Celestial Seasonings Brings Back Iconic Packaging, Adds New Flavors

Published September 16, 2016

For nearly 50 years, the Celestial Seasonings® brand has brought the magic of tea to people around the world with its unique packaging. Celestial Seasonings is now returning to its iconic artful packaging in response to consumer demand. Celestial Seasonings is also launching five new flavors and re-releasing a fan favorite.

celestial-seasonings “Last fall, we introduced refreshed packaging intended to modernize our look while maintaining our Celestial Seasonings heritage. Our passionate fans made it clear that our refreshed look was missing some of that special Celestial Seasonings magic,” said Irwin D. Simon, Founder and Chief Executive Officer of Hain Celestial. “We’ve listened to our consumers and are excited to return to our classic, imaginative package design they feel passionate about, which has made Celestial Seasonings the leading specialty tea brand since 1969 and a key part of the Hain Celestial portfolio since 2000.”

In addition to reintroducing the iconic classic packaging, Celestial Seasonings has launched five delicious new varieties to its herbal and green tea portfolios. The new flavors include:

Sleepytime® Mint Herbal Tea: Peppermint leaves blended with the time-honored Sleepytime blend of calming herbs, including chamomile, spearmint and natural spearmint flavor.
Sangria Zinger® Herbal Tea: A vibrant blend that captures the true taste of sangria with tart and tangy hibiscus and natural pineapple, blood orange and lemon flavors.
Fireside Vanilla Spice™ Herbal Tea: The perfect balance of sweet and spicy featuring cinnamon, licorice, plus ginger, cardamom and natural vanilla flavor.
Matcha Green Tea: An invigorating combination of Japanese matcha powder with fine sencha-style green tea leaves.
Ginger Green Tea: A nutty, balanced blend featuring both dried sencha-style green tea and pan-fired green tea, plus spicy, earthy ginger root.

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Also due to consumer demand, the brand is re-releasing its popular Almond Sunset™ Herbal Tea. Available exclusively online, this treasured Celestial Seasonings tea is a toasty blend of roasted carob and barley enhanced with rich and mellow almond flavor, orange peel and a hint of sweet cinnamon. This beloved tea and the five new varieties are now shipping.