The organic industry can’t happen without trade, and we are looking forward to continuing our efforts in 2018 to help expand the organic market.”
“We thank the USDA for appreciating the importance of our export promotion activities and supporting our work,” said Laura Batcha, CEO and Executive Director of the Organic Trade Association. “There are huge opportunities – and challenges – for the U.S. organic sector throughout the world, and we’re helping the industry to take advantage of those opportunities in untapped markets and to meet the challenges created by the growing global appetite for organic.”
On Background
The Organic Trade Association has been an official cooperator in USDA’s Market Access Program for more than 15 years now – investing in the promotion of American organic agricultural products in global markets and connecting buyers and sellers to create new organic customers around the world.
In 2017, the trade group’s export promotion activities have expanded to four continents: South and North America, Europe and Asia, and to five first-time markets: Mexico, Singapore, Malaysia, Finland and Hong Kong. The association has partnered with major retailers in Korea, Japan, Canada, and the United Arab Emirates to promote U.S.-grown and produced organic products already in those countries. At the Anuga trade show in Cologne, Germany, the largest food and beverage trade show in the world, the Organic Trade Association hosted an organic pavilion showcasing organic products from eight American organic companies – all first-time exhibitors at the gigantic show. The participating companies estimated that they generated over $7 million in new sales at the show.
Marketing Activities Planned for 2018
Another full schedule of organic activities around the world is planned for 2018:
- In Germany, the Organic Trade Association will host its largest organic pavilion ever at the BioFach World Organic Fair in February, the world’s leading organic food show.
- In Australia, the Organic Trade Association will participate for the first time in April at the Australian Naturally Good Show.
- In Israel, the Organic Trade Association will lead its first trade mission to the Middle East.
- In Dubai, Hong Kong and Japan, the Organic Trade Association will focus on retailer partnerships and demonstrate U.S. organic to consumers.
- In the U.S., the Organic Trade Association will expand an existing partnership with FoodExport Midwest and Northeast and co-host a buyers’ mission to both the Natural Products Expo West and Expo East trade shows.
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The membership of the Organic Trade Associations provides the bulk of U.S. organic exports. The market promotion activities administered by the association are open to the entire organic industry, not just association members. For more information or to sign-up for activities, visit OTA.com.