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Special Diets

Virgil’s Soda Line Seeks a Genius

Virgil’s handcrafted soda, from the makers of Reed’s Ginger Beer, has launched a nationwide search for a spokesperson to represent the genius of the new Virgil’s Zero Sugar product line.

Virgil's root beerThe Reed’s Inc. team have created something special with the Virgil’s Zero Sugar line, which will launch late spring in 12-ounce cans and feature six flavors, including Root Beer, Black Cherry, Vanilla Cream, Cola, Lemon Lime and Orange.

The chosen winner will be an integral part of the official launch of Virgil’s Zero Sugar, representing the brand at public events and in the company’s upcoming advertising campaign.

Anyone 18 years of age or older may apply and make their case why they should be the new “Virgil’s Genius.” Contestants can enter via video submission at www.virgils.com. The submission deadline is May 31, 2018. Any and all forms of genius will be considered.

Three Ways to Get Your Products Into the Hands of Gluten-Free Consumers

Stores are becoming awash in a sea of gluten-free products, and the competition just keeps multiplying. Your company works hard to get your products into distribution and onto store shelves, but the work doesn’t end there. You must work just as hard to get your products off of the shelf and into the hands of the gluten-free consumer.

Ever wonder what else you could be doing to market your products directly to your target customers? The Gluten Free Media Group (GFMG) offers three ways to connect your brand to millions of free-from consumers.

1. Reach a niche crowd through a GFMG Custom Email Blast and get your message in front of gluten-free consumers and bloggers. E-blasts are great for new product launches, special discounts or promotions and new retail distribution announcements. With higher open and click-through rates than the industry average and the ability to pick the number and type of consumers reached, you can create a successful online campaign tailored to your budget and needs.

2. Sample and sell products at the Gluten Free & Allergen Friendly Expos. Consumers like to sample products before buying them in the store. At these shows, consumers get the chance to try your products while you get the opportunity to interact with potential customers, bloggers, buyers and retailers.

3. Advertise on the Find Me Gluten Free mobile app. Find Me Gluten Free is a category leader for finding gluten-free friendly businesses wherever you are. Reach more than three million local and regional gluten-free consumers and remind them about your products or business at the perfect time – when they’re hungry!

Barlean’s Butter Flavored Organic Coconut Oil

Barlean’s dairy-free Butter Flavored Organic Coconut Oil offers all the benefits of organic coconut oil, along with the rich taste of real butter – a recipe for endless culinary possibilities.

barleans editphoto1Delicious on toast and muffins, or melted over popcorn, baked potatoes or cooked vegetables, it’s hard to believe that a healthy, vegan, non-hydrogenated oil can taste so incredibly good. It’s an ideal 1:1 substitute for butter in all of your baking recipes. With its high smoke point, it’s also perfect for cooking and frying under 375° Fahrenheit.

Made exclusively from sustainably harvested coconuts, Barlean’s Butter Flavored Coconut Oil is both organic and Non-GMO Project Verified. Plus, the all-natural butter flavor comes from botanical extracts only, so you can rest assured there are no artificial flavors or colors – just pure buttery goodness for your whole family.

Coconut oil is known as a healthy fat because it contains medium–chain triglycerides (MCTs), which are associated with healthy heart and brain function, weight management and more. But not everyone wants to add the taste of coconuts to everything. Enter Barlean’s Butter Flavored Coconut Oil.

As versatile as it is delicious, here are a few creative ways to use Barlean’s Butter Flavored Coconut Oil: wrap with corn on the cob in tin foil and put on the grill; sauté with fresh spinach and garlic; rub on chicken along with seasonings before roasting; scramble with eggs and vegan sausage or bacon; fry with bananas, cinnamon and your favorite sweetener.

Equally happy warm or cool, Barlean’s Butter Flavored Coconut Oil doesn’t require refrigeration. It will start to melt at around 76° Fahrenheit, so keep it refrigerated for a solid consistency, or leave it out for a soft or liquid consistency.

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