By Lorrie Baumann
Polska Foods is bringing a traditional pre-Soviet Polish culinary staple to American grocers’ freezer cases. The young California company goes to great lengths to make its Organic Potato Cheese Pierogi, Mushroom Cabbage Vegan Pierogi with Sauerkraut, Organic Spinach & Feta Pierogi and Savory Beef & Pork Pierogi from high-quality organic ingredients and time- and labor-intensive methods to produce products that honor the culinary traditions of Chief Operations Officer Tomasz Piszczek’s Polish grandmother, says Bridget McQueen-Piszczek, the company’s CEO.
McQueen-Piszczek discovered pierogi when her new husband, Tomasz Piszczek, took her to Poland to meet his family in 2010. “Everything we ate at his parent’s farm was from the garden, the fields, or wild-picked from the neighboring forest – even the meat we ate was from a neighbor,” she says. “When I had their pierogi with all the fresh ingredients, I thought, this is incredible.” Piszczek’s parents and grandmother didn’t speak any English, and McQueen-Piszczek didn’t speak any Polish. “We ended up communicating through the food,” she said. “Good food allowed us to share a moment of love and appreciation when the language barrier prevented us from connecting.”
“When I came back to California, I said that we had to get some of these pierogi,” she continued. “We tried everywhere, even went to the East Coast, to delis where there were lines out the door.” But none of those pierogi compared to the ones made by her grandmother-in-law in Poland with thin delicate dough and stuffed with savory fillings. So finally, the Piszczeks decided that they were just going to have to learn how to make their own. They asked Piszczek’s grandmother for her recipes. “We started out making it just for ourselves, but when you make pierogi, you make a lot and you want to share them,” McQueen-Piszczek says. Dinner parties with friends turned into requests from friends and family members for a chance to buy the pierogi for their own tables, and then that turned into sales at local farmers markets and then a sale to the local Whole Foods market. “We just kept taking one step after the other, and then one day you wake up and think, Wow, we’ve got a whole company,” McQueen-Piszczek says.
It took a year after the Piszczeks decided to make the pierogi for the farmers market to find the right ingredients. “We visited the farms and the plants of all ingredient providers to guarantee quality and authenticity. Some of the ingredients, such as the cheese, had to be custom made to mimic the quality you find in Poland,” McQueen-Piszczek says. “Today we work with one of the only local organic mills in the Bay Area. Starting with exceptional ingredients is essential to gourmet pierogi, and all our pierogi are made fresh and flash frozen to preserve the flavor, texture, and nutrients.”
The Potato Cheese and Mushroom Cabbage Sauerkraut Pierogi were the first on the market. The Savory Beef & Pork Pierogi were added later because customers were asking for it, and the Organic Spinach & Feta Pierogi were added to the line as a more Americanized version of the traditional dish. “You see Spinach Feta pierogi in Poland today, but it’s not a flavor from many generations ago,” McQueen-Piszczek says.
The Potato Cheese Pierogi are certified organic and use handcrafted farmers cheese. The filling includes organic potatoes, organic caramelized onions, whole grain organic millet, roasted garlic, and fresh herbs. McQueen-Piszczek says that she occasionally gets questions about whether the inclusion of millet in the pierogi filling is quite authentic, but it’s true to the traditional Old World recipes from past generations. “The millet gives it more fiber and also has a nutty flavor. It’s a very old, ancient grain, and a lot of pierogi just had millet in them. It was used before potatoes,” she says. There’s a whole-wheat version and one made with unbleached, organic wheat flour.
Mushroom Cabbage Pierogi with Sauerkraut are made with a recipe that’s several centuries old and is the kind of pierogi that Poles eat during the Wigilia Christmas Eve vigil, when traditionally, people didn’t eat meat while they waited for Christmas Day. “It’s the tradition of giving something up in order to gain. Religious tradition has changed, but this flavor is still very popular year round,” McQueen-Piszczek says. “This recipe is from our family in Poland, from many generations of eating at Christmas-time. When Polish natives try this flavor for the first time, you can see in their facial expressions that this is the way their grandmother made it, and many tell us they haven’t had it for 20-plus years. We get that a lot.”
They’re vegan, and raw, fermented gourmet sauerkraut is the key ingredient, McQueen-Piszczek says. “ The second key is a slow cooking process where you caramelize the onions, and slowly cook all the herbs and vegetables together for hours, creating a complex, well-balanced flavor. We make pierogi just like home – no short cuts in our processing.”
The Organic Spinach Feta Pierogi are award-winning and vegetarian, made from organic spinach, organic caramelized onions, portabello mushrooms, roasted red bell peppers and feta cheese in a whole-wheat organic dough. They offer 16 grams of whole grains per serving. Savory Beef & Pork Pierogi are made with organic white flour, hormone- and antibiotic-free minimally processed beef round and pork along with caramelized onions, whole-grain organic buckwheat, crimini mushrooms, roasted garlic, smoky paprika, spicy peppers and herbs in a tomato base. “You almost don’t need a topping on the beef and pork ones,” McQueen-Piszczek says. “We used the best-sourced meats and ingredients that you can get.”
By Richard Thompson
For those who have to avoid their favorite pasta meals comes Edamame Spaghetti from Explore-Asian, a new spin on pasta that’s not only good, but healthier too. Gluten free, organic, vegan, kosher, non-GMO and approved by the American Heart Association, it’s not just ridiculously delicious but it’s sure to appeal to a wide range of health-conscious shoppers.
Retailing from 3.99 to 4.79, Edamame Spaghetti is made simply from organic beans and water. One serving has 24 grams of protein and 11 grams of fiber, packaged and ready to eat in just a few minutes. Add a little pesto for a delectable treat, but any sauce is the perfect complement. This is pasta reinvented.
For further information visit them at www.explore-asian.com.
That’s it.®, makers of two ingredient snack bars, has just launched a new flavor in its all natural fruit bar line. The company also announced its recent expansion into national retailers 7-Eleven and Kroger, branching out from the health food store market in which it retains a strong presence.
That’s it. uses only real fruits in their bars and limits its ingredient list two ingredients per flavor. With the company’s expansion into thousands of new retail outlets, it will gain broader access to a consumer base that is increasingly interested in healthy alternatives to traditional on-the-go snacks.
“We are thrilled to introduce our latest flavor, Apple + Coconut, to the marketplace, particularly given the rise in consumer awareness about the health benefits of coconut,” said That’s it. founder Dr. Lior Lewensztain. “As we continue to expand our product offerings as well as our national distribution, we remain whole heartedly dedicated to our founding principles of simplicity, integrity, purity and transparency in our products.”
That’s it. fruit bars come in nine varieties: Apple + Apricot, Apple + Banana, Apple + Blueberry, Apple + Cherry, Apple + Mango, Apple + Pear, Apple + Pineapple, Apple + Strawberry, and Apple + Coconut. They are made without any additives, preservatives, concentrates, purees, juices, added sugars, corn syrup, artificial coloring, or flavoring, and have an 18-month lab-verified shelf life. That’s it. fruit bars are gluten-free, non-GMO, vegan, kosher, raw, and diabetic friendly.
Ready Pac has just brought out its new Organic Powerhouse Grains Bistro® Bowl —a completely vegan, superfood-filled salad with ingredients that reap ‘super’ nutritional benefits.
Broad access to nutritional information has helped superfoods sky rocket in popularity. These nutrient-dense foods have been popular with consumers seeking alternative options that meet their nutrition needs. Research also shows that that ‘superfoods’ like quinoa and wheat berries are capable of boosting protein intake, improving energy, preventing disease, and aiding in weight loss.
“More consumers are looking for foods that provide an array of nutritional benefits” says Tristan Simpson, Chief Communications Officer at Ready Pac. “The Organic Powerhouse Grains Bistro Bowl has soluble fiber, nutrients, and health-boosting phytochemicals. It’s also low in calories, sugar and sodium, which makes it ideal to incorporate into an active lifestyle and also tastes great!”
The Organic Powerhouse Grains Bistro Bowl salad is part of a growing line of products for the health conscious, on-the-go consumer. The salad contains several nutrient-dense ingredients, including:
The Organic Powerhouse Grains Bistro Bowl salad is only 260 calories and has a suggested retail price of $4.99. The new salad bowl is currently available nationally at Safeway locations and its affiliated banners.
For more information about Ready Pac’s Bistro Bowl Salads and fresh food offerings, visit http://www.readypac.com/products/.
Steve Schirripa is teaming up with his Sopranos co-star Michael Imperioli to meet their fans at The Natural Products Expo West in Anaheim, where Steve will be exhibiting his Uncle Steve’s Italian Specialties line of organic pasta sauces. Schirripa and Imperioli, known by Sopranos fans as Bobby Baccalieri and Christopher Moltisanti, will be signing autographs and sharing sauce with their fans at The Hilton Level 2 – Hot Products Pavilion, Booth H201 on March 5 and 6 from 1 p.m. to 4 p.m. There will also be raffle prizes given out continuously throughout both days.
“Michael Imperioli is like a brother to me, so it’ll be great to have him in Anaheim. We’re looking forward to breaking bread with our fans and introducing them to Uncle Steve’s sauces,” Schirripa noted.
Uncle Steve’s Italian Specialties was created by Steve Schirripa earlier this year. Each jar of Uncle Steve’s sauce is produced in the USA from small batches of fresh imported organic Italian plum tomatoes, vegetables and spices, “Our products are USDA-certified organic, gluten free, dairy free, vegan, and contain no added sugar. With no GMOs, no pesticides, and nothing artificial, you can be confident you are feeding your family not only great-tasting products, but nourishing them as well.” said Schirripa. “My mother cooked her sauce for six hours and unlike the others, we are doing the same.”
Uncle Steve’s is available in three flavors: Marinara, Tomato Basil and Arrabiata. It is available at Whole Foods Market, Central Market, ShopRite, Stop ‘n Shop and many other grocery and health food stores across the USA. For more information on where to buy or to purchase by mail, go to www.unclestevesny.com.
By Dave Bernard
When you live abroad and cannot keep up with the demand from friends and family for the interesting food products you ferry home in suitcases each year, it might be time to start your own business. So it was with Colleen Sundlie, who had discovered date syrup while living in the United Arab Emirates with her professor husband and son. Now back in Springfield, Missouri and two and a half years into her business, Date Lady, Sundlie no longer has to seek out the obscure Middle Eastern market to locate a bottle of this nutritious and surprisingly versatile syrup.
After tasting many products and coming to appreciate Middle Eastern “date culture,” where hosts typically serve coffee and dates, and bowls of the fruit are a staple at gyms, hotels and car dealerships, Sundlie put her marketing and business background to work. In addition to the date syrup, Date Lady sells a caramel sauce and a chocolate spread, both sweetened only by dates, as well as packaged dates and a new date balsamic vinegar. The all-natural products are sold nationwide, including at many prominent retailers, such as Murray’s Cheese, Whole Foods and Mom’s Organic Markets, as well as in many smaller specialty food stores. Sundlie reports the company’s sales have roughly doubled in the last year.
According to Sundlie, consumer demand for Date Lady’s flagship date syrup has exploded in recent months. “We have a lot of people that are addicted to it,” she said. “We’ve had people asking us if they can order it by the gallon.” While the company is looking into larger packaging, it recently added convenience with squeeze bottles for its date syrup and caramel sauce. These products previously came in glass jars. “People were just using it more often and asking, ‘How can you make this easier for us?’” said Sundlie.
When it comes to the company’s packaged date offerings, Date Lady’s uniqueness extends to this product line as well. While most dates sold in the United States are Medjools or Deglet Noors, Date Lady sells organic California Barhi and Halawi dates. Sundlie likens these less common dried fruits to pieces of caramel. The company does use Medjool and Deglet Noor dates in its other products.
In addition to climbing retail sales of Date Lady’s date syrup, some manufacturers have begun substituting the 100 percent fruit syrup for other sweeteners, for example in chocolate and fruit and nut bars, smoothies, ice cream and even beer. Interestingly, none of these products are date-flavored. The syrup has the sweetness of maple syrup but carries a more complex flavor, with hints of caramel, toffee and molasses. The date flavor itself is often masked when the syrup is used to sweeten other foods. However, when used alone as a syrup, for example on pancakes, notes of date do come through.
To meet growing demand from consumers and manufacturers, Date Lady recently moved to a new Springfield headquarters and production facility, tripling its capacity. The company benefits from a relative lack of competition within the larger specialty food landscape. While other companies sell whole dates, Date Lady’s syrup, caramel sauce, chocolate spread and date balsamic go virtually unmatched. Even most Middle Eastern products do not compete directly with Date Lady products. Many include added sugar, and, according to Sundlie, some products touted as “all-natural” frequently fall short of the claim.
Always looking to branch out into the gourmet market with new products, Date Lady launched its new date sugar last month and plans to debut additional products later this year. For more information, visit www.ilovedatelady.com.
DREAM™ brand is proud to announce the launch of its new line of COCONUT DREAM™ Non-Dairy Yogurt, available in five sweet and fresh flavors of coconut-based yogurt: Plain, Vanilla, Strawberry, Blueberry and Raspberry. This non-dairy yogurt is made from real coconuts, is high in calcium, low in sodium and contains live and active cultures. COCONUT DREAM Non-Dairy Yogurt is also vegan, made with non-GMO ingredients, and free of gluten, lactose and soy.
“COCONUT DREAM Non-Dairy Yogurt is expected to be very popular among non-dairy consumers as well as dairy consumers that love the fresh and exotic taste of coconut. “The COCONUT DREAM Non-Dairy Yogurt line will create more flavorful taste options and variety for non-dairy consumers,” said Basel Nassar, Chief Operating Officer of the Hain Refrigerated Foods Division. “It has a delicious, creamy consistency with a tropical twist from the luscious flavor of coconut. It’s the perfect snack for fans with or without dietary restrictions.”
COCONUT DREAM is a brand of The Hain Celestial Group Inc., a leading natural and organic products company in North America and Europe providing consumers with A Healthy Way of Life™.
COCONUT DREAM Non-Dairy Yogurt will be available in grocers’ refrigerated sections nationwide.
For more information, visit http://www.hain-celestial.com.
The new West Coast Kale and Quinoa Vegetable Soup Mix from Frontier Soups is a vegetarian and certified gluten-free soup that’s part of Frontier Soups’ Homemade-In-Minutes™ line. The soup has a hearty mix of white quinoa and flakes of kale and butternut squash that are freeze-dried to preserve nutrition. Home cooks add canned tomatoes, cubed butternut squash and chicken or vegetable broth and simmer for 25 minutes to make soup for the family. Everything else is in the soup mix, including onions and carrots and a savory seasoning that combines garlic, thyme, oregano, rosemary and a peppercorn blend.
This soup mix answers consumer requests for more vegetarian options and for soups that offer an easy way to incorporate popular superfoods into their diet. West Coast Kale and Quinoa Vegetable Soup Mix is available in 4.5-ounce clear cellophane packages that display the colorful ingredients at a suggested retail price of $5.95 to $6.49. Frontier Soups’ 34 varieties are all natural with no added salt, preservatives or MSG.
Artisan Bistro’s new Beyond Breakfast line consists of artisan-crafted meals that blend the flavors of hearty breakfast favorites with organic, local and sustainable ingredients. With recipes touting cage-free egg whites, kale, black beans, asparagus and more, the new Beyond Breakfast entrées deliver satisfying meal options that can be enjoyed morning, noon or night. Artisan Bistro Beyond Breakfast entrées are gluten free and available in three vegetarian options and two varieties with all-natural turkey.
“Our brand fans count on Artisan Bistro for wholesome and delicious meal options, and many of them challenged us to create healthy breakfast meals that would allow them to get a protein-packed start to their busy days,” said Leo Griffin, Chief Executive Officer of Artisan Bistro Foods, Inc. “We started out by creating great breakfast meals, and found ourselves eating them for light lunches, dinner and snacks, hence the name ‘Beyond Breakfast.’ Like all of our frozen entrées, these new dishes remain true to our commitment to superior, sustainable, non-GMO and organic ingredients.”
All Artisan Bistro Beyond Breakfast meals are made with cage-free egg whites, are gluten free, contain at least 70 percent organic ingredients, and contain between 160 and 200 calories and between 9 and 15 grams of protein per serving. The entrées are available now at Whole Foods Markets, and will launch in natural food stores and grocers nationwide in January 2015, with a suggested retail price of $3.99. Varieties include:
Artisan Bistro’s entire cast of nutritionally-rich frozen meals includes delicious, non-GMO ingredients, like sustainably-caught salmon, free-range chicken, grass-feed beef, premium vegetables and a variety of whole grains and legumes, including quinoa, lentils and garbanzo beans. All dishes contain 70 percent or more organic ingredients and are gluten free to deliver wholesome, fresh and unique options for anyone seeking great-tasting alternatives to cooking or eating out. Artisan Bistro meals are available in natural food stores and grocers nationwide, including Whole Foods Market, Target, Safeway, Publix, Wegmans and Sprouts. For more information, visit www.theartisanbistro.com.
Mamma Chia has now introduced the Chia Vitality Bar.
The new, organic bars lovingly combine nutrient-rich chia seeds with deep, rich dark chocolate, crunchy nuts, ripened fruit and sweet organic honey making this bar a truly delicious, anytime snack. The Chia Vitality bar is perfect for runners, bikers, yogis, and other athletes as well as anyone else seeking a nutritious boost to their day. Each bar delivers 1,000 mg of Omega-3s, as well as protein, fiber and more to provide vitality and energy to fuel your soul’s purpose.
With a suggested retail price of $1.79, the Chia Vitality Bars are available in four mouth-watering flavors: Coconut Almond & Dark Chocolate with Chia; Peanut & Dark Chocolate with Chia; Cherry & Dark Chocolate with Chia; and Blueberry & Dark Chocolate with Chia. The new bars, along with all Mamma Chia products, are non-GMO, gluten free, vegan, kosher and USDA-certified organic.
Chia seeds are the richest plant-based source Omega-3s on the planet. An excellent source of dietary fiber, complete protein and antioxidants, both the Maya and Aztecs held this ancient seed in high esteem for increasing vitality and strength.
“Our new, organic Chia Vitality Bars are a delicious way to enjoy all of the nutritional benefits of chia in the convenience of a bar,” said Janie Hoffman, Mamma Chia Founder and Chief Executive Officer, and author of “Chia Vitality“ and “The Chia Cookbook.” “We’re thrilled to answer our customers’ requests for more organic chia snacks and tasty chia bars.”